Leading Brands to Better Revenue
Marketing is just as important to your business as sales, accounting, or customer service. A sound marketing strategy creates opportunities for revenue. If you don’t want more revenue opportunities, then you don’t need to invest in marketing.
But who doesn’t want more revenue opportunities?
Choosing the right partner to help you build and promote your brand is a very important decision. You need a marketing firm that understands business and provides fresh, creative approaches to real-world challenges — not one who just focuses on pretty design.
Since 2009, Alpha Dog Advertising has helped many brands expand their reach and their revenue opportunities. We create engaging and effective marketing strategies that provide positive results. Very simply, we focus on marketing so you can focus on your business.
Helping You Stand Out in a Crowded Market
Alpha Dog Advertising is a strategic brand positioning and marketing communications firm. So what does that mean?
Customers have more choices than ever. You know your business is unique, but is that message getting through to potential customers? Why should they choose you over your competitors?
At Alpha Dog, we get to know your business and your challenges. We dig in and discover your strengths, your weaknesses, and where your opportunities lie. We get to know your audiences and find out what messages will resonate with them.
In short, we identify your brand’s unique position in today’s crowded marketplace — and then we create a strategy to communicate that to the world.
Our Services
Though our core strength is brand positioning, we are a full-service marketing firm. Whether it’s a whole new brand or just a little fine tuning, a clever ad campaign or a new website, Alpha Dog Advertising can help you communicate your brand in a way that is clear and consistent.
• Brand creation & positioning
• Strategic marketing
• Identity packages
• Consumer & trade print advertising
• Media planning & buying
• In-store merchandising
• Interior branding
• Print/production management
• Trade shows
• Social media
• Digital marketing
• Web design & development
• Public relations
• Video production
View some of our work at alphadogadv.com and on our social channels.
The Alpha Dog Philosophy
We classify our work into two categories — head and hands. One is only so effective without the other. When the two combine, that’s when the marketing magic happens.
HEAD
Successful business requires thought leadership combined with sound marketing strategies. We break down your business model and identify what sets you apart. Then we get to know your audiences and the most effective ways to speak to them. Creative thinking and collaboration lead us to fresh solutions to your marketing challenges.
| The focus here is messaging.
HANDS
Developing engaging visuals requires talent combined with an artistic eye. Whether your business needs help creating its brand identity or just something to showcase its latest offering, we use our hands to bring the marketing strategies in our heads to life.
| The focus here is design.
A Clear Partnership
We value the trust our clients place in us. In return, we’re committed to practicing the following:
• We respect your role in the process.
• We keep an open dialogue with you every step of the way — no surprises.
• We work as efficiently and effectively as possible.
• We take our work seriously, not ourselves. Our pragmatic, down-to-earth team strives to be both approachable and professional in all of our interactions.
Alpha Dog Advertising aims to be your business partner, not just a creative one. Now that you have a better understanding of the value and expertise we bring to brands, let’s have a conversation about how we can help yours.
717.517.9944 | info@alphadogadv.com
20-22 East Vine Street, Lancaster, PA 17602 alphadogadv.com