Brand Identity Guidelines

SAN DIEGO

MUSEUM OF MAN BRAND IDENTITY GUIDELINES

MUSEUM COLOR SCHEMES GENERAL/MARKETING

INDIVIDUAL DEPARTMENTS *Accent 1 and the pattern are the same as our general color scheme. These colors do not change.

ACCENT 1*

C98 M85 Y36 K27 | HEX: #1E345D ACCENT 1*

ACCENT 2

C0 M38 Y80 K0 | HEX: #FAAB4C

ACCENT 1* ACCENT 3

ACCENT 4

ACCENT 3

ACCENT 4

C59 M4 Y19 K0

C100 M36 Y22 K0

C12 M90 Y43 K0

HEX: #5EBECB

HEX: #0081AA

HEX: #D43F67

ACCENT 2

ACCENT 3

ACCENT 4

PATTERN*

PATTERN*

C0 M79 Y89 K0 | HEX: #F15D31 C57 M0 Y63 K0

C75 M0 Y41 K17

C0 M36 Y91 K0

HEX: #71C286

HEX: #009E93

HEX: #FAAD30

C32 M13 Y100 K0 | HEX: #C0B800 ACCENT 1*

PATTERN*

ACCENT 1* C98 M85 Y36 K27 HEX: #1E345D

2

ACCENT 2

C97 M77 Y29 K13 HEX: #204171

Brand Guidelines | December 2017 | Copyright © 2017 San Diego Museum of Man. All rights reserved

ACCENT 2

ACCENT 3

ACCENT 4

C2 M36 Y100 K0

C0 M61 Y81 K0

C68 M8 Y38 K0

HEX: #F7A700

HEX: #F48043

HEX: #4AB1A9

ACCENT 2

ACCENT 3

ACCENT 4

C3 M71 Y91 K0

C15 M93 Y100 K5

C68 M25 Y7 K0

HEX: #E96B32

HEX: #C93727

HEX: #4B9CC9

PATTERN*

PATTERN*

FONT USAGE

UBUNTU LIGHT, LIGHT ITALIC, REGULAR, REGULAR ITALIC , MEDIUM, MEDIUM ITALIC, BOLD, BOLD ITALIC

REGULAR

BOLD

A B C D E F G H I

J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i

j

k l m n o p q r s t u v w x y z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i

j k l m n o p q r s t u v w x y z

Brand Guidelines | December 2017 | Copyright © 2017 San Diego Museum of Man. All rights reserved

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LOGO - CLEAR SPACE Version 1

Version 2

Use this spacing around our logo as a guide

Version 1 is our primary logo. Please be mindful of the space around the lockup and our medallion.

Use the spacing shown above as a guide to determine the space around our logo. For variations in color, please refer to section below.

Variations in Color

Use this spacing around ver. 2 of our logo as a guide

This is version 2 of our logo, this lockup can be used if space is limited when you cannot use our primary logo. Use the spacing shown above as a guide to determine the space around our logo.

This variation should be used on dark backgrounds with sufficient contrast.

This variation should be used on light backgrounds.

This variation should be used on dark backgrounds with sufficient contrast.

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Brand Guidelines | December 2017 | Copyright Š 2017 San Diego Museum of Man. All rights reserved

This is version 2 of our logo knocked out in white. This can be used on dark backgrounds with sufficient contrast.

LOGO - DON’TS

DO NOT change the colors of our medallion or logotype.

DO NOT add elements to our medallion or logotype.

DO NOT stretch, skew or distort our medallion and logotype.

DO NOT place our logo on a background without sufficient contrast.

DO NOT rearrange the position of our medallion.

DO NOT place our logo on an image without sufficient contrast.

Brand Guidelines | December 2017 | Copyright Š 2017 San Diego Museum of Man. All rights reserved

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LOGO - DON’TS

DO NOT alter the transparency of our medallion and logotype.

DO NOT add effects to our medallion and logotype.

DO NOT add a stroke or weight to our medallion or logotype

SECURITY

DO NOT tilt our logo.

6

DO NOT add text to our logo.

Brand Guidelines | December 2017 | Copyright © 2017 San Diego Museum of Man. All rights reserved

DO NOT change the arrangement of our logo.

BRANDING EXAMPLES - E-BLAST HEADER

Brand Guidelines | December 2017 | Copyright © 2017 San Diego Museum of Man. All rights reserved

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BRANDING EXAMPLES - MARKETING PRINT & WEB ADS

Print Ad

Print Ad

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Website Ad

Brand Guidelines | December 2017 | Copyright © 2017 San Diego Museum of Man. All rights reserved

BRANDING EXAMPLES - MUSEUM SIGNAGE

General Signage

Program signage

General Signage

Brand Guidelines | December 2017 | Copyright © 2017 San Diego Museum of Man. All rights reserved

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