Pixel search credential

One stop Rounded Cost effective Result oriented

M A R K E T I N G C O M M U N I C AT I O N S S O L U T I O N S P R O V I D E R

Currently, are the clients quite satisfied with the services provided by ‘marketing communications service’ providers

?

Are they getting cost effective solutions for the unique problems that their brands are destined to face in this immensely fragmented media & consumer market

Are

they

?

having one stop, rounded marketing communications solutions

The communications solutions that they’re paying f o r, a r e t h o s e brining results that rationalize their ROI

?

CONFUSION!!

That what reigns in clients’ mind now a days

when they ask for communications solutions to tap a brand growth

It’s a young, developing nation of 180 million people They naturally have a more fluid and experimental approach to things

Generations after liberation war once set free from the suffocating influence of repetitive learning perpetuated by TOL / MADRASA, fossilized education system - -

➢ started exploring their options in every turn ➢ assessing the option for everything ➢ always moving forward

❖ British influence , not so long ago, caused a fusion of influences that created a flexible outlook

So, naturally there are unlimited opportunities for brands to grow here

Nevertheless‌

The rest of the market

It seems MNC brands have already reached their saturation point

Though potential brand-growth areas are clearly apparent

Local brands are confused about how to tap cer tain brand growth

With the huge advantage of wide spread, reliable distribution network and having regional loyal customer base they are enjoying comparative advantages though

W H AT H O L D I N G T H E M B A C K ?

There is no denying that‌

THEIR LACK OF CONFIDENCE-

on the solutions that the specialized communications agencies are offering now a days

And this is because existing agencies are yet to forsake the conventional approach to marketing communications solutions

They

seem

at a loss to know how their comfort zone

to

and embracethe true sprit of holistic brand communications which we all know as-

break

MOREOVER… T h e i n d u s t r y i s s h a r p l y d i v i d e d i n t o t w o b a s i c f o r m s – AT L a nd BTL. S er v ic es of elite a genc ies a re a ls o div ided into these two forms, which is an antithesis to 3sixty solutions T h i s a p p r o a c h m i s s e s t h e t r u e e s s e n c e o f 3 s i x t y, t h a t i s – I N T E G R AT I O N A M O N G A L L T H E C O M M U N I C AT I O N S S E R V I C E S AVA I L A B L E I N T H E P O R T F O L I O

WHAT MAKING THINGS WORSE..

BTL a genc ies a re multiplying a t a ho r rendo us pa c e, and this is due solely to elite agencies inability to m a k e a p e r f e c t i n t e g r a t i o n b e t w e e n AT L a n d B T L

Apar t from a ver y few most of t h e n e w BT L a g e n c i e s a r e l e s s capable of thinking strategically to provide an effective marketing communications solutions. So there always remain a wide gap between expected and actual outcome

F R U S T R AT I O N

that what now prevails on clients’ face. Clients fi n d n o rea s o n to b el i eve BT L fi r ms a n y mo re

Bangladeshi consumers are vastly fragmented ➢180 million people

➢64 districts speaking in different dialects ➢10 distinct musical tradition ➢There’re fundamental differences in taste & recipe between different regional cousin ➢Uncountable number of economic, social, socio-cultural associations or groups

Just like consumers-

MEDIA also immensely fragmented

Consumers are paying simultaneous attention to a number of sources of incoming information.

Their mind register nothing

S O N O WAY O U T To serve brands well agencies are bound to embrace 3sixty solutions sooner or later

PA R A D I G M S H I F T That what require In the very perspective of

“MEDIA” to embrace the true spirit of 3sixty

PA R A D I G M S H I F T Media now just can’t be limited to the visual & aural communication channels that ask audiences to come to them, to get informed or get I N F OTA I N E D

PA R A D I G M S H I F T

Anything

that travels time & space to reach o u t t o c o n s u m e r ’s l i f e s t y l e t o interact, to make an impression

is media

PA R A D I G M S H I F T

This reaching out to be exactly at right space & time when the consumer is susceptible to a product / ser vice categor y

PA R A D I G M S H I F T New media not been innovated yet -

To b e c o i n e d a s a m e d i a i t should have the inherent capability to interact with consumer to provide a par ticular experience the experience to bedramatized in a way to cause a behavior change that leads consumer to take a particular action

PA R A D I G M S H I F T It’s no more about -

The genius of the ar t director or copy writer And that is exactly why

the elite agencies are a bit uncomfortable

In the conventional approach pleasant art directions is the driver of IMAGE CONSISTENCY across press, electronic, OOH as they replicate the same image across

PIXEL’s

360 ENLIGHTENMENT

I D E A triumphs over IMAGE

Brand ideas are the drivers of BRAND CONSISTENCY across Idea ensures consistent brand experiences across POC, not the pleasant art direction that ensures message & image consistency only - across aural and visual media

PIXEL’s

360 ENLIGHTENMENT In 3sixty there are unlimited media option as there is no limit on the number of contact point possible with a target consumer, – media will be found, and activity created Media could come in any shape or size or form

In the old conventional approach number of media is limited and pre defined

PIXEL’s

360 ENLIGHTENMENT In 360 number of media are tailored to the solutions; hence…

media solutions comes 2nd of the brand problem

In old approach, solutions are limited by the number of media an agency is able or prepared to deal in. So …

media solutions comes ahead of the brand problem

PIXEL’s

360 ENLIGHTENMENT

The role of press & electronic & OOH are to generate general awareness or amplify the overall impact of a campaign

PIXEL’s

360 ENLIGHTENMENT

‘Brand’ is a verb not noun

A brand has to be nurtured in its all facets Along the way from factory production to the ultimate consumer, and within the physical and emotional space where the brand can interact with the consumer.

THIS IS A CONTINUOUS PROCESS

WE’RE THE FIRST GEN

Our team is composed of people who started career when experiential marketing first started to take root in Bangladesh at the outset of 2 1 st c e n t u r y We do, hereby express our heartfelt gratitude to the great agency Interspeed and its proprietor Mr Enayet Karim, his two great sons Mr. Sharjeel Karim and Mr. Adnan Karim to instill in us the passion for rounded experiential marketing communications

INCEPTION We started in Interspeed in the year 2000. Then we departed in the year 2005, joining different elite agencies. All of u s , i n o u r o w n w a y, initiated experiential marketing communications services in the agencies we joined

In 2014 we met each other again, totally enlightened with the method of applications of 3sixty on the backdrop of Bangladeshi culture So, in the year 2014 we incepted ‘Pixel Search Limited’ to provide rounded and cost effective communications solutions

OUR PROMISE

PRECISION EXECUTION We don’t let go hands:

We relentlessly search for every single detail that hinders the execution process, hence is the name Pixelsearch. We call them negative externalities and classify them as:

We EXECUTE MEDIA with precision, and we don’t let go hands of our valuable clients. We keep sensing the market for them. We enrich our clients with insights so that they can tap the right growth potential We speculate those risks in advance and prepare back up plan accordingly

WE MEASURE EVERYTHING We strongly believe in “Measure what is measurable, and make measurable what can’t be measured” - Galileo Galilei

P O I N T O F D I F F E R E N T I AT I O N

WHAT WE OFFER We offer one stop, cost effective, 3sixty marketing communications solutions for unique brand problems

➢Creative design ➢Scripting ➢Photography ➢AV conceptualization & production ➢Research & market intelligence report ➢Market prioritization

We have a separate department that integrates social media with our overall communications solutions. They also measure impact We develop customized apps to evaluate in-field happenings in real time

S T R AT E G I C M E D I A P L A N Intensity EXPERIENCE that we create defers in intensity at various contact points as it’s not feasible and realistic to create the same degree of intensity for all the contact points. Intensity depends on the type of contact point

S T R AT E G I C M E D I A P L A N interplay

Then we create INTERPLAY among all the contact points that are supposed to provide the EXPERIENCE. Contact points complement & supplement each other to amplify the overall impact of the campaign

S T R AT E G I C M E D I A P L A N

ORCHESTRATION In strategic media planning phase we sequence and layer media in a way so t h a t i t ’s c u m u l a t i v e c o n s e q u e n c e c r e a t e s the ‘RESONANCE’ of the brand

S T R AT E G I C M E D I A P L A N Alternative media innovation W e c a l l t h o s e m e d i a a s ‘A l t e r n a t i v e media’ that are static in nature and p l a c e d i n t h e c o n s u m e r ’s p h y s i c a l & emotional space in a way so that they p o p u p a t r i g h t t i m e & p l a c e a s ‘e f f e c t recall mechanism’ We have a separate unit that innovate and produce Alternative Media

S T R AT E G I C M E D I A P L A N Cross disciplined people Our team is composed of cross disciplined people.

We be l i e ve re al i sti c ID E A th at co u l d be tran s created into various media (activities) can pop up from any corner

S T RAT E GIC MEDIA PLAN

We g a t h e r round the strategic media planner to generate unique idea

VISION Prepares us for tomorrow

Emerge as a perfect ‘Immersion Marketing Agency’ that brings measurable impact

Values

VALUE we believe that prepare us for tomorrow S

❖Passion : We’re extremely passionate about gleaning new insights of changing technology, buying behavior and expectations ❖Relationship: We’re committed to developing long term relationships with our clients and building confidence & trust ❖ Brand Steward : We see ourselves as brand steward , nursing a brand in its all facet ❖Measuring everything : We measure what can be measured and make measurable that can’t be measured ❖Harness cross disciplined people : We harness cross disciplined people as we believe ground breaking IDEA could be popped up from any corner

MISSION Prepares us for today

Harness cross disciplined people to generate ideas and trans-create idea into engaging activities

Experience : started career in 2001 Interspeed rural : S. Executive Interspeed Activation: Accounts Supervisor Interspeed Marketing Solutions ltd : Planning Director Asiatic events marketing ltd : Manager planning & implementation Windmill advertising ltd : Chief strategic officer

Few milestone plans •Lux rural campaign •GP internet activation •UBL MFU content •Samsung product consultant (SPC), now called Samsung Exclusive Consultant (SEC) •bKash integrated rural campaign •Radhuni sales drive campaign •NOKIA direct sales campaign

Trendsetter:

SUMAN CHAKRABORTY

Executive director DU: Masters in Finance

•Interactive script writing •Alternative media innovation •Art of BP training

Started career at Standard Chartered Bank Exp: Interspeed marketing solutions ltd, Fly-dubai, Standard Chartered Bank

MD. MOKHLASUR RAHMAN (MUKUL) Senior executive – planning & client service AIUB : MBA, Marketing

SPECIALIZATION : Urban Thematic events and urban activation planning

Started career in Interspeed rural, 2001 Exp: Interspeed rural > Interspeed Activation > Asiatic events > Asiatic EXP > Searchlite

PIONEER

1st generation BTL executioner, started career in Interspeed rural as operation manager.

Vast experience of moving around every corner of the country

MD. BELAL HOSSAIN Head of operation Masters in Sociology

SPECIALIZATION :

•BP pool mgt across the country •Multiple vendor mgt •Updated market rates of production items •Monitoring cell management •In depth geographical knowledge of Bangladesh

Started career in Asiatic Events, then Windmill and Searchlite

MIR ISTIAK AHMED HRIDOY Manager, Client Service & Operations, Urban Master in Management National university

Specialization : •Urban Activation •Thematic Events •Celebrity management •Press & electronic media management •Social media management •Photographer

Started career in Windmill and then Searchlite

SUZAN ALI

Executive: Urban activation and events MBA Stamford university

Specialization : •Urban-semi urban activation •Thematic Events •Concert management •PR management •Apps management •AV production •Videographer

Started career in Asiatic events and then Searchlite Specialization : •Semi urban & rual activation •Thematic rural events •Baul management

ROMJAN ALI (ATIQUE) Executive: Activation semi urban & rural Masters in social welfare National university

Started career in Transom Distribution Co. Ltd. Exp: Searchlite, Transom Distribution Co. Ltd., Samsung Specialization : •Trade marketing •Outsourcing •Market branding •Outdoor auditing •Modern trade storming

MD. MASUD UL KABIR Manager, Operations & Client Service

MBA: Green University

He managed Samsung product consultant (SPC), now called SEC for 5 consecutive years. Currently he’s managing 350 outsourced people across the country

Started career in Interspeed in 2004 Exp: Interspeed, Asiatic, Searchlite

IMTIAZ ASAD Asst Manager, operation Masters in political science National university

Specialization : •Rural activation •Haat/bazar storming •Roadshow (both urban rural) •Outsourcing •OOH management

H e ’s a l s o a s t a g e s h o w p e r f o r m e r, a c t o r

Started career in Interspeed rural Exp: Interspeed, Asiatic, Searchlite, MIL

SHOHEB RAIHAN Manager, operation Masters in Marketing National university

Specialization : •Integrated Rural Activation •Direct sales •D2D •B2B •Sampling •Market intelligence report •Wet market storming

Started career in Interspeed in 2012 Exp: Interspeed, Searchlite

MD. SHADUZZAMAN JIBON Executive, operation Masters in Marketing

Specialization : •Apps development •Field team coordination •Market intelligence report collection •Mystery shoppers visit •BP recruitment & training

Started career in Interspeed in 2012 Exp: Interspeed, Searchlite

RIFATH JAMIL Executive, operation BBS National University

Specialization : •Monitoring cell management •BP recruitment & training •Procurement & production •Client reporting •Outdoor auditing

Started career in Interspeed in 2012 Exp: Interspeed, Searchlite

ANSARUL HAQUE RIGAN Executive, operation Graduation from Mirpur Bangla college

Specialization : •Print media management •Semi-urban, urban school/college campaign •POSM placement across the country •Direct sales

Started career in Interspeed in 2011 Exp: Interspeed, Searchlite Specialization : •Visibility drive across the country •BP management & training •Urban events & activation management NAZMUL HOQUE SHAHIN Executive, Operation Graduation from Titumir college

Started career in Interspeed Exp: Market access, Interspeed, Searchlite Specialization : •Female BP pool management (both urban & rural) •Female BP training •Monitoring cell management

ACHIA SULTANA PINKY Sr. Executive, operation Graduation from national university

Some of his Alternative Media creations

MARTUZA HASAN Manager: Alternative media creation Masters in History Dhaka college university

ALOMGIR HOSSAIN Senior Graphic designer BA.(honors) in graphic design & multimedia Shanto-Mariam University Of Creative Te c h n o l o g y

SOFTWARE EFFICIENCY: •Adobe Photoshop •Adobe Illustrator •Adobe Photoshop Lightroom •Adobe Flash •Adobe Dreamweaver •Adobe Director •In Design •Premiere pro •Sound Forge •Cool edit pro •After Effects •Autodesk 3ds Max •Key shot

Started career in Banglalink Exp: Banglalink, Searchlite, Asiatic, Interspeed SPECIALIZATION : He successfully ended his 7 yrs’ long journey at Asiatic events a n d A s i a t i c E X P, t h e n h e j o i n e d Interspeed before joining us GOLAM MOSTAFA

Sr. Manager Finance & Accounts Masters in Accounting Jagannath University

He’s a young fresh blood in this field.

MD RAJU

Finance executive Masters in Accounting National university

SPECIALIZATION : • Financial software management • Clean billing • Post campaign document preparation

EMPLOY EE

➢ 02

➢ To t a l 2 5 f i x e d employee ➢ 350 outsourced people ➢ 750 BP pool regional office at Chittagong &

Bogra

EXISTING CLIENTS

THANK YOU