International Branding and Sustainability: Benefit Cosmetics

Page 18

5.2.4 Positioning map

Inclusive

Sustainable

Unsustainable

Classic

18

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Articles inside

3.2 Trends in the industry

1min
page 27

2.9 Communication audit

3min
pages 18-23

2.7 Persona Canvas

1min
page 15

Opportunities and objectives

2min
pages 34-38

Introduction1

1min
pages 6-7

Sustainability2

1min
pages 48-49

Inclusivity3

1min
pages 50-52

2.11 Positioning

1min
page 25
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International Branding and Sustainability: Benefit Cosmetics by Almudena Solano Robledo - Issuu