Event Organization for Digital Platform BCN Bible

ALMUDENA SOLANO

BCN BIBLE SECRET PARTY

BA Fashion marketing & communication Level 5, 2019- 2020 Module title: 5FAMK005C Communication Techniques and Strategy 2 CWK3 Mariana Rumayor Word count: (3774)

Photo by @labyrinthofcollages

⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀

⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀

CONTENTS

1.

I N T R O D U C T I O N : B C N

B I B L E

2.

O B J E C T I V E S

3.

S T R A T E G Y

4.

E V E N T : C O N C E P T

5.

T Y P E

O F

E V E N T

6.

T E C H N I C A L

A S P E C T S

7.

C A L E N D A R

Photo by @labyrinthofcollages

CONTENTS

8.

S U P P L I E R S

B R I E F

9.

A C T I V I T I E S

T I M E

C H A R T

10.

C O M M U N I C A T I O N

11.

B U D G E T

12.

A N A L Y S I S

13.

C O N C L U S I O N

14.

R E F E R E N C E S

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P L A N

INTRODUCTION:

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1. BCN BIBLE BCN Bible is a space where art, cinema, fashion, music and food come as one. It connects with

creative

minds

and

trend

seekers

who

want

to

discover

Barcelona.

BCN

Bible

is

composed of three different platforms: an Instagram account, an app and a website. The app is the most important one since it connects the online world with the real world. Its main focus is to connect people who share the same interests that perhaps they did not know they

enjoyed.

Therefore,

BCNBIBLE

displays

several

plans

for

tourists

and

locals

to

experience Barcelona to the fullest. Some of these plans include Picnic at the beach, Pre drinks at Spitchupitos, Volleyball on a Sunday afternoon, Hiking in Tibidabo and more.

Besides, each time a user creates an event, a QR code will be generated which later will be scanned by the attendees in order to gain points and later obtain discounts and special offers from different companies. The use of gamification, enables users to enjoy the app at its fullest by encouraging them to keep gaining points and therefore, attend more plans.

As for the other two platforms, they are mainly used to connect with

potential

companies. used

to

app

users

Instagram

generate

interviews,

is

and also

content

inspiration,

like food

recommendations and more. Its main

objective

community seeking

of

to

is

to

people

discover

create who more

a

are in

Barcelona. BCNBIBLE website is B2B designed, where companies can contact us for sponsorships in

the

will

app.

These

provide

sponsorships

the

previously

mentioned discounts and special offers

for

app

users.

This

will

develop a constant environment of giving and receiving in which BCNBIBLE acts as a middleman.

2. OBJECTIVES BCNBible is a community-based platform

that

seeks

for

people

who want to connect with others through plans and meetings. In order

to

create

Instagram

will

platform

to

a

community,

be

the

main

connect

with

potential users with the help of influencers, paid advertising and earned media. Also, an annual event

will

be

organized

to

increase engagement with users.

One

of

BCNBible's

main

objectives is to facilitate tourists and

locals

the

knowledge

access

of

and

underground

places that only a few know. To meet this objective, research has been conducted with locals and fashion

magazines

generate

a

list

in of

order

to

potential

places for the app. These places include

restaurants,

bars,

best

picture spots, clubs, arcades and events

such

theatre,

as

auto

outdoor

cinema,

movie fashion

shows and more.

In

previous

discovered

research

that

it

other

was

similar

platforms focus mainly on older audiences, giving a feeling of a lack

of

creativity,

youthfulness with

a

and

connection

younger

Therefore, created

freshness,

audience.

BCNBible for

the

was younger

audiences that seek new types of

entertainment

which

also

includes our annual secret party.

Photo by @labyrinthofcollages

3. STRATEGY

To

achieve

the

previously

mentioned objectives, BCNBible is aiming

to

organize

Secret

party

an

Annual

(explained

deeper

further ahead). This party will be utilized for 3 different strategies.

1. Attract new App users through the

promotion

of

BCNBible

inside the party utilizing posters, staff giving cards out and QR codes to unlock discounts as a user.

2.

Brand

positioning

through

social media and attendees. An influencer each

will

party,

specific

thus

party. later

invited

will

every

These used

platforms

Also, be

hired

moment pictures

for

to

portraying

image.

photographer capture

be

social

and

a a to

at

the

will

be

media

marketing

activities.

3.

Brand

image

reinforcement

through

social

media

posts

about the party. These posts will include party

pictures and

attendees.

taken

reposts

in of

the the

EVENT:

Photo by @labyrinthofcollages

4. CONCEPT BCNBible's Annual Secret Party is a mix of trash core, chill and glam style.

Slogan: "A secret party never killed nobody" Master mood board:

BCNBIBLE ANNUAL SECRET PARTY KEYWORDS: Colorful, neon, x-ray, vintage photography, glitter, hologram, projections MATERIAL: metal, smooth, paper (print) COLORS: transparency, neon, gold, silver, copper, metallic

Message:

Announce the launch of the platform in Barcelona and reach the desired target

audience by engaging with them through the event.

Target audience: Men and women, 18- 28 years old.

Creative, fashion lovers, underground, grunge, love to discover new•music, doesn’t follow trends.

Source: Bob Sdrunk

Source: Bob Sdrunk

Story of the event: The first edition of the BCNBible Annual Secret Party in which participants must reach a certain level in the app to receive clues as for when, where and who is going to this event.

This

information

will

only

be

released

on

the

app,

however,

the

event

itself

will

be

communicated throughout social media without sharing any details until the event is over.

This gamification dynamic encourages users to attend and create plans to level up and receive

exclusive

clues

for

the

secret

event.

Finally,

an

hour

before

the

event,

the

information will be publicly released. However, there will be a limited capacity which means that app users will receive preference in terms of knowing first all the necessary details for the secret party.

Decoration mood board:

Source: Pinterest

BCNBIBLE ANNUAL SECRET PARTY KEYWORDS: Colorful, neon, glitter, hologram, projections MATERIAL: metal, iridescent holographic mirrored paper COLORS: transparency, neon, gold, silver, copper, metallic, hologram

5. TYPE OF EVENT Source: Pinterest

The

desired

aspect

for

BCNBible's Secret Party will be a general

event

experience,

tech

event and cocktail social event.

Event

experience:

All

the

attendees will be submerged in a holographic world full of music and

different

installations

such

as metallic backdrops made of iridescent paper,

holographic to

mirrored

create

a

full Source: Pinterest

experience for everybody.

Tech event: several

installations

holographic walls,

The event will have

floors

such

projections and

on

doors,

as the

neon

figure lights and laser lights.

Cocktail Social event:

The

main format of the event. It will include cocktail style transparent tables and chairs lounge areas, finger snacks and an open bar.

Source: Pinterest

Source: Pinterest

Source: Pinterest

6. TECHNICAL ASPECTS Source: Google maps

Venue: Golden Shisha Lounge It has a capacity for 100 guests, it is located in Barcelona, it has lounges included and the option

for

cocktail

tables,

it

has

a

dance

floor, light and sound systems and two lounge areas. This Venue is available for the event on June 2021 from

€500.

Source: Golden Shisha Lounge

Source: Golden Shisha Lounge

Source: Golden Shisha Lounge

Source: Golden Shisha Lounge

6. TECHNICAL ASPECTS Source: Pinterest

Source: Pinterest

Source: Pinterest

Decoration: Mainly,

the

iridescent

decoration

holographic

holographic

will

mirrored

projections

on

consist paper

walls,

floor

of and and

doors.

Also,

for

installation

the will

main be

entrance,

created

by

an

entire

CABISUAR,

which is a company that creates any type of infrastructure.

To complement the concept, photo backdrops will be placed to generate content for social media.

6. TECHNICAL ASPECTS Source: PANTONE

Design of the space: Colors

from

the

following

color

palette will be prominent.

Textures such as smoothness and holographic paper will be found.

Also, the lighting will be adjusted with every mood of music playing at the moment as well as the laser lights.

As for the design of furniture, the same

lounge

sets

provided

from

the venue will be utilized as they are white and will be a highlight for the event.

The type of music played will be a mix of genres between reggaeton, tech house and electronic music.

Source: Pinterest

Source: Pinterest

6. TECHNICAL ASPECTS Distribution plan: P

P H

O R D

O

T

K C

O

A

B

B O T O H P ENTRANCE STRUCTURE

FOOD

FOOD

BAR

A

C K

D R

O

P

6. TECHNICAL ASPECTS Full staff/supplier list to hire:

Full staff/supplier list provided by venue:

Security

Security

Technician

DJ

Lighting specialist

Cleaners

Manufacturer

Tech supplier

Decorator

Drink supplier

Cleaners

Furniture

Transportation

Lighting

Cameramen

Waiters

Catering

Bartender

Graphic designer Furniture supplier Tech supplier Drink supplier

For this event, it was decided to hire staff that still the venue is providing us with because it will be easier to manage each staff team by ourselves instead of having a middleman; in this case the venue. Also, it was decided to keep the venue's DJ, since the music list will be ours. As for the rest of the staff to hire, a more detailed brief

directed

to

the

"Tech

team"

can

Suppliers Brief.

Source: Pinterest

be

found

in

section

8.

7. CALENDAR Day of the event: Due to the current situation we are living in, BCNBible team has decided to postpone this event even further until things calm down and are back to normal.

Also, we want to take into account the recommendations from authorities such as, not having crowds of people inside an establishment. We want to make sure that this event is safe for everybody, therefore we have limited the capacity of the

party

to

100

people

only.

This

will

also

create

a

feeling

of

exclusivity

amongst those lucky guests who got in through the app.

AUGUST 2021

Secret party

We have established the day of the event on August the 27th because no other big events are being held that weekend and also people are getting tired of their summer routines. This is an opportunity we cannot miss. School starts in September and is perfect for our word of mouth strategy which consists of letting people recommend us to others, therefore attracting new users in a more organic way.

MAY 2021

Contact Contact venue

Book venue

for budget

Meeting with

CABISUAR

Meeting with

CABISUAR

for a budget

CABISUAR

designers

Look for

Meeting

Generate

Confirm

Meeting with

for graphic

with graphic

designs for

prototype with

CABISUAR

designers

designer

projections

CABISUAR

designers

Review

Contact

Review

Meeting

Generate

influencers

influencers

influencers

with graphic

communication

profiles

agencies

profiles

designer

ideas

Meeting

Look for

Meeting

Calculate

Look for

with decorator

furniture

with furniture

current budget

a decorator

for budget

supplier

supplier

JUNE 2021

Meeting with

Meeting with

Meeting

CABISUAR

Meeting

communication

with graphic

Calculate

designers

with decorator

team

designer

current budget

Meeting with

Meeting

lighting

Look for

lighting specialist

with tech team

Calculate

specialist

a tech team

for budget

for budget

current budget

Look for

Meeting with

Meeting with

CABISUAR

graphic designers

Meeting

communication

Meeting with Calculate

designers

and tech team

with decorator

team

current budget

Meeting with lightning

Meeting with

Look for

Meeting with

Calculate

specialist

decorator

catering company

catering company

current budget

Meeting with

Look for

communication

drink

Meeting with

team

supplier

tech team

JULY 2021

Look for

Calculate current

security team

budget

Meeting with

Meeting with

lightning

CABISUAR

Meeting with venue

Calculate current

specialist

designers

administratives

budget

Look for

Meeting with

Look for

cleanning

cleaning

Video and

Meeting

Meeting with

team

team

Photo companies

with cameramen

influencers agency

Meeting with

Catering

Meeting with

tech team

Calculate current

drink supplier

menu tasting

CABISUAR

at the venue

budget

Meeting with

Meeting

Meeting with

communication

Calculate current

decorator

with technicians

security team

team

budget

Meeting with

Meeting with

AUGUST 2021

Meeting

Meeting with

Meeting with

Release party

with communication

graphic

influencers

Calculate current

teaser

team

designer

agency

budget

Reveal

Meeting

Meeting with

lightning

Calculate current

influencers

with CABISUAR

decorator

specialist

budget

Meeting with

with furniture

Meeting with

communication

Meeting with

drink supplier

supplier

decorator

team

CABISUAR

Meeting

CABISUAR

Meeting with

with security

structure

venue

team

set up

Meeting with

Meeting

CABISUAR structure clean up

Meeting with

CABISUAR Secret party Party set up

structure clean up

8. SUPPLIERS BRIEF After a deep analysis, it was discovered that the technology team is the key asset for this event. Since, the entire event experience is based on lights, projections and lasers, it is fundamental

to

brief

exclusively

the

tech

team.

This team is composed by lighting specialist, CABISUAR (manufacturer for the big entrance Source: Pinterest

which

also

graphic

includes

designer

the and

use

of

tech

led

lights),

(projectors)

supplier.

EVENT DIRECTOR

CABISUAR

GRAPHIC DESIGNER

LIGHTING SPECIALIST

TECH SUPPLIER

VENUE ADMIN.

8. SUPPLIERS BRIEF

"TECH TEAM BRIEF" The main objective for this event is to produce highest

everything quality

on

time

possible.

with

As

this

the is

a

secret party, none of what is discussed about it can or should be mentioned to anybody except for the team.

Our ultimate goals are: Transform

the

venue

into

an

experience for the guests.

Create spaces in which they will be able to take pictures.

Create an experience that guests will

not

resist

to

share

is

create

on

social

media.

Our

vision

space

to

never

seen

a

different

before,

where

people can have extreme fun.

Tasks to complete: Create visuals that can be placed on walls, floors, ceilings and doors using a projector.

Find the right projectors. (Needs to have intensity, be small enough to hide

and

the

ability

to

work

for

structure.

(It

several hours at once) Build

an

requires

entrance to

materials

have

and

have

great an

quality

excellent

outcome as it is the centrepiece of the event) Find the right laser light machines.

(Same requirements as projectors) Transform the venue with the use of lights

to

create

environments.

moods

and

9. ACTIVITIES TIME CHART For easier communication and work fluidity, a Gantt chart was created for the week of the event.

In

here,

each

supplier

and

staff

members

will

be

able

to

organize

themselves

according to the necessities and timings of the event itself.

EVENT DAY

MON

TASKS

TUES

WED

THUR

FRI

SAT

SUN

Decoration set up

CABISUAR set up

Projectors set up

Furniture set up

Receive food and drinks

Staff capacitation

Event clean up

CABISUAR clean up

Also, a time table for the day of the event was created to maximize time when setting all the final touches up.

ACTIVITIES

HOURS

9:00

Final decoration set up

10:00

Final decoration set up

11:00

Final decoration set up

12:00

Lighting rehearsal

13:00

Lighting rehearsal

14:00

Projectors rehearsal

15:00

Projector rehearsal

16:00

Sound rehearsal

17:00

Security meeting

18:00

19:00

Meeting with venue administrators

Food and drinks arrive

20:00

Venue pre clean up

21:00

DJ arrives for sound set up

22:00

Guests arrive

23:00

Party starts

10. COMMUNICATION PLAN As

for

the

influencers

communication will

be

hired

of

to

the

event,

announce

2

and

promote the event. The influencers selected are

Sitabellan

been

selected

and

Marc

because

Forne. of

They

their

have

specific

audiences that are a match for our target audience.

As BCNBible is only taking off, we decided to hire them for a more organic communication with the target audience. These two people will also be required to be present on the day of the event, which will increase the attention and desire to attend.

To

complement

BCNBible's

Instagram

their

announcement,

account

will

also

be

used for the promotion of the event.

First of all, a post will be made to announce the event. Then we will upload teasers of the two influencers attending the event, but never revealing their identity. In addition, a highlight story will be created so followers can find the information

easier.

Weeks

later,

the

influencers identity will be revealed to create hype

before

announcement

the made

event. will

The

inform

final

followers

about the limited capacity for the event (100 people). Finally, the last post on the profile will reveal the location and time of the secret event only 15 minutes before the event starts.

@sitabellan

@marcforne

10. COMMUNICATION PLAN JULY 2021

Film teasers for Instagram

Announce event and rules through the app

Announce secret event on

Upload teaser

Instagram

of Marc

Create hihglight

Upload teaser

story

of Sitabellan

Post about

Set date to

secret party

reveal influencers

AUGUST 2021

Post about secret party

Reveal

Post party

influencers

teaser

Influencers post story inviting followers to meet them there

instagram story inviting to download app

Post pictures taken by photographer

Last call to earn points in the app

Repost people's Secret party

stories

10. COMMUNICATION PLAN Source: Pinterest

Source: Pinterest

It

is

important

to

mention

that

cameramen will be hired to create content

for

BCNBible's

Instagram

profile. Also, photo-booths will be placed for people to take pictures at, as well as photo backdrops.

Later

on,

released,

an

after

using

movie

footage

will

be

taken

at

the event. Also, this video will be used

for

marketing

communication purposes.

and

11. BUDGET This is an estimated budget for the general costs of the event. It is desired to have an ROI of the 100% of the invested, plus 50% more new users in the app. Also, after the event, a B2B campaign will be launched to obtain sponsors for the app. We have a website in which businesses can contact us for partnerships and sponsor purposes. As partnerships and sponsorships are our main source of income, we are looking forward to partner with at least 20 new business to have a higher ROI and better app development and experience for our current and future users.

€

Structure: CABISUAR

1075

Venue booking

650

Tech team

555

Projectors

640

Catering: La Palma

475

Drinks: Grupo Euroestrellas

1480

Security team: Next Control

280

€ € €

€ €

€

€

Decorator: DecorEventsRosa

730

Communication

120

Cleanning team: Neteges Olimpo

230

Cameramen: Les Vaques

175

Transportation

65

Furniture supplier: Crimons

1340

Influencers

3400

Total

11,215

TOTAL: €11,215

€ €

€

€ € € €

12. ANALYSIS The main purpose of the event is to mainly help

with

the

gain

new

users

introduce and

communication for

BCNBible.

BCNBible

lastly,

to

to

our

campaign

to

Secondly,

to

target

celebrate

our

audience big

app

inauguration. This event will be key for app development

in

a

very

competitive

environment. We are also looking forward to turning this event into an annual celebration.

Our main tangible objectives are to transform the venue into the already explained vision.

The intangible objectives are for people to really experience the secret party a feel like they are transported to another world through the environment represented.

We are looking forward to people to enjoy the journey

of

discovering

each

clue

for

the

secret party and at the same time having fun while meeting new people.

Also,

it

is

desired

impressions attendees,

to

through as

well

gain the as

a

lot

of

posts our

media

of

the

own.

To

complement this information, a press release will be sent to ID Magazine in order to gain media coverage and generate hype for the next secret party.

Photo by @labyrinthofcollages

For future events, it is desired to partner with a

Beer

brand

in

order

to

attract

more

sponsors and reduce event costs. BCNBible could not partner with anybody because of our still-growing engagement rate.

Furthermore,

the

communication

team

will

analyze our social media, specifically looking for

new

followers,

sentiment,

comments,

mentions, tags, hashtags and impressions.

Photo by @labyrinthofcollages

14. REFERENCES CABISUAR. 2020. Cabisuar. [online] Available at: <https://cabisuar.com> [Accessed 2 June 2020].

Crimons.

2020. Crimons.

Rent

&

Event.

[online]

Available

at:

<https://crimons.com>

[Accessed 1 June 2020].

Celebrents.es.

2020.

Celebrents.

[online]

Available

at:

<https://www.celebrents.es/nextcontrol-203837/> [Accessed 2 June 2020].

Euroestrellas, G., 2020. Grupo Euroestrellas - Proveedores.Com. [online] Proveedores.com.

Available

at:

<https://www.proveedores.com/proveedores/grupo-euroestrellas/#>

[Accessed 2 June 2020].

Linentablecloth.com.

2020.

Event

Layout

Tool.

[online]

Available

at:

<https://www.linentablecloth.com/event-layout/> [Accessed 2 June 2020].

Venuesplace.com. 2020. Golden Shisha Lounge - Eventos Y Celebraciones - Venuesplace. [online]

Available

at:

<https://www.venuesplace.com/es/6958-golden-shisha-

lounge#fndtn-salas> [Accessed 2 June 2020].

DecorEventsRosa.

[online]

Available

at:

<https://www.decoreventsrosa.com/tu-fiesta>

[Accessed 2 June 2020].

Lesvaques.com.

2020.

Les

Vaques

–

Productions.

[online]

Available

at:

<http://www.lesvaques.com> [Accessed 2 June 2020].

Netegesolimpo.com.

2020.

Neteges

Olimpo.

[online]

Available

at:

<http://www.netegesolimpo.com/ofertas.html> [Accessed 2 June 2020].

Catering.apanymantel.com. 2020. Regala Desayunos, Tartas, Flores, Pasteles Y Mucho Mas. [online]

Available

at:

<https://www.catering.apanymantel.com/catering-a-

domicilio/barcelona/catering-pastisseria-la-palma> [Accessed 2 June 2020].

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