Time Warner Cable Studios Super Bowl Ac8va8on
Event Ac)va)on | Overview
Descrip8on: •
For six-‐days leading up to Super Bowl XXLVII, Time Warner Cable transformed Highline Stages, a 45,000 square foot landmark space in the heart of the meatpacking district in New York City, into Time Warner Cable Studios, a living breathing television set.
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This first-‐of-‐its-‐kind, innova)ve experien)al ac)va)on provided Time Warner Cable customer’s unprecedented, behind-‐the-‐scenes access to their favorite networks and brands. Customers were treated to guided tours through the simulated sets of each network, giving them the opportunity to get-‐up-‐close and personal with some of the biggest celebri)es and talent in TV, Music and Sports through day)me tours and evening par)es and performances.
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The ac)va)on also featured interac)ve and educa)onal demonstra)ons of partner and Time Warner Cable WiFi and App services reinforcing the brand, product and service value the Time Warner Cable delivers.