SHOWTIME Trade Adver2sing Overview:
• Spearheaded the strategic planning and execu2on of Show2me B2B adver2sing campaigns that built brand and programming value to drive subscriber acquisi2on and reten2on and increase distributor and Show2me revenue. • Devised effec2ve adver2sing strategies wrote posi2oning documents and crea2ve briefs, managed crea2ve development, approved crea2ve assets and nego2ated media buys that op2mized tradi2onal, digital and social media vehicles.