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SHOWTIME   Trade  Adver2sing   Overview:  

•  Spearheaded  the  strategic  planning  and   execu2on  of  Show2me  B2B  adver2sing   campaigns  that  built  brand  and   programming  value  to  drive  subscriber   acquisi2on  and  reten2on  and  increase   distributor  and  Show2me  revenue.     •  Devised  effec2ve  adver2sing  strategies   wrote  posi2oning  documents  and  crea2ve   briefs,  managed  crea2ve  development,   approved  crea2ve  assets  and  nego2ated   media  buys  that  op2mized  tradi2onal,   digital  and  social  media  vehicles.    


SHOWTIME   Trade  Adver2sing  |  Examples  

Mul2channel  News  Front/Back  Cover  

CTAM  Smartbrief  Banner  Ads  

CableFax  Cover  Email  Blast  


SHOWTIME   Trade  Adver2sing  |  Examples  

Mul2channel  News  Front/Back  Cover  

CTAM  Smartbrief  Banner  Ad  

Cableax  Cover  Email  Blast  


SHOWTIME  

Trade  Adver2sing  |  NCTA  Campaign   Descrip4on:    

Lead  the  crea2ve  development  and  produc2on  for  the   Show2me’s  2013  NCTA  trade  show  booth  and  associated   trade  show  adver2sing  promo2ng  new  and  returning  series   and  product  priori2es  including  Show2me  Any2me.    

CTAM  Smartbrief  NCTA  Digital  Banner  Ad  

Mul2channel  News  Digital  Banner  Ad  

CableFax  Cover  Email  Blast  


SHOWTIME  

Trade  Adver2sing  |  NCTA  Campaign  

Mul2channel  News     5-­‐Page  Cover  &  Bellyband   NCTA  Show  Issue  


SHOWTIME  

NCTA|  Trade  Show  Booth  


Showtime trade advertising