SHOWTIME Trade Adver2sing Overview:
• Spearheaded the strategic planning and execu2on of Show2me B2B adver2sing campaigns that built brand and programming value to drive subscriber acquisi2on and reten2on and increase distributor and Show2me revenue. • Devised effec2ve adver2sing strategies wrote posi2oning documents and crea2ve briefs, managed crea2ve development, approved crea2ve assets and nego2ated media buys that op2mized tradi2onal, digital and social media vehicles.
SHOWTIME Trade Adver2sing | Examples
Mul2channel News Front/Back Cover
CTAM Smartbrief Banner Ads
CableFax Cover Email Blast
SHOWTIME Trade Adver2sing | Examples
Mul2channel News Front/Back Cover
CTAM Smartbrief Banner Ad
Cableax Cover Email Blast
SHOWTIME
Trade Adver2sing | NCTA Campaign Descrip4on:
Lead the crea2ve development and produc2on for the Show2me’s 2013 NCTA trade show booth and associated trade show adver2sing promo2ng new and returning series and product priori2es including Show2me Any2me.
CTAM Smartbrief NCTA Digital Banner Ad
Mul2channel News Digital Banner Ad
CableFax Cover Email Blast
SHOWTIME
Trade Adver2sing | NCTA Campaign
Mul2channel News 5-‐Page Cover & Bellyband NCTA Show Issue
SHOWTIME
NCTA| Trade Show Booth