Loft Design Project

ANNA WINTOUR LOFT PROJECT Allysa Sugito Alessia Zuppardi Celia Perez Evgenia Lishneva Gabriella Ghazaly Gitanjali Agarwal Shraddha Gaikwad

“You either know fashion or you don’t!” -Anna Wintour

Early Life ● ● ● ● ● ● ● ● ● ● ● ●

Full Name: Dame Anna Wintour DBE DBE: Dame Commander of the Most Excellent Order of the British Empire. Awarded in May 2017 at the Buckingham Palace, London.

Born: 3 November 1949 (70 years old) Zodiac Sign: Scorpio Place of Birth: Hampstead, London, England.

Nationality: British-American Current Home: Greenwich Village, New York.

Height: 5’7” Education: Studied at the elite North London Collegiate School. Dropped out in 1966 as a teenager and took up a training program at Harrods, London.

Early Career: Took up her first job at the age of 15 at a boutique called Biba.

In her early teens she started dating older, well connected men like Piers Paul Reed at the age of 15 and Nigel Dempster in her late teens.

Profession: Started her career in 1975 till date. She is the editor in chief of Vogue since 1988 and Art Director at Conde Nast.

Family ● ● ● ● ●

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Born in an upper class, wealthy and Landed Gentry- a British social class of landowners who earn by rental income.

Parents: Divorced in 1979 Father: Charles Wintour (1917-1999), the editor of the newspaper, London Evening Standard.

Anna was inspired by him, professionally and behaviourally.

Mother: Eleanor Trego Baker (1917-1995), a philanthropist, daughter of a professor at Harvard Law School.

Siblings: She has four siblings- Gerald (Died as a child in an accident), Patrick (Journalist and editor at The Guardian), James (Works for the London Government), Nora (Works for an international NGO).

Step Mother: Audrey Slaughter, a famous magazine editor.

Spouses: David Shaffer (m. 1984-1999), a child psychiatrist. Rumoured to get divorced due to Anna’s affair with her current spouse, Shelby Bryan. They officially got together in 2004.

Children: Charles Shaffer (1985) and Katherine Shaffer aka Bee (1987).

Anna Wintour Conde Nast & Projects ● ● ● ● ●

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Alex Liberman editorial director for Conde Nast, Publisher of Vogue talked to Wintour about a position there in 1983.

She eventually accepted after a bidding war that doubled her salary, becoming the magazine's first creative director. The position was created for her.

Anna had a strong control over the magazine and got the name “Nuclear Wintour” in the process,also the period was named as The Wintour of Discontent” .

Her changes moved the magazine from its traditional eccentricity to a direction more in line with the American magazine.

After working as a fashion editor for a series of New York magazines, she served as editor (1986) of British Vogue and as editor (1987) of House & Garden, New York, which she controversially relaunched in the United States as HG. With Wintour in the front row of Vogue, she has transformed the magazine from a place of niche, mostly female interest like an updated version of embroidery into a pop culture channel that the world is keeping an eye on.

Notable Projects First Cover of Vogue (1988) ● ●

The US vogue turned their focus more on lifestyle and less in fashion which came in competition with Elle.

It’s her favourite cover of Vogue.

Changes

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Style of Cover pictures Headshots of well known model were paged.

Wintour covers were more of outdoor shoots with showing more of the body.

This cover of Vogue was the turning point of her career for which she gained a lot of appreciation. The cover was unconventional, relatable to women and natural, nothing like the usual Vogue covers.

Second Cover for American Vogue (May 1989) â—?

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Her second project with vogue broke the rules yet again with her May 1989 cover that featured Madonna, which was a controversial singer at the time she had succeeded at shifting the focus from not only models but towards celebrities like what we are used to seeing at current times.

Her Vogue covers began featuring prominent women (including actresses Nicole Kidman and Angelina Jolie and politician Hillary Clinton) rather than exclusively using models.

She once again proved that she sets the standards for the fashion journalism industry as she aims to uplift women.

Novel and Movie “The Devil Wears Prada” ● ● ● ●

Weisberger (the author) had worked as a personal assistant for American Vogue editor Anna Wintour, offering insider perspectives on Wintour and other Vogue staff.

The main character is known for wearing a white Hermès scarf somewhere on her person every day, and treats her subordinates in a manner that borders on emotional and psychological abuse.

The character that believed to portray Anna is described as having excessive demands and humiliating treatment to others.

Wintour In interview said she appreciated the "decisive" nature of Streep's portrayal. "I'm a very decisive person. I think it's actually helpful to people that you are working with, that you can make decisions," she said. "So, if Meryl seemed somewhat strong, I respect that"

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Most notably, The Devil Wears Prada nailed Wintour's habit of having her clothes dry cleaned every single day.

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Fashion is a priority, expects everybody to dress up to code

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Nonsense management style, very rude to her subordinates

17/73 questions of an interview she had with VOGUE in 2014 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

What time did you wake up this morning? 5am What’s one of your favorite things in this office? My Clarice Cliff collection What’s an accessory you have had for ages? My necklaces Favorite type of flowers? Tuberose Leather or Lace? Lace Velvet or fur? Fur Vintage or new? New What would you never ever wear? Head-to-Toe Black A Black or a Blue bag? Blue Why are you putting your sunglasses on? To hide from you (Aloof) What’s your best vacation spot? HOME Best part of your job? People If you could make a documentary, What would it be about? TENNIS How often do you play tennis? As often as I can What’s your favorite cocktail? I don’t drink (no alcohol) Favorite food? Avocado Greatest invention of all time? Anything by apple

Her style ● ● ● ● ●

She is a fashion icon and the most powerful women in the world of fashion.

Elegance, traditional, creative style.

Prefers color and pattern over muted greys and black.

Most of Wintour's ensembles are feminine in nature, reflecting a traditional sartorial outlook that dotes on below-the-knee pencil skirts and friendly large crystal necklaces.

She always wears sunglasses even in interior spaces whether they serve as a personal reminder to be unreactive in runways.

What she dislikes in fashion:

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Logo-heavy pieces Nylon fabrics Showy activewear

Identity signals ● ● ● ● ●

Bobbed hair with rounded fringe since her youth Her “Manolo´s” Large crystal necklaces Coats Sunglasses

Criticism and personality ● ● ● ● ● ● ●

Anna Wintour is an ESTP (Extraverted, Sensing, Thinking, and Perception personality traits) person which makes her a very powerful and commanding one.

"The entrepreneur" of the MBTI types are usually socially popular and excel at acting on their thoughts and desires.

Emotionally distant person who enjoys not being approachable.

Employees work in a very intimidating office, feel intimidated by the presence of Anna herself as she is a perfectionist who demands perfection from all her employees.

At work, she is known as “Nuclear Wintour” for her volatile outburst of displeasure in work.

Criticized and attacked for being a pro-fur by animal activists.

Anna also received a lot of critique for her elitism. She uses celebrities on the cover of her magazine, but she insists them to meet her standards. She often causes controversy with her remarks about obesity. Anna dislikes fat people which is very controversial.

Criticism and Personality ● ● ● ● ● ● ● ● ● ●

Leadership: Anna Wintour is a born leader, with extraordinary drive and determination.

Freedom: She demands freedom of thought and action.

Perseverance and Commitment: Does not let anything or anyone stand in her way once she is committed to her goal.

Dominion: She can become irritated and even domineering when important things do not go her way.

Impatience: Wintour can be impatient with her shortcomings and those of others.

Creativity: Exceptionally creative and original, Anna possesses a touch of the unusual. Her approach to problems is unique and she has the courage to wander from the traditional templates of thoughts and deeds.

Thoughtfulness: Assumes the responsibility to be the protector and provider for those she loves, but demands their respect and attention in return.

Adaptation: She tends to be quite adaptable, and she finds it easy to fit into most social setups and vocational fields.

Aloofness: She avoid having neighbors, she doesn’t stay at a party for more than 20 min, she puts her sunglasses on to hide her emotional state.

Influence: the most influential figure in fashion.

Fun facts | Phrases ●

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“The people who work here have to look a certain way. If someone hasn't changed their style in six months… something is not working well” “Don't wear head to toes black” Wintour is coming …

“I wonder if Anna would like this one?” “Well, it´s black …”

“It was only later, after I had gotten the job, that I learned how utterly boring, lazy and lackluster all-black (or, okay mostly black) really is” Political preferences: Democrat

Prolific Fashion Influencer ●

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Early in 2008, when Hillary Clinton snubbed Vogue out of fears that appearing too feminine might undermine her presidential ambitions, Wintour fired back at the Clinton camp with a letter in the February issue of her magazine.

"The notion that a contemporary woman must look mannish in order to be taken seriously as a seeker of power is frankly dismaying," she wrote.

CFDA/Vogue Fashion Fund ● Wintour helped raise money for the Twin Towers fund after the September 11th terror attacks. ● As a board member of the Metropolitan Museum of Art, she also organizes a fundraiser for the museum's costume department, which over the years has brought in some $50 million. ● She founded the Vogue Fund

Owned Property ● ● ●

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Anna wintour owns 2 property worth thousands of dollars She has a private house in Manhattan where she spend most of her time there for work To separate her from her work life and people, she bought a $350.000 property in Mastic, Long Island on 2013 which contains an old 1820 summer home with 4 bedrooms surrounded with greens The interior of the house is decorated by Cartier & Company in a very feminine and rustic style while the garden itself is managed and decorated by Anna’s friend, Miranda Brooks who is really close to her and her family.

Pinpoints ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Tube rose wallpaper Tennis court - Loves !

Coffee from Starbuck - Coffee Nook Lots of photos Minimalistic Memories Spring Prefer polka dots than stripes Pride and Prejudice - bookshelves Watches movies Fond of humour Feminine Elegant, traditional, creative No nylon Loved Fur and Lace Hate Black !

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Wants to go to India No paintings/sculptures Photographs Doesn’t believe in horoscope Gets her hair done - Huge closet and VANITY Always put together and extra personally but applied natural cover for readers Risk taker/unconventional Servant room Dry cleaning drop off - Closet Decisive Love Color and patterns Phobia of Spiders Metropolitan Museum

Map of Italy

LOCATION Como, Italy Via torno, 71, como CO,Italy ● ● ● ●

The Province of Como is in the north of the Lombardy region of Italy.

Como is world a renowned tourist destination.

The city has a multitude of historical buildings, fine restaurants and important museums.

Como has city region and hilly region with natural Landscapes and beautiful Lake view.

Weather ● ● ●

February - August consist of a beautiful and enjoyable spring whether.

September - October consists of Summer/Autumn Period.

November - January is Winter and the Temperature can drop till 22 degree Celsius In December and January

Description ● ● ●

The hilly region of Como consists of villas and buildings.

The Loft will have lake view and will be surrounded by a natural environment with trees and beautiful weather.

The area is close to the city and has a nicely constructed road which is easy for travelling .

Address:Via torno, 71, como CO, Italy.

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Nearby :Supermarket Grocery Store Hospital Bank

- Carrefour Market - Alimentari Salumeria Matteo Galli - Ospedale Sant'Anna - Deutsche Bank

How to get there?

Via Flight Arrive at International Malpensa Airport - By road - 49.5km/ 40 min journey.

Arrive at Domestic Lugano Airport - By road 27.5 km 50 min journey.

Base Como Villa Guardia - By road- 11.3 km/ 19 min Train Station Nearby Como Lago Train station 1.4 km 4 min Como S Giovanni Train station 2.4 km 8 min 2.6 km /7 min 1.4 km/ 4 min 9.4 km/18 min 7.9 km / 17 min

FEW FAMOUS TOURIST SPOTS

Monumento alla Resistenza europea 1.9 km 5 min

Giuseppe sinigaglia Stadium 2.4 km 7 min

Tempio Voltiano Museum 2.3km 6 min

Cattedrale di Santa Maria Assunta-Duomo di Como 1.9 km/ 8 km

Lake como Charter (Boat Rent) 1.6 km 6 min distance.

Punto Panaramico (Scenic Spot) 500 m 2min distance.

Design Statement The inspiration for the project comes directly from the personality of our client and her fashion style, classy but always including contemporary elements. In conclusion of the client brief we agreed to implement a transitional design to the loft project, which has cleaner lines, sleek profiles, and a more modern aesthetic without wiping out all the traditional details. In transitional spaces, there are nods to both modern and traditional elements, so you can have the best of both worlds achieving timeless design.

The overall feeling in the space will be warm, relaxing, traditional, and elegant but in some public areas of the loft it will feel a little colder considering that our client goes to Como for both vacation and work.

The chromatic scheme will consist of the neutral colors (grey, sand, whites, natural colors) with a pop of greens and blues which our client absolutely loves. The space will have a lot of nature elements and a spring sense integrated.

The client’s favorite flower is tuberose so maybe it will be integrated in a wallpaper in some relaxing space. We learned that our client loves patterns and colors so these elements will be integrated in curtains framing the amazing view of Como or occasional furniture pieces.

Our client does not like art or sculptures so we will add sophistication to the space by contemporary lighting pieces like chandeliers or other pieces with metallic accents (Gold, bronze, or copper), which will create an impact in some areas with a contemporary look. We will highlight some photographs that our client prefers with professional lighting, distributing the photos all over the loft in a way that looks effortless, not overlooked, to take a minimalistic approach so it will feel harmonious and sophisticated at the same time. In the private areas we will place some photos of her memories which our client loves.

We will design a special area that allows our client to relax, see movies and read books. This area will have bookshelves and a coffee nook with Starbucks coffee which she really enjoys. Possibly, small coffee stations will be scattered in different areas all over the loft. Our client truly loves museums, especially The Metropolitan Museum of Art, so we can integrate technology such as a screen or tv, that allows her to view the museum's art in slides from a distance.

We will absolutely consider a huge dressing room because she's a fashion icon and has a lot of fur coats, sunglasses, etc. so each element must have a special storage place. Also, our client needs a special dry cleaning drop off closet.

She gets her hair done everyday by a professional hairdresser so the vanities must have aesthetically pleasing and functional design. These areas should be filled with a lot of luxury and feminine elements, possibly with area rugs in neutral colors and soft contemporary patterns.

A utility room should be taken into consideration for the people that work for her.

Traditional statement pieces of furniture should be considered in some spaces, this could be achieved with a mirror, table, etc. Also, we could reupholster some classic furniture with contemporary patterns in neutral or bright-colored colors with some quality fabrics. The client doesn't like nylon or low-quality fabrics. Another element to consider is wood furniture pieces that will add a sense of tradition and also give the client a sense of connection with nature. This will represent our client in a certain way - her traditional style and also her appreciation for nature.

Our client loves tennis, both watching and playing, so a tennis court must be considered in order for her to practice during her time in Como. It must be surrounded by a beautiful and well-planned garden where she can relax and enjoy nature.

In conclusion, the client brief gave us a lot of information to design a space that will solve all the needs of our client, taking into consideration her daily activities, her personality, her job, likes and dislikes. The loft will be designed in a functional and aesthetical way. We will work on achieving the appropriate results with a transitional design style. The space of the loft will be planned in a way that can meet all of the requirements of our client with a design style that she feels comfortable with and which will reflect her personality and personal style, so that you can be there and know that it is Anna Wintour´s loft.

Adjacencies

Legends

Client’s Matrix

Legends

Bubble Chart Legends

Zoning

Service Public Semi-Public Semi-Private Private

Cooking

WC

Storage

Reading

Stairs

Entrance

Eating

Socializing

Sauna + WC

Fireplace

Servant area

Relaxing Tennis Socializing

Guest Sleeping

WC

WC

SPA Reading

Drinking/Eating

Zoning

Service Public Semi-Public Semi-Private Private

Showering WC

Dressing

Stairs

Relaxing

Sleeping Working

Materials

GENERAL WALL DECORATIVE PANEL

POWDER ROOM MARBLE/BRASS VANITY

GENERAL FLOORING (MARBLE AND HARDWOOD)

Dining/Living

RESTORATION HARDWARE SECTIONAL, 3600€

ARTERIORS CHANDELIER, 7100 €

LONGHI ARMCHAIR LONGHI SIDE TABLE

ROCHE BOBOIS DINING CHAIR, 915 €

ROCHE BOBOIS DINING TABLE, 4700 €

THE RUG COMPANY AREA RUG, 18700 €

Master/Guest Bedroom BOCCI LIGHT PENDANTS 890€

MODLOFT NIGHTSTAND, 260€ MODLOFT MASTER BED, 1600€ ARTERIORS TABLE LAMP, 460€

RESTORATION HARDWARE NIGHTSTAND, 1300€

LONGHI COFFEE TABLE

POLTRONA FRAU LOUNGE CHAIR 4600€

Office

Master Bathroom/Closet

ENTRANCE

LIVING ROOM VIEW 1

LIVING ROOM VIEW 2

GUEST BEDROOM

STUDY VIEW 1

STUDY VIEW 2

STUDY VIEW 3

WC

DRESSING

BEDROOM VIEW 1

BED ROOM VIEW 2