ASSESSMENT The module is assessed by 1200 word report on a Shopper Marketing campaign of your choice The pass mark for the module is 50%. To pass overall, the overall total calculated from adding weighted marks in each assessment component must be 50% (If your mark for the module is below 50% you will be required to complete one or more referral assessments and your mark for these will be capped at 50%). Unless explicitly indicated otherwise all coursework must be submitted electronically via Blackboard. In addition to the detail given below, further information may be posted onto the Blackboard site for the module. Assessment rationale, methods and weightings Your assignment is assessed on three areas of marking criteria: Research Content (30%) • • •
The breadth and perspective of the research (20%). This will be evident from the reference list and/or bibliography as well as the detail and physical evidence of the campaign itself. The quality of citing and the reference system. (10%) How well is the research content used to fortify the main content of the essay?
Analysis (50%) • • •
Quality of analysis of the context. (10%) Quality of analysis of the campaign (30%) Conclusions (10%) Are the most salient issues brought together at the end? Are the conclusions relevant?
Presentation, structure & clarity (20%) • • •
The overall quality of the report structure & linkage. (10%) The clarity of the report and use of English. It is important that the report flows and is properly proof read. (5%) The overall presentation style and look. (5%)
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