Hard Seltzer Industry (Market) Growth, Analysis, Trends and Forecast, 2021 - 2027

Frozen Food Market Dairy Protein MarketMarket Food Service Equipment Hard Seltzer Market No. of Pages- 178

Global Opportunity Analysis Global Opportunity Analysis Global Opportunity Analysis Global Opportunity Analysis Global Opportunity Analysis Global Opportunity Analysis and Industry Forecast, and Industry Forecast, and Industry Forecast, and Industry Forecast, and Forecast, andIndustry Industry Forecast, 2019-2026 2020-2027 2020-2027 2019-2026 2021-2027 2020-2027 Download Report Sample

Hard Seltzer Market

Hard Seltzer Market by ABV Content(ABV Less Than 5% and ABV More Than 5%), Packaging (Metal Cans, Glass Bottles, and Plastic Bottles), and Distribution Channel (Off-trade and On-trade): Global Opportunity Analysis and Industry Forecast 2021–2027". As per the report, the global hard seltzer industry was pegged at $3.83 billion in 2019, and is expected to garner $10.92 billion by 2027, growing at a CAGR of 12.7% from 2021 to 2027.

Hard seltzer, spiked seltzer, or hard sparkling water is a type of highball drink containing carbonated water, alcohol, and fruit flavoring. The fruit-flavored sparkling hard seltzer can or bottle is with just 100 calories, one gram of sugar, and 5% alcohol by volume (ABV). This has made it massively appealing among healthconscious consumers.

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Hard Seltzer Market

Rise in disposable income and increase in expenditure on alcoholic beverages drive the growth of the product market. Furthermore, rise in consumption rate of alcoholic drinks and increase in trend of hard seltzer among the young population are some of the other factors that fuel the demand for hard seltzer in the market.

Increase in prevalence of AIDs/HIV and STIs, rise in the millennial population, and surge in influence of social media drive the growth of the global hard seltzer market. However, availability of substitute products hampers the market growth. On the contrary, untapped potential in developing countries is expected to create lucrative opportunities for the market players in the future.

COVID-19 scenario: •Majority of the producers have suspended their product launches and assembling activities in developing countries from regions such as Asia-Pacific and LAMEA. •Even after six months of the pandemic, many countries are practicing complete lockdown to curb the spread of coronavirus, which has created a challenge for hard seltzer manufacturers to expand their businesses in untapped regions.

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Hard Seltzer Market By distribution channel, the on-trade segment is expected to register the highest CAGR of 13.6% during the study period, owing toincreasing number of consumers drinking hard seltzers in bars and restaurants as it has a high standard of services, privacy, and community involvement. However, the off-trade segment held the largest share in 2019, contributing to more than two-thirds of the global hard seltzer market, due tothe growing retail industry, urbanization, and expansions of the cities.

By packaging, the metal cans segment held the largest share in 2019, accounting for more than half of the global hard seltzer market, as it is lightweight, impermeable, and has high flexibility properties which make it ideal for the packaging of hard seltzer beverages.However, the glass bottles segment is expected to manifest the highest CAGR of 13.6% during the forecast period, due tobenefits associated such as maintain flavor brilliance and freshness, display appeal, and sustainable.

The on-trade segment to manifest the highest CAGR through 2027

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Hard Seltzer Market

Key findings of the study •The hard seltzer market was valued at $3,831.9 million in 2019, and is estimated to reach $1 0,921.9 million by 2027, growing at a CAGR of 12.7 % during the forecast period.

•By ABV content, the ABV content less than 5% segment is estimated to witness the fastest growth, registering a CAGR of 13.6 % during the forecast period.

•In 2019, depending packaging, the metal cans segment was valued at $1,975.6 million, accounting for 51.5 % of the global Hard Seltzer market share.

•In 2019, the U.S. was the most prominent market in North America, and is projected to reach $7,441.3 million by 2027, growing at a CAGR of 11.5 % during the forecast period.

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Hard Seltzer Market The Major Key Players Are:

The players operating in the product market have adopted product launch and business expansion as their key developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in this report include Truly, White claw, Barefoot Cellars, Future Proof Brands LLC, Bon & Viv, Ficks & Co, Nude, Kona Brewing Co., Lift Bridge Brewing Co., and Bud Light Seltzer.

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Hard Seltzer Market

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