MarketingPlan
Motorclub Flatrock
Ourworld isyours
Sotheby?s International
Realty is the only truly global luxury real estate company with 26,400 advisors working in 1,100 local offices across 83 countries and territories. Our unparalleled network works together to meet your needs and expectations.
Theattention yourpropertydeserves
At Sotheby?s International Realty, we understand that each property and seller is unique, so we offer you an exclusive tailor-made strategy. We execute that strategy by combining our vast experience, innovative technology, and unmatched global reach to attract the attention of the most qualified buyers around the world.
Impeccable Presentation
The way in which your property is presented both online and in person is of utmost importance. We proudly present your home in its very best light, using professional photography and video to help inspire buyers and sellers more than ever.
EmailCampaigns
Send out email campaigns when the listing hits the market to over 7,000 agents in Tennessee. This includes the Knoxville Area, Chattanooga Area, Tri-Cities, and the Great Smoky Mountains. We can also share the listing to our feeder markets by sending the eblast to other affiliates.
$3,500,000
MarketingCollateral
We also create exceptional property brochures to highlight special features and enhance the buyer's in-person experience.
Ourconnections becomeyourconnections
Alliance Sotheby's International Realty creates exclusive content featuring our property listings on multiple social media platforms and engages with there followers each day.
Topmediapartners drivetrafficto yourlisting
As soon as your property is on sothebysrealty.com, it is also distributed across a variety of leading websites across the world, maximizing reach and exposure.
We work with the best online and print publishers to drive more performance and return for our clients.
eGallery
Found in each of our 1,000+ offices worldwide and Sotheby's Auction House locations,our eGallery provides the listings we represent with instantaneous,global exposure via our exclusive,real time property slide show.
Ourreputation isyouradvantage
You?llseetheresults astheyunfold
We provide data on the web traffic for your listing and the number of showings. This helps steer the sales strategy along the way and guide informed decisions.
T H A N K YOU
Trust builds alastingrelationship
Thank you again for this opportunity to share our qualifications. We would love to work with you and show you why we?ve earned the trust of so many clients. Trust, of course, is all about comfort. It?s about feeling at home. Which is exactly how we want you to feel all the way to your new one.
Motorclub Real Estate
Sotheby'sInternationalRealty Development Advisors
Knowledge
ACCESS TO INFORMATION AND PROFESSIONALS
Brand
CONVEY OUR BRAND ADVANTAGES TO POTENTIAL CLIENTS
Growth
ASSIST AFFILIATES WITH CLOSING MORE NEW DEVELOPMENT BUSINESS
We provide strategic access to information, templates,advice and project management support to help grow your business and retain key agents.
OurExpertise
Pre-Development Planning
Demographic and buyer insight analysis
Comprehensive market and pipeline studies
Unit mix,sizing and layout recommendation and review
Pricing strategy and competitive analysis
Recommendations for project architects, interior designers and building consultants
Unit design and finish consultation
Amenity and retail design consulting
Marketing& Project Management
Branding agency management
Comprehensive marketing strategy
Creation and implementation of project marketing budget and timeline
Creative,public relations,media,and social agency selection and management
Oversight of the marketing and sales material development
Sales& Operations
Pricing analysis
Strategic inventory planning and control
Management and guidance on the sales gallery location, path,and design
Recommendations for the model residence selection and staging
Coordination of global sales efforts
Traffic reporting and analysis
Facilitation of industry relationships
Marketing assessment and repositioning
Industry?s best sales team ?
Sotheby?s International Realty agents
Wework together.
You bring the local sales market expertise,SIRDA brings the development experience and global reach.Together, we create a strategy that positions the project for optimal success.
Development Project
The Development Advisors team will handle the pitch, project administration,pre-development marketing, brand development,collateral creation,and sales gallery design.This allows the agent to continue servicing their resale clients while the project is preparing to come to market.The local marketing and listing teams will provide support for specific research needs as well as local listing assistance.
LOCAL SALES EXPERTISE & MARKETING
Local comparable property data Insights on the target buyers.Support with local activations and awareness of events
DEVELOPMENT ADVISORS
Integrated sales & marketing plans operations,budget,and timeline expertise stakeholder management expertise
SOTHEBY'S INTERNATIONAL REALTY MARKETING & CORPORATE TEAM
Regional event and marketingknowledge and support
Development Services ProgramOfferings
We'reheretosupport you.
Below are examples of ways we support our agents and staff.
1.New development presentation/updates for meetings.
2.New development talking points memo
3.Networking presentations and cover letters
4.Market research and comparable property studies
5.Full pitch presentations and stakeholder management.
6.Local Marketing Training --Knowledge Center Tutorials
7.Development project management assistance
8.Agent on-boarding
Development ServicesSupport Packages
After approval from all required parties,the following "Services and Support packages" will be madeavailable for theagent and Brokerage Manager to review and select.
Complimentary
Accesstovaluableresourcestoguideyou
FlexibleExpertise
Ourknowledgewhenandwhere youneedit
Partnership
FullInvolvement.Availablebyinvitationonly
- SIRDA will offer 2-4 hours of their time at no cost to discuss:
- Project notes & suggestions
- How to leverage the SIRvalue proposition
- Suggestions for a successful presentation
- Review of additional available development materials (ie.site maps etc.)
- Walk through of knowledge center
- We create a custom scopeof services based on what you need. Involvement on projects can last from 1month to 1 year.Past work has included:
- Training for in-housemarketing sales and leadership teams.
- Creation of new development pitch decks and project plans
- Formation of action plans,project management assistance for existing projects.
- SIRDA will operates as a full member of the team.They will handle all the presentation materials, run thepitch meeting alongside agent and owner and work on the project through sellout.
- Alist of services will bedevised in order to identify the appropriate commission.
- Only applicablefor condo sellouts $100M+,with highly experienced developers and confirmed capital.
Basedonhourlyrateafter consultation 20%- 35% Of GrossCommissionIncomeanda%of pre-development fee.
NewDevelopment KnowledgeCenter
Our agents and staff members have access to customized presentation templates,pricing from recommended vendors, operational templates,FAQ's,and information on The Development Advisors team.
PresentationTemplates
- New Development Services and Brand Advantages Deck
- New Development Pitch Template
SalesTemplates
- Sample Closing Cost Outline
- Sample ProcedureTo Purchase created for New Developments
- Sample Transaction Summary
- Sample Availability Sheet
- Meeting Templates and How To's
FrequentlyAsked Questions
- How many development projects does SIRsupport globally.
- Sotheby's International Realty currently represents over 310+ new development projects throughout the globe.
- How many branded residences' has SIR supported?
- SIRglobally has represented over 20 branded residences.
NewDevelopment PitchTemplateSamples
Highlighted Projects
StanlyRanch Napa,California
110
RESIDENCES $600M SELL OUT
ServicesRendered
Integrated marketing and sales strategy
Pricing strategy and competitive analyses
Experiential and International marketing
Creative,PRand media agency management
Sales team selection and management
On-site sales gallery operations
Nevis - St Kitts, Caribbean
ServicesRendered
Demographic and buyer insight analysis
Integrated marketing and sales strategy
Pricing strategy and competitive analyses
Experiential and International marketing
Creative,PRand media agency management
Sales team selection and management
St.Martin,Caribbean
UNITS $400M+ SELLOUT
ServicesRendered
Demographic and buyer insight analysis
Integrated marketing and sales strategy
Pricing strategy and competitive analyses
Experiential and International marketing
Creative,PRand mediaagency management
Sales team selection and management
UNITS $380M SELLOUT
Demographic and buyer insight analysis
Integrated marketing and sales strategy
Pricing strategy and competitive analyses
Experiential marketing
Global marketing with Sotheby's Auction House
PRand media agency management
Staging and residence programming
Rosewood Houston
Houston, Texas
UNITS $240M SELLOUT
ServicesRendered
Demographic and buyer insight analysis
Comprehensivemarket and pipeline studies
Unit mix,sizing and layout recommendation and review
Pricing strategy and competitive analysis
Recommendations of project architects,interior designers and building consultants
Unit design and finish consultation
Capital-focused reports and analyses
212Fifth Avenue
New York, NY
48 UNITS
$450M SELLOUT
Demographic and buyer insight analysis
Fully-Integrated marketing & sales strategy
Pricing strategy and competitive analyses
Staging & residence programming
Experiential & Partnership Marketing
*Record breaking Penthouse sale ServicesRendered
Welookforwardto workingtogether.