Alliance Illustrated

INSIDE THE WORLD OF FOOD BROKERAGE

The

Broker WHO CHANGED THE GAME

TIM GORES CHAIRMAN & CEO PLATINUM EQUITY 360 N. CRESCENT DR. BEVERLY HILLS, CA 90210

CE LEB RATING

20 years 04-2

0

24

2024

20

Alliance Sales and Marketing is the leading broker coast-to-coast, connecting conventional and natural retailers, C-Stores, and e-commerce marketplaces to drive sustainable success.

Across major U.S. retailers today, Alliance is a top 10 vendor-surpassing global brands like Kellogg, Pepsico, and Danone in annual sales.

meet your

dream team

With teams strategically located across the country, Alliance is committed to growing your brand by exceeding your business goals. Our team consists of knowledgeable, experienced professionals who are dedicated to providing exceptional service and support by leading with data-driven insights.

SCOTT ANDERSON

BOB BELSKY

MICHAEL SCULLIN

JOE ADAMSEN

MICHELLE PARKER

LEANNE LOFFER

CEO

SVP Natural

MIKE DION

VP Small Format

MICAH MOSS

Sr. Director National Accounts

President

VP HR

ANDY MILLER

Executive Director Client Services

EVP US Customer Sales

VP Sales Kroger

ED SLAGLE

Sr. VP National Teams

STEVE FORD

JACEK BARTOSZEWICKI

Sr. VP Regional Teams

KELLEY BRACKETT SHARON CUMMINGS Sr. Director Marketing

HOLLY GANDARA

EVP Strategic Relations

VP Sales East

JEFFREY SMITH

Whole Foods Global Sr Director Strategy Team Leader Beverage

celebrating 20 years | 2004-2024

The Slam Dunk Leader in

Building Dairy Brands Acros s t h e U. S . in S u pe rm a rk e t, Natu r al, and C - Sto re CATEGORY S UCC E S S T IM E L I N E :

01 02

200 4 – 2 008 : Built Stonyfield Yogurt into the #3 brand on the east coast (prior to Danone’s acquisition)

04 2 00 4 – C u r re nt : Established Organic Valley as the category leader in east coast retailers

03

200 5 – C u r re nt: Established Lifeway to 85% national share of kefir category, surpassing Horizon's National ACV

2007 – 2010: Built Chobani in the southeast and mid-Atlantic (prior to moving to internal team)

05

2010: Built Greek Gods Yogurt to $10M brand across leading retailers like Publix, Ahold, Kroger, and Whole Foods (prior to Hain Celestial Group’s acquisition)

08

2 014 – 2016 : Built Wallaby in select retailers across the U.S. (prior to Danone’s acquisition)

09 06

2011 – 2 018 : Built Siggi’s Skyr across much of the U.S. to over $60M (prior to Lactalis acquisition)

07

2013 – 2 016 : Built So Delicious from natural channel to leading brand across supermarkets in less than 3 years (prior to Danone’s acquisition)

10 11

2018 – Current : Built Good Culture Cottage Cheese from inception to #3 brand nationally, with sales trends three times the category average; #1 brand at Harris Teeter; #2 Brand at Wegmans; #2 at Hannaford; and #2 at Publix

2018 – Current : Built A2 Milk Company to a +$60M business, surpassing Horizon’s ACV

2018 – Current : Built lcelandic Provisions to the #2 Skyr on shelves, with sales trends twice the category average, surpassing Siggi's in leading retailers

our commitment

to you

Headquartered in Charlotte, NC, Alliance is debt free and privately owned. Over the past 20 years, we’ve built brands like RX Bar, Halo Top, and Celsius.

partnership LIKE NEVER BEFORE Great & Timely Communication 24-hour turnaround Client contact report

Solution-focused techniques

Category Review Leadership Proactive engagement on category review execution —— We invite you to join every call the customer allows!

Program Validation We inspect what you expect!

—— Contact any manager, at any time

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—— ——

We understand and acknowledge there will be tough days and frustrations

Robust multi-year customer trade plan

——

Concierge team

Total Ownership

Joint Business Planning & Execution

Review and adjust promotions on ongoing basis

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Constant Customer Engagement & Updates

We own it and will get things on track for you

Your Client Success Manager is your internal general manager

This is a partnership!

——

service

like never before We are people powered and our team of experts is armed with the tools and resources to drive your path to purchase.

From our concierge team serving as your personal Google to ongoing support from your client success manager and account executives, we are the broker partner solution to grow your business.

data LIKE NEVER BEFORE

We build a clear path to success for your brand because we are data driven.

Go for gold

IN

2024

YOU MADE A GREAT INVESTMENT, Let Alliance

Create a Winning

Game Plan your BROKER PARTNER LIKE NEVER BEFORE

SEE ALLIANCE IN ACTION SCOTT ANDERSON, CEO

sanderson@alliancesalesinc.com 704-507-9691 NATIONAL COVERAGE | DEBT FREE | PRIVATELY OWNED 10 STRATEGICALLY LOCATED U.S. OFFICES