United States - Mexico Chamber of Commerce

Year / Año 17 // Nº 28 // USA $4.00 // MEX $ 45.00

Binational Business Magazine

POLICIES AND DEVELOPMENT STRATEGIES North America Working Group

ANALYSIS Mexico is Prepared for New Trade Relationships with the U.S. Mexico’s Competitiveness in the Tourism Industry and its Economic Contribution

THE INTERVIEW Pablo Ruiz Limon, Citibanamex

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EDITORIAL COUNCIL UNITED STATES MEXICO CHAMBER OF COMMERCE Albert C. Zapanta,

President & CEO, Binational Headquarters;

EDITORIAL

Francisco López Espinoza,

CEO, Grupo Gráfico Multicolor; Eric Rojo, Vice-President/ Mexico Liaison; Joseph R. Chapa, Vice-President, International Trade Development Centers; Gabriela Kenny, Director of Communications; Cecilia López, Publishing Manager; and Jill Martínez, Editor.

PUBLISHING COORDINATORS Executive Director PROMEXE Rafael López Rivera rafa.lopez@multicolorig.com Director of Communications Gabriela Kenny gabriela.kenny@usmcoc.org Publishing Manager Cecilia López ceci.lopez@usmcoc.org

CONCEPT & MAGAZINE DESIGN Editorial Coordinator Cecilia López ceci.lopez@usmcoc.org PRGNRS branding / advertising / interactive Graphic Designers Israel de la Fuente if@prgnrs.com Christopher Jareño cj@prgnrs.com Alejandra Rodríguez ar@prgnrs.com

EDITORIAL CONTRIBUTORS Joseph Chapa Aida Largada Pete Garcia Luis Morris Leslie Carpenter Sergio Ponce Claudia Vidal Josie Orosco Gabriela Michan Ken Tse

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For advertising inquiries, contact: Rafael López rafa.lopez@multicolorig.com Executive Director PROMEXE Gabriela Kenny gabriela.kenny@usmcoc.org Director of Communications Cecilia López ceci.lopez@usmcoc.org Publishing Manager

ALLIANCE, revista cuatrimestral. enero 2017 / abril 2017.- Publicación de la Camara de Comercio México Estados Unidos y Promotora Mexicana de Ediciones, S.A. DE C.V. (PROMEXE). Editor Responsable: Francisco Javier López Espinoza. Número de Certificado de Reserva otorgado por el Instituto Nacional del Derecho de Autor: 04-2013-071518324800-102. Número de Certificado de Licitud de Título y Contenido: 16157. Domicilio de la Publicación: José María Chávez #3408-A. Cd. Industrial. C.P. 20290. Aguascalientes., Ags. Imprenta: Multicolor Gran Formato S.A. de C.V. José María Chávez #3408. Cd. Industrial. C.P. 20290. Aguascalientes., Ags. Distribuidor, PROMEXE José María Chávez # 3408-A. Cd. Industrial. C.P. 20290. Aguascalientes., Ags. Camara de Comercio Mexico Estados Unidos, 5510 Cherokee Ave. Ste. 120, Alexandria, VA 22313-2320. Mailing address: P.O. Box 14414, Washington, D.C. 20044. Printed by Multicolor Gran Formato, S.A. de C.V. Av. Jose Maria Chavez No. 3408, Ciudad Industrial; Aguascalientes, Ags., Mex. Specifications: Total production, 3,000 units; covers: couche paper 135 grs; Varnish UV. Interiors: couche paper 135 grs. Impression: offset full color. The views expressed in this magazine are the responsibility of the authors and do not necessarily reflect official positions of the U.S.-Mexico Chamber of Commerce, its members or supporters. Our goal is to present a broad range of perspectives on shared bilateral issues.

Dear Friends, At Alliance we strive to bring you the most updated and insightful information on relevant developments in the U.S. and Mexico, and we are proud to present you with high quality content to support you in your business projects, and to share with you our activities, programs and projects. In this edition, I am particularly proud to present you with editorial contributions of very dear friends of the Chamber: Pablo Ruiz Limón from Citibanamex and board member of the USMCOC; Gery Chico, president of the Mid-America Chapter; Scott Sneckenberg from Plante Moran; and Hugo Dubovoy from Baker & McKenzie. These business leaders—all members of the Mid-America Chapter—discuss different economic and legal developments in Mexico, such as the recent approved anti-corruption law and the new regulations for outsourcing contracts. Also, one of our former interns, Santiago Creuheras, who is currently in a key position in Mexico’s Department of Energy, recounts his experience in the Chamber and how that helped his professional development. We are very proud of him and very grateful not only for the time he spent with us in the early years of his career, but for the support we now receive from him, and his participation in different events of the Chamber. In February 2017, the USMCOC and the Confederation of Chambers of Commerce of Mexico, Services and Tourism (CONCANACO Servytur) renewed their agreement to collaborate to foster binational trade and tourism. On that note, we invited Enrique de la Madrid Cordero, Secretary of Tourism of Mexico, to describe recent results of Mexico’s tourism industry and its impact on the country’s economy.

American Working Group (NAWG) to promote the U.S. and Mexico trade relations, to enhance economic growth, employment, and to ensure national and regional security. NAWG is comprised of board members and senior level executives in key sectors who meet to provide their insight and propose actions. Over the past four months, the Chamber has convened meetings of NAWG in several locations in the U.S. and Mexico: Houston, Mexico City, Saltillo, Monterrey and Plano, TX. Members have been studying a number of critical issues including immigration, border security, trade, manufacturing, supply chain, agriculture, energy, infrastructure and transportation. The review process is underway with the participation of experts in those critical sectors. The findings will be presented to the U.S. administration and U.S. Congress during the Chamber’s annual meeting in Washington, D.C. in May and subsequently to the executive and legislative branches of Mexico and Canada. A brief summary of this initiative is included in this issue. Finally, but no less important, we want to congratulate United Airlines for the fiftieth anniversary in Mexico. We wish them continued success, many more years and many more destinations in Mexico. Our grateful appreciation to those who contributed to this edition of Alliance and to our readers for your support. We hope you will be joining us in our Annual Conference and Good Neighbor Awards Gala, May 23-24 in Washington, D.C. Please save the date! Un abrazo,

In December 2016, the Chamber announced the formation of the North Albert Zapanta President & CEO

CHAPTER OFFICES / CAPÍTULO DE OFICINAS

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CONTENTS 04

48

OFICINAS DEL CAPÍTULO

ANÁLISIS Mexico’s Competitiviness In the Tourism Industry and its Economic Contribution

CHAPTER OFFICES

06

ANALYSIS/

16

BINATIONAL CONFERENCE EVENTO BINACIONAL

BRIEFS

56

FRIENDS OF THE CHAMBER /

BREVES

AMIGOS DE LA CÁMARA

07

58

ACTUALIZACIÓN

ENTREVISTA

THE INTERVIEW/

UPDATES

12

22 COVER

PORTADA

United Airlines

LEADERSHIP AND MANAGEMENT

30

ACTIVIDADES DEL CAPÍTULO

40

ANALYSIS/ ANÁLISIS

Mexico is Prepare for New Trade Relationships with the U.S.

64

MEMBER HIGHLIGHTS MIEMBROS DESTACADOS

LIDERAZGO Y GERENCIA

Chapter Activities

Pablo Ruiz Limon, Citibanamex

36

POLICIES AND DEVELOPMENT STRATEGIES POLÍTICAS Y ESTRATEGIAS DE DESARROLLO

66

UPCOMING EVENTS / PRÓXIMOS EVENTOS

68

New Members/ Member discounts/ NUEVOS MIEMBROS

En MABE International Advisors hacemos algo más que consultar...

PROVEEMOS SOLUCIONES ADECUADAS PARA EL BENEFICIO DE SU ACTIVIDAD ECONÓMICA. SERVICIOS EN USA

SERVICIOS EN MÉXICO

Registro Contable (Bookkeeping)

Registro y Asesoría Contable (Accounting and Business Consulting)

Creación de compañias en todo USA (Business Creation)

Asesoría Fiscal y Financiera (Financial and Tax Consulting)

Certificado de exención Texas para Efecto de Exportación (Texas Sales Tax Export Exemption)

Defensa Fiscal (Tax Attorney) Auditorías para Fines Fiscales - SHCP, IMSS, INFONAVIT (Financial and Tax Audits Reports)

Solicitud y Trámites de EIN (Filing for an EIN) Administración de Nómina (Payroll Administration)

Terceración y Administración de Nómina (Outsourcing and Payroll Administration)

Impuestos Personales (Personal Tax)

Capacitación Empresarial (Business Training)

Impuestos Corporativos (Corporate Tax)

Precios de Transferencia (Transfer Pricing)

Tratado para evitar la Doble Tributación entre México y USA (Double Tax Agreement)

Planeación Fiscal (Tax Planning)

HOUSTON, TEXAS, USA

TAMPICO, TAMPS, MEX

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info@mabetax.com

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CHAPTER OFFICES

THE AMBASSADOR OF GOOD BUSINESS www.usmcoc.org

Albert Zapanta

President & CEO Binational Office 6800 Versar Center Dr. Suite 450 Springfield VA 2215 zapantaz@usmcoc.org (469) 567-0921 F: (703) 642-1088

Joseph R. Chapa

Vice President Western Region, Executive Director, Trade Development and Assistant Center jrchapa@usmcoc.org (469) 567-0922 F: (703) 642-1088

California Regional Chapter Los Angeles, CA JUDITH A. WILSON President MARLEN MARROQUIN Executive Director 1800 Century Park East Suite 300 Los Angeles, CA 90067 (310) 598-4188 marlen@usmcocca.org

Northeast Chapter New York, NY EDUARDO RAMOS-GÓMEZ President ALEJANDRO RAMOS Executive Director 1540 Broadway, Suite 1400 New York, NY. 10036-4086 (212) 471-4703 F: (212) 471-4701 alejandro@usmcocne.org

Inter-American Chapter Miami, FL RUTH MARTINEZ Executive Director interamerican@usmcoc.org

Pacific Northwest Chapter Seattle, WA LUIS MORRIS VELARDE President 800 5th Ave. #101-260 Seattle,WA 98104-3102 (425) 320-3844 lmorris@usmcocnw.org

Inter-Mountain Chapter, Salt Lake City, Utah KEITH ATKINSON Executive Director DANIEL LEIFSON Assistant Executive Director 1123 Sandtrap Circle North Salt Lake City Utah, 84054 (801) 200 4714 keithjatkinson@yahoo.com International Trade Development and Assistance Center JOSEPH R. CHAPA Executive Director 207 Mandalay Canal Irving, TX 75039 (469) 567-0922 jrchapa@usmcoc.org Washington, D.C. Office Mid-Atlantic Chapter CLARK H. CROOK CASTAN President 6800 Vesar Center Dr., Suite 450 Springfield, VA 22151 chcrookcas@hotmail.com (301) 233-4485 (703) 752-4751 Mid-America Chapter Chicago, IL GERY CHICO President LESLIE CARPENTER Director of Development Blue Cross Blue Shield Building 300 E. Randolph Dr. 47th floor Chicago, Il 60601 (817) 909-7329 F: (312) 729 1354 lcarpenter@usmcoc.org

Alejandro Ramos

Vice President Eastern Region Executive Director of Northeast Chapter alejandro@usmcocne.org (212) 471-4703 F: (212) 471-4701

Southwest Chapter Dallas, TX VINCENT CHAPA President JOSIE OROSCO Executive Director 901 Main Street, 44th. Floor Dallas, TX 75202 (214) 651-4300 / (817) 881 0264 F: (214) 747 1994 josie.orosco18@gmail.com Houston-The Woodlands-Gulf Coast Chapter, Houston, TX JULIE CHARROS-BETANCOR President PETE GARCIA Executive Director 4582 Kingwood Dr Suite E-334 Kingwood, TX 77345 (713) 854-1577 pete@chambergc.org Great Lakes Chapter Detroit, MI JEFF JORGE President LESLIE CARPENTER Director of Development Great Lakes Chapter 150 West Jefferson Suite 2500 Detroit, MI 48226 (817) 909-7329 lcarpenter@usmcoc.org

Gabriela Kenny

Director of Communications North American Headquarters 207 Mandalay Canal Irving, TX 75039 gabriela.kenny@usmcoc.org (469) 567-0923 F: (703) 642-1088

Aguascalientes Chapter Aguascalientes, Ags. JAIME DEL CONDE UGARTE President RODOLFO RODRÍGUEZ CASILLAS Executive Director Av. Independencia 1602 Col. Fátima Aguascalientes, Ags. (449) 914-6863 y (449) 153-3553 Golfo Chapter Veracruz, Ver. ANDRES QUIALA President Simon Bolivar no. 705. casi esquina con España. Despacho 3 Colonia Zaragoza C.P. 91910 Veracruz, Ver. México (229) 937-0598 F: (229) 100-3857 aquiala@usmcoc.org Guanajuato Chapter León, Gto. ANTONIO VARGAS NAVARRO President SERGIO PONCE LÓPEZ Executive Director Blvd. Campestre No. 1215, Int. 12 Col. Panorama León, Gto. 37160 (477) 779-5670 sergio.ponce@usmcoc.org Michoacán Chapter Morelia, Mich. NICK ORTIZ President LUCY CHÁVEZ Executive Director usmcocmich2@gmail.com Melo 166-B Morelia Michoacan C.P. 58000 (443) 353-2927

Noreste Chapter Monterrey, N.L. DR. ERIC W. GUSTAFSON President ROBERTO FUERTE Executive Director Av. Fundidora No. 501. Edificio Cintermex P.B. Local 114 Col. Obrera Monterrey, N.L. 64010 (81) 8191-7800 rfuerte@usmcocmtymx.org rfuerte@gmail.com Pacífico Chapter Guadalajara, Jal. FRANCISCO CASTELLANOS President CHRISTOPHER BRICIO VP Strategic Sectors Av. Prolongación Americas 1600, Piso 2 Col. Country Club Guadalajara 44610 Jalisco, Mexico (33) 1813-1400 pacifico@usmcoc.org Puebla Chapter Puebla, Pue. FERNANDO A. TREVIÑO President VIDAUR MORA Executive Director 31 Poniente No. 4128 9º Piso Letra A Col. Ampliación Reforma Puebla, Pue. 72160 (222) 249-8828 F: 222) 249-2361 puebla@usmcocpue.org Querétaro Chapter Querétaro, Qro. MÓNICA LÓPEZ Trade Representative queretaro@usmcoc.org Valle de México Chapter Mexico City JOSE GARCIA TORRES President CLAUDIA VIDAL Executive Director Av. Insurgentes Sur 1605 Torre Mural, Piso 25, Mod. 3 Col. San José Insurgentes Benito Juárez, 03900. México, D.F. (55) 5662-6103 F: (55) 5683-2700 c_vidal@usmcoc.org

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BRIEFS / BREVES

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Toyoda Gosei to Expand Mexico Production Facility

T

oyoda Gosei, a Japanese auto parts producer, plans to invest $34 million to increase its production capacity for weatherstrips to approximately 1½ times the current level by 2020. The investment will expand the company’s facility located in San Luis Potosi in order to meet the growing demand for parts as automobile production increases in North America.

Source: Just Auto

Honeywell to Deploy Smart Meters in Mexico

H

oneywell, the U.S. conglomerate based in Morris Plains, New Jersey, has been awarded contracts for two smart grid projects in Mexico by the country’s state-owned electrical company, CFE. Honeywell’s Smart Energy division will deploy more than 200,000 smart electric meters to seven cities, as well as communications devices and software analytic tools. Honeywell has already provided CFE with more than one million meters, which includes some 700,000 smart meters. Rob Tupker, president of Honeywell Smart Energy, said, “These new CFE awards are the latest in our expanding base of successful turnkey projects across Mexico.”

Source: Clean Technica

Murphy Bid Wins Oil Block in Mexico

M

urphy Oil Corp., a U.S. oil and natural gas exploration company headquartered in El Dorado, Arkansas, won rights to develop a deepwater block off the coast of Mexico after a successful bid through an auction process that’s part of the country’s initiative to open its energy industry to private and foreign investment for the first time in decades. In its bid, Murphy Oil partnered with PC Carigali, a subsidiary of Malaysia’s Petronas, London-based Ophir Energy and Sierra Offshore Exploration, based in Mexico City.

Source: Arkansas Online News

Berkeley Research Group, LLC Opened Offices in Mexico City

B

erkeley Research Group, L.L.C. (BRG), a leading global strategic advisory and expert consulting firm, recently expanded its operations in Latin American by opening an office in Mexico City in January 2017. Named by Forbes as one of America’s Best Management Consulting Firms in 2016, BRG is headquartered in Emeryville, California, with offices across the United States and in Asia, Australia, Canada, Latin America, the Middle East, and the United Kingdom. Houston-The Woodlands-Gulf Coast Chapter has partnered with BRG to conduct a cybersecurity risk management study that will provide participants an understanding of how to manage cybersecurity risks, including systems, assets, data, and capabilities. More information on the study can be found at www.thinkbrg.com/ benchmarking.

UPDATE / ACTUALIZACIONES

The Binational Business Magazine

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Green Funding at the Mexican Stock Exchange The Mexican Stock Exchange has launched several projects to develop sustainable markets focused on investment with a sense of social-environmental responsibility and corporate governance to ensure the financial growth and the continuity of the companies.

The term sustainability must be understood beyond a simple series of environmental initiatives implemented by companies or governments that implement actions that decisively foster a better relationship with our environment and capitalize on financial resources. Currently, stock exchanges are focusing their efforts on implementing initiatives to allow financial flows to contribute to the economies to become more sustainable, and for companies to have greater corporate transparency. The Mexican Stock Exchange (BMV), due to its importance within the Mexican financial system, has initiated several funding mechanisms and options for investors to participate in assets labeled as “green.� The Mexican Carbon Platform, MEXICO, is the first voluntary carbon market in the country to allow companies to compensate their Greenhouse Effect Gas Emissions (GEI) through the purchase of certified emissions reductions used for social-environmental projects.

Corporate Communications Department, BMV Group bmv-comunicacion@grupobmv.com.mx

Another example is IPC Sustainable, which brings together companies with the best practices in environmental, social

and corporate governance practices, allowing investors to have an investment vehicle which represents the issuing companies that disclose their commitments in sustainability matters. Additionally, BMV is a member of the Sustainable Stock Exchanges, a United Nations initiative to incentivize greater corporate transparency among the stock exchange participants. With this same conviction to keep fostering the green markets, the initiative to list green bonds was put into operation so companies and governments can fund specific projects that benefit their communities and residents. These instruments are labeled so the resources can be expressly applied to reduce the GEI emissions, or to facilitate adapting to climate change. In Latin America, the Mexican Stock Exchange is a pioneer in the issuance of green bonds, first with the one held by Nacional Financiera (Nafin), and later by Mexico City, which issued its green bond, thus becoming the first sub-national government and the first city in the region to place a bond of this kind.

Likewise, the Advisory Council for Climate Finance (CCFC) was created, comprised of representatives from the financial sector such as Afores (retirement funds), insurance firms, associations, commercial and development banks, issuing companies, investment funds and other institutions, whose purpose is to contribute to market practices, regulations and to promote the funding of green projects. A sustainability guide is also being developed for the listed companies to become aware and voluntarily submit standardized information to allow the investing audience to know the efforts being made in that regard. These actions are circumscribed within the goal set by the Mexican Stock Exchange to create markets committed to the common welfare and to providing funding through the different instruments it offers to allow economic growth and the continuity of the companies through time.

The National Anti-Corruption System Law sets forth the basis for coordination among the federal, state and municipal levels of government to fight corruption, and provides for a Citizenship Participation Council to help the government fight corruption. While the members of this council were recently appointed, there are other important appointments that are still pending and need to take place soon to continue building credibility; It is the latest component of the Mexican era of structural legal reforms including energy, finance, telecommunications and education, the the serve to strenghten Mexico’s image; It started with Constitutional reform, instituted in May 2015. The fact that the Constitution itself was reformed is in contrast to practices of governing by presidential decree, which can easy be repealed by future presidents. This path for legal reform also serves to enhance the image of Mexico as stable; In June and July of 2016, new laws or significant amendments to existing laws, including the National Anti-Corruption System Law, Federal Criminal Code, and the Administrative Liability Law, were published;

The Federal Criminal Code now establishes criminal liability for companies for over thirty crimes, including bribery of public officials, frauc, influence trafficking and money laundering. This is a major change in the Mexican legal system as criminal liability used to be limited to individuals. Penalties are very significant, including fines, seizure of property, suspension of activities, foreclosure, prohibition to bid in government, procurement projects, and even dissolution of the entity. A reduction of the penalties is possible if the company has a compliance program. The administrative Liability Law applies not only to government officials, but to non-governmental entities and their executives as well. It goes into effect on July 18, 2017.

SUPPORTING CROSS-BORDER BUSINESS GARDERE HAS BEEN PROVIDING ITS CLIENTS WITH SEAMLESS REPRESENTATION ACROSS BORDERS FOR OVER 20 YEARS. Our award-winning Mexico and Latin America Practice, now operating in Mexico as Gardere, Arena y Asociados, S.C., represents U.S., European and Pacific Rim clients with business and investment opportunities into Mexico and advises Mexican private and publicly traded corporations in domestic and international matters. Our lawyers also represent clients involved in domestic and cross-border disputes. Our core focus includes corporate, energy, environmental, financial services, hospitality, international arbitration and disputes, intellectual property, labor and employment, litigation, mergers and acquisitions, real estate, tax and transportation. Gardere’s strength and success have been achieved through the combination of comprehensive resources of a large law firm with the expertise of over 230 lawyers in 40 distinct practice areas.

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Paystubs provided to the employees who rendered the subcontracted service Monthly tax returns Proof of filing and payment of Social Security contributions Monthly VAT filings with proof of payment

ing one, we recommend to further analyze all options before

Scott Sneckenberger, CPA, Partner in Plante Moran’s International Consulting practice.

LEADERSHIP AND MANAGEMENT / LIDERAZGO Y GERENCIAMIENTO

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Create a Positive Environment Where Everyone Can Thrive Thaddeus Arroyo is CEO of AT&T Business Solutions & International, which serves nearly 3.5 million business customers around the

world. In his previous role as CEO of AT&T in Mexico, the company was recognized as a Great Place to Work® for women, millennials and IT professionals in Mexico.

LEADERSHIP AND MANAGEMENT / LIDERAZGO Y GERENCIA

The Binational Business Magazine

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W

e are living in a world of constant change and competing priorities; at times, it may even feel like we are facing an uphill battle. It is easy to give in to pessimistic attitudes driven by cynicism and negativity. I’m here to tell you we can’t afford to lose sight of the great opportunities ahead of us. In our roles as leaders—regardless of our individual industries—we all have a responsibility to foster strong and successful teams. And we need to lead by example. At AT&T, part of our mission is to deliver the future first—and I recognize my role in creating a positive working environment where innovation and collaboration can thrive. Here are three principles that are foundational to my leadership style in striving to create the best place for everyone in our organization to work.

1.Embrace the art of the possible. The art of the possible is a conscious effort to never limit your opportunities based on self-imposed misperceptions or barriers that can ultimately be overcome. Do not let insecurities or fears hold you back.

Do not create artificial limits on what is possible. Every day brings new opportunities. Encourage your teams to take risks and step into uncomfortable positions. This discomfort produces the greatest growth and rewards. Embracing the art of the possible also requires us to be lifelong learners. It’s only through preparation that we can act quickly on disruptive ideas.

2.Bring out the best in people. In her book, “Multipliers: How the Best Leaders Make Everyone Smarter,” author Liza Wiseman discusses the impact of creating a work environment where individual strengths and genius can be magnified to serve the greater good. She writes: “It isn’t just how intelligent your team members are; it is how much of that intelligence you can draw out and put to use.” As we appreciate and take advantage of the diverse approach and experiences each person brings to the team, we are better, stronger and wiser.

3.Foster a unified vision. Few of us have the motivation to work day and night—and do an effective job well—without a specific goal and a strong “why?” behind it. Even in the rush of meeting objectives and managing deadlines, great leaders know when to take a step back to review the broader picture with and for their organization. Consider the words of French writer Antoine de St. Exuperty: “If you want to build a ship, don’t drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea.” Creating a great place to work doesn’t happen overnight but it is possible when we embrace new opportunities, magnify individual strengths, and foster a unified vision.

Alliance

ADVERTORIAL / PUBLIREPORTAJE

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Looking for welleducated, qualified employees? City University of Seattle has the answer

Luis Morris, President of the U.S.–Mexico Chamber of Commerce Pacific Northwest Chapter and CEO of ABC World Wide Supplier L.L.C. (ABCWWSCORP), of ABCWWSCORP had the opportunity to meet with City University of Seattle’s assistant provost for international education, Antonio Esqueda Flores, M.Ed., to discuss CityU’s innovative and accessible educational degree programs in Mexico. These programs allow students to earn a U.S. accredited bachelor’s degree in Mexico while earning a Mexican bachelor or engineering degree. Q:Could you tell us a bit about City University of Seattle? A: Well, first I would like to thank Alliance for its interest in City University of Seattle. The University has a rich history in the United States and abroad. Let me start with who we are: City University of Seattle is a non-profit, regionally accredited university based in Seattle, Washington. We have 28 locations across three continents North America, Asia,

and Europe. The mission of the university is to offer high-quality, relevant education to anyone with a desire to learn. CityU offers programs in technology, education, business, psychology, among other areas. The university offers associate, bachelor, master, and doctorate degrees. Q: Why is City University of Seattle a member of the U.S.-Mexico Chamber of Commerce?

A: CityU decided to join the U.S.-Mexico Chamber of Commerce Pacific Northwest Chapter due to the university’s six campuses in Mexico. We felt it was necessary to not only educate future leaders, but to inform companies on both sides of the border that there are uniquely qualified future employees that have earned or are in the process of earning a double degree: one from Mexico and one from the United States. These students are, in some cases, not only bilingual, but multilingual with a global vision next to none.

ADVERTORIAL / PUBLIREPORTAJE

The Binational Business Magazine

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In addition, according to the Institute for International Education Opens Doors Report, 16,733 Mexican students studied in the United States in 2016. Thus, joining the U.S.-Mexico Chamber of Commerce PNW Chapter was a natural fit. Q: Where in Mexico do you have campuses? A: As a non-profit university, we were unable to build our own campuses, thus we have academic agreements with well-established universities in Mexico that allow us to use their classrooms for our faculty to teach. These universities are: CETYS Universidad with campuses in Mexicali, Ensenada, and Tijuana; Universidad Autónoma del Estado de Nuevo León, in Monterrey; Universidad Autónoma de San Luis Potosí, in San Luis Potosi; and UPAEP Universidad, in Puebla. Furthermore, CityU and Universidad Nacional Autónoma de México (UNAM) have an agreement that continues to expand. Q: You mentioned double degree programs, what are they and how do they work? A: A double degree program provide students the opportunity to earn two bachelor degrees in the same time it takes to earn one. For example, we have students studying to become engineers in Mexico and simultaneously earning a Bachelor of Arts in Management from CityU.

How does it work? Well, essentially, students enroll in courses at both universities during the same term. CityU courses can be offered either hybrid (face-to-face and online) or fully online. Q: How long does the student need to travel to Seattle to be able to earn a CityU degree? A: I’m glad you asked. Normally doubledegree programs have an international component in that students are required to study x amount of years at one institution and transfer to another institution for a predetermined set of time. The move, as you can imagine, is financially inaccessible to the majority of students. On the other hand, CityU allows students three international experiences. First, students can opt into moving to a CityU location for a term and return home. Second, students can study abroad during the summer months in either Seattle or Prague, Czech Republic. Third, students may transfer from one location to another permanently. Q: The program sounds interesting, but what benefits does it provide to a student and a prospective employer? A: There are multiple benefits to both future alumni and prospective employers. A graduate of the double-degree program with City University of Seattle has

a higher critical and multicultural understanding, is a global citizen, tends to have higher academic aspirations, and has an entrepreneurial spirit. Finally, CityU language of instruction is English, graduates emerge fully bilingual in English and Spanish. For employers, consider the following: Imagine you are going to hire someone and your top two candidates are from the same university, same class, same G.P.A., but one of those candidates has a degree from a foreign university. Who would be your top candidate? Q: Finally, I would like to know if City University of Seattle plans to expand in Mexico and do you offer other programs? A: Yes. CityU is continuously looking for strategic partners. Those interested can go to our website, www.cityu.edu and click on locations for further information. CityU offers an array of educational programs in Mexico from undergraduate certificates to a Doctor of Education in Leadership that is fully online. Thank you for this wonderful opportunity to discuss City University of Seattle programs.

BINATIONAL CONFERENCE / CONFERENCIA BINACIONAL

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Congressman Pete Sessions, chairman of the House Rules Committee and a former chairman of the National Republican Congressional Committee.

Jesus Reyes Heroles, director general/CEO of Petróleos Mexicanos (PEMEX) from December 2006 until September 2009, former ambassador of Mexico to the United States from October 1997 to November 2000 and secretary of energy in President Ernesto Zedillo’s cabinet from 1995 to 1997.

U.S.-Mexico Energy Forum:

Opportunities & Challenges The U.S.-Mexico Energy Forum: Opportunities & Challenges, was held December 8 and 9, 2016, at the Woodlands Resort in the Woodlands, Texas. It began with a welcome reception on December 8, that featured the photography exhibit, “Edward L. Doheny and the Birth of Mexico’s Oil Industry.” Introductory remarks were made by Marco Bracamontes, researcher and curator.

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l Zapanta, president & CEO of the U.S.-Mexico Chamber of Commerce (USMCOC), opened the Forum on Dec. 9 by welcoming attendees and presenting an overview of the Chamber’s activities and the energy sector. Zapanta then introduced keynote speaker, George P. Bush, Texas Land Commissioner. The General Land Office has several distinct responsibilities. It - Manages state lands, - Operates the Alamo, - Helps Texas recover from natural disasters,

- Helps fund the state’s public education through the Permanent School Fund, - Provides benefits to Texas veterans, and - Manages the vast Texas coast. Commissioner Bush talked about the growing importance of the Texas Delaware Basin, now recognized as a world-class energy source with three billion barrels of oil reserves and 75 trillion cubic feet of liquid gas. He stressed the need to continue protecting coastal areas, which have a population of more than seven million residents, 25 percent of the nation’s refining capacity, and 4,000 petrochemical storage tanks.

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Ernesto Marcos, partner at Marcos y Asociados Infraestructura y Energia, S.C. and Gabriel Heller Green, director general of Investor Relations & Promotion at Ministry of Energy of Mexico.

George P. Bush, Texas Land Commissioner; Oscar Rodríguez Cabrera, general consul of Mexico in Houston; and Al Zapanta, CEO of USMCOC.

Regional Perspectives

Renewable Energy & Energy Conservation

LNG, Midstream & Mexico’s Electricity Industry

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oderator Ismael Berumen of KPMG introduced the three members of the Regional Perspectives panel: George Baker, editor and publisher of Mexico Energy Intelligence, a historian of Mexico’s energy policies, and an expert on English/Spanish translations and terminologies. Cited several examples of erroneous and misleading translations and usage which have potential impact in critical aspects of the energy sector, especially in Mexico; Richard Byrnes, chief, Port Infrastructure Office at the Port of Houston Authority, commented on the unprecedented opportunity for deep water ports to help the economy, but that it takes a long time to undertake this type of infrastructure work; and Patrick Schaefer, executive director, Hunt Institute for Global Competitiveness, University of Texas El Paso, who outlined the regional energy markets in the Paso Del Norte Region, which encompasses the area from New Mexico, Texas and Oklahoma, south to the Mexican States of Chihuahua, Coahuila, Nuevo Leon, and Tamaulipas.

he next panel was focused on renewable energy and energy conservation, moderated by Soll Sussman. The speakers for this panel were: Rodolfo Rueda Ballesteros of Fundacion Fomento Mexicano and Iberdrola Generacion Mexico, who addressed challenges and opportunities in energy needs of low income communities in Mexico; Dana Harmon, executive director at Texas Energy Poverty Research Institute, discussed energy solutions for low income communities in the U.S.—especially along the southern border; Manuel Enrique Sanchez Martinez of VVital Energia and Eduardo Daniel Sanchez Martinez, business development consultant, offered consulting and collaboration for private sector activities related to energy projects in Mexico; and

Erika Benson with the Benson International Group, who described recent solar energy auctions and incentives for developers of renewable energy.

ax Hernandez moderated the LNG, Midstream & Mexico’s Electricity Industry panel. Members of that panel were: Marcelo Mereles Gras, partner at Hydrocarbon Exchange HCX; Francisco Guajardo, vice president at Grupo DIDSA; Fred Hutchison, executive director at our Energy Moment, LNG Allies, Inc., who pointed out that the U.S. had changed from a net gas importer to a net exporter, and that several more large LNG projects are on the horizon; and Tania Rabasa Kovacks, new business development at the Federal Electricity Commission of Mexico, commented that, with production decreasing and consumption increasing, there are investment opportunities in Mexico, especially for small firms in the midstream and downstream areas.

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6 7 Maximo Hernandez, CEO SL Global Energy; Francisco Guajardo, vp Grupo DIDSA; Michael Wing managing partner at Oben Partners; Fred Hutchison, Our Energy Moment, LNG Allies Inc and Tania Rabasa Kovacs, director, new business development at the Federal Electricity Commission, Mexico.

Rodolfo Rueda B., Fundacion Fomento Mexicano and senior counsel & corporate secretary of Iverdrola Generacion Mexico; Erika Benson, president Benson International Group, LLC; Dana Harmon, executive director Energy Poverty Research Institute; Manuel Enrique Sanchez M., VVital Energia; Eduardo Daniel Sanchez, business development consultant.

Luncheon Keynote Speakers

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he two speakers during lunch were Rep. Pete Sessions (TX-32), chairman of the House Committee on Rules, and Ambassador Jesus Reyes Heroles, G.G., CEO. StructurA, former general director of Petroleos Mexicanos (PEMEX), ambassador of Mexico to the United States, and minister of energy of Mexico.

Governmental and Business Cooperation on Standards, Information Sharing and Education & Training Dan Garcia, CEO of Pipeline Compliance Group, LLC., spoke about the need for regulatory harmonization in North America, noting that there is already some trilateral cooperation in this regard;

Jonathan Booe, executive vice president and chief administrative officer, North American Energy Standards Board, commented that NAESB serves as the voluntary industry forum for the development and promotion of standards leading to a seamless marketplace for wholesale and retail of natural gas and electricity; Jorge PiĂąon, director, Latin America and Caribbean Energy Program, Jackson School of Geoscience, University of Texas at Austin, addressed opportunities and challenges in university education. He highlighted the need for qualified and experienced professional and technical/ trade personnel, reiterating this is the situation along the energy value chain that includes upstream, midstream and downstream in the oil & gas sector, as well as in petrochemicals and electricity; and Radha Subramani, director, Energy and Economic analysis Division, Natural Resources Canada, spoke about cooperation and mapping initiatives in the three countries and that data quality is improving.

dlapiper.com

LOCAL KNOWLEDGE. GLOBAL REACH. Gabriela Kenny, director of communications of the USMCOC; Pete Sessions; Cecilia Lopez, publishing manager of Alliance Magazine and Al Zapanta.

The Mexico Energy Reform, Round 1.4 Deep Water Leases

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his panel was moderated by Steve Molina, Texas member with Interstate Oil & Gas Compact Commission, and former counsel at Dentons. Panel members were:

Two years ago, DLA Piper and Gallástegui y Lozano combined into a comprehensive business law firm, and clients have come to rely on us for our global platform, reaching more than 40 countries around the world, and our ongoing growth throughout Latin America. Our success can also be attributed to unconditional support by the United States-Mexico Chamber of Commerce (USMCOC), whose valuable mission is to optimize business opportunities and cooperation between both nations.

Chris Moore, managing director at Moyes & Co., provided background details and results of Mexico’s Round 1.4 deep water leases, characterizing it as “hugely” successful for the country; William Hunt Buckley, a senior counsel at Haynes & Boone. He noted that Mexico is tackling a process (leases) in three years that the U.S. and other countries have been working at for over 100 years, “…massive paperwork…” he said; Ernesto Marcos, partner at Marcos y Asociados Infraestructura y Energia, S.C., commented on the unfortunate timing of Mexico’s energy reform, currently facing the challenge of declining oil and gas production and lower prices; and Gabriel Heller Green, director general of Investor Relations & Promotion, Ministry of Energy, Mexico, who reported on Mexico’s successful Round 1.4, in which a good number of the “majors” participated.

Eduardo Gallastegui, Paseo de los Tamarindos No. 400 A, Piso 31 Bosques de las Lomas, Mexico City 05120, Mexico | DLA Piper LLP (US) is part of DLA Piper, a global law firm, operating through various separate and distinct legal entities. Further details of these entities can be found at www.dlapiper.com. | Attorney Advertising | MRS000078900

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USMCOC renews cooperative agreement with CONCANACO.

Chambers Partner for the Benefit of Binational Commerce

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The U.S.-Mexico Chamber of Commerce (USMCOC) and the Confederation of Chambers of Commerce of Mexico Services and Tourism of Mexico (CONCANACO*) signed a cooperative agreement on February 23, 2017. Enrique Solana, president of CONCANACO, stressed that all actions which can extend our commercial relationship with the U.S. should be pursued. He also stated that the execution of this agreement is a tangible example of an action that can both strengthen the relationship and the negotiation efforts for both countries. Solana stated the objective of the agreement which is to establish the foundation and procedures to promote and foster binational trade, tourism, investment, and further the good image of both countries. Albert Zapanta, president and CEO of the U.S.-Mexico Chamber of Commerce, challenged the members of the USMCOC and CONCANACO to form a working group to present recommendations to change NAFTA in the areas where it can be improved and expanded.

*Founded in 1917, CONCANACO is a public institution with complete autonomy that coordinates and represents the local chambers of commerce before the federal government. Its main tasks are to encourage the private sector to invest in new business opportunities in the country and to promote Mexico’s tourism activities.

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United Airlines through the Generations

Fifty years ago, on December 16, 1966, Trans-Texas Airways— which later became part of United Airlines through its merger with Continental Airlines—opened its first station in Monterrey, Mexico. United was the only U.S.-based airline doing business in Monterrey at that time, marking an important milestone in opening the door to Mexico for United’s customers.

uis Rodriguez was one of the Trans-Texas employees responsible for getting the new station up and running on day one. His career at Trans-Texas and Continental spanned 33 years, and his son, Jose Luis Rodriguez, United’s Puerto Vallarta station general manager, has picked up where his dad left off. Recently, both men got together to recount the early days of United in Monterrey and their shared passion for the company. “We built that station from the ground up,” the elder Rodriguez said, reminiscing about the Monterrey opening,” and at times, it was a rough start. I remember one story in particular. One day an immigration officer asked me to join him for coffee, and explained to me that we had to have passenger and cargo manifests for each arrival flight; we had no idea. It was a complete learning process.”

When it began, the route, which consisted of one daily turn between Houston, McAllen (Texas) and Monterrey, was celebrated for its positive economic impact on the region, connecting South Texas to the important Mexican industrial center. Today, a half-century later, United operates more flights to Mexico than to any other country, and serves more destinations in Mexico than any other U.S. carrier. United’s Monterrey routes are still critical conduits for customers on both sides of the Rio Grande, providing access to and from Mexico’s third-largest city and the home to several U.S. corporations, manufacturing operations. “The flights have been very good for the city and for Mexico. Monterrey is an industrial community and a leader in steel and glass production,” Luis said. “At one point, back in the beginning of the route, the mayors of San Antonio, Austin and Houston flew with us to visit the city, [to help bring attention to the possibility of further U.S. investment] and the town hosted a big party for them.”

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United Airlines celebrates 50 years in Mexico Following in his father’s footsteps, Jose Luis joined Continental in May 1981. Over the course of the next 35 years, he would have the opportunity to work in several stations around Mexico including Mexico City, Zihuatanejo and Cancun, among others, prior to Puerto Vallarta. Listening to Jose Luis speak about his father, it’s clear why he chose the career that he did. “My father has been my mentor all of my life,” he said. “He has taught me so many lessons—how important it is to do things right the first time, to listen to your people and to work hard. Every time I need something, I call him and he gives me advice.” Luis and Jose Luis Rodriguez represent two generations of United Airlines in Mexico, and the airline’s decades-long commitment to serving the country and expanding its route network there.

United first flew Americans to Mexico 50 years ago with a flight to Monterrey and now delivers passengers to 23 Mexican cities— the most of any U.S. carrier. Mexico’s major cities and beach resort destinations remain popular among U.S. business and leisure travelers. notable favorites include the historic metropolis of Mexico City, the tropical beach resorts of Cancun, and the cosmopolitan city of Monterrey. “Every day we are helping unite the world by connecting people to the moments that matter most. And for fifty years, United Airlines has been proudly strengthening the bonds between Mexico and the world—playing a leading role in cultivating and sustaining cultural, historical, commercial and family ties,” said Oscar Muñoz, CEO of United.

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Mexico City exico City may be one of the world’s largest cities, but its chief attractions are surprisingly easy to visit because most are found in walkable clusters. You’ll find the richest collection of cultural sites in the historic center where you can visit the city’s cathedral, national palace, Palace of Fine Arts and Templo Mayor archaeological site. The second treasure trove of sights is in the big city park, Bosque de Chapultepec. There you can enjoy a stunning castle, contemporary art museum and the acclaimed National Museum of Anthropology.

Cancun oasting some of the world’s finest beaches and second-largest reef, Cancun, located on the tip of the Yucatan Peninsula where the Gulf of Mexico meets the Caribbean, is a paradise for lovers of the beach and water activities. Its 14mile strip of beaches offers superb scuba diving and snorkeling on the Great Mesoamerican Reef, sportfishing in the Gulf, and every imaginable kind of boating. Three of the accessible islands are rich with birds and marine life, including Isla Contoy National Park. Also in Cancun or nearby: aquariums, eco-parks and numerous Mayan wonders such as walled cities and the stepped pyramid at Chichen Itza, a UNESCO World Heritage Site.

Art lovers should undoubtedly make a trip to the Colonia del Carmen neighborhood, which features two museums that pay tribute to Mexico’s most iconic artists: the Frida Kahlo Museum and Diego Rivera-Frida Kahlo Studio Museum.

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Monterrey onterrey is Mexico’s wealthiest and third-largest metropolitan area. Most of the city is quite modern, although the essence of Old Mexico still lives in the public squares and frequent festivals. At the Macroplaza, the world’s fourth-largest public square, you can visit the Metropolitan Cathedral, Palace Museum, Museum of Mexican History and Contemporary Art Museum of Monterrey. At night, watch green lasers shot toward the surrounding mountains from a 220foot tower.

“I want to thank our customers in Mexico for their loyalty over the past half century and our nearly 1,000 employees across Mexico for their passion and dedication to make United the best airline in the world for everyone we serve,” said Oscar Munoz, ceo of United Airlines .

Families often enjoy Fundidora Park, which includes Sesame Street Park and an ice rink — accessible from the Macroplaza via boat ride or the Santa Lucia Riverwalk.

Visit united.com or use the United app to plan your visit.

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Northeast Chapter New York, NY

March 2, 2017

4th Annual Real Estate Investment Forum The U.S.-Mexico Chamber of Commerce (USMCOC), in conjunction with Inmobiliare Maga zine, held its 4 th Annual Real Estate Investment Forum on March 2, 2017, at the offices of Shearman & Sterling L.L.P. in New York City. The forum provided a comprehensive analysis of the current status and outlook of the real estate market in Mexico and its relation to the United States from the perspective of recognized specialists from both countries. 2

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February 9, 2017

Roundtable with Enrique Ochoa Reza The Chapter hosted a private meeting with Enrique Ochoa Reza, president of the executive committee of Mexico’s Institutional Revolutionary Party (PRI). This meeting was part of the Chapter’s efforts to provide its membership relevant and useful information, and opportunities for members to learn from key players in the economic and political arenas.

PHOTO 1 Annual Real Estate Summit.

PHOTO 2 Attendees at the Annual Real Estate Summit.

PHOTO 3 Roundtable with Enrique Ochoa Reza.

February 14, 2017

Meeting with Diego Gomez-Pickering Consul General of Mexico in New York The USMCOC hosted a private meeting for its regional advisory board members and special guests on February 14, 2017 to meet Ambassador Diego Gomez-Pickering, Consul General of Mexico in New York. The objective of the meeting was to share relevant information about the current relationship between Mexico and the United States.

December 1-2, 2016

Conversation with Manuel Sanchez, Vice Governor of the Central Bank of Mexico (Banxico) The U.S.-Mexico Chamber of Commerce, Northeast Chapter, held a conversation and presentation with Manuel Sanchez, vice governor of the Central Bank of Mexico (Banxico) during which he addressed Mexico’s monetary policy and an economic analysis.

Regional member UBS hosted us on December 1, in New York, and binational member State Street hosted us on December 2, in Boston.

November 3, 2016

MexicoPhiladelphia, Partnership Building and New Business OpportunitiesForum The USMCOC organized a roundtable in which attendees learned how to: 1. Develop successful partnerships among companies in Mexico, Pennsylvania and south New Jersey; 2. Explore new business opportunities; and 3. Take advantage of the new maritime routes that connect the port of Philadelphia with Mexican ports in the Gulf of Mexico Coast.

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Mid-America Chapter Chicago, IL

Muñoz’s remarks cited the contributions of United’s employees in providing nearly six million customers between Mexico and the U.S. every year with air service that is vital to the success of the airline.

November 26, 2016

Double Eagle Award at the Annual Gala Dinner More than 250 members and supporters of the U.S.-Mexico Chamber of Commerce Mid-America Chapter attended the Annual Gala & Dinner held at the Union League Club of Chicago for an evening of celebration. Oscar Muñoz, CEO of United Airlines, received congratulations from attendees for receiving the Chapter’s Double Eagle Award and for the company’s 50 years of service in the U.S. and Monterrey, Mexico.

Th e H o n o r a b l e Governor Jaime R o d r i g u e z C a l d e ro n o f N u e v o Leon, Mexico, was also honored, but could not attend. Each year the Chapter selects award recipients based on their partnerships and commitment to building stronger relations between the two countries.

Chapter Hosts Mexico Tax, Legal and Fiscal Update Experts from Baker & McKenzie, LLP Plante Moran, PLLC. and Citi covered a broad range of relevant topics at the

Chapter’s U.S.-Mexico Tax, Legal and Financial Update. The seminar was hosted at Baker & McKenzie’s beautiful conference suite overlooking Lake Michigan and Millennium Park in Chicago. Among the items discussed were: - Recent policy developments; - The possible requirements for many companies with shelter operations to restructure their operations starting in 2018; - New rules applicable to the outsourcing of personnel services; and - The near term financial and economic outlook for Mexico. Baker & McKenzie, LLP, is a binational member of USMCOC and has a long history of sponsoring various seminars and other educational events.

Detroit Auto Industry Drives Relaunch of The Great Lakes Chapter Due to the strengthening of the auto industry in Detroit and business demand for an organization representing the interests of cross-border trade, the U.S.-Mexico Chamber of Commerce has relaunched the Great Lakes Chapter. Jeff Jorge of Baker Tilly Virchow Krause, LLP and principal of the company’s international growth practice, has been elected president of the Chapter’s advisory board.

New Faces at the Chicago Chapter Felipe Miranda Felipe Miranda of Dallas, Texas, has joined the Mid-America Chapter as director of Finance and Administration. “Filipe brings a keen understanding of business and finance and has many business relationships throughout the U.S. and Mexico,” commented Gery Chico, chapter president and partner in Chico & Nunes, PC. Leslie Carpenter Leslie Carpenter of Chicago will coordinate the Chapter’s Mid-America Region for the Chamber. Carpenter brings lifelong experience in international relations, business development and government affairs to the Chamber. She is a longtime friend of the Chamber having served as a consultant and member for many years in Dallas. Al Zapanta, president and CEO of USMCOC, commented recently that Carpenter is a very strategic thinker which will benefit all Mid-America chapters as they work together to provide value to their members. Mid-America advisor y board members: Lorena Velazquez, latin

american sales, United Airlines and Stephen Green, senior vice president at Citibank. PHOTO 1 Gery Chico, president of the Mid- America Chapter and partner in Chico & Nunes, PC; Dan Abraham, vice president of sales at Boeing; Oscar Munoz, CEO of United Airlines; and Al Zapanta, CEO and president of USMCOC Chamber. PHOTO 2

Double Eagle Award Gala Dinner.

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Southwest Chapter Dallas, TX

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March 2017

accordance with the goals and strategies previously established.

San Luis Potosi The United States-Mexico Chamber of Commerce, Southwest Chapter in Dallas, initiated a trade mission to San Luis Potosi, Mexico which was very successful due to the fellowship with the business and community leaders and the leadership of Mexico.

Members of the trade mission were greeted by the governor’s representative, Secretary of Agriculture Gaston Ward Santos and Jorge Teran Juarez, along with director Betty Ponce of Exterior Relations of Zona Huasteca and the president of Canaco, Contador Publico Antolin Etiene, representative of Zona Huasteca.

Mexico Trade Missions

PHOTO 1 Mario Ramirez, Antolin Etienne Ivera, Jorge Teran Juarez, Josie Orosco, presenting a certificate from Texas State Representative Roberto Alonzo and Gaston Ward Santos, secretary of agriculture of San Luis Potosi, Mx.

Josie F. Orosco, executive director of the Chapter, chose San Luis Potosi because it fulfilled the objectives of the trade mission: international trade of minerals from Mexico to China, agriculture, H2A Visa Program, labor law and immigration. She chose the locations and delegation in

We thank Betty Ponce, director of exterior relations in Ciudad Valles for her support of the trade mission with the governor and mayoral reps to achieve our future goals. The Chapter’s delegation included Mario Ramirez,

founder of La Paloma, who served as liaison and translator during the visit to San Luis Potosi; Ruth Brewer, founder and partner with Brewer & Lormand, PLLC; Jennifer Gleason, immigration lawyer with Brewer & Lormand, PLLC; Rodrigo Amarillas, Hispanic market representative of H2A Concept for Paychex. Other members of the delegation were Ken Tse of Noahplex representing Yunnan, China for construction materials, agricultural products, metals, coffee, and manufacturing parts or trade partnerships; Richard Deaguero, president, Athas Insurance; and Paul Athas¸ Athas Insurance.

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Houston-The Woodlands Gulf Coast Chapter

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September 11, 2016

The 3rd Annual Fiestas Patrias Gala The Chapter’s 3rd Annual Fiestas Patria Gala was held at The Woodlands Resort & Conference Center. Members of Houston’s and The Woodlands’ city governments, community advocates and activists, and corporate executives from both Mexico and the U.S. attend this black tie event each year to support the U.S.-Mexico Chamber of Commerce. Over three hundred attendees began the evening with a tequila tasting reception and a silent auction benefiting Manos Que Sanan, a Monterrey children’s organization. After the patrons were assembled for dinner, Carlos Gutierrez and former Consul Monica Gonzalez gave the El Grito, followed by singing of the U.S. and Mexico national anthems, performed by Mexico’s opera star, Diana Muñoz. Guests were treated to a gourmet Mexican flair dinner, delicately prepared by Chef John Brazie of The Woodlands Resort.

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Prior to the award ceremony videos of the five selected organizations, filmed by our own Andrea Gomez who also served as the evening’s emcee, were shown to the audience to introduce them to the organizations. The Viva Mexico Awards were given in five categories: • Best Organizations of Houston: Houston First • Best Organizations Promoting Business Between Houston and Mexico: Houston Airport System • Best Organizations Doing Business with Mexico: Uptown Real Estate • Best Organizations Doing Business to Support Relations with Mexico: St. Thomas University • Best Organization Doing

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Business in The Woodlands: Spirit of Texas Bank In closing, United Airlines CEO Oscar Muñoz delivered a message of gratitude as the airline celebrates its fiftieth anniversary of service between the two countries. After dinner, guests continued to enjoy the evening with dancing to the sounds of Farra 8 until late into the night. Thanks to our sponsors. We gratefully acknowledge the support of our Platinum Sponsors, United Airlines and Houston First Corporation, and premier sponsor, MD Anderson. The 2017 Fiestas Patrias Gala will be held on September 9 at The Woodlands Resort so mark your calendars. United Airlines will again be a Platinum Sponsor.

PHOTO 1 Milly Uriarte and husband, Pete Garcia, Ana Simmons, Rolf Meyer and spouse.

PHOTO 2 Pete Garcia executive director USMCOC Houston-The Woodland Gulf Coast Chapter; Julie Charros President USMCOC Houston-The Woodland Gulf Coast Chapter; Mario Diaz, director of aviation Houston Airport System and Maricela Kruseman, executive assistant for the mayor’s office of Cultural Affairs at City of Houston - City of Houston

PHOTO 3 Carlos Gutierrez, director of Global Accounts and Program Development at ATPI, and Monica Gonzalez, attorney of Petroleos Mexicanos International.

PHOTO 4 Pete Garcia, executive director USMCOC Houston-The Woodland Gulf Coast Chapter.

PHOTO 5 Julie Charros, president USMCOC Houston-The Woodland Gulf Coast Chapter.

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Northwest Chapter Seattle, WA

January 19, 2017

Annual Meeting The Chapter held its second Annual Meeting in Seattle, Washington. Luis Morris, president of the Northwest Chapter, presented changes to the Chapter’s structure and introduced members of the executive committee, committee chairs and the advisory board. Morris also recognized both Dr. Roberto Dondisch, consul of Mexico in Seattle, and Francisco Maass, consul of Mexico in Portland, as honorary presidents of the U.S.-Mexico Chamber of Commerce Northwest Chapter. Fernando Paz from ProMexico was recognized as a member of the Advisory Board and Blas.

PHOTO 1 Chapter members Stephen Walroth-Sadurni and Gabriela Michan.

PHOTO 2 (left to right): Hon. Roberto Dondisch, Luis Morris, Hon. Francisco Maass and Stephen Walroth-Sadurni.

PHOTO 4 Luis Morris and Jorge Carrasco.

Blas Cruz, CEO of STS Manufacturing Company, was recognized for his support to the Northwest Chapter. Luis Morris also thanked Gabriela Michan for her term as Chapter secretary of 2016 and introduced Stephen Walroth-Sadurni as the new secretary. Gabriela Michan will continue as communications director in 2017. Members of the Executive Committee * President: Luis Morris * Honorary President: Roberto Dondisch, consul of Mexico in Seattle * Honorary President: Francisco Maass, consul of Mexico in Portland * Vice President: John Díaz * Secretary: Stephen Walroth-Sadurni * Treasurer: Armando Medina * Director of Communications: Gabriela Michan Chapter Committee Members * Eduardo Alarcón, special projects * Gary Sears, medical tourism & hospitality * Gabriela Michan, NW Chapter Goodwill Ambassador - Australia * Antonio Esqueda, internship projects

Chapter Regional Advisory Board * Enrique Cerna, KCTS 9 – Public Television * Jorge Madrazo, Universidad Nacional * Autónoma de México Luis Navarro, senior director, Port of Seattle * Fernando Paz, ProMexico

October 27, 2016

Monthly Business Breakfast Meeting The Northwest Chapter held its monthly business breakfast featuring keynote speaker Jorge Carrasco who served as general manager and CEO of Seattle City Light from 2004 to 2015. Seattle City Light is the tenth largest publicly-owned electric utility in the United States.

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California regional Chapter Los Angeles, CA

The USMCOC California Regional Chapter kicked off 2017 with several activities designed to promote trade, international business and connect members.

January 13, 2017

Seminar: Is Mexico the New China? Representatives from more than 50 companies attended a Chapter-sponsored seminar at its Los Angeles offices. Among the speakers were Jeff Healy, City National Bank; Alan Rusell, Tecma; Juan Carlos Briseno, Promexico; Jorge Silva and Jim Gitney, Group 50; Judith Wilson, Bryan Gonzalez Vargas and Gonzalez Baz; and Elisa Ibanez, Mauricio Monroy Contadores. The topics addressed were: Current business environment in Mexico and local government incentives; Considerations for operational excellence; Legal considerations for manufacturing in Mexico: Why Mexico is a great option for taxation and incentives; NAFTA in motion; and Financing your company’s operations in Mexico. Mexico’s Current and Future Forecast under the New Administration This event included the following topics: U.S.-Mexico trade, the current landscape and economic forecast; Challenges and opportunities for business in Mexico; Customs and tariffs, potential changes in trade policy that could affect cross-border businesses; Immigration and other legal issues that could potentially arise in the U.S. or in Mexico in response to policy changes; and Strategies for corporate entity structuring and tax planning. The keynote speaker was USMCOC president and CEO, Al Zapanta.

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Ninth Annual Celebration of the International Trade Community in Los Angeles This celebration was organized in conjunction with the Consulate of Mexico in Los Angeles. It gathered over 300 participants exhibiting in 40 booths from countries such as Chile, Brazil, Colombia, Ecuador, Japan, Dominican Republic, Mexico, Guatemala, Turkey, Sri Lanka, El Salvador, wineries from Mexico, Tequila exporters, Mexican food and international food tasting.

PHOTO 1 Is Mexico the New China event January 13, 2017 Speaker: Jim Gitney, Group50’s CEO.

PHOTO 2 Albert Zapanta, Judith Wilson, Chapter president and Sam Mascareno.

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Valle de Mexico Chapter Mexico, City

Leticia Ruiz emphasized the importance of the payment of taxes, rights and all the advantages a company can enjoy with countries that have signed free trade agreements, especially with the United States. Finally, Ariadne Santos talked about the benefits of having a reliable customs agency that gives users the certainty that their products reach their destination in time and form.

Training Session: Negotiating with American Culture 1

The Third Module of the Chapter’s 2016 Training Cycle: Basic Guide to Exporting The staff of the TIBA Customs Agency of Mexico conducted a conference for the Valle de Mexico Chapter members focused on planning and designing a foreign trade strategy for small and medium-sized enterprises (SMEs). PHOTO 1 Rocio Martinez; Claudia Vidal, executive director, USMCOC; Leticia Ruiz and Ariadne Santos.

PHOTO 2 Col. Eric Rojo.

The presenters were: Rocio Martinez, business development manager-custom; Leticia Ruiz, export airfreight and sea freight operations manager; and Ariadne Santos, export sea freight operations coordinator. Rocio Martinez led the participants through the process that companies must take to achieve a successful export and to avoid delays in the passage through customs.

In order for companies to be successful when starting business in the United States, they not only need to know the relevant procedures and speak the language, they also need to understand the ideology and mentality of the American people. These were the issues addressed in the training session, “Negotiating with American Culture.” Col. Eric Rojo, vice president of Magination Consulting International, with his vast experience and knowledge of both cultures, talked about the points of convergence and divergence that exist between them. Religion, education and government, among others, are some of the main areas of difference between the two countries; while the North American culture is predominantly Evangelical, the Mexican culture is primarily Catholic. Each culture has its own world view. Characteristics of the American people—punctuality, clarity of the terms of a negotiation, and a high level of ethics—are relevant to be able to negotiate with the neighboring country, Rojo confirmed. SMEs must be clear about the concept of export quality and their production capacity in order to respond to the needs of the American market. Not responding to the expected customs and business practices can result in the cancellation of a business.

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Guanajuato Chapter León, Gto.

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Dialogue with Pirelli México Company stakeholders

The USMCOC Chapter Guanajuato, through the Bajio Cleaner Production Center (BCPC), continues to support the business and social sectors nationally and internationally to achieve the guidelines and objectives set by the Sustainable Development Agenda Vision 2030. The activities carried out were:

PHOTO 1 Certificate recognizing the U.S.Mexico Chamber of Commerce Guanajuato Chapter for their valuable participation in the social sector and their work in favor of the environment.

International Project: Improvement of the Productivity in the Competitiveness of Fishing Value Chains in Latin America

The Chapter organized a forum with the Mexico Pirelli Company during which the company shared its sustainability plan and addressed concerns and expectations of the attendees in two specific areas relevant to its development:

This project was financed and facilitated by the United Nations Industrial Development Organization and focused on identifying areas of opportunity where businesses can reduce their operation cost of electricity, water and chemicals products

Building a better work place with corporate guidelines for social responsibility; and Proper handling of products and components under the principles of the circular economy.

The BCPC worked with three entities from the state of Sonora, two from the public sector and one from the private sector, who provided advice to three private enterprises in Ecuador. The final results were introduced in two forums, one in Guaymas, Sonora, and an international forum in Guayaquil, Ecuador.

Breakfast Conference: Values and Energy Reform Bajio Cleaner Production Center presented relevant information on issues necessary to formulate business strategies based on values and efficient use of energy.

Award of the municipal recognition “to the ecological merit” Recognition grants the environmental management direction from the municipality of Leon, Guanajuato, to the organizations and enterprises who work in favor of environmental protection, improvement of quality of education and the generation of benefits for society.

PHOTO 2 Improvement of the productivity in the competitiveness of fishing value chains in Latin America.

PHOTO 3 Lucia Rosas y Giovanni Fiore (CONAPESCA) y Sergio Ponce (BCPC), Presentation of results of the energy efficiency project in Guayaquil Ecuador.

POLICIES AND DEVELOPMENT STRATEGIES / POLÍTICAS Y ESTRATEGIAS DE DESARROLLO

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North American Working Group In late 2016, the U.S.-Mexico Chamber of Commerce (USMCOC) announced the formation of the North American Working Group, comprised of members from the Chamber’s board of directors, including senior level executives from key sectors, and former policy makers. The group is focused on leveraging technology and innovation to enhance economic growth, promote employment, and ensure national and regional security. The Chamber will present the group’s review and recommendations to the executive and legislative branches of the governments of the three NAFTA partners.

F

ollowing the North American Working Group organizational meeting on December 9, 2016 in The Woodlands, Texas, several meetings were held in January and February 2017 in Mexico City, Monterrey and Saltillo, where the task forces further defined current challenges and recommendations. The actions moving forward continue to be focused on protecting the U.S. and Mexico trade positions, enhancing economic growth, promoting employment and ensuring national and regional security, including:

Leveraging technology and innovation to impact the nations’ security, immigration, food supplies and workforce development; Analyzing the countries’ energy balance; Protecting and ensuring critical transportation and infrastructure assets along roads, rail, air and maritime; Reviewing international trade agreements in North America; Analyzing current state of offshoring high value technology jobs and impact on the North American talent pool; and Analyzing the extent of critical systems of North American companies being managed abroad.

POLICIES AND DEVELOPMENT STRATEGIES / POLÍTICAS Y ESTRATEGIAS DE DESARROLLO

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The group has established preliminary recommendations in four categories: 1. Smart border Ensure the private sector is adequately involved in the enabling of smart technology to meet current challenges. Develop enhanced security and reliability in the transfer of goods and services: Delineate the security process by creating clearance zones; Expand the borders north and south; Collaborate and foster cross-border investments; Expedite document process with advanced email services and cybersecurity; Enhance integrated biometric tracking and other technologies to benefit users; and Promote funding initiatives at major commerce points.

3. Energy and utilities Establish a North American Energy Consortium (NAEC). Cross-border pipeline crossings. Implement a smart dominated grid for renewable energy in the border region where energy demand and supply can cross national borders: Fund renewable energy projects to satisfy the energy needs of the border region, powered by energy sources located throughout the region; Improve the electric grid for the cross-border region to improve quality of electric distribution to its residents; Implement cross-border, on-demand facilities; and Implement “smarts” in the large energy consumers in the region to measure and analyze demand.

2. Supply chain and manufacturing Analyze and advise stakeholders about impacts of international trade, investments and trade agreements. Enable workforce and talent pool through advanced programs on digital communications technology and technical education. Trusted Trader/Tracker Program (“make, move and track”): A self-opt in, global entry model; Companies and employees vetted for fast track border crossing; Qualitative vetting processes; Goods and services are tracked from origin, mode of delivery and final destination; Data sharing among the partner countries; and Workforce and talent pool development.

4. Private-public partnership financing Build solution provider ecosystem. Bring together institutional investors (Build, Operate & Transfer “BOT”). Create “user” investment model: Target border commuters for efficient and secure crossings; Recurring revenue stream—subscription/per crossing (i.e., Tijuana, Sam Zell); and Advocate PPP initiative to Congress.

POLICIES AND DEVELOPMENT STRATEGIES / POLÍTICAS Y ESTRATEGIAS DE DESARROLLO

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Ixtapaluca

Santa Fe

North American Working Group looks at use of technology at Ericsson

O

n March 15, 2017, members of the USMCOC, together with Ericsson, hosted a follow-up meeting of the Chamber’s North American Working Group (NAWG) at the Ericsson offices in Plano, Texas. Ericsson, a global leader in communications technology, is playing an integral part in NAWG, sharing its relevant expertise and know-how to aid in the development and application of technology platforms and solutions to the problems and challenges being identified. Ericsson hosted a dinner for the group on March 14, 2017. Brief welcome remarks were provided by Angel Ruiz and Johan Bjorklund of Ericsson, Al Zapanta of the USMCOC, and Woody Buckner. Keynote speaker, Sara Wilshaw, consul general of Canada in Dallas, addressed the group with a short and relevant synopsis of the Canadian economy, trade, and the NAFTA partnership. The March 15 meeting, entitled Global Leadership Inquiry: SMART Border Infrastructure Initiative (SBII), was facilitated by Global Leadership Artist, Woody Buckner, who guided a productive session consisting of discussions and brainstorming on how we can come together in business and as individuals to move forward with a shared vision of improving the lives of people in North America.

The agenda of the meeting included a welcome by host, Johan Bjorklund, on behalf of Ericsson. Woody Buckner then provided an overview called Summit of Convergence” and outlined its objectives. Nikolaj Lippmann of Morgan Stanley followed with a presentation on NAFTA and the North American economic outlook. Team Ericsson/Buckner representatives then made presentations on the evolution of the internet, the need for smart border infrastructure, real use cases that drive real commerce, and financing models driven by private/public partnerships. Break-out sessions and presentations by the four groups included the following topics: A Smart Border, Supply Chain & Manufacturing, Energy & Utilities, and PPP (Private, Public Partnerships). The Smart Border group identified a use case in its discussions as the need to develop more security and reliability in the transfer of goods across borders. One significant problem in this regard is the long wait times for both people and goods movement, with consequent loss in productivity and working-capital days. The use case for the supply chain and manufacturing segment was to create a trusted trader program. The related problem in this regard is how to develop constructive, prosperous, and balanced mutually-beneficial trade.

The use case for the energy and utilities topic was to capture and leverage smart energy at the border. The related problem is how to implement a smart, renewable-energy-dominated energy grid in the border region where energy demand and supply cross national borders freely. In the private, public partnership financing matter, the use case was to design and define an innovative finance program for the SBII (SMART Border Infrastructure Initiative). The problem identified was how to make North America more secure— ensuring the rapid and legal movement of people, goods and materials throiughout the NAFTA region. NAWG will continue to move forward in order to position final recommendations that will be presented to the executive and legislative branches of the three NAFTA countries.

Alliance

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Mexico is Prepared for New Trade Relationships with the U.S.

Enrique Solana Sentíes is president of the Confederation of National Chambers of Commerce, Services and Tourism of Mexico.

FACING AN IMMINENT NAFTA REVISION, THE CONFEDERATION OF NATIONAL CHAMBERS OF COMMERCE, SERVICES AND TOURISM OF MEXICO (CONCANACO SERVYTUR) AND OTHER CHAMBERS OF COMMERCE, SERVICES AND TOURISM, DRIVE GROWTH OF SMALL BUSINESSES TO HELP THEM BE MORE COMPETITIVE AND PRODUCTIVE IN OTHER MARKETS.

ANALYSIS TRADE / ANÁLISIS

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T

he current relationship with the new U.S. administration has led us to reframe how we will address new challenges and the role that we will play in the updating and imminent revision of the North America Free Trade Agreement (NAFTA). Undoubtedly, NAFTA has allowed us to expand our international trade, tourism and investment in an exponential manner. For example, Mexico’s exports currently amount to over one billion dollars per day to the U.S. and Canada. Twenty-two years ago, this figure was one hundred million. Mexico is the main export destination for the U.S. border states of Arizona, New Mexico, Texas and California. These exports add up to $269 billion since the start of the NAFTA, twenty-five percent of today’s worldwide GDP. The market conditions existing more than two decades ago were different from those we face today, especially in an era where technology plays a central role and demands more competitiveness and productivity. Today’s environment, characterized by highly competitive local markets, has forced small businesses to seek and adopt processes and procedures that allow them to maintain strategic positioning and, simultaneously, build competitive advantages to retain and increase market share in the mid- and long-term. It’s worth mentioning that CONCANACO SERVYTUR represents more than two hundred national cham-

bers of commerce, services and tourism and more than 700,000 member businesses, of which ninety percent are classified as small businesses. These businesses contribute fifty-three percent of the GDP and represent the same percentage in the creation of real jobs. As such, it is vital to nurture new business and preserve the existing ones, integrating them into the current technological era to satisfy current needs and especially to assure a level playing field with foreign countries. Hence the reason that CONCANACO SERVYTUR and its chamber members work together to modernize their enterprises, collaborate with government and society, and support public policy aimed at attaining this objective. We believe that it is necessary to set the appropriate conditions to transform Mexico into an innovation hub. Here are a few of these conditions:

Establish short-, medium- and long-term policies that strengthen the connections be tween education, technology and innovation; Enable industries the use of information technology in its products and services; Support more financing for scientific, tech nological and innovation development; and Develop more entrepreneurs to patent and develop projects that will benefit Mexico.

Alliance

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Commerce, services and tourism have mitigated the adverse effects of the global economy, but today, more than ever, we must work harder to strengthen internal markets and consume items made in Mexico. Although we are obliged to become independent of our main commercial partner, we cannot close ourselves to the world. In this new era of commercial relations with the U.S., we can’t be afraid or be defeated by the new wave of ideology. On the other hand, the imminent update of NAFTA provides the opportunity for Mexico to be more competitive and productive by building our strengths through the talent and resources that already exist.

We are ready in Mexico—we have the capabilities to negotiate a commercial treaty that includes our new priorities. We require an agreement focused on improving competitiveness in the region by solidifying the productive integration in strategic sectors, and improvement of the infrastructure to lower logistics costs between the two countries. At CONCANACO SERVYTUR, we promote dialog and negotiation to strengthen commercial activity with our neighbor to the north. We are also working to improve our relationships with other markets in order to continue positioning the Mexico brand.

ANALYSIS TRADE / ANĂ LISIS

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Differences? We Are Roommates!

By Andres Alvarez

This article provides an overview of the United States-Mexico relationship, as well as reasons why Mexico should continue to be viewed as a viable business destination. More importantly, the article addresses what should be considered when entering into a new market.

ANALYSIS TRADE / ANÁLISIS

The Binational Business Magazine

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Is the U.S.-Mexico relationship important? During a recent presentation organized by the Dallas Chapter of the Asociacion de Empresarios Mexicanos and hosted by Gardere Wynne Sewell L.L.P., Agustin Barrios Gomez, former congressman of the 63rd Legislature and current president of the Mexican Image Foundation (Fundación Imágen de México), described the relationship between the U.S. and Mexico not as neighbors, but as roommates. I could not agree more.

U

nless you have been living in one of the seven planets recently discovered by NASA, chances are you have read or heard about the political turmoil in the trade, security and immigration arenas between the United States and Mexico. Texan Rex Tillerson, the recently confirmed U.S. Secretary of State, has met with high-ranking officials of Mexico’s administration, including President Enrique Peña Nieto himself, to discuss these matters. John Kelly, head of the Department of Homeland Security, also took part in these discussions. The White House considered these meetings symbolic of the meaningful relationship between both countries and a very encouraging start to a working relationship with an incredible neighbor to the south.1 Mexico responded that the meetings were a step in the right direction, but trust and deep friendship will only be restored through positive, concrete actions.2

Mexico and the U.S. are so deeply connected that the U.S. is home to the second largest Mexican community in the world. Trade between the two countries in 2016 accounted for more than $520 billion, out of which $230 billion was from U.S. exports into Mexico, and $294 billion was for U.S. imports from Mexico. Additionally, forty cents out of every dollar that the U.S. imports from Mexico has U.S. content. By the time a finished automobile is sold, its components have crossed the border an average of six times.3 The U.S.-Mexico relationship is obviously important, but perhaps even more so for Texas and Texans, as forty percent of those $230 billion of U.S. exports to Mexico are from Texas. I have been asked a few times by my fellow Texans why they should do business in Mexico. Yes, the trade figures are astonishing, but those are companies already doing business in Mexico. When fellow Texans ask why they should be interested in undertaking new ventures in Mexico, my response has consistently revolved around the opportunities that Mexico has for new ventures including location, a business-friendly environment, cost-efficient labor, an established trade network, growth potential and traditions. Indeed, Mexico has a strategic geographical location the 2,000-mile-long border with the U.S., spans the Pacific and Atlantic Oceans, and the potential to function as a springboard into Latin America.

White House Press Secretary Sean Spicer, February 22, 2017. Foreign Affairs Minister Luis Videgaray, February 23, 2017. 3 See www.thetruthaboutus.org 1 2

It takes less than 10 days to open and set up a company in Mexico—it is open, receptive and friendly to foreign investment. The country has developed a modern and responsive online banking platform and an online tax platform that facilitates trade and compliance for companies.

Alliance

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Finally, it is relatively easy to obtain credit to fund local or international operations.4 Also, during the past few years, the country has developed a qualified, highly skilled and young workforce (e.g., engineers, architects, mechanics, etc.) which is now regulated by more flexible labor rules, regulations and practices, not to mention the service-oriented mentality of Mexicans in general. From the trade perspective, Mexico has developed a free-trade network that allows access to more than 50 countries, and that, in turn, has resulted in the development of high-value supply chains for many industries such as automotive, electronics, retail goods, etc. The country has also developed infrastructure to support this growth and, perhaps more importantly, a series of trade-related programs that foster and enhance international trade operations such as maquiladoras or special economic zones which will have benefits including significant tax and customs exemptions and perhaps even more favorable financing conditions. The growth expected from the structural reforms enacted a few years ago is yet to be fully realized, but the playing field has been laid for such purpose. Finally, traditions are also important; plenty of Texans and residents of other border states know or understand Spanish and have other cultural or family ties with Mexico.

Yes, we might be roommates, however… Indeed, it would seem that the U.S. is closer to Mexico than it appears. Perhaps we are roommates, but we have to understand the relationship—especially when undertaking business. There are many things that bring us together, but the U.S. and Mexico are organized and function differently: our governments, politics, policies, markets, industries and rule of law. It is very important to mutually understand and respect our differences when doing business with each other. Here are some areas that can aid in understanding the differences and closing the gap: Information: Obtaining general information about the country, its geography, its political and market divisions and subdivisions, the business sectors active in these divisions and subdivisions, consumer trends, political situation, etc. Professionals: The assistance of seasoned professionals in areas such as the law, accounting, economics, finance and others, is fundamental to obtaining a proper understanding of the business environment in our countries. Government: Generally, governments have plenty of resources and tools available to obtaining deeper and better understanding of business environments. In sum, before entering into new markets—whether Mexico or elsewhere—always refer to experienced sources like those mentioned above to develop a better understanding of the new cross-border business environment.

Andres Alvarez, is a foreign legal consultant based in the Dallas office of Gardere Wynne Sewell LLP. He specializes in commercial, corporate and international trade and customs law, with emphasis on transactional, cross-border matters focusing mainly on Mexico and Latin America.

4

For this and more information, please see http://www.doingbusiness.org/data/exploreeconomies/mexico

ANALYSIS TRADE / ANÁLISIS

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Mexico’s Competitiveness in the Tourism Industry and Its Economic Contribution By Enrique de la Madrid Cordero, Secretary of Tourism, Secretariat of Tourism of Mexico

ANALYSIS TRADE / ANÁLISIS

The Binational Business Magazine

p.49

In the context of worldwide economic slowdown, governments face significant challenges in promoting the development of their economies. At this juncture, Mexico has found in the tourism industry a competitive activity that has achieved higher growth rates than other sectors, helping to mitigate the adverse effects of economic slowdown and turning this activity into a true development engine for the economy. Tourism crosses many industries and integrates a variety of services and related activities from other sectors. Therefore, its impact on the national economy, job creation and welfare of the population are significant. This article describes the recent results of the tourism activity in Mexico and their relative importance in the national economy.

I

n the past few years, Mexico’s tourism industry has experienced an historic growth that has consolidated its leading role as one of the most visited countries in the world and the second most visited country in the Americas, turning tourism into a key driver of the country’s economy and a fundamental ingredient in achieving its objectives of social and economic development. Thanks to an approach that includes a new institutional and normative framework which has facilitated greater coordination among levels of government, federal agencies and the private sector, the tourism industry has positioned itself as one of the most competitive sectors in the Mexican economy, accounting for 8.7 percent of the country’s gross domestic product (GDP) and a total of nine million jobs. At the international level, in 2016, the industry reached a new historical high of 35 million tourists, a fifty percent growth in the last four years, and three times the world rate during the same period. This growth of 11.6 million travelers in just four years is equivalent to the combined number of tourists visiting Brazil and Argentina. In the last four years, we have consolidated our position in the United States, our main market. Before 2013, Mexico received 14 out of every 100 American tourists who traveled by plane; we currently receive 18 out of every 100, the largest share in history. In 2016, the flow of tourists from the United States grew by 12.1 percent compared to 2015, with a total of 9.6 million visitors. Mexico needs to keep a strong position in the American market, a key component of our competitiveness. Nevertheless, it is equally important for us to diversify our markets.

Enrique de la Madrid Cordero Secretary of Tourism

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In that regard, we have seen a 24 percent increase in the arrival of European visitors over the past four years, 70 percent of those from South America, and doubled the arrival of Asian visitors. It is important to highlight that travel and tourism are a big part of the economic integration between Mexico and the United States. Mexico is the second largest tourist market for the United States, representing 24 percent of tourist arrivals to the U.S. and the United States is the major tourist market for Mexico, representing 59.6 percent of all tourist arrivals by air. Travel and tourism between our nations is an important source of jobs, income, and cultural exchange and an important component of our common goal of achieving strong economic growth. With almost sixty percent of tourism arrivals by air coming from the United States, the improvement of Mexico´s connectivity with the U.S. plays an important role in our efforts to maintain the good momentum of travel and tourism. This is the reason Mexico promoted a new Air Transport Services Agreement with the U.S. which has provided Mexican and American airlines with opportunities for growth in routes, products and services. Recently, Aeromexico and Delta Air Lines established a joint venture which allows them to coordinate schedules and pric-

ing on U.S.-Mexico routes and maximize connecting opportunities for the benefit of the customers of both nations. This partnership represents the largest cross-border alliance between Mexico and the United States, and is a clear example of our economic integration. At the same time, the increased flow of international tourism has had an effect on international tourism receipts. In 2016, Mexico grew 10.4 percent, reaching the historically high figure of $19.6 billion. International tourism receipts are important for the economy; they represent earnings generated from expenditures by international visitors on accommodation, food and drink, local transportation, entertainment, shopping and other goods and services. International travel is not the only travel that has expanded in Mexico—domestic tourism, which represents 85 percent of the total tourism consumption—has increased considerably in the last years. The Mexican government launched a national strategy to boost domestic tourism, built around contributions of the private sector such as airlines, travel agencies, hotel groups, travel sites and other groups in the form of discounts, packages, trips, flights and other products. In 2016, domestic tourism reached the historical record of 90 million Mexican

ANALYSIS TRADE / ANÁLISIS

The Binational Business Magazine

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tourists visiting other areas of the country. This is important for sustaining local economic growth and creating much needed employment and development opportunities. These results have solidified the tourism industry as an engine of Mexico’s economic growth, generating employment and well-being for many regions of the country. In a context in which other traditional sectors of our economy undergo periods of deceleration, tourism remains a growing industry that is pushing the rest of economic activity. In 2015, for example, while overall GDP grew 2.6 percent, tourism GDP increased 3.6 percent. And, considering that, as of the third quarter of 2016, tourism GDP grew 4.3 percent, and the whole economy grew 2.3 percent throughout the year, we expect results similar to happen in 2016. In fact, the sector has been growing at a faster rate than the economy for the last six consecutive quarters. Jobs generated by tourism also grow at a faster rate than in other sectors. In the last decade, the average annual growth of tourism employment in Mexico was 2.8 percent, more than twice as in manufacturing, the primary sector and commerce. In 2016, employment in tourism registered a 3.9 percent growth, more than twice than in the rest of the economy.

By generating investment, employment and business opportunities for small, medium- and large-sized enterprises; boosting the transformation and renewal of tourist destinations; reducing gaps in infrastructure, public services and communications, tourism has undoubtedly become one of the most effective means for our country’s development. This is particularly true for some regions in Mexico, like Quintana Roo or Baja California Sur, where tourism activity has transformed their communities by providing jobs, generating income, diversif ying the economy and protecting the environment. As a result of the impressive growth in the travel and tourism industry, Mexico´s government has established the tourism industry as a priority and is determined to maintain its competitiveness through policies and programs that include investment and credit facilitation; the development of new tourism segments; a more strategic promotion; infrastructure projects; quality services; market diversification; and full coordination between public and private sectors and local communities. With better quality and a wider variety of tourism products and destinations, Mexico is more prepared today than ever to welcome international tourists.

N A F TA E ND -TO - E N D SO L UT I O N S

What is World Class Logistics? Logistics can be defined as the right part or SKU, in the right quantity, in the right place, at the right time. But what makes it “world class?” Is it an above 90% logistics efficiency? Or a certain cost? Is it a 99% on time delivery? Or a combination of all of these benchmarks and more? The truth is the definition of “world class” is constantly changing – especially when it comes to NAFTA end-toend logistics solutions. What constitutes as “world class” today might not be “world class” next week, month, quarter, or year. While making your supply chain “world class,” there are several challenges you may face when getting your products to customers across Mexico, Canada, and the United States. But finding a solution to these challenges makes all the difference.

Here are a few examples of challenges we have seen and the solutions developed to overcome them: C H A L L ENGE: There is a lack of door-to-door visibility because multiple providers run different portions of your transportation. You have limited visibility to loads in-transit, and have no visibility to loads at US/Mexico/

The Outsourcing Difference:

Canada points of consolidation.

• Average border crossing time of 2-4 hours.

SOL UT I ON: Integration of multiple GPS providers with

• 99.5% Incident-free deliveries

a third-party logistics (3PL) transportation management

• Proven cost-reductions

system. You can also outsource to an experienced 3PL

• Market leader in security and safety

to take on the role of border manager, coordinating the efforts of all stakeholders. C H A L L ENGE: Your loads are delayed for several hours at the border. SOL UT I ON: Work with a 3PL that is familiar with US/ Mexico and Canada/US rules for imports and exports. The right 3PL can ensure your carriers are C-TPAT, FAST, and NEEC certified; ready documentation; establish schedules; and monitor the physical flow of freight.

CHALLE NGE : Prioritizing critical inventory has become difficult because of the use of multiple providers during transit and limited bridge hours.

C H A L L ENGE: There is a lack of centralized part and

SOLUTION: Partner with a 3PL to act as the end-to-

packaging data making it difficult to build loads and

end border manager contracting or performing border

maximize cube.

crossings and dedicated dray services directly.

SOL UT I ON: Spend the time needed to collect good data. Actively engage both suppliers and customer resources for part/packaging information. Having the right data leads to a strong plan for every part.

There are numerous other challenges in establishing

client distribution centers – including cross-docks – to

“world class” logistics. And as the industry changes, many

deconsolidate/consolidate freight, dedicated international

new challenges will arise. However, by partnering with a

shuttles including border dray, customs brokerage, and

3PL like Ryder, you can have a NAFTA end-to-end solution

U.S. transportation.

that moves your products seamlessly between Mexico, Canada, and the United States.

We are one of the largest, and most influential, logistics players in Mexico. Having key relationships with the

At Ryder, our NAFTA network is an end-to-end solution

highest quality providers – carriers, customs brokers,

that incorporates best-in-class service to provide our

equipment providers, and engineers – we are able to

partners with a single point of access to all the services,

simplify operations of organizations that have complex

tools, and expertise necessary for successful cross border

networks and various brokers.

supply chain operations. We are able to provide multi-client border crossing This network is supported by complex technology, one

services to lower security risks and improve efficiencies.

of North America’s largest fleets of trucks, an expansive

In fact, we facilitate over 15,800 North American border

infrastructure of maintenance facilities and warehouses,

crossings every month.

and some of the most talented people in the industry. We offer access to the latest technology, recruit and

These solutions help improve speed to market, get

manage drivers and technicians, invest in the latest and

companies closer to their customers, and allows

most efficient vehicles, excel in safety and comply with

business to gain access to new markets by leveraging an

associated regulations, all on our customers’ behalf.

established infrastructure and geographic footprint.

We are uniquely positioned to meet the demands of

To learn more about our NAFTA end-to-end solutions,

customers with operating footprints across Mexico,

as well as our other services in Mexico, Canada, and the

Canada, and the United States. Solutions include

United States, visit ryder.com

dedicated Mexico carrier pickups, leveraged multi-

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FRIENDS OF THE CHAMBER / ENTREVISTA

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Buen Vecino Internship Program Santiago Creuheras, director general of Energy Efficiency and Sustainability of the Mexican Energy Secretariat

I

n 1995, the United States-Mexico Chamber of Commerce (USMCOC) created the Buen Vecino Internship Program (BVIP), a binational student exchange program aimed at providing students with unique experiences. The program helps the participants, whether they are corporate executives or university students, discuss and share ideas and knowledge on the ways to do business and international commerce between the United States and Mexico. The Buen Vecino Internship Program is administered by the United States-Mexico Cultural and Educational Foundation. The goals of the BVIP are to: Provide interaction between citizens of Mexico and the United States in various settings; Foster future mutually-beneficial commercial relations between the two countries; Provide a forum for the exchange of ideas regarding corporate environments, communications styles, culture, and international relations; and Contribute to the development of future leaders in the areas of trade and commerce.

The success of the program can be measured mainly by a growing group of exceptionally gifted and talented individuals who have gone through the program and today hold prominent positions in the binational business and trade arena.

On this occasion, Alliance is inviting a long-standing friend of the Chamber, Santiago Creuheras, director general of Energy Efficiency and Sustainability of the Mexican Energy Secretariat (SENER) and former chairman of the International Partnership for Energy Efficiency Co-operation (IPEEC), to tell us about his experiences with the internship program and his career to date. Alliance Magazine: What is your relationship with the U.S.-Mexico Chamber of Commerce? Santiago Creuheras: I am an alumnus of the first class of the Good Neighbor Internship Program. AM: What has been the main contribution the program has given you and what experience did you acquire with it? SC: The Good Neighbor Internship Program allowed me to have hands-on experience working at a Mexican-American company that, at that time, was investing in health services in the U.S., Mexico and other Latin American countries. This opportunity enabled me to explore my executive and managerial capabilities within a very professional, ethical and competitive group. In this same manner, I had the opportunity to participate in the Chamber’s chapter activities for the region; one of these was to organize the visit of the secretary of Commerce and Industrial Development

Secretariat (SECOFI), Herminio Blanco. His visit had the objective of promoting commercial relations between Mexico and the U.S. Both experiences strengthened my desire to develop and explore different areas to create value and, actually later, receive an award from President Ernesto Zedillo for my performance in the program. Today, I can say that the opportunity I had to participate in this program allowed me to have a very different view of the global context, the challenges and the present as well as the future of the commercial relations between the two countries. AM: What do you consider is the impact of the U.S.-Mexico Chamber of Commerce in the bi-lateral relationship and the mutual benefit to both countries? SC: The USMCOC is a well-constructed bridge in the relationship between the two countries. It has played a role of convergence in the economic development of Mexico and the U.S., promoting ethical and transparent trade. The leadership demonstrated by president and CEO, Albert Zapanta, has enabled the chamber and its affiliates to set objectives and reach goals and strategies that have resulted in important benefits for both countries for over thirty years. The chamber is an essential enabler for the lasting relationship by promoting the industry sectors that have long term vi-

sion and which have the bigger business opportunities. Within the legal framework of the relationship between both countries, the USMCOC has excelled in promoting and establishing strong links that have translated in direct investment, human capital development, employment and other business tools. AM: Can you talk to us about your career trajectory? SC: I have held a few positions in Mexico’s public sector at state and federal levels in agencies like Mexico’s Secretariat of the Treasury (SHCP), Secretaría de Hacienda y Crédito Público), Secretariat of Energy (SENER, Secretaría de Energía), Office of the President of Mexico, Labor and Social Planning Secretariat (STPS, Secretaría del Trabajo y Previsión Social), the Mexican Embassy to the United States and the Federal Electoral Institute (IFE, Instituto Federal Electoral). In addition, worked for the Economic Development Secretariat (SEDECO, Secretaría de Desarrollo Económico), Secretariat of Finances and Administration (SFA, Secretaría de Finanzas y Administración) to the state government of Puebla. I also had the honor of representing Mexico at the France-based International Partnership for Energy Efficiency Co-operation (IPEEC). Additionally, my career has included teaching as a university professor at UNAM (Universidad Nacional Autónoma de Mexico), Universidad Iberoamericana, Universidad de las Americas-Puebla and ITESM (Monterrey Institute of Technology). AM: What business and investment opportunities do you see in your area? SC: Mexico is an emerging economy committed to transforming important industries and markets. During President Enrique Peña Nieto´s administration, a great number of reforms have been enacted through the Mexican Congress including fiscal, telecommunications, transparency and energy, among others.

Santiago earned a Bachelor of Science in Economics from the University of the Americas-Puebla. He also earned master’s degrees in government and history, and a graduate certificate in management from Harvard University. Additionally, he holds a master’s degree in Sustainability Leadership from the University of Cambridge.

I believe Mexico´s Energy Reform is one of the most ambitious reforms Mexico will ever go through. The Mexican Energy Reform offers several prospects within the energy sector in oil and gas, electricity, energy efficiency and clean energies. I am currently in charge of energy efficiency and sustainability in Mexico´s Department of Energy. This industry is wide open for interesting opportunities and investments including public and private lighting systems, air conditioning, water pumping and sewage management, housing and commercial building insula-

tion and retrofitting, and transportation. The efficient use of energy has impacts in other areas such as health, safety and wellbeing. The goal is to decrease energy intensity in 42 percent by 2050. Mexico is also diversifying its energy matrix considering wind, solar, hydro and geothermal energies launching projects to reach 50 percent of its generation in 2050 through clean energies. In a few words, Mexico is devoted to a unique energy transition and inclusive green growth.

THE INTERVIEW / ENTREVISTA

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Mexico Has One of the World’s Strongest and Healthiest Financial Industries AN Interview with

Pablo Ruiz Limon

THE INTERVIEW / ENTREVISTA

The Binational Business Magazine

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P

ablo Ruiz-Limon is a managing director in Citibanamex, heading the bank´s advisory board. Previous to this position, he acted as managing director for government baking, position held for seven years.

Before joining Citibanamex, Pablo served as mexican ambassador to the Republic of El Salvador, and for several years he held different senior positions within the Mexican federal government. Within the private sector, Ruiz-Limon worked for Lucent Technologies based in Miami, as managing director for Latin America and the Caribbean, handling Public Affairs and Regulatory issues. For 25 years, Pablo has been very active and committed to working in different nonprofit organizations. In the 90s he acted as president for the Mexican National Association of Non-Profit Institutions. He holds a Juris Doctorate from Universidad Iberoamericana (UIA), and a Masters Degree in International Law at the American University. He taught international law for several years at the same university, and today is an elected member to the academic board at the law school.

In this inteview, Pablo Ruiz-Limon, comments, “Citibanamex is a key player in Mexico’s financial system. The only U.S. bank with commercial banking operations in Mexico is also the second largest and the oldest bank currently in operation. With a strong bet on the Mexican economy and its future. Citibanamex is ready to stand beside its clients and the nation and looks forward to a bright future.”

Alliance Magazine: Can you comment on the state of Mexico’s financial health?

Pablo Ruiz-Limon: Mexico has a very solid financial system; the banking sector is going through its best cycle ever. Consumption and business credit have increased steadily for the past 15 years, interest rates decreased and remain at relatively low levels; and banks keep high liquidity and capitalization indexes.

All these facts reflect a healthy and sustainable credit growth. In addition, the banking industry in Mexico has become increasingly competitive and transparent. These positive developments in the banking industry have allowed significant progress in the financial inclusion agenda in the country.

AM: What are the challenges and opportunities for Mexico’s growth in 2017?

PRL: The challenge for Mexico is to maintain and consolidate the strengths of the development model it has constructed over the past three decades: a market economy open to competition, investment and free trade. In order to sustain this model, it is crucial to preserve the macroeconomic stability, as well as a responsible management of the economy.

Mexico must continue moving forward in the implementation of the structural reforms that will render our economy more productive and competitive. Lastly, Mexico has to continue strengthening its institutions and increase its efforts to fight insecurity and promote transparency and the rule of law.

THE INTERVIEW / ENTREVISTA

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AM: What’s Citibanamex’s position regarding international trade? Especially what

PRL: Citi is the only truly global bank in the world, whose shareholders are also diverse and global, as are our clients and employees. In addition, Citibanamex has more than 132 years of experience working in Mexico. Together we bring the best of the world to Mexico and take the best of Mexico to the world.

companies to become more competitive, thanks in part to clear rules that have become a model for other agreements of its kind. Citi and Citibanamex are one of the best examples within the private sector of the enormous benefits that can be obtained through economic cooperation between two countries.

Therefore, we believe that globalization, together with urbanization and digitization, are long-term trends, on which we base our strategy. More specifically in the North American region, NAFTA has served

Of course NAFTA can be updated and improved; but it remains a common understanding that the region as a whole is better suited to compete in the world.

AM: What’s the role the banking industry will play under the current uncertainty

PRL: We are an institution with more than 132 years of experience serving our customers. We have supported them

through the best and worst times; the current scenario of uncertainty will not be an exception.

AM: Which are the most important challenges for Citibanamex in 2017?

PRL: Definitely, our most important challenge this year is implementing the $1 billion investment announced by Citi

last October to provide the best experience to our customers.

AM: How is this investment plan going to take action?

PRL: The investment will be directed toward five key areas. First, in digital banking, we will include improvements and new services and interfaces for Bancanet, MobileApp and Wallet. Second, we will increase our focus on cloud-based solutions; optimize its payments infrastructure; and improve process automation to make interactions between customers and the bank more intuitive and efficient, with enhanced quality and

security standards. Third, we will launch 100 digital branches that offer high-level, personalized advice and smart banking technology, as well as modernize Citibanamex’s entire branch network. Fourth, we will deploy more than 2,500 new ATMs across the country, 1,500 of which will be capable of performing an expanded set of services. Lastly, we will improve our offerings for different customer segments.

AM: Could you please explain a little further on what is Citibanamex doing

PRL: Given the growth in digital users over the last year, we are transforming the banking experience for users in a customer-centric strategy. This strategy is based on improving the digital experience, growing in the number of digital customers, selling products in all our channels and increasing the functionality of our channels. For example, in 2016 we increased the functions available in Ban-

caNet and Citibanamex Mobile, in addition to the launch of Citibanamex Wallet that allows users to safely keep credit cards in their mobile phones and facilitate online purchases. The continuing improvement of the user experience in digital channels has become a crucial component of our business strategy, as well as one of the axes of the investment moving forward.

ADVERTORIAL / PUBLIRREPORTAJE

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Houston Dice “Hola” al Mercado Mexicano Marketing experiencial marcó la pauta para fortalecer la vinculación emocional con el destino y promover su diversidad.

The Binational Business Magazine

ADVERTORIAL / PUBLIRREPORTAJE

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H

ouston, la cuarta metrópolis más grande de los EE.UU., ha ganado desde hace años reputación por ser una de las ciudades con la mayor diversidad en el país. La diversidad de sus habitantes ha enriquecido de manera contundente la paulatina trasformación de Houston en lo que es hoy en día: un destino cosmopolita, un gran escenario de las artes, de deportes profesionales, de gastronomía internacional, de compras y de vida nocturna. A primera vista, hacer llegar el mensaje sobre la diversidad de Houston a México, su mercado latinoamericano más importante, no exigía mayores esfuerzos, ya que anualmente centenares de miles de mexicanos visitan Houston para hacer compras, ir al Texas Medical Center o conocer el Space Center Houston. Sin embargo, si se quería aumentar el número de visitantes mexicanos y motivarlos a redescubrir el destino, se necesitaba una nueva estrategia creativa, especialmente en esta época, claramente

marcada por lo digital y los nuevos hábitos en el comportamiento de los consumidores independientes y súper interactivos, que buscan experiencias personalizadas. Jorge Franz, VP de Turismo de VISIT HOUSTON, y su equipo han optado por adoptar la metodología del marketing experiencial al utilizar tácticas innovadoras, basadas en la creación de experiencias para llegar in situ al público target de forma creativa, divertida, convincente y memorable. ¿El objetivo? Crear un vínculo emocional entre el público mexicano y el destino Houston con énfasis en las experiencias personalizadas. Así nació la campaña amigable e inspiradora “Hola Houston”, lanzada en México en 2016 con el lema “Hay un Houston para Ti” y el hashtag #HOLAHOUSTON. La campaña está basada en tres pilares fundamentales de promoción: visitas a las ciudades que tienen vuelos directos a Houston, apoyo de los embajadores de la

ADVERTORIAL / PUBLIRREPORTAJE

The Binational Business Magazine

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marca que son influencers digitales y participación en varios eventos clave en México. Las tácticas han sido fortalecidas con una constante presencia en las redes sociales. Las visitas a las ciudades tienen como objetivo principal promocionar la gastronomía y la cultura de Houston. En la promoción de la cultura, el arte urbano tomó el protagonismo con el muralista houstoniano Gonzo247, quien visitó cinco ciudades y creó murales en las mismas. Dichas ciudades fueron Monterrey, Ciudad de México, Puebla, San Miguel de Allende y Querétaro. Cada mural está inspirado en los atractivos de la ciudad visitada y en un mensaje visual de su unión con Houston, con el fin de que el público mexicano pueda dar un vistazo al arte de Houston en su ciudad. Para destacar la gastronomía multicultural de Houston, las visitas a las ciudades de México se han complementado llevando a un chef, quien además de ofrecer una clase de cocina o una cena privada, elabora un platillo en el restaurante seleccionado que se ofrece por un periodo determinado.

Los embajadores de Houston, incluyendo a Edna Monroy (Fitness), Gonzalo García Vivanco (Cooltura), Danielle Clyde (Nightlife), Lety Sahagun y Alex Ivanisvic (Fashion) y Diego Alfaro (HOUMAN) son esenciales en la campaña. Estos influencers digitales hablan de manera orgánica de los atractivos de Houston por segmentos: Cooltura (Distrito de Museos), Fitness (parques y comida saludable), Nightlife y Gastronomía, Compras y HOUMAN (segmento masculino de Houston y deportes). Promover la ciudad a través de los ojos de las personas con alto impacto y numerosos seguidores aumenta de manera significativa el alcance del mensaje. sajes de promoción son difundidos en el Festival de Cine de Guanajuato (Cooltura), Women Weekend (Hou Style y Fashion) y Wine and Food (Gastronomía).

Asimismo, la presencia de la marca Houston en festivales y eventos con un alcance óptimo en el mercado objetivo es crucial para la campaña. Los men-

“Hola Houston” apenas ha comenzado, pero los primeros resultados son muy alentadores, confirmando que la estrategia seleccionada fue acertada y acorde con las exigencias de la generación actual, marcada por la cultura aspiracional y la era digital.

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Chico & Nunes, P.C. C

hico & Nunes represents some of the largest and most well-known companies in Chicago and the nation, and is a key fixture in Chicago’s legal community. Chico & Nunes has been providing exceptional legal services and business counseling since 2004. The firm believes that diligence, commitment to excellence, and dedication to clients are the keys to its success.

Founded by Gery Chico and Marcus Nunes, the firm’s practice includes a number of specialty areas, including government and regulatory matters, corporate law, litigation, strategic counseling, M/W/DBE certification, real estate law, and employment law. Senior partner Gery Chico has been providing reliable and pragmatic legal advice to his clients for over 30 years. He has a strong background in local and state government, education, and law. Gery Chico has held major government positions like chief of

MEMBER HIGHLIGHTS / MIEMBRO DESTACADO

The Binational Business Magazine

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staff to Chicago Mayor Richard M. Daley and chairman of the Illinois State Board of Education. This involvement has provided him with unique insights into government policy and regulation, and makes him a unique asset for his clients. Gery Chico and his colleagues at Chico & Nunes have decades of experience working for and with government. They use this knowledge to help their clients effectively navigate through complicated government regulations and assist clients with tax disputes, licensing issues, administrative investigations, government procurement issues, and legislative assistance. Chico & Nunes, P.C. also assists clients on a broad range of corporate issues. Members of the firm’s talented and experienced legal team serve as trusted legal advisors to clients in connection with acquisitions and dispositions, debt and equity financings, joint ventures, reorganizations and other corporate governance matters. The firm’s attorneys are highly skilled in business litigation. Chico & Nunes prides itself on crafting cost-effective litigation and resolution strategies. Through its strategic business counseling services, Chico & Nunes P.C. leverages its considerable knowledge and experience to guide clients’ business development efforts. It counsels its clients by identifying key decision makers that can affect their business, and advises clients on presentations and business strategies. The firm helps its clients uncover and pursue opportunities, cultivate new relationships, and fortify existing ones.

Chico & Nunes also helps qualified companies earn and retain M/W/DBE certification. The firm works closely with its clients to understand and achieve their business goals. Chico & Nunes, P.C., is a certified Minority Business Enterprise (MBE). It is a strong advocate for diversity in the workplace, and has consistently worked to include minority concerns in its practice and mission. Chico & Nunes recently hosted a luncheon for Hispanics in Energy, a group that professionally advocates for more inclusion for Hispanics in upper management in private companies and in local government. Chico & Nunes is always looking for efficient and effective solutions and innovative approaches to help its clients meet their business needs.

UPCOMING EVENTS / PRĂ“XIMOS EVENTOS

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APRIL Chapter

Event

Date 4

Mid-America Chapter. Chicago, IL.

U.S.-Mexico Policy Breakfast Series

Southwest Chapter. Dallas, Texas.

Annual Global Fusion

6

Northwest Chapter - Seattle, WA

Business Breakfast / Members Meeting

27

Place

For Further Information

Baker McKenzie, 300 E Randolph, 50th Floor Conference Space, Chicago, Illinois Strasburger

lcarpenter@usmcoc.org

Columbia Tower Club 701 Fifth Avenue, Floor 75. Seattle, WA 98104

gmichan@usmcocnw.org

josie.orosco18@gmail.com

MAY Chapter

Event

Date

Place

For Further Information

California Pacific Chapter. Los Angeles, Ca.

Networking Breakfast

2

USMCOC Offices

marlen@usmcocca.org

Mid-America Chapter. Chicago, IL.

U.S.-Mexico Policy Breakfast Series

4

Baker McKenzie, 300 E Randolph, 50th Floor Conference Space, Chicago, Illinois

lcarpenter@usmcoc.org

California Pacific Chapter. Los Angeles, CA

NAFTA updates and Future Outlook

5

Double Tree Irvine Spectrum

marlen@usmcocca.org

Northwest Chapter - Seattle, WA

Cinco de Mayo Event

5

Columbia Tower Club 701 Fifth Avenue, Floor 75. Seattle, WA 98104

gmichan@usmcocnw.org

Bajio Chapter - Leon, Gto.

New scenarios in the US-Mexico relationship.

16

Hotsson Hotel, Leon, Guanajuato

splopez88@gmail.com

Southwest Chapter. Dallas, Texas.

U.S.-Mexico Asian Summit

18

California Pacific Chapter. Los Angeles, CA

Tour of the Aerospace Industry in Mexicali

California Pacific Chapter. Los Angeles, CA

US-Mexico Real Estate Investment Summit 2017

Sambuca

josie.orosco18@gmail.com

21 - 23

TBD

marlen@usmcocca.org

31

TBD

marlen@usmcocca.org

JUNE Chapter

Event

Date

Place

For Further Information

Mid-America Chapter. Chicago, IL.

U.S.-Mexico Policy Breakfast Series

4

Baker McKenzie, 300 E Randolph, 50th Floor Conference Space, Chicago, Illinois

lcarpenter@usmcoc.org

California Pacific Chapter. Los Angeles, CA

Energy Reform Conference organized with Morrison & Foerster LLP

15

TBD

marlen@usmcocca.org

Southwest Chapter. Dallas, Texas.

2017 International BS and Grant Conference

22

Strasburger Ctr.

josie.orosco18@gmail.com

Northwest Chapter - Seattle, WA

Business Breakfast / Members Meeting

29

Columbia Tower Club 701 Fifth Avenue, Floor 75. Seattle, WA 98104

gmichan@usmcocnw.org

JULY Chapter

Event

Date

Place

For Further Information

Mid-America Chapter. Chicago, IL.

U.S.-Mexico Policy Breakfast Series

4

Baker McKenzie, 300 E Randolph, 50th Floor Conference Space, Chicago, Illinois

lcarpenter@usmcoc.org

California Pacific Chapter. Los Angeles, CA

How to Export from the US to Mexico

6

TBD

marlen@usmcocca.org

Bajio Chapter - Leon, Gto.

Fourth international forum on sustainability and social responsibility

12

Radisson Poliforum Hotel. Leon, Guanajuato

splopez88@gmail.com

Houston - The Woodlands Gulf Coast Chapter

USMCOC Advisory Council Quarterly Meeting

13

TBD

petegarcia@usmcocgc.org

Southwest Chapter. Dallas, Texas.

Texas Restaurant Expo

16

Dallas Convention Center

josie.orosco18@gmail.com

Business Breakfast / Members Meeting

27

Columbia Tower Club 701 Fifth Avenue, Floor 75. Seattle, WA 98104

gmichan@usmcocnw.org

Northwest Chapter - Seattle, WA

AUGUST Chapter

Event

Date

Place

For Further Information

Mid-America Chapter

U.S.-Mexico Policy Breakfast Series

4

The BRICS

14

Baker McKenzie, 300 E Randolph, 50th Floor, Chicago, Illinois. TBD

lcarpenter@usmcoc.org

California Pacific Chapter. Los Angeles, CA Southwest Chapter. Dallas, Texas.

ESL Informative Forum DACA

19

Tyler St. Methodist

josie.orosco18@gmail.com

Northwest Chapter - Seattle, WA

Business Breakfast / Members Meeting

31

gmichan@usmcocnw.org

California Pacific Chapter. Los Angeles, CA

18th Annual Mexico Economic Review and Political Outlook 2017

31

Columbia Tower Club 701 Fifth Avenue, Floor 75. Seattle, WA 98104 TBD

marlen@usmcocca.org

marlen@usmcocca.org

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NEW MEMBERS / MEMBER DISCOUNTS

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New members to the United States-Mexico Chamber of Commerce NORTHEAST CHAPTER NEW YORK, NY

SOUTHWEST CHAPTER DALLAS, TX

PACIFIC NORTWEST CHAPTER SEATTLE, WA

Alphasource, Inc. Sector: Medical Equipment Manufacturer www.alphasource.com

BBAND T BANK Sector: Banking www.bbt.com

Byron Dailey Sector: Legal /Corporate Law www.lanepowell.com

Ardex Americas Sector: Building Materials Manufacturer www.ardexamericas.com

North Texas Dream Team Sector: Non Profit Organization www.northtexasdreamteam.org

Dustin O’Quinn Sector: Law Firm www.lanepowell.com

Blu Reality Group Sector: Real Estate www.blurealtygroup.com

Paideia Students Helping Students Sector: Non Profit Organization www.paideiashs.org

Charles Matz Sector: Architecture www.charlesmatz.com

Tyler Street Methodist Ch. Sector: Non Profit Organization www.tsumc.org

The Honorable Francisco Maass - Consul of Mexico in Portland Sector: Government www.consulmex.sre.gob.mx/portland

Chevez, Ruiz, Zamarripa Sector: Tax - Accounting www.chevez.com

The Honorable Roberto Dondisch - Consul of Mexico in Seattle Sector: Government www.consulmex.sre.gob.mx/seattle

Cocent Sector: Flooring Manufacturer European – American Business Organization, Inc. Sector: Consulting Firm www.eabo.biz

HOUSTON - THE WOODLANDS GULF COAST CHAPTER HOUSTON, TX

Jose Joaquin Figueroa, Morgan Stanley Sector: Financial Services

Arktual, S.A. de C.V. Sector: Real Estate Agents www.arktual.com.mx

Law Offices of Sidney N. Weiss Sector: Law Firm Related Sector: Real Estate www.related.com

GUANAJUATO CHAPTER LEON, GTO. R.H. Shipping Sector: Logistics www.rh-shipping.com

eClass Sector: Education www.eclass.cl

C

Gardere Sector: Law Firm www.gardere.com

M

Liskow & Lewis Sector: Law Firm www.liskow.com

Y

CM

Murrah & Killough, PLLC Sector: Law Firm www.mktxlaw.com

MY

Orion Global Mobility Services Sector: Relocation www.oriongms.com

CY

CMY

Presco Sector: Oil & Gas Sector www.presco.mx

K

Sinclair Group Sector: Business Consulting www.sinclairgroup.com

Consult your regional chapter to obtain discounts. VALLE DE MÉXICO CHAPTER Mexico City - Four Season Hotel Mexico - Hotel Marquis Reforma - Hotel Camino Real Pedregal - Hoteles Real de Minas Queretaro Tradicional - Sheraton Maria Isabel Hotel & Towers - Holiday Inn Trade Center - UPS

Houston - The Woodlands Gulf Coast Chapter The Woodlands, TX - The Woodlands Resorts & Conference Center

PACÍFICO CHAPTER Guadalajara, Jal - ABC Global Group

CALIFORNIA REGIONAL CHAPTER Los Angeles, CA

GUANAJUATO CHAPTER León, Gto.

- Aeromexico - Alaska Airlines - Benckmarkemail en Español - Delta Airlines - Hoteles City - Lewis and Lewis Insurange Agency, Inc. - Todd Becraft Attorney at Law Insurange - Agency, Inc.

- Courtyard Marriot - Crowne Plaza - Hampton by Hilton - Holiday Inn - Italiannis - Pampas - Radisson Poliforum - Real de Minas - Wyndham Garden