Marketing automation solution options for Dynamics CRM platform
Marketing automation solution tends to make marketing process more efficient and streamlined. By implementing a marketing automation system, the marketer becomes more effective as it provides one more flexibility, helps in increasing efficiency and assists in achieving marketing goals faster. Marketing automation allows one to nurture leads through the entire buying process, deliver highly-targeted, personalized messages that address customer’s specific barriers to purchase across multiple traditional as well as contemporary touch-points. According to industry reports marketing automation software industry is estimated to reach $7.63 billion by 2025. The key challenge that most of the marketing heads across the globe experience is how to increase the ROI on the marketing initiatives by leveraging marketing automation solutions. There is a plethora of solutions available across the globe ranging from point solutions to the ones offering multi-media marketing capabilities for SMEs as well as large enterprises. Some of these marketing solutions work independently but can be integrated with other applications and some are available as part of the CRM offerings. It is advisable to use a marketing automation solution in conjunction with CRM so that it can be used throughout the customer lifecycle to monitor ROI. Specifically talking about D365 CRM platform, there are a lot of marketing automation solution options available in order to cater to various customer segments. These include, third party point solution add-ons, ClickDimensions, D365 for Marketing and Adobe Marketing which are all seamlessly integrated with D365 CRM platform. They offer various capabilities for one to choose from. Third party point solution add-on like Mail chimp is primarily meant for e-mail marketing, provides the capability to configure and execute e-mail campaigns and offers decent reporting capabilities. It offers ability to track bulk email statistics directly within to individual CRM contacts, leads and accounts in CRM. It also offers template editor for designing mails.