Allergy Research Group® Brand Guide (External)

BRAND GUIDELINES

Contents 2 Our History and Mission 4 Timeline 6 First-to-Market Products 8 Core Services 10 Brand Elements 13 Customer Profile 15 Logo 18 Typography 19 Colors 20 Icons 21 Photography 29 Design Reference

ARG Brand Guide

This document outlines Allergy Research Group® (ARG) brand elements and brand identity, including, but not limited to, history, mission statement, and value proposition. The brand identity represents ARG’s values, services, and customer demographics.

This document also outlines specs for advertising assets for direct mail campaigns, online journal ads, magazine ads, and distributor advertising.

Who We Are

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Our History and Mission History of Allergy Research Group® Founded in 1979 by molecular geneticist Stephen Levine, PhD, Allergy Research Group® is one of the very first truly hypoallergenic nutritional supplement companies. For more than 35 years, Allergy Research Group® has been a leading innovator and educator in the healthcare practitioners and natural products industries.

Our dedication to the latest research about cutting-edge nutritional supplements continues to this day. Allergy Research Group® was first to bring Melatonin, 5-HTP, Nattokinase, Artemisinin, and Bis-Carboxyethyl Germanium Sesquioxide to the U.S. market.

Mission Statement Our purpose is to provide healthcare practitioners with products they can use to improve their patients’ quality of life, through scientific-based innovation, purity of ingredients, education, and outstanding service.

2 | ARG Brand Guide

Company Principles Leader in Innovation

Patient Satisfaction

Product Performance

Quality Control

Education

Superior Quality Control

Hypoallergenic Products

Since 1979, Allergy Research Group® has used only the purest raw materials available, and has implemented strict quality control procedures in every stage of production, including inspection of raw materials, manufacturing, packaging, and storing. ARG is licensed by the California Department of Health Services, Food and Drug Branch, registration number 55137.

We define hypoallergenic as ”free of all common allergens,” specifically, wheat, corn, soy, gluten, yeast, dairy, eggs, fish, crustacean shellfish, tree nuts, and peanuts. Many very sensitive individuals who react to supplements in general can tolerate Allergy Research Group® products.

Unsurpassed Ingredient Quality Allergy Research Group® uses only the purest and highest quality raw materials available. For example, we use only Nattokinase NSK-SD®, the first nattokinase introduced into the U.S. market, which has established standardization and quality levels for all other nattokinase. Our MicroChitosan contains small-size chitosan oligosaccharide.

Since our inception in 1979, we have used only the purest and, whenever possible, the lowest allergy potential natural ingredients.

And while many of the nutrients in our formulas are synthesized from natural plant substances, which may contain antigens, the synthesizing process removes the molecules of the desired nutrient from the original substance, and in the processing, a great percentage of the antigens and allergens are left behind. Thus, the final material has extremely low allergy potential. This is not to say that no one will react to any of our hypoallergenic formulas, as some extremely sensitive people may. However, the potential for an allergic reaction is low, and the feedback from many of our extremely allergic and sensitive customers is that Allergy Research Group® supplements are often the only products they can tolerate.

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Timeline Allergy Research Group® was founded by Stephen Levine, PhD, in 1979, based on the insight that the allergenic potential of nutrients plays a role in supplement effectiveness, spawning a revolution in the natural products industry and in the field of alternative medicine.

FOCUS NEWSLETTER

Published first issue of FOCUS, our quarterly newsletter that continues to review current and cuttingedge research, informing healthcare providers about the evidence related to the use of nutritional supplements.

BUFFERED VITAMIN C

Pioneered the development of buffered vitamin C products. We continue to offer the purest and least allergenic vitamin C products available.

1984

1980

PROGREENS®

Based on the original work of Japanese scientist Dr. Kazuhiko Asai, ARG worked with a UC Berkeley chemist to confirm the purity of biscarboxyethyl germanium sesquioxide (Ge-132), and introduced it in the product Organo-Germanium.

Introduced ProGreens®, an original green drink with grasses, sea vegetables, algae, adaptogenic herbs, probiotics, fiber, and “superfood,” providing natural food factors not found in isolated vitamins or minerals.*

PURE ARTEMISININ

Dr. Levine, with Parris Kidd, PhD, published the book Antioxidant Adaptation, a textbook unifying the research on antioxidants and their relationship to immunity, stress, free radicals, and cellular degeneration. It changed the way alternative healthcare practitioners view the disease process.

Introduced pure artemisinin (Qinghaosu), the active component of the herb Artemisia annua, in Tricycline, an herbal formula for GI support.*

Introduced melatonin research to scientist Russel J. Reiter, PhD, whose subsequent research sparked the mass acceptance of melatonin and the scientific understanding of its role as an antioxidant.*

1993

1987

1985

MELATONIN

1994

1988

1986

ANTIOXIDANT ADAPTATION

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ORGANO GERMANIUM

1995

GLANDULARS OCUDYNE™

Developed OcuDyne, the first full-spectrum eye-care formula, in collaboration with Drs. Alan Gaby, MD, and Jonathan Wright, MD. Expanded and improved in 2005 as OcuDyne II.

Launched a comprehensive line of glandulars, developed by Dr. Nicholas Gonzalez, M.D., a preeminent expert in glandular nutrition. Pancreas Natural Glandular continues to be one of our best sellers, even to this day. Our glandulars are lyophilized which preserves everything that naturally occurs in the glandular tissue.

This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

*

Many of the nutritional supplements that have become trustworthy standards for practitioners were discovered, formulated, or brought to the U.S. first by Allergy Research Group.

200 MG OF ZEN

HIBIOTIN®

Introduced 200 mg of Zen, a combination of gammaaminobutyric acid (GABA) and theanine (glutamic acid gamma-ethylamide), an amino acid derivative found naturally in green tea (Camellia sinensis).

Together they help support healthy moods and a feeling of calm relaxation.*

CGMP

Allergy Research Group followed cGMP guidelines prior to their inception in 2007 and became NSF® certified thereafter.

2002

2000

Introduced Mastica® to the market, in collaboration with Dr. Leo Galland, MD. Chios gum mastic, also known as mastiha, is the resinous material obtained from the Pistacia lentiscus tree, grown on the island of Chios in Greece, where it has traditionally been used as a healthy food for the gastrointestinal tract.*

NATTOKINASE NSK-SD®

Working with Dr. Hiroyuki Sumi, MD, the discoverer of nattokinase, and nattokinase specialists Drs. Martin Milner, ND, and Ralph Holsworth, DO, ARG introduced the standardsetting NSK-SD® form of nattokinase.

Introduced Molecular H2, which creates a high level of hydrogen (H2) when added to water. H2 is the smallest known molecule, which enables it to readily pass through cellular membranes and the blood– brain barrier, systemically delivering antioxidant activity and redox balance.*

2016

ACETYLGLUTATHIONE

Introduced an oral acetylglutathione formulation that is stable in the stomach and GI tract, well-absorbed, and able to enter the cells directly and present to the cytosol for mitochondrial entry.*

ZEN SLEEP AND ZEN ADAPT

EXPANDED IMMUNE SUPPORT OFFERINGS

Launched BHCC Immune*, Echinacea Ivy, Eldermune™ Chewables, Polyphenol C®, Vitamin D3 Complete Softgels, and Zinc Chewables in response to increased worldwide demand for products to support immune health.*

2020

2019

Introduced two new products, Zen Sleep and Zen Adapt, to our Zen product suite, which includes the best-selling 200 mg of Zen and Liposomal Zen®, an advanced liquid delivery format.

This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

*

MOLECULAR H2

2018

2011

2007

2001

MASTICA®

Introduced HiBiotin®, which provides 100 mg of vitamin B7, commonly known as biotin. Biotin is an essential coenzyme for a variety of carboxylation reactions, including the activation of acetyl-CoA carboxylase, a crucial enzyme in the normal, healthy synthesis of myelin.*

2020-21

SALT LAKE CITY RELOCATION

Allergy Research Group moved from Alameda, California, to a new, expanded facility in Salt Lake City, Utah. It includes a more centralized shipping location, greater in-house control of operations, and additional space to further expand our products and services.

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First-to-Market Products 1979

1986

Allergy Research Group® Buffered Vitamin C has been used clinically for offsetting acute hypersensitivity reactions, the addictive craving for foods and cigarettes, and other withdrawal states from stimulants and alcohol.* A study at the Haight Ashbury Free Clinic in San Francisco demonstrated that Buffered Vitamin C could offset and reduce withdrawal symptoms from stimulants and opiates by 90% in outpatients who took a teaspoon of Buffered Vitamin C whenever they felt a craving.*

Pure artemisinin, or Qinghaosu, is the active constituent of the herb Artemisia annua (sweet wormwood). Good quality Artemisia annua contains 0.3-0.5% artemisinin, so pure artemisinin provides hundreds of times more of the active constituent artemisinin than the whole herb itself. Research has shown artemisinin to be particularly beneficial in balancing the microbiology of the GI tract.*

Buffered Vitamin C

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Pure Artemisinin

Our Artemisinin has had independent cell tests verifying its effectiveness, and we use HPLC to perform independent potency assays on every batch. Numerous practitioners have chosen ARG Artemisinin as part of the nutritional supplement program they utilize in their practice.*

Allergy Research Group® has consistently pioneered new breakthroughs in nutritional supplements.

Our in-house Research and Development team has decades of experience in formulating original and leading-edge products to support optimal health. Working with our certified manufacturers, we continue to develop technologies that maximize product delivery, absorbency, and effectiveness.

We were the first company to bring Buffered Vitamin C, Artemisinin, Melatonin, and Nattokinase NSK-SD® to the U.S. market.

1995

2002

Melatonin’s main function in the body is to support sleep.* It also has antioxidant properties via hydroxy radical scavenging.* Our Slow Motion Melatonin is a specially prepared low-dose melatonin, which is stabilized in a lipid matrix. The patent-pending lipid matrix tablet system protects the melatonin from harsh gastric juices, and is designed to allow absorption via the lymph.* Preparations that do not use the lipid matrix system must first go through the portal vein system. The “slow motion”-like property is a byproduct of the micronized lipid matrix system.*

Nattokinase is a profibrinolytic serine protease originally extracted and purified from natto, a traditional fermented soybean food popular in Japan. The fermentation process includes incubating boiled soybeans with Bacillus subtilis natto. Current research suggests that nattokinase may support healthy coagulation of blood within normal levels, and may be useful in the maintenance and enhancement of normal healthy endogenous fibrinolysis, the dissolution of the essential portion of the blood clot or thrombus.*

Melatonin

Nattokinase NSK-SD®

Our Nattokinase has established standardization and quality levels for all nattokinase. It is vegetarian, non-irradiated, and free of vitamin K2. NSK-SD® has two Japanese and three U.S. patents, and is recognized by the JHFA (Japan Health and Nutrition Food Authorization) and JNKA (Japan Nattokinase Association) as authentic nattokinase.

NSK-SD® is a trademark of Japan BioScience Laboratory.

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Core Services Services Offered Allergy Research Group® offers excellence in technical support, with experienced clinical nutritionists to answer questions about ARG products.

ARG’s customer service team ranks among the fastest in the industry, with same-day shipment for orders placed by 11 a.m. PST. The ARG website offers the latest information on products and prices, and convenient online ordering for healthcare professionals. Practitioners may also enroll in the Patient Provider Program (PPP), with discounted patient ordering and automatic commissions to the doctor or a charity of the doctor’s choice.

ARG’s Private Label Program allows healthcare practitioners to put their name and practice on our nutritional formulas. This encourages improved patient compliance and reduced substitution. Through this program, each practice’s branding is associated with ARG’s trusted highquality and effective supplements.

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Science-based hypoallergenic supplements Technical support and customer service Education resources for doctors and patients Quarterly newsletter that discusses the latest in cutting-edge research Nutrition In Focus is our blog available at www.allergyresearchgroup.com/blog.

It provides an evidenced-based resource which consumers can use to learn about research related to the use of nutritional supplements for the purpose of improved well-being and healthy living.

Our Brand Essence

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Brand Elements Brand Tagline

Brand Purpose

Innovative Nutrition

The purpose of Allergy Research Group® is to create high quality products using scientific, evidence-based research, with a focus on hypoallergenic supplements, and to act as a resource for doctors to improve patients’ quality of life.

Expanded Tagline Innovative Nutrition for an Improved Quality of Life

Brand Essence The brand essence of Allergy Research Group® is to be the “pathfinder” in the industry.

Brand Characteristics • • • • •

Integrative Unique Pure, quality ingredients Evidence-based Focus on education

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Brand Promise Allergy Research Group® promises to use the highest quality ingredients and to provide customers with access to education on each product in our line.

"Brand is not your logo, or colors, or product, or even your face, it is the emotional and mental feeling the public has when they interact with you and your business."

— Marty Neumeier (American Author and Brand Expert)

Brand Personality Our brand personality defines our voice and image, and how our audience perceives us.

EFFECTIVE INTEGRATIVE ORIGINAL

INNOVATIVE TECHNICAL

EDUCATIVE UNIQUE PURE PROGRESSIVE RESOURCEFUL FRIENDLY

HYPOALLERGENIC CUTTING-EDGE RELIABLE

QUALITY LEADER

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Brand Vision

We create unique and novel products using science. Our in-house Research and Development team has decades of experience in formulating original and leading-edge products to support optimal health.

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We provide customers with education resources to make informed decisions. Our FOCUS newsletter has been around since 1980 and has been a leading education resource for practitioners worldwide.

We offer user-friendly ways to purchase our cutting-edge products with superior customer service and technical support. Our Technical Support team has been educating practitioners for over 35 years about about innovative products.

Customer Profile Type of Healthcare Practitioner The Allergy Research Group® customer database is made up of medical doctors, chiropractors, naturopathic doctors, nurses, LAcs, DOs, and PhDs. Most healthcare practitioners in the database are medical doctors and chiropractors.

5

%

5

%

DOs

6%

LAcs

8%

Nurses

11%

Naturopathic Doctors

PhDs

23% Chiropractors 24% Medical Doctors

25

Top 25 Selling Products

#1 200 mg of Zen

#2 Nattokinase NSK-SD® 100 mg

#3 ProGreens® with Advanced Probiotic Formula

4. Super EPA Fish Oil Concentrate 5. Lumbrokinase Phthalate-Free 6. Mastica Chios Gum Mastic 7. DIM Enhanced Delivery System 8. Thyroid Natural Glandular 9. Artemisinin 10. Ox Bile 500 mg 11. Pancreas Pork Natural Glandular 12. Buffered Vitamin C 13. Vitamin D3 Complete 14. VascuStatin Formula 15. Micro Liposomal C 16. Super Vitamin B Complex 17. Essential-Biotic® Complete 18. Quercetin Bioflavonoids 19. Pure Vitamin C Ascorbic Acid 20. InflaMed 21. CoQH-CF® Ubiquinol 22. Zinc Citrate 25 mg 23. Pregnenolone 100 mg 24. Multi-Vi-Min® Classic Hypoallergenic Formula

25. TMG Trimethylglycine

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How We Look

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Logo The Allergy Research Group® logo uses Pantone 288 Blue. The logo is simplistic in style and highlights our purpose as a company to provide our customers with pure and innovative nutrition formulations. Allergy is bolded in the logo to emphasize our focus on hypoallergenic supplements. Since our inception in 1979, we have used only the purest, and, whenever possible, the lowest allergy potential natural ingredients.

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Logo Usage A logo is the essence of a brand. Therefore, it is important the logo be clearly legible at all times. The logo should be used in its entirety without being modified in any way. It works best in our ARG blue over a white or light background, and in reverse white over a solid background or dark image. It is important to maintain a minimum spacing, as well as minimum print size, to keep elements intact.

ARG blue logo: Must include oval border and the Innovative Nutrition tagline.

Minimum Spacing .25x

x

Logo in reverse: White over a solid-color background or image.

.25x .25x

.25x

Minimum Printed Logo Size Black logo: Only use when grayscale printing is required. For all other instances, use blue or white logo.

8 mm

24 mm

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Unacceptable Usage 1

2

3

1 Do not change scale horizontally or vertically.

2 Do not change color of logo to anything besides ARG blue, black, or white.

3 Do not tilt or rotate logo. It should always be at a 0° angle.

4

5

6

4 Do not change stroke width of oval.

5 Do not change font, size, or spacing of tagline in relationship to the oval.

6 Do not remove oval or the Innovative Nutrition tagline from logo.

Innovative Nutrition

7 Do not add a drop shadow, bevel,

or any other kind of effect to logo.

8 Do not fill in oval when using the 7

8

9

white logo over a background or image.

9 Do not use white logo over a light or

distracting background where it would be hard to read. Do not use a drop shadow to darken it.

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Typography We use the Avenir font family as our primary typeface for all print, web, and digital branding.

For instances when Avenir is not available, use Open Sans or a sans serif.

Avenir Book

Avenir Heavy

AaBbCcDdEeFfGgHh IiJjKkLlMmNnOoPpQq RrSsTtUuVvWwXxYyZz 123456789!@#$%&

AaBbCcDdEeFfGgHh IiJjKkLlMmNnOoPpQq RrSsTtUuVvWwXxYyZz 123456789!@#$%&

Avenir Book Oblique

AaBbCcDdEeFfGgHh IiJjKkLlMmNnOoPpQq RrSsTtUuVvWwXxYyZz 123456789!@#$%& 18 | ARG Brand Guide

Avenir Book Use for body copy and most headlines.

Avenir Book Oblique Use for botanical names or when italics are appropriate (use sparingly).

Avenir Heavy

Use for sub headlines or when a heavier font is required.

Colors Pantone 288 Blue is our primary color. Is it crucial to our branding and used in the logo, product labels, and various elements within our marketing material, such as headers and backgrounds. Use secondary blue and shades of blue to complement or differentiate elements.

Use black and gray for body text and subheadlines.

Primary ARG Blue

Secondary Blue

Black

Gray

Pantone 288 CMYK 100, 90, 0, 20 RGB 27, 50, 129 HEX/HTML #002d72

Pantone 660 CMYK 82, 54, 0, 0 RGB 52, 113, 184 HEX/HTML #3471b8

CMYK 0, 0, 0, 100 RGB 0, 0, 0 HEX/HTML #000

Pantone Cool Gray 9 CMYK 0, 0, 0, 70 RGB 110, 110, 110 HEX/HTML #75787b

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Icons Along with photography, we use icons to convey our brand and create visual impact. Use modern and clean icons without multiple colors, shading, gradients, or other distractive elements. Icons should be in blue, black, or reverse white.

20 | ARG Brand Guide

Photography

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Lifestyle Photography Lifestyle photos represent how we want our customers to feel from using our products. Photos should be bright and of professional quality, with a strong focal point. Subjects should have a natural, in-the-moment pose or be participating in an activity, preferably outdoors.

22 | ARG Brand Guide

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Environment Photography Helps the consumer/buyer of a product feel a specific type of emotion or imagine themselves in a specific state of mind. For example, ARG’s flagship product 200 mg of Zen produces a “feeling of relaxation” without sedation.*

24 | ARG Brand Guide

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Ingredient Photography Since many of our products are sourced from natural foods, photography is used to represent featured ingredients. It can also show benefits of taking a product, such as Full Spectrum Digest™, which provides a potent, broad-range vegan enzyme blend to assist the breakdown of a wide range of protein, fats, and carbohydrates found in foods.*

26 | ARG Brand Guide

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Ingredient highlights: Based on the raw materials in each product, photos are chosen, then approved by a member of the Product Development team. Each raw material image of an ingredient will appear the same throughout ARG marketing for consistency; e.g., the same photo for papaya will be present throughout all marketing materials, such as Product Sheets or advertisements. All the images below are used in our Whole GI Wellness product sheet.

28 | ARG Brand Guide

Design Reference

DOESN'T IT FEEL GREAT TO BE

KEEPING YOU FOCUSED AND CALM UNDER PRESSURE*

COMPLETE?

200 mg of Zen

Zen Sleep

GABA and L-theanine help support a feeling of general relaxation and enhanced calmness, during daytime or nighttime.*

The original 200 mg of Zen plus P5P and 5-HTP, the precursor to serotonin and melatonin.

Allergy Research Group’s original best-selling Zen formula.

Helps promote a more deeply relaxed state and provides cofactors for the body to produce melatonin, supporting normal, healthy sleep.*

Calmness Support Day or Night*

We use only Suntheanine®, pure L-theanine from Taiyo International, Inc.

Essential-Biotic™ COMPLETE provides twelve researched human probiotic strains, with a high potency of 50 billion CFUs per capsule. Lactobacillus acidophilus DDS®-1 has been shown to normalize bowel habits and stool consistency, as well as reduce the discomfort associated with lactose intolerance and GI disturbance associated with travel.* Enhanced with Bifidobacterium lactis UABla-12™, B. longum, B. bifidum, L. plantarum, B. breve, L. paracasei, L. casei, L. rhamnosus, L. salivarius, Streptococcus thermophilus, and L. lactis to support both upper and lower GI health, digestion, and immunity.* Stable at room temperature – no refrigeration required.

with P5P and 5-HTP

Stable at room temperature

Delayed-release veggie cap (DRcaps™ )

Non-dairy

Also available from Allergy Research Group® Essential-Biotic™ WOMEN’S

*

Gluten-free

Ten human probiotic strains including L. crispatus.

This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Essential-Biotic™ CHILDREN’S

Two safe, clinically studied strains in a delicious, naturally-flavored, chewable tablet.*

Essential-Biotic™ MATURE Six human probiotic strains for adults 50 years+.

INNOVATIVE, LEADING-EDGE SUPPLEMENTS SOURCED FROM THE PUREST RAW MATERIALS SINCE 1979

Call or order online today.

800.654.4432 • emersonecologics.com

Print Ads

30 | ARG Brand Guide

800.545.9960 info@allergyresearchgroup.com www.allergyresearchgroup.com With DRcaps™ Delayed Release capsules.

DRCAPS and DRCAPS and Design are trademarks used under license. *

This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

DDS® and all UA-trademarks are trademarks of UAS Laboratories LLC and used under license.

YOUR NATURAL DEFENSE SYSTEM FOR OUTDOOR ADVENTURES*

SUPPORT FOR

A HEALTHY GUT LINING*

New formulas from Allergy Research Group in collaboration with Dr. Darin Ingels

PhytoTick Defense

Biofilm Neutralizer*

A blend of mushrooms, herbs, and beta glucan to support healthy microbial balance and immune response.*

Serrapeptase, EDTA, trypsin, and lipoic acid to help regulate the effects and integrity of biofilms.*

Herxheimer Support*

Mitochondrial Cofactors

Key nutrients to support restoration from Herxheimer reactions, including bicarbonates, CurcuWIN® turmeric, and standardized Boswellia.*

Kreb’s cycle metabolite support, including acetyl-Lcarnitine, Panmol NADH, and CoQ10, as well as vitamin B6 and magnesium.*

with EDTA

Microbial Balancer*

Cellular Energy Formula*

with CurcuWIN®

Essential-Biotic® COMPLETE

Perm A vite®

Tricycline®

Provides 12 researched strains and 50 billion CFUs per DRcaps™ capsule, for upper and lower GI health.*

Provides nutrients known to nutritionally support the lining of the gastrointestinal tract.*

Includes L. acidophilus DDS® -1, shown to normalize bowel habits and reduce GI discomfort from lactose intolerance or travel.*

Supports healthy, normal permeability, encouraging growth of friendly bacteria.*

Contains berberine sulfate, artemisinin, grapefruit seed extract and black walnut hull for broad-spectrum microbial balancing activity.*

High Potency Broad-Spectrum Probiotic

Hypoallergenic and gluten-free, no refrigeration required.

Nutrition for the Gut Lining*

Includes zinc carnosine and vegan N-acetyl glucosamine.

GI Balancers*

Can be combined with probiotics and other nutrients to support gastrointestinal tract health.*

OptiMSM ® is a registered trademark of Bergstrom Nutrition, Inc.

DRCAPS™ & logo are trademarks of Lonza or its affiliates.

CurcuWIN is a registered trademark of OmniActive Health Technologies, Ltd. ®

DDS ® and all UA-trademarks are trademarks of UAS Laboratories LLC and used under license.

This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

*

INNOVATIVE, LEADING-EDGE SUPPLEMENTS SOURCED FROM THE PUREST RAW MATERIALS SINCE 1979

Call or order online.

800.545.9960 • www.allergyresearchgroup.com

This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

*

INNOVATIVE, LEADING-EDGE SUPPLEMENTS SOURCED FROM THE PUREST RAW MATERIALS SINCE 1979

Call or order online today.

800.654.4432 • emersonecologics.com

Print Ads

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Liposomal Zen

®

Enhanced Calmness Day or Night*

View Product

This statement has not been evaluated by the Food and Drug Administration.

This product is not intended to diagnose, treat, cure or prevent any disease.

*

Digital Banners

32 | ARG Brand Guide

COLLAGEN FOR CONNECTIVE TISSUE SUPPORT * View Product

This statement has not been evaluated by the Food and Drug Administration.

This product is not intended to diagnose, treat, cure or prevent any disease.

**

FOCUS

Allergy Research Group ® Newsletter | Spring 2021

Sexual Health: Winning the Battle with Father Time Fertility After 40 Erectile Dysfunction

FOCUS

Allergy Research Group ® Newsletter | Summer 2021

Biohacks for A Calmer, Happier, More Focused You A Tool from the Deep Sea for Stress and Anxiety

Glandular Therapies: Key Tools for Immune Health and Autoimmune Disease Bringing Sexy Back Traditional Botanicals for a Libido Boost

The Thyroid Hungry for Nutrition

Ashwagandha and Saffron

SPECIAL SEXUAL HEALTH EDITION www.allergyresearchgroup.com | 800.545.9960

www.allergyresearchgroup.com | 800.545.9960

Focus Newsletter

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Product Videos

34 | ARG Brand Guide

Essential-Biotic™ Label Branding

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Introducing Essential-Biotic™

CLINICALLY PROVEN

PROBIOTICS

A new line of professional probiotics, stable at room temperature.

High quality, evidence-based professional probiotics from Allergy Research Group.

Essential-Biotic™ COMPLETE

Essential-Biotic™ CHILDREN’S

Item #77300

Item #77320

Cherry Chewable Probiotic with UABla-12™ & DDS®-1

High Potency Broad-Spectrum Probiotic

Essential-Biotic™ WOMEN’S

Essential-Biotic™ MATURE

Item #77330

Item #77310

Six Human Probiotic Strains for Adults 50+

Ten Human Probiotic Strains Including L. crispatus

Stable at room temperature

Delayed-release veggie cap (DRcaps™ )

Gluten-free

Allergy Research Group® is proud to introduce Essential-Biotic™, high quality, evidence-based professional probiotics. Each of the four unique offerings includes two clinically proven strains, Lactobacillus acidophilus DDS®-1 and Bifidobacterium lactis UABla-12™, to support digestion and immunity, as well as pediatric skin health.* Additionally the Women’s formula contains Lactobacillus crispatus and other lactobacilli strains to help support vaginal and urinary tract health.* All four formulas are non-dairy and gluten-free, and stable at room temperature – no refrigeration required. The three encapsulated products utilize DRcaps™ delayed-release vegetarian capsules, which are scientifically proven to safely and effectively deliver probiotic strains to the intestines.* The Children’s chewable is a delicious cherry flavor, sweetened with natural sweeteners such as xylitol and stevia – no sugar added.

Non-dairy

With DRcaps™ Delayed Release capsules. DRCAPS and DRCAPS and Design are trademarks used under license.

DDS® and UABla-12™ are trademarks of UAS Laboratories LLC and used under license. *

This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

ALSO DISTRIBUTED BY:

800.545.9960 info@allergyresearchgroup.com www.allergyresearchgroup.com

800.545.9960 info@allergyresearchgroup.com www.allergyresearchgroup.com

ALSO DISTRIBUTED BY:

Probiotic Line Announcement ARG Brand Guide

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Advanced NeuroPlus

®

Brain Nutrition*

Key Features

Suggested Use

Advanced NeuroPlus

NeuroFactor™: Patented ingredient made CAUTION: If pregnant or nursing, consult your healthcare practitioner before use. from the whole fruit of the coffee plant, Coffea Keep out of reach of children. arabica, including the seed (coffee bean). It is *This statement has not been evaluated rich in chlorogenic acids from the bean and it Store in a cool, dry place, tightly capped. by the Food and Drug Administration.

The product is not intended to diagnose,contains unique phytonutrients from the fruit and Formulated exclusively for Allergy Research Group® skin. Traditionally, the coffee bean is harvested South Salt Lake, UT 84115 treat, cure or prevent any disease. www.allergyresearchgroup.com for roasting and the fruit around it is discarded.

Rev. 005 Phone: 800.545.9960 Clinical research has demonstrated that ingesting small amounts of whole coffee fruit concentrate Cognizin is a registered trademark of KYOWA HAKKO BIO CO., LTD. dietary supplement Neumentix™ is a trademark of Kemin Industries, Inc. significantly increases levels of brain-derived NeuroFactor™ is manufactured under US and foreign HYPOALLERGENIC neurotrophic factor (BDNF) in humans.* BDNF is a patents, and is a trademark of VDF FutureCeuticals, Inc. 90that vegetarian tablets protein growth factor is active at the nerve NTFactor is protected under Patent #8,877,239. cell synapses, helping to regulate synaptic plasticity.* It can promote the growth and survival of neurons.* Unlike brewed coffee or green coffee bean, only whole coffee fruit supports neuroprotein levels in humans.* ®

®

Ginseng: According to traditional Chinese herbology, American ginseng (Panax quinquefolius) improves qi, supports yin, and promotes fluids, which may indirectly support normal cognitive function.* This formula utilizes a special American ginseng extract, with a specific profile of unique ginsenosides that appear to support cholinergic neurotransmission in key brain regions involved in learning and memory.* In a small study of healthy human volunteers, a single dose resulted in significant improvement in the cognitive areas of working memory and alertness within 1 hour, and sustained up to 6 hours of the testing period.*

• Six superior brain-boosting nutrients, each with unique benefits* • Neumentix™ spearmint may improve sleep, enhance working memory, and boost cognition* • NeuroFactor™ coffee fruit extract supports BDNF levels* • Standardized American ginseng extract supports memory and alertness* • Lion’s mane mushroom strengthens memory and concentration*

S u p p l Facts e m e n t Supplement

F a c t s 3 Tablets 30

Serving Size Servings Per Container Amount Per Serving

% Daily Value

Spearmint (Mentha spicata) (Aerial Parts) Extract (standardized to minimum 24% total phenolics [minimum 14.5% rosmarinic acid]) (Neumentix™) 900 mg † Lion’s Mane (Hericium erinaceus) (Mycelium and fruiting body) 600 mg † NTFactor® Proprietary Lipid Blend (Non-GMO) 500 mg † Citicoline (Cognizin® ) 500 mg † Coffea arabica (Fruit) Extract (NeuroFactor™) 200 mg † American Ginseng (Panax quinquefolius) (Root) Extract (standardized to minimum 10% ginsenosides) 200 mg †

† Daily Value not established.

Other ingredients: Dicalcium phosphate, cellulose, silicon dioxide, stearicsilicon acid.

Other ingredients: Dicalcium phosphate, cellulose, dioxide, stearic acid.

Suggested Use: As a dietary supplement, 3 tablets daily, or as directed by a healthcare professional.

Caution: If pregnant or nursing, consult your healthcare practitioner before use. Keep out of reach of children. ** Caffeine content is approximately 4 mg per three tablet serving.

Cognizin® is a registered trademark of Kyowa Hakko Bio Co., LTD. Neumentix™ is a trademark of Kemin Industries, Inc. NeuroFactor™ is manufactured under US and foreign patents, and is a trademark of VDF FutureCeuticals, Inc. American Ginseng is manufactured by Naturex.

NTFactor® is protected under Patent #8,877,239.

Lion’s mane: A mushroom long used in traditional Chinese medicine.* Lion’s mane (Hericium erinaceus) may strengthen memory and concentration and enhance cognitive abilities.* A small human study showed that lion’s mane reduced irritability and anxiety and supported concentration.* A recent study using mice confirmed lion’s mane has brain protective effects.* Lion’s mane contains antioxidants and beta-glucan, and may stimulate the synthesis of nerve growth factor (NGF), protect from beta-amyloid peptide damage, and support the normal process of myelination.*

• Citicoline is a precursor to key brain nutrient phosphatidylcholine*

#77010 90 vegetarian tablets

Neumentix™: Proprietary spearmint phenolic complex that has been shown to help improve sleep, enhance working memory, and boost cognitive performance in adults.* This non-GMO spearmint is dried immediately after harvest using state-of-the-art ® dehydration technology to preserve its full phenolic content. It is then processed using water-based * extraction to produce concentrated, standardized levels of water-soluble phenolics and rosmarinic acid.

Brain Nutrition

As a dietary supplement, 3 tablets daily with or without food, or as directed by a healthcare professional.

BRAIN SUPPORT

Advanced NeuroPlus® offers a combination of six unique ingredients that support the brain and nervous system: Neumentix™ spearmint complex; NeuroFactor™ coffee plant whole fruit extract; Lion’s mane mushroom; American ginseng extract with standardized ginsenoside content; Citicoline, precursor to phosphatidylcholine; and NTFactor® phosphoglycolipid blend.*

Advanced NeuroPlus® Brain Nutrition*

Advanced NeuroPlus® provides Neumentix™ spearmint complex; Lion's mane mushroom; NTFactor® phosphoglycolipid blend; Cognizin® Citicoline, precursor to phosphatidylcholine; NeuroFactor™ coffee fruit extract; and American ginseng extract with standardized ginsenoside content.*

BRAIN SUPPORT

Advanced NeuroPlus

®

• NTFactor® phosphoglycolipids support normal membrane potential and ATP energy production*

Citicoline: Natural precursor to phosphatidylcholine, the major cell membrane phospholipid that supports brain, liver, and heart health.* Citicoline is chemically identical to CDP-choline, activates biosynthesis of phospholipids in neuronal membranes, supports adrenergic and dopaminergic activity in the central nervous system, and has neuroprotective effects.* NTFactor® Proprietary Lipid Blend: Patented phosphoglycolipids from non-GMO soy, in proprietary and scientifically selected ratios of phosphatidylcholine, glycolipids, and other phosphatidyl nutrients. They are researched and blended to optimize cellular uptake and membrane utilization.* They support the normal membrane potential and ATP energy production of the body/brain’s cellular and mitochondrial membranes.* Healthy membranes support nutrient absorption and waste removal, cell communication, enzymatic reactions, and hormone sensitivity.*

800.545.9960 info@allergyresearchgroup.com www.allergyresearchgroup.com Allergy Research Group® | 2300 South Main Street, South Salt Lake, UT 84115 | 800.545.9960 | info@allergyresearchgroup.com | www.allergyresearchgroup.com This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

*

Product Sheet Front

10.2019

Product Sheet Back

www.allergyresearchgroup.com

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200 mg of Zen

200 mg of Zen contains a combination of L-theanine and GABA. L-theanine is found in green tea (Camellia sinensis).

Suggested Use As a dietary supplement, 1 or 2 capsules daily between meals, or as directed by a healthcare practitioner.

Warning: If taking antidepressants or other psychotropic medications, use only under the supervision of a qualified healthcare practitioner.

Although we are not aware of any interactions, because these also affect brain function there is theoretical potential for negative or positive interactions, either of which would need to be monitored.

Supplement Facts

200 mg of Zen

Calmness Support Day or Night*

% Daily Value

GABA (Gamma-Aminobutyric Acid) 550 mg L-Theanine 200 mg

† †

Other ingredients: Hydroxypropyl methylcellulose, microcrystalline cellulose, L-leucine.

dietar y supplement HYPOALLERGENIC 60 vegetarian capsules

Product Label

38 | ARG Brand Guide

Amount Per Serving

2 Capsules 30

† Daily Value not established.

Keep in a cool, dry place, tightly capped.

Bottle Shot

Serving Size Servings Per Container

Formulated exclusively for Allergy Research Group® Alameda, CA 94502 www.allergyresearchgroup.com Phone: 510.263.2000

Rev. 009

Final Thoughts Please use this as a guide to represent Allergy Research Group when creating content and graphic communication materials.

Our goal in creating this brand guide was to provide a resource and reference for ARG employees for information on company history, customer demographics, and our brand elements.

For further information on content and brand identity in this document, please consult: Kirstin Paydo Marketing Project Manager Allergy Research Group kirstinp@allergyresearchgroup.com Matthew Ivan Sr. Graphic Designer Allergy Research Group matthewi@allergyresearchgroup.com

www.allergyresearchgroup.com

| 39

800.545.9960 info@allergyresearchgroup.com www.allergyresearchgroup.com

This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

*

Concept and design by Matt Ivan