5 Marketing Ideas for Orthodontists
5 Marketing Strategies for Orthodontists Juggling appointments, keeping your support staff ready for success, and doing everything else required to keep your orthodontic practice running smoothly, you realized you don’t have the time or know-how to create and implement a large-scale marketing strategy to grow your practice. But in today’s competitive healthcare space, where one poor patient review can affect your reputation and bottom line, it’s important to make marketing the top priority. Compared to dentists, your target market is smaller and your patients come and go more frequently — but these differences can actually help you succeed. Here are 5 marketing strategies that are easy to implement, cost-effective and likely to yield relatively quick results. 1. Create Video Content Online You must think like a marketer if you want to keep your patient panel full. Creating engaging, relevant content will improve your search rankings and also helps position you as the trusted expert. Watch This Testimonial: https://www.youtube.com/watch?v=qBwQjeotho4 2. Think Local Video Marketing Having a Video of your practice and services is the first step in addressing getting more visibility for your practice. The most important things you can concentrate on is the organic rankings so you can market effectively 24 hours a day, 7 days a week! The video advertising channels can be an effective way to target market parents whose kids need braces and potential patients who are thinking about Invisalign. Other ways are to create a marketing budget for local Facebook ads or Google Adwords campaigns and think about setting up a table at a local event, sponsoring a sports team, or donating your services at a fundraiser. Always remember make sure there is amazing video content about you and your practice. Watch This Review: https://www.youtube.com/watch?v=iw8dBEWuvXU 3. Build relationships with area dentists