Issuu on Google+

Be dynamic


BUSINESS MODEL AND STRATEGIC APPROACH

Sales management

Customers and markets

Competitors

The development of partnerships with customers is a key aspect of Sabaf’s sales policy. As part of this cooperation with strategic customers, the Group seeks to anticipate changes in the market by offering appropriate technological and production solutions.

Environment

Shareholders

Society

External relations management

Lenders

Business-financial management

Services and support structures

Staff Human resources management

Procurement management

Suppliers

Sabaf ensures careful management of its relations with suppliers, by developing lasting relations over time also with a view to constantly monitoring the potential risks associated with the supply chain.


SABAF - 2013 ANNUAL REPORT

BUSINESS MODEL AND STRATEGIC APPROACH

15

Business Model In keeping with its shared values and mission, the Company believes that there is a successful business and cultural model to be consolidated as a priority through organic growth.

Innovation, safety, personal development and socio-environmental sustainability are the distinctive characteristics of the Sabaf model.

Internal and vertical design Sustainability

Components Products

Machinery Tools Moulds

Know How Innovation, eco-efficiency, safety, development of internal expertise

Components Products

Machinery Tools Moulds

Internal and vertical production

In line with the Company’s vision and mission, and in accordance with the Charter of Values, the strategic and operational decisions implemented by Sabaf are intended to ensure sustainable development, by balancing business and financial requirements with social and environmental needs. According to this logic, Sabaf undertakes to be a reliable partner with which lasting relationships can be formed.

Quality, performance, eco-compatibility Over time, Sabaf has developed an integrated management system for quality, environment, occupational safety and social responsibility, and obtained the related certification. The most advanced products set themselves apart not only for their quality and safety, but also for their energy efficiency and design.

Innovation and continuous learning Sabaf is constantly geared towards innovation and favours self-learning to deal with changes in the competitive environment and the market knowledgeably and comprehensively.

Internationalisation Sabaf’s identity reflects its roots in the region in which it is based. In relation to growth on international markets, first and foremost in emerging countries, the valuing of and respect for local cultures are indispensable aspects, forming part of a unique and uniform industrial model.


16

Strategic approach and value creation

VISION

MISSION

STRATEGIC FOCUS

Innovation

Eco-efficiency

Safety

Establishment in international markets

Widening of components range and international partnerships

Enhanced exploitation of intangible assets and intellectual capital

SCOPE OF ACTION

1

2

3

4

Integration of R&D for products and manufacturing processes

Intense vertical integration of production, in which high-value phases are performed using exclusive technologies

Ability to combine major automation with flexibility and large production runs with customisation

Costant flow of capital expenditure aimed at strengthening competitive advantage

CREATION OF SUSTAINABLE VALUE


SABAF - 2013 ANNUAL REPORT

17

BUSINESS MODEL AND STRATEGIC APPROACH

Values, vision and mission Sabaf uses the individual as its core value – and therefore the fundamental criterion for all its decisions. This creates a central entrepreneurial vision that guarantees the individual’s dignity and freedom within the framework of a shared Code of Conduct.

temporal equality. This type of moral commitment implies the renouncement of all choices that do not respect the individual’s physical, cultural and moral integrity, even if such decisions would be efficient, economically beneficial, and legally acceptable.

The centrality of the individual is a universal value, i.e. a “hyper-rule” applicable regardless of place or time. In accordance with this universal value, the Sabaf Group fosters cultural diversity through the criterion of spatial and

Respecting the value of the individual means, first and foremost, making “being” a priority before “doing” and “having”, and thus protecting and enhancing the “quintessential” manifestations that allow people to express themselves fully.

VALUES Innovation

TO COMMUNICATE

THE HUMAN BEING

TO BELIVE

Change

TO ACT

Security

Trasparency

TO THINK


18

The Sabaf Charter of Values The Sabaf Charter of Values is a governance tool through which Sabaf’s Board of Directors expresses the values, standards of conduct and ways in which relations between Sabaf and its stakeholders are managed. All Group companies are formally required to adopt it.

The Charter of Values is also a reference document for the Organisational, Management and Control Model pursuant to Legislative Decree 231/2001. As such, it sets out a series of general rules of conduct that Group employees and contractors must follow.

VISION

To conjugate the choices and economic results with the ethical values, by surpassing family capitalism, in favor of a managerial logic oriented not only towards the creation of added value, but also towards the respect of values.

To consolidate technological and market position superiority, in planning, production and distribution of the entire range of components for home appliances for gas cooking, through constant attention to innovation, safety and the valorization of internal competence.

MISSION

To associate the growth of company performance with social and environmental sustainability, promoting a dialogue that is open to the legitimate expectations of our counterparts.


SABAF - 2013 ANNUAL REPORT

BUSINESS MODEL AND STRATEGIC APPROACH

19

Innovation

Establishment in international markets

For Sabaf, innovation is one of the essential components of its business model and one of its main strategic drivers. Through constant innovation, the Group has succeeded in achieving excellent results, identifying some of the most advanced and efficient technological and manufacturing solutions currently available, and creating a virtuous circle of continuous process and product improvement – ultimately acquiring technological skills that are difficult for competitors to emulate. A key factor in the Group’s success has been the know-how acquired over the years in the internal development and construction of machinery, tools and moulds, which integrates synergically with know-how in the development and production of our products. Investments in innovation have enabled the Company to become a global leader in an extremely specialised niche market and, over time, to achieve high standards of technological advancement, specialisation and manufacturing flexibility. The manufacturing sites in Italy and abroad are designed to ensure that products are based on the highest technological standards available today. They are a cutting-edge model in terms of both environmental protection and worker safety.

Sabaf is continuing to expand by becoming established in international markets, seeking to replicate its business model in emerging countries and adapting it to the local culture. In keeping with its corporate values and mission, the Group is seeking to bring state-of-the-art know-how and technology to these countries, whilst fully respecting human and environmental rights and complying with the United Nations Code of Conduct for Transnational Corporations. This choice is based on our awareness that only by operating in a socially responsible manner is it possible to assure the long-term development of business initiatives in emerging markets.

Eco-efficiency One of the underlying priorities of Sabaf’s product innovation strategy is the quest for superior performance in terms of environmental impact. Our attention to environmental issues materialises through innovative production processes with lower energy consumption in product manufacturing, and, above all, products that are designed to be eco-efficient during everyday use. More specifically, innovation efforts are predominantly focused on the development of burners that reduce fuel consumption (natural or other gases) and emissions (particularly carbon dioxide and carbon monoxide) during use.

Safety Safety has always been one of the indispensable features of Sabaf’s business model. Safety for Sabaf is not mere compliance with existing standards, but a management philosophy striving for continuous improvement in performance in order to guarantee end users an increasingly safe product. Besides investing in new-product R&D, the Group has chosen to play an active role in fostering a safety culture, both by promoting the sale of products featuring thermoelectric safety devices, and via a communication policy aimed at promoting the use of products with thermoelectric safety devices. Sabaf has long been a worldwide promoter in the various institutional environments of the introduction of regulations making the adoption of products with thermoelectric safety devices obligatory. Safety has proved to be a key factor for success, partly because the Company has succeeded in anticipating demand for products with safety devices in the European market and in stimulating the spread of such products in developing countries. More recently, Sabaf has become a promoter, together with the Brazilian regulatory authority, of the ban on the use of zamak (a zinc and aluminium alloy) for the production of gas cooking valves due to its inherent risks. Today, however, the use of zamak is still permitted in Brazil, Mexico and in other South American countries, limiting business opportunities in the valves segment for Sabaf, which does not plan to consider the production of valves using zamak.

Expansion of the component product line and partnership with multinational groups Ongoing expansion of our range is intended to further increase our customers’ loyalty via greater satisfaction of their needs. Its ability to offer a complete range of components further distinguishes Sabaf from its competitors. This expansion is mainly pursued via in-house research, although possible strategic alliances with other leading players in the sector or acquisitions, even in related sectors, are not ruled out. The Group intends to further consolidate its collaborative relationships with customers and to strengthen its positioning as sole supplier of a complete product range in the cooking components market, thanks to its ability to tailor its production processes to customers’ specific requirements.

Enhanced exploitation of intangible assets and intellectual capital Enhanced exploitation of intangible assets is essential to be able to compete effectively in the international market. Sabaf carefully monitors and enhances the value of its intangible assets: the advanced technical and professional expertise of people working in the Company; its image synonymous with quality and reliability; its reputation as a company mindful of social and environmental issues and the needs of its stakeholders. Advocating the idea of work and relations with stakeholders as “the passion for a project founded on common ethical values in which everyone recognises themselves” is not only a moral commitment, but also a real guarantee of enhanced exploitation of intangible assets (intellectual capital). In this perspective the sharing of ethical values is the link between the promotion of a business culture oriented towards social responsibility and enhanced exploitation of the Company’s intellectual capital. Thanks to the strong drive represented by value-sharing, Sabaf aims to strengthen its human capital (increasing employees’ skills, sense of ownership and satisfaction), thus aiding development of organisational capital (operating know-how and process improvement), whilst assuring constant development of relational capital (in terms of improved interaction with stakeholders).


20

Social responsibility in business processes In order to translate the values and principles of sustainable development into decisions regarding of action and operating activities, Sabaf applies a structured methodology, whose key factors are as follows:

1

2

3

the sharing of values, mission and sustainability strategy;

training and communication;

an internal control and audit system capable of monitoring risks (including ethical and reputational risks) and of verifying that commitments to stakeholders are fulfilled;

4

5

6

key performance indicators (KPIs) capable of monitoring our economic, social and environmental performance;

a clear and complete reporting system able to inform the various categories of stakeholder effectively;

a stakeholder engagement system, to deal with the expectations of all stakeholders and to receive useful feedback with a view to continuous improvement.

Prudent approach Awareness of the social and environmental implications of Group activities, together with consideration both of the importance of a cooperative approach with stakeholders and the Group’s own reputation, has led Sabaf to adopt a prudent approach to management of the economic, social and economic variables that it encounters on a daily basis. Accordingly, the Group has developed specific analyses of the main risks faced by its business entities. Detailed information on the internal control and audit system and the risk management system are provided in Section 3.


SABAF - 2013 ANNUAL REPORT

BUSINESS MODEL AND STRATEGIC APPROACH

21

Stakeholder Engagement Sabaf is committed to constantly strengthening the social value of its business activities through the careful management of its relations with stakeholders. The Company intends to establish an open and transparent dialogue, promoting opportunities for discussion in order to find out their legitimate expectations, increase their confidence in the Company, manage risks and identify new opportunities. The identification of stakeholders is an essential starting point for the definition of socio-environmental reporting processes. The “stakeholder map” shows

Sabaf’s main stakeholders, identified according to their business features, typical market characteristics and the intensity of Sabaf’s relations with them. The Annual Report is the key communication tool for the presentation of economic, social and environmental performance over the year. The table below shows the initiatives to engage stakeholders which are conducted periodicly (generally every two or three years). The key issues emerging from these activities are detailed in the section on Social and Environmental Sustainability.

Customers Community

Staff

Shareholders

Government

Competitors

Environment Lenders

Employees

Customers

Suppliers

Employee satisfaction surveys Meetings with employees Panel discussions with trade union organisations

Customer satisfaction surveys

Questionnaire Regular meetings

Suppliers

Shareholders

Questionnaire for financial analysts and investment fund managers Meetings with managers of ethical funds

Community & institutions

Multi-stakeholder panel

Stakeholder

Stakeholder engagement initiatives undertaken


SABAF S.P.A. ANNUAL REPORT 2013 - CHAPTER 1