Parc Lofts · Unit 604 · Henry Batievsky

LISTING PRESENTATION Parc Lofts · Unit 604 · Miami · Henry Batievsky

P R E S E N T E D B Y:

Alison Zhuk

YOUR PROPERTY

MARKETING OUTLINE WITHIN FIRST WEEK OF LISTING •

• • •

Included in Douglas Elliman’s New Listing email, distributed to all Elliman agents • REACH: 1,200 Associates FL • REACH: 4,500 Associates NY, CT & NJ • REACH: 700 Associates CA Announcement social media post to our Douglas Elliman FL Instagram page • Coinciding with the PR release and announcement Announcement social media post to our Douglas Elliman FL Facebook page • Coinciding with the PR release and announcement Featured property in our Elliman Weekly newsletter • REACH: 5,000+ contacts

MEDIA & PHOTOGRAPHY • • • • • •

High-resolution photos with retouched, multi-exposure editing for optimum clarity Dynamic aerial photos retouched for color correction Twilight photos of interior Cinematic drone video Full property video and social media teasers Professional property floorplan

PRINT MARKETING • • •

Custom soft-touch 4-page property brochure Custom direct mail “New to the Market” postcard, 5.5”x11” Featured Property in Miami Herald Sunday Neighbors Section • Quarter-page advertisement

YOUR PROPERTY

MARKETING OUTLINE DIGITAL MARKETING • • • • • •

Custom, single property website with dedicated URL: ParcLofts604.com Elliman Weekly newsletter feature during the first week listed • Distributed to DE’s internal list Unrivaled online exposure to syndicated sites, including enhancements on Elliman.com, Realtor.com, and Zillow.com Custom email “New to the Market” announcement flyer Google display advertising opportunities targeting qualified buyers in NY and CA Featured property on EllimanTV in Lincoln, MiMo, and Brickell DE offices

SOCIAL MEDIA •

•

•

Featured post on Douglas Elliman FL’s Instagram and Facebook • REACH: all DE FL followers and drives from hashtags • Paid-for promotion to curated audiences based on geography, interests, and demographics Dedicated Instagram story feature with 8 photos and 4 video clips, highlighting special property features on Douglas Elliman FL • DE “Property of the Day” Social media posts with targeted audience boost on Alison’s dedicated pages • 90% of buyers start their search online

EVENTS • •

Exclusive VIP broker events Exposure and marketing opportunities at exclusive Douglas Elliman-sponsored events, such as Art Basel, Winter Equestrian Festival, and Elliman Summit

MAXIMIZE REACH WITH PUBLIC RELATIONS

PUBLIC RELATIONS PLAN Public Relations is one of the most valuable and trusted brand building communication tactics available to all clients of Douglas Elliman. Douglas Elliman employs one of the largest in-house PR teams, with ten staff members working across the country. Through our well-connected network, our staffers actively field and seek out media opportunities for agents and executives with unprecedented success.

KNIGHT FRANK: GLOBAL EXPOSURE The power of the Douglas Elliman network extends far beyond local borders with a strategic alliance with Knight Frank Residential, the world’s largest privately-owned global property agency and consultancy. Together, we market properties to affluent audiences in 60 countries across 6 continents. Working with the head of Knight Frank’s PR division, our agents’ properties are regularly pitched to international publications and using geotargeting, distributed to the in-house PR contact in the specific countries we believe the buyer will come from to utilize their contacts with local media.

EVENTS With the consent of both seller and agent, Douglas Elliman’s Public Relations offers highend luxury brands and individuals the opportunity to hold events at our listings. Through established and on-going relationships, we are constantly working with top-tier fashion and lifestyle companies to put together both intimate and high-level activations. Not only does this opportunity bring potential buyers to the space physically, but it allows for pre-event coverage, real-time event coverage (via social media) and post-event coverage.

MAXIMIZE REACH WITH PUBLIC RELATIONS

PUBLIC RELATIONS PLAN SOCIAL MEDIA Douglas Elliman’s Public Relations Department has established relationships with top-tier social media accounts and influencers. Through these relationships, we are able to put both our agents and aesthetically pleasing listings forward for photoshoot and feature opportunities, in exchange for appropriate tagging and listing credit.

Some of our social media partnerships include: @Luxury_Listings: 1.9M Followers @RealEstateEnvy: 20.5K Followers @Luxury_Homes: 1M Followers @CNBCsuperRich: 96.3K Followers

EDITORIAL PHOTO & VIDEO SHOOTS Douglas Elliman’s Public Relations Department works directly with top-tier brands, publications, talent and photographers to provide beautiful properties as a backdrop for editorial and social media driven photo and video shoots. In exchange for access to the location, Douglas Elliman requires that the outside party meet a standard list of exposure, insurance and cleaning deliverables. There is no monetary exchange involved.

TOTAL POTENTIAL REACH OF ALL ARTICLES THAT MENTIONED THE BROKERAGE.

By The Numbers – Editorial – January 1, 2018 – December 31, 2018

By The Numbers – Editorial – January 1, 2018 – December 31, 2018

BASED ON 2018 DOUGLAS ELLIMAN SALES DATA.

DATA BASED ON 2018 ENGAGEMENT. *PROPERTYSPARK.COM, SEPT. 12TH, 2017. **SOURCE: SPROUT SOCIAL.

2018 DATA PROVIDED BY MELTWATER.

Elliman Shares was established in 2017 with the mission to make a positive impact in South Florida communities, by giving our time, dedication and resources in order to help those in need. In it’s first year, the group raised over $108,000 in charitable contributions.

FLORIDA| NEWYORK CITY | LONGISLAND| THE HAMPTONS| WESTCHESTER | CONNECTICUT | NEWJERSEY | CALIFORNIA| COLORADO | MASSACHUSETTS| TEXAS| INTERNATIONAL

ALISON ZHUK REALTOR ASSOCIATE • • • • •

Knight Frank Residential Cardholder 1111 Lincoln Rd #805, Miami Beach, FL 33139 Mobile: 305.733.7863 Alison.Zhuk@Elliman.com www.alisonzhuk.com

Alison Zhuk moved to Miami Beach in 1999 after receiving her Bachelor of Arts degree in Sociology from Emory University. Originally from New York, Alison pursued a career in the field of Public Relations. She worked for the prestigious retailer Neiman Marcus before turning her attention to entrepreneurship, owning and operating a custom gift company.

With an extensive background focused on superior customer relations, it is easy to see why Alison prides herself first and foremost on being service-driven and achieving client satisfaction. Dependable, trustworthy and loyal coupled with a strong work ethic, she strives to help each client meet their needs seamlessly and in the timeliest manner.

Alison stays on top of current market trends and is consistently researching the offerings in the area. By educating herself, she in turn is able to set realistic goals with her clients and provide them with the most comprehensive and current information available. A resident of Miami Beach, she is well versed on her community and focuses on high-end residential properties within the immediate and surrounding area.