AH Design portfolio 2024

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ABOUT ME

A diversified and bold graphic designer, who shares passion in design, illustration and photograhy. Growing up in Hong Kong and studied in Toronto, Canda has influced Alison’s design conceptual and style in both western and eastern cutlures aspect. She belives that good design can enhance our surroundings aesthetically and practically; as well as creating meaningful first impressions and positive impact in our living. Branding, art direct and social media design are her passionated fields.

EDUCATION

OCAD University

BA Graphic Design 2012 - 2016

PLHKS

Cerfication of graduation 2008 - 2010

SATEC @ W.A.Porter

Cerfication of graduation 2010 - 2012

LANGUAGE SKILLS

EXPERIENCES

Assistant Design Manager (2023-Now)

Senior Ecommerce Analyst (Design) (2021 - 2023)

Graphic Designer (2020-2021)

Reckitt Ltd, Hong Kong

Graphic Designer (2018 - 2020)

Furrion Ltd, Hong Kong

Graphic Designer (2018 - 2020)

Paco Communications Ltd, Hong Kong

DESIGN SKILL

Photoshop

Illustrator

InDesign

Premiere

Sketch

CREATIVE FIELDS

Logo Design

Branding

Brand Identity

Poster Design

Brochure/ Flyer Design

Presentation Design

Web Design

Photography

Social Media

The Parallel TYPE

Bar Branding Project YEAR

2021 Art Direct and create brand identity for the upcoming bar in the Soho district of Hong Kong. Creation includes naming, brand strategies, logo design, photography, posters, menu design and social media visuals.

Social Media creation Update brand’s instagram and content creation for events.

Art Direct and photography

Styling and art direct for the bar cocktails photoshoot.

As well as working on the photoshoot of the drink series for the cocktails of the bar.

Business Card & Menu Design

Design for printed business card and menu ( digital and pritned ).

Ryan House Co ee

Cafe Branding Project YEAR

2023

Art Direct and create brand identity for the online cafe and bakery in Hong Kong. Creation includes logo creation, brand strategies, photography, posters, menu design, package design, filming, video editing, and social media visuals.

Logo creation

The concept of the logo is inspired by the name of the brand, “house”. The shape of the logo is representing the arch of home, and shape of windows that we could often see in house.

The brand’s logo has been featured on packages, stickers, cake toppers.

Pop up event visual creation

Special visual treatment for pop up event held for phenomenally pink collobration in Calibrate studio, Hong Kong.

Social Media creation

Update brand’s instagram and content creation for events and promotion.

Graphic works including post creation, ig stories, event posters.

Winding Moonlight TYPE

Fashion Apparel Branding YEAR

2024

Winding Moonlight

Art direct and create brand identity for the new start up online jewellery brand “Winding Moonlight”. Launching in “Xiaohongshu” platform. Project materials including logo creation, brand story, art direct, package design and social media planning.

Winding Moonlight

Logo and package design

Logos are designed in Chinese, logomark for different usage.

Package Including Dust bag design, stickers, wrapping paper, outter and inner box that follow the brand guideline.

Moodboard and PDP design

PDP layout design to be used across xiaohungshu store.

Moodboard creation for photography style direction.

APT 416. TYPE

Fashion Apparel Branding

2021 Art direct and create brand identity for the new start up fashion apparel brand in Hong Kong. Project materials including logo creation, brand story, art direct, photo-shooting, packaging and social media planning.

Package Design & Moodboard

Create package design for the brand including thank you card and stickers.

Moodbard creation for brand direction of brand colours, photography styling and layout.

Durex TYPE

Online and Offline visual creation

YEAR

2021 - present

Create visual materials for Durex including banners, Edm, Facebook post visuals, Visuals for Hktvmall, online store, Mannings and etc.

Online promotion material design

Online material design for online platform such as ebanner, EDM design and landing page design for Durex Website.

Dettol

TYPE

Online and Offline visual creation YEAR

2021 - present

Create visual materials for Dettol including banners, Edm,

Facebook post visuals, Visuals for Hktvmall, online store, Mannings and etc.

Online promotion material design

Online material design for online platform such as Hktvmall, Facebook and flagshio store.

1881 Heritage TYPE

Summer Event

2018

Create visual materials for 1881 Heritage summer event including banners, stage setup and print materials.

Create visual materials includes backdrop, Booth setup design, Signage graphics for Miele Roadshow event in Shopping mall,

Hong Kong Airport pop up booth and Kiosk Design

Art direct for pop up booth and Kiosk featured in the Hong Kong International Airport. Including graphic support and concept direction for set up. The project also involed collaboration with Hong Kong Origami Artist- Kade Chan to bring the idea of Neuhaus concept of “having chocolate” on your daily Journey” to life.

Online and offline graphic design

Create printed visual materials includes catalogue design, Magazine ads design, event promotion materials. Online graphic materials such as website UI design, edm design, rebranding materials for Furrion.

Turn static files into dynamic content formats.

Create a flipbook
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