Denim project Active street wear jeans We were asked to design a denim collection in collaboration with Lee Cooper Jeans, looking at how to refresh the company for the UK market. I designed a casual menswear collection aimed at the urban sportsman, in particular skateboarding and rollerblading. The project addressed the company’s social and environmental responsibility, exploring ways to raise awareness about environmental issues and promote a more community conscious attitude. Inspired by a blend of both concrete and natural environments and the culture of skating, these jeans are prepared for the stress of an active outdoor lifestyle. The distressed look accommodates for the wear and tear that comes from such sports, lengthening the aesthetic life of the product. Maximized comfort and movement and reinforced to last as long as possible, these jeans accomplish sustainability through durability.
5 Pocket detail
Bar tack and rivet reinforcements on all stress points
Wide and low fit for flexibility and comfort Lowered back pockets to avoid ripping Hand bleached and distressed stretch denim
Triple stitched inner seam
Tailored to the ankle to protect the cuff