Issuu on Google+


Denim project Active street wear jeans We were asked to design a denim collection in collaboration with Lee Cooper Jeans, looking at how to refresh the company for the UK market. I designed a casual menswear collection aimed at the urban sportsman, in particular skateboarding and rollerblading. The project addressed the company’s social and environmental responsibility, exploring ways to raise awareness about environmental issues and promote a more community conscious attitude. Inspired by a blend of both concrete and natural environments and the culture of skating, these jeans are prepared for the stress of an active outdoor lifestyle. The distressed look accommodates for the wear and tear that comes from such sports, lengthening the aesthetic life of the product. Maximized comfort and movement and reinforced to last as long as possible, these jeans accomplish sustainability through durability.

5 Pocket detail

Bar tack and rivet reinforcements on all stress points

Wide and low fit for flexibility and comfort Lowered back pockets to avoid ripping Hand bleached and distressed stretch denim

Triple stitched inner seam

Tailored to the ankle to protect the cuff


Water project Summer wetsuit Design and make a swimwear garment for a watersport. ‘I left my soul there, down by the sea. I lost control there, living free’ – Morcheeba I designed, developed and tested a summer wetsuit inspired by a love for a lifestyle by the sea. For the young, active, daring yet still feminine girl who wants to feel confident in a wetsuit. The design was informed by my experiences of watersports in Cornwall such as coasteering, cliff jumping, kayaking, surfing and swimming. The wetsuit aims to capture an enthusiasm for being adventurous, positive and sociable. This was achieved through a vibrant colour palette and carefully positioned panels that follow the lines of the female form for both comfort and a flattering effect.

3mm Yamamoto neoprene

YKK zip

Ergonomic panels for comfort and flattering effect

Double glued and blind stitched seam

Inside reinforcement tabs on all joints Protective panels in key areas

Bar tacked reinforcement


Snow project Freestyle skiing jacket Design and make an outerwear outfit for a discipline of skiing. I chose freestyle skiing, focusing on the Newschool style in both urban and terrain park environments. The main inspiration for the design came from looking at the culture of the sport, in particular the use of social media such as website forums and You Tube to share and show off new tricks and gear. These video edits led me to explore the relationship between freestyle skiing and music. How music culture can influence both riding and clothing styles. The result is a lightweight jacket that takes aesthetic inspiration from the American baller style and its surrounding urban music scene. This is combined with performance and adjustable features that allow the garment to translate from the mountain to the street.

100% Polyester with DWR treatment 100 % Polyester lining Thinsulate insulation

Adjustable hood Removable and articulated sleeves Insulated Ipod/mobile phone pocket Connected-wear Bluetooth Ipod control

Extra storage inside

Back zip air vents


Graduate collection The current condition of the environment, financial world and geopolitics is becoming increasingly destructive, greedy and unstable. In particular the fashion industry thrives on a consumerist culture where trends come and go at speed, promoting a materialistic and wasteful lifestyle. This needs to change. AS365 is a men’s performance outerwear collection that has been designed in retaliation to the current attitude of throwaway fashion. Every garment is made from re-appropriated army surplus, deconstructing materials that would be thrown away and reconstructing them into wearable and functional clothing. The collection can be applied to range of outdoor pursuits in both urban and alpine environments such as snowboarding, skiing, post-surfing, hiking and skating yet is also desirable street wear. The target customer is 23-35, urban dwelling and in a creative profession such as architecture, graphic design and fashion. They are active, artistic and environmentally aware. They skate in the city, surf and camp on weekends and snowboard on holidays in Europe. They are more attracted to style, quality and function than flashy current trends. AS365 not only aims to eradicate waste through recycling but by also encouraging a healthier and wiser approach to shopping. Clothing should be bought for their quality, durability and usefulness. This is achieved through a rustic yet subtle aesthetic, strong construction techniques and practical design features.


Lightweight outfit LS SJ


LS

Re-appropriated British Army DPM field shirts and trousers: 100% cotton

Bar tack and stitching reinforcements on all stress points

Entire garment lap seamed

SJ

Re-appropriated used jeans and British Army barracks trousers: 100% cotton Bar tack and rivet reinforcements on all stress points

Gusset panel for movement and strength Protective inner reinforcement panels on vulnerable areas All major seams lap seamed

Articulated knee

Adjustable leg length with button fastening


Waxed outfit WS WT


WS

Re-appropriated Russian Army great coat, British Army DPM field shirts and trousers and parachute lining: 100% wool, 100% cotton, ripstop nylon

Wax treatment Entire garment lap seamed

Articulated elbow

Compatible with iiJ Re-appropriated British Army green field trousers: 100% cotton WT

Bar tack and rivet reinforcements on all stress points

Gusset panel for movement and strength Protective inner reinforcement panels on vulnerable areas All major seams lap seamed

Articulated knee Wax and dye treatment


Insulating outfit iiJ iiP


iiJ

Re-appropriated British Army sleeping bags, British Navy ship coat and parachute lining: Nylon, hollofibre filling, Gortex, ripstop nylon

Adjustable and removable hood

Bar tacked reinforcements on all stress points

Removable sleeves

Articulated elbow

Compatible with WS & W/WJ

Adjustable cuff

iiP

Re-appropriated British Army sleeping bags and green field trousers, British Navy ship coat and parachute lining: Nylon, cotton, hollofibre filling, Gortex, ripstop nylon Bar tack and rivet reinforcement on all stress points

Gusset panel for movement and strength

Articulated knee

Compatible with W/WP

Leg gaiter


Waterproof/ Windproof outfit W/WJ W/WP


W/WJ

Adjustable hood and hood collar

Re-appropriated British Navy ship coat: Gortex Bar tack reinforcement on all stress points

Compatible with iiJ Adjustable waist Articulated elbow Fully lap seamed and tape seamed Adjustable cuff

Back zip for flexibility

W/WP

Re-appropriated British Navy ship coat and British Army water proof trousers: Gortex Bar tack and rivet reinforcements on all stress points

Gusset panel for movement and strength

All major seams lap seamed Inside leg vents Articulated knee

Compatible with iiP Adjustable bottom leg width


Alison Goodman portfolio