Brand Assets

QR code

The SES Home Services QR (Quick Response) code is a scannable image which instantly connects the customer to our website. Effectively a much more advanced version of a barcode, it is capable of storing far more information.

There is no standardized QR code size, and QR codes can actually be smaller than 2 x 2 cms, but this is the minimum scannable size for most smartphones. The rule seems to be:

Size of your QR code = Distance between the QR code and the scanner ÷ 10

Example: 33cm square to read it at 3m away. On this (and the following page), are examples of recommended sizes for QR codes.

Minimum size

The minimum recommended scannable size of a QR code is 20x20mm.

A5 print size

For an A5 page, the recommended print size is 20x20mm.

A4 print size

For an A4 page, the recommended print size is 20x20mm.

Surface Scan distance QR code size

*www.qrcode-tiger.com/printing-qr-codes

QR code trivia

A QR code is a type of barcode that can be read easily by a digital device and which stores information as a series of pixels in a squareshaped grid. QR codes are frequently used to track information about products in a supply chain and – because many smartphones have built-in QR readers – they are often used in marketing and advertising campaigns. More recently, they have played a key role in helping to trace coronavirus exposure and slow the spread of the virus.

The data stored in a QR code can include website URLs, phone numbers, or up to 4,000 characters of text. QR codes can also be used to: Link directly to download an app on the Apple App Store or Google Play, authenticate online accounts and verify login details, access Wi-Fi by storing encryption details such as SSID, password, and encryption type, and send and receive payment information.

A3 print size

For an A3 page, the recommended print size is 100x100mm.

Iconography

Another element of the SES Home Services Brand assets is the Iconography.

Icons are simple and eye-catching graphic symbols designed to communicate quickly and effectively across all touchpoints, guiding the eye and helping navigation. They are completely language-independent.

To further enhance the SES brand, a series of customised icons were developed incorporating the curved edges, brand colours, consistent weight and proportions, and a gently fun element.

SES Home Services now has a library of icons for use across digital and printed media.