Exploring The Logo

Logo breakdown

Logo submark

Exclusion zone

Logo application

Submark application

Logo rules

Exploring the Logo

Logo breakdown

The SES Home Services logo is clean, simple and immediately recognisable. The sans serif font gives a contemporary look and allows longevity, whilst the strong complementary colours provide instant impact.

The core brand asset, your master logo should be used for all your marketing, advertising and communication material. It should never be altered or modified in any way.

Exploring the Logo

Logo submark

The submark is a simplified graphic from the Master logo. It is a flexible element that can be used as a graphic device on its own.

The mark would be used where the brand name is already mentioned, when design space is limited, or the artwork reduced in size, and is often used online and in social media.

For example, the submark should be used as a favicon and other logos required for digital media.

Exploring the Logo

Exclusion zone

The preferred width of the logo for print is 42 mm. When using the logo, make sure it is surrounded with clear space to ensure visibility and impact. This ensures that the brand is easily identifiable and prominent within any format, with no other elements distracting focus.

The diagram opposite illustrates the minimum exclusion zone (indicated by an ‘x’). This is defined by half the height of the ‘s’ in the SES Home Services master logo.

Exploring the Logo

Master logo application

When using your logo on a light or white background colour, use the master logo. This should be in most instances.

Secondary logo application

If you need to place a logo on a darker background colour, a “reversed out” version of the logo is available. Do not re-colour the logos in any way.