1 minute read
Brand Assets
Introduction
Header and footer swooshes
Advertisement
QR code
Iconography
Associated logos
Accreditation logos
Sister company logos
Logo
Introduction
Brand assets are elements, such as a logo, colour palette, typeface, or graphic that help identify a specific brand. These elements become brand assets only when customers associate them with a brand.
The SES Home Services brand identity consists of all the visual elements associated with the brand, communicating the values and the product in an instantly recognisable way, creating a unique identity that makes people instantly this brand when they see the physical brand elements, both in and out of context.
By ensuring consistency, we create a solid image in customers’ minds, which significantly strengthens connection.
The SES Home Services logo is our core asset, and should appear on all of our corporate literature and social media. Ensure that the logo is clearly visible with the correct exclusion zone applied.
The white version of the logo should be used where appropriate, placed against a dark background. Where space is limited, or for design effect, use the submark.
Squircle containers
The SES squircle is a flexible asset which can be used as a container for text, images, QR codes, and icons. The curved edges should appear at the top left and bottom right - do not flip the element. Do not adjust the corner curves, they should remain proportional when the squircle is scaled up or down. The border should always have a consistent thickness. When placing text inside, please ensure there is even spacing to the sides and top of the element.
Header and footer swooshes
The SES Home Services header and footer swooshes are a key element in the branding. Instantly recognisable, they reinforce the identity at a glance.
On a single page document, the header and footer should both appear. If a document runs to several pages, the header and footer should both appear on the first page, however on subsequent pages the footer alone may be used. This helps avoid the document looking too crowded.
Do not alter the scale or placement of the swooshes in any way.
For all Corporate documents, use the red swoosh. For all policy documents, use the orange swoosh, and for all boiler-related documents, use the green swoosh. For anything eco-related, use the Eco Green swoosh.
