Brand Typography

The online typeface

Open Sans is a clean and modern sans-serif typeface designed by Steve Matteson and commissioned by Google. It is especially designed for legibility across print, web, and mobile interfaces.

Open Sans is a universally effective font. Easily legible in smaller sizes, it also works well when printed in large format. It features wide apertures on many letters and a large x-height (tall lower-case letters). Because it belongs to the humanist genre of sans-serif typefaces, it has a true italic.

Designed with an upright stress, open forms and a neutral, yet friendly appearance, it was optimised for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms.

Open Sans

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

0123456789 (&?!@%.,:;-)

Open Sans SemiBold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

0123456789 (&?!@%.,:;-)

Open Sans Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

0123456789 (&?!@%.,:;-)

Online application

While there is no official minimum font size for the web, it is generally agreed that 16px for body text is advisable. This is important if you’re designing a website that can be viewed on mobile devices.

On this page are examples of how to format paragraphs, showing the heading, subheading, introductory text, body text and sub text. These sizes compliment one another and should be used as a guide when styling brand text.

Body text should use Open Sans Regular in SES Grey.

Minimum body text size should be 16 points. Leading should be three points higher than the point size of the text.

Size relation between Headings, Subheadings and Body text should remain proportional. (Overall size may vary dependent on hierarchy and format).

H1

Open Sans Extrabold | 40pt

43pt Leading | 0pt Tracking

H2

Open Sans Extrabold | 25pt

28pt Leading | 0pt Tracking

Body

Open Sans Regular | 16pt

19pt Leading | 0pt Tracking

Small print

Open Sans Regular | 12pt

15pt Leading | 0pt Tracking

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