1 minute read
Exploring The Logo
Logo breakdown
Logo submark
Advertisement
Exclusion zone
Logo application
Submark application
Logo rules
Exploring the Logo
Logo breakdown
The SES Home Services logo is clean, simple and immediately recognisable. The sans serif font gives a contemporary look and allows longevity, whilst the strong complementary colours provide instant impact.
The core brand asset, your master logo should be used for all your marketing, advertising and communication material. It should never be altered or modified in any way.
Exploring the Logo
Logo submark
The submark is a simplified graphic from the Master logo. It is a flexible element that can be used as a graphic device on its own.
The mark would be used where the brand name is already mentioned, when design space is limited, or the artwork reduced in size, and is often used online and in social media.
For example, the submark should be used as a favicon and other logos required for digital media.
Exploring the Logo
Exclusion zone
The preferred width of the logo for print is 42 mm. When using the logo, make sure it is surrounded with clear space to ensure visibility and impact. This ensures that the brand is easily identifiable and prominent within any format, with no other elements distracting focus.
The diagram opposite illustrates the minimum exclusion zone (indicated by an ‘x’). This is defined by half the height of the ‘s’ in the SES Home Services master logo.
Exploring the Logo
Master logo application
When using your logo on a light or white background colour, use the master logo. This should be in most instances.
Secondary logo application
If you need to place a logo on a darker background colour, a “reversed out” version of the logo is available. Do not re-colour the logos in any way.
Exploring the Logo
Submark application
The submark can also be used on SES Home Services branded materials, and can also be cropped depending on the composition of the design. In some cases, a single drop from the logo can be used.
For both the cropped or single drop versions, the graphic can be tinted back in either the two logo colours or the mono version; no other colours should be used. The full colour drop set with highlight is never tinted.
Exploring the Logo
Logo rules
The master logo should appear on a white or pale background, with all elements clearly visible. Please do not alter the logo in any way.
The SES should never be used independently without Home Services.
Always use your Master logo where possible.
Ses Home Services
Do not change the font.
Do not outline.
Do not place against a dark background.
Do not add or remove any of the logo elements.
Do not move elements.
Do not add any effects.
Do not tilt or stretch.
Do not change the colours.
