Brand Introduction

from SES Home Services - Brand Guidelines

by Ali Fredericks

Social Media Style Guide

Our brand identity

Brand principles

Brand values

Our corporate and social responsibilities

Our brand identity

The SES Home Services brand identity has been inspired by collaboration, integrity, and compassion.

These core principles will create a simple, elegant consistency across our identity, and provide a solid basis for brand development.

These brand guidelines explain how the SES brand is expressed visually across all touchpoints, from web presence, print, signage and uniform.

It will create consistency in our messaging and visual language, ensuring our vision for SES Home Services is delivered clearly.

These guidelines should be followed at all times to ensure a uniform look and feel is applied across our marketing collateral.

Our brand principles

The SES Home Services brand principles are at the core of our brand. They are the foundation behind how we look, communicate, and our future direction.

Our principles are our brand personality. Generally, people connect better with people rather than brands. Therefore, by having a personable brand, the connection process becomes easier.

Brand principles help people understand exactly who we are, where we fit in the marketplace, what makes us different from other companies, and paves the way for the uniqueness that will win new customers.

Who are we?

SES Home Services are “Your trusted local experts.”

Our values:

The SES Home Services values are: Collaboration, Compassion, Integrity, Service, Commitment and Innovation.

Our language: The SES Home Services language is: Confident, Transparent, Simple, Approachable and Knowledgeable.

Our brand values

The SES Home Services brand values are at the core of our brand. They are the foundation behind how we look, communicate, and our future direction.

Our values are our brand personality. Generally, people connect better with people rather than brands. Therefore, by having a personable brand, the connection process becomes easier.

Brand values help people understand exactly who we are, where we fit in the marketplace, what makes us different from other companies, and paves the way for the uniqueness that will win new customers.

Service

We put our customers first and take pride in our service delivery.

Commitment

We are passionate about our work, act responsibly and care about quality.

Innovation

We seek to improve our business, to be forward-thinking and to embrace change.

Collaboration

We are respectful, welcome diversity and are supportive of each other to achieve our goals.

Integrity

We are accountable, ethical and trustworthy.

Compassion

We care about the effects of our actions and seek to make a positive impact on the community.

Our corporate and social responsibilities

The SES Home Services brand principles are at the core of our brand. They are the foundation behind how we look, communicate, and our future direction.

Our principles are our brand personality. Generally, people connect better with people rather than brands. Therefore, by having a personable brand, the connection process becomes easier.

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