Ali Fredericks - Portfolio 2023 by Ali Fredericks

PORTFOLIO 2023

Ali has an inquiring design mind and will challenge you to think about your business and your brand from an angle that you not have previously considered. She is supportive and efficient, at times helping to turn briefs round in a very short space of time where required. Her design skills are fresh and creative and Ali takes great pride in her work; she won’t deliver anything that’s she’s not happy with, even if you are!

The most enjoyable thing about working with Ali is the enthusiasm that she brings to everything that she does. She has a natural flair for design and will apply that with equal enthusiasm, whether she’s working on a complete new brand design or a dull legal document. Ali’s added value to every business that I’ve engaged her on and she will add value to yours.

- Simon Weigh, Digital and Marketing Consultant

Contents About Ali Fredericks ...................................................................... 5 Logo Design ................................................................................ 7 Print Design ................................................................................ 11 Book Cover Design ..................................................................... 31 Digital Design ............................................................................. 37 Wordsmith Magazine 51 Illustration ................................................................................... 55

Versatile, friendly freelance graphic designer/illustrator available for making your projects look amazing! 07948 695319 hello@alifredericks.com www.alifredericks.com www.linkedin.com/in/alifredericks 4 | Portfolio 2023

About Ali Fredericks

Passionate about art from an early age, my role as designer allows me to fully embrace my love of graphic design, illustration and typography.

During 23 years in the design industry, I’ve developed excellent design, illustrative, and typographic skills plus a solid understanding of branding, marketing, publishing and print-based material. Throughout my career, I’ve worked in small design studios and large publishing houses with clients ranging from professional individuals, to local businesses and government institutions.

For fifteen years, I worked as Senior Designer at Bonacia Ltd, a successful UK publishing house. I also dipped into freelancing via MusaGrafica, my personal design outlet, but after redundancy, and with the pandemic, I ventured into freelance full-time as Ali Fredericks, and love it!

I work for a range of clients, and have a wonderful variety of work, from design for marketing, drawing custom illustrations, designing book covers, brochures and websites, dreaming up logos and branding, creating graphics for social media, and much more.

Such variety constantly challenges my abilities and ensures that I continually strive to deliver outstanding results that are above and beyond the brief. I’m privileged to work with an excellent variety of very talented individuals in such an interesting role. I hope you enjoy looking through my work.

Dedicated, versatile and enthusiastic, I love what I do and strive to continually develop and improve my abilities whilst achieving consistently high design standards.

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Ali Fredericks - passionate about graphics since 1978!

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LOGO DESIGN

A selection of logos designed for clients.

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8 Make. Life. Easier. KNOW ANYBODY KNOW ANYBODY WHO..? Yes We Do! KAW? Making. Life. Easier. Portfolio 2023 | 9

Concept

PRINT DESIGN

Assorted print design projects, including a brand overhaul for SES Home Services and PlusHeat, branding for Just4U Driving School and The Business Unicorn, print design for Bonacia, and a selection of private clients.

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Demands and Needs Statement

Please ensure that you read this notice and the other documentation provided carefully.

365 Assured meets the demands and needs of those who wish to ensure that their home is covered in the event of an emergency affecting the essential services serving their home and for routine maintenance for the items shown in the policy.

This insurance is a home emergency policy and not a household buildings or contents policy. It should complement your household insurance policies and provide benefits and services which are not normally available under those policies.

Please note that we have not made a recommendation in relation to your requirements and you should make a decision based on your particular circumstances and requirements. In respect of

SES Home Services - BEFORE Ensure that your home’s plumbing is in good working order by booking 1 hour of a plumbing engineer’s time to deal with tap, valve or cistern problems. Your tap/valve repair service includes:  Tap re-washering to cure persistent dripping  Gate valve repair to treat seized valves, remove build-up of scale and restore water flow  Ball valve repair to ensure that the water flow is restored to the cistern  Work carried out by a fully qualified plumbing engineer  Reliable service from our team of experienced plumbing engineers You can currently book this plumbing service for just £96 per hour. We’re just a phone call away! Call your local trusted experts to book your tap/valve repair service on 020 8722 7250 seshomeservices.co.uk Call us today on 020 8722 7250 SES 028 Keep your home in tip-top condition with our top tips for winter Even though you can’t stop the cold weather coming, there are numerous tips you can follow when preparing your home for those chilly winter months. Here are our five top tips on how to avoid frozen and burst pipes: Locate your system’s stopcock This is usually below your sink and will allow you to quickly turn off your water should you experience burst pipe Boiler Service Ensure your boiler has been serviced in order to minimise the risk of a breakdown Minimise draughts Close doors and windows to unheated parts of the property Fix your dripping taps Even a small trickle can cause pipes to freeze Bleed Your Radiators Remember to periodically use your radiators. This allows the thermostatic radiator valve to be opened, assuring your radiators are ready to heat up your home £96 per hour inc VAT Whether you have a plumbing emergency or just need some planned maintenance, contact your reliable and affordable local experts Your local home emergency experts SES 033.03/21 Call 020 8722 7250 To receive these exclusive prices simply quote your SES Water customer number when you call. Valid on orders placed prior to 30th April 2021. Our latest plumbing and drainage offers Drainage: CCTV drain surveys CCTV surveys identify areas of concern such as fractures, collapses and blockages. Our expert engineers can identify these and are able to offer advice on repairs while on site. From £129 inc VAT GROHE Sense Guard View your home water usage from any mobile device, detect leaks at the source and control your water supply remotely. From £499 inc VAT including fitting GROHE replacement taps Choose from a wide selection of taps to meet the needs of your home and lifestyle. Supplied and fitted by our expert plumbers. View the latest Grohe tap range at seshomeservices.co.uk/grohe-taps From £129 inc VAT Prices are valid until 31/03/22. Sutton & East Surrey Water Services Ltd t/a SES Home Services (hereafter referred to as SES Home Services) an Appointed Representative of Jelf Insurance Brokers Ltd, which is authorised and regulated by the Financial Conduct Authority (FCA) under Firm Registration Number 302751. Not all products and services offered are regulated by the FCA (for details see www.marshcommercial.co.uk/info/terms” www.marshcommercial.co.uk/info/terms Registered in England and Wales number 2446416. Registered Office: London Road, Redhill, Surrey RH1 1LJ. All prices include Insurance Premium Tax at 12%. These policies are underwritten by DAS Legal Expenses Insurance Company Limited. DAS Legal Expenses Insurance Company Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority and entered on the register under number 202106 Kitchen Appliance Cover £170 Maintenance and repairs for up to three appliances - 100% replacement allowance for irreparable appliances under 5 years old. Our policies at a glance Plumbing, Drainage & Household   •  •  •  ••  ••• ••• ••• ••  £102£166£212 PrimaryStandardPremier Heating •• •• •• •• •• ••    •• £278£222 ClassicBudget Plumbing emergencies Blocked/leaking drains, sinks, baths, shower wastes Routine plumbing and drainage repairs External water supply pipe repairs Household emergencies Annual plumbing inspection with report Heating system/hot water breakdowns and routine repairs Radiators and pipework repairs Annual boiler service Fitting of replacement taps and shower cartridges Price per year TotalTotal Plus      •     •  £378£418 Plumbing, Drainage, Heating & Household Be ready for any eventuality For over 20 years our customers have been trusting us to look after their plumbing, heating and drainage needs. Join them and know that we’ll be on hand 24 hours a day, 7 days a week, every day of the year if you have a home emergency. For more information about our full range of policies or to join today call our team on 020 8722 7250 or visit seshomeservices.co.uk Total Peace of Mind with our combined policies

this type of insurance cover, we only offer cover from: 1. A policy with DAS Legal Expenses Insurance Company Limited Special Conditions, Limitations, Exclusions or Excesses you need to be aware of There are no amendments or additions to the Insurer’s usual terms and conditions. Please refer to your policy document and/or the summary of cover for full details. Terms of Business For reference purposes, please also note our Terms of Business. We are an Appointed Representative of Jelf Insurance Brokers Limited who are authorised and regulated by the Financial Conduct Authority (FCA). It is important for you to understand the exclusions and limits that apply to your policy. Please read through all of the provided documents carefully and let us know immediately if any of the information is incorrect or inappropriate to your requirements, so that we may take necessary action as soon as possible. Sutton & East Surrey Water Services Ltd t/a SES Home Services an Appointed Representative of Jelf Insurance Brokers Ltd, which is authorised and regulated by the Financial Conduct Authority (FCA) under Firm Registration Number 302751. seshomeservices.co.uk HOME EMERGENCY INSURANCE PRODUCT INFORMATION DOCUMENT Company: SES Home Services Policy: Appliance Sutton & East Surrey Water Services Ltd t/a SES Home Services (hereafter referred to as SES Home Services) is an Appointed Representative of Jelf Insurance Brokers Ltd, which is authorised and regulated by the Financial Conduct Authority (FCA) under Firm Registration Number 302751. All prices include Insurance Premium Tax at 12%. These policies are underwritten by DAS Legal Expenses Insurance Company Limited. DAS Legal Expenses Insurance Company Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority and entered on the register under number 202106. seshomeservices.co.uk SES Home Services, Pixham End, Dorking, Surrey, RH4 1GB WHAT IS NOT INSURED? ARE THERE ANY RESTRICTIONS ON COVER? • Repairs for 3 named kitchen appliances • 100% replacement allowance for irreparable appliances under 5 years old • 50% replacement allowance for irreparable appliances 5-8 years old • Maximum annual claim limit £1,000 including VAT, callout charges, labour, parts and materials • Pre-existing faults • Faults due to you not following the manufacturer’s instructions • If the breakdown or damage is due to normal wear and tear • Any breakdown or damage to items that are within the manufacturer’s warranty or guarantee periods • Any part of the appliance that the manufacturer recognises regular replacement of including, but not limited to; light bulbs, door seals, knobs, dials, fuses and batteries • Modification of your appliance • Faults to computerised or energy management systems or devices, lighting and appliance management systems • Loss or breakdown arising as a result of disconnection from or interruption to the mains services You are not covered for: • Any breakdown of an appliance within the first 30 days of it being registered is NOT covered. For appliances included from the start date this means the first 30 days following the start date of cover. For any appliance registered after the start date it is the first 30 days following the registration. WHAT IS INSURED? WHERE AM I COVERED? United Kingdom of Great Britain and Northern Ireland SES 020/03.19 Electrical Emergency and Breakdown Policy Document Old Style: Simple, a little basic, not the most professional. Heavy use of the water droplet. 12 | Portfolio 2023

Demands and Needs Statement

Be Ready For Any Eventuality

Home Services

After Your Local Home Emergency Experts We’re there when you need us. query@seshomeservices.co.uk seshomeservices.co.uk Contact us today 020 8722 7250 Already planning your next holiday? Give yourself a relaxing break and switch off from everyday worries back home. The GROHE Sense Guard gives you peace of mind that you won’t come back to any water damage. The GROHE Sense Guard is the diligent water sensor that never sleeps. It monitors your home’s water system 24/7 - even whilst you’re away - and shuts off the water supply if it detects a leak to prevent costly damages. Enjoy peace of mind 24/7, while GROHE Sense Guard is watching your water. Keep pipe-related water damage to a minimum! Tracks consumption Detects burst pipes* and stops water flow automatically Senses water pressure, temperature and flow Detects frost risk and micro leaks** Never come home to a cold and dark house again. Keep your bills under control with a home that works around you. It won’t cost you a new mortgage either! Homes of the future, Smart today Everything you need to control at your fingertips Get a Smart Home now Step 1 Choose which smart device suits you. Step 2 Take a quick compatibility check for your current set-up. Step 3 Purchase the device and book an install date. Step 4 We’ll come round and install your new smart device. Step 5 Download the app on your phone and start making your home smart! seshomeservices.co.uk/smarthome seshomeservices.co.uk/boilerservice From £350.00* From £295.00* From £210.00* Fitted Nest Learning Heating Controller Fitted Tado Smart Thermostat Fitted Tado Smart Radiator Valve Kit Control your central heating on the go Compatible with most types of heating system Tado makes sure no energy is wasted. knows how far you are away from home The programmer gets to know your property and works out the most efficient way to heat your home Save energy by only heating the rooms you are using and achieve the perfect temperature Offers 7-day, 24-hour and week/weekend programme Kitchen Appliance Cover Maintenance and repairs for up to three appliances 100% replacement allowance for irreparable appliances under 5 years old! Total peace of mind with our combined policies. query@seshomeservices.co.uk seshomeservices.co.uk Contact us today 020 8722 7250 ONLY 47p A DAY

SES

over 20 years our customers have been trusting us to look after their plumbing, heating and drainage needs. Our policies give you the reassurance that we’re there when you need us. Join them and know that we’ll be on hand 24 hours a day 7 days a week every day of the year if you have a home emergency. Our policies at a glance Plumbing, Drainage & Household Plumbing, Drainage, Heating & Household Heating Primary Standard Premier Total Total Plus Budget Classic Plumbing emergencies Blocked/leaking drains, sinks, baths, shower wastes Routine plumbing and drainage repairs External water supply pipe repairs Household emergencies Annual plumbing inspection with report Heating systems/hot water breakdowns and routine repairs Radiators and pipework repairs Annual boiler service Fitting of replacement taps and shower cartridges Price per year £102 £166 £212 £222 £278 £378 £418 We’ve all had a bit more time around the house this year, could yours use a little more TLC? If your pipework is outside or in your garage, this should be insulated to protect from cold weather. Ensure you know where your stop valve is so you can access it quickly in an emergency. Make sure your heating is working efficiently by having your boiler serviced every twelve months. This ensures you know will work during the winter when you need the most. Here are a few tips from our Engineer Liam to help protect your property: seshomeservices.co.uk/boilerservice Sutton East Surrey Water Services Ltd t/a SES Home Services (hereafter referred as SES Home Services) is an Appointed Representative Jelf Insurance Brokers Ltd trading as Marsh Commercial, which authorised and regulated by the Financial Conduct Authority (firm reference number 302751). Not all products and services offered are regulated by the FCA (for details see www. marshcommercial.co.uk/info/terms). Registered England and Wales number 2446416. Registered Office: London Road, Redhill, Surrey, RH1 1LJ. All prices include Insurance Premium Tax at 12%. These policies are underwritten by DAS Legal Expenses Insurance Company Limited. DAS Legal Expenses Insurance Company Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority and entered on the register under number 202106. All prices include VAT. What is insured? Repairs for 3 named kitchen appliances 100% replacement allowance for irreparable appliances under 5 years old 50% replacement allowance for irreparable appliances 5-8 years old Maximum annual claim limit £1,000 including VAT, call-out charges, labour, parts and materials 365 Assured Insurance Insurance Product Information Document Company: SES Home Services Product: Appliance Level of Cover: Standard Sutton East Surrey Water Services Ltd t/a SES Home Services (hereafter referred to as SES Home Services) is an Appointed Representative of Jelf Insurance Brokers Ltd trading as Marsh Commercial, which is authorised and regulated by the Financial Conduct Authority (firm reference number 302751). Not all products and services offered are regulated by the FCA (for details see www.marshcommercial.co.uk/info/terms). Registered in England and Wales number 2446416. Registered Office: London Road, Redhill, Surrey, RH1 1LJ. All prices include Insurance Premium Tax at 12%. These policies are underwritten by DAS Legal Expenses Insurance Company Limited. DAS Legal Expenses Insurance Company Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority and entered on the register under number 202106. What is not insured? Pre-existing faults Faults due to you not following the manufacturer’s instructions If the breakdown or damage is due to normal wear and tear Any breakdown or damage to items that are within the manufacturer’s warranty or guarantee periods Any part of the appliance that the manufacturer recognises regular replacement of including, but not limited to; light bulbs, door seals, knobs, dials, fuses and batteries Modification of your appliance Faults to computerised or energy management systems or devices, lighting and appliance management systems Loss or breakdown arising as a result of disconnection from or interruption to the mains services Are there any restrictions on cover? You are not covered for: Any breakdown of an appliance within the first 30 days of it being registered is NOT covered. For appliances included from the start date this means the first 30 days following the start date of cover. For any appliance registered after the start date, it is the first 30 days following the registration. Where am covered? United Kingdom of Great Britain and Northern Ireland Sutton & East Surrey Water Services Ltd t/a SES Home Services is an Appointed Representative of Jelf Insurance Brokers Ltd, which is authorised and regulated by the Financial Conduct Authority (FCA) under Firm Registration Number 302751. 020 8722 7250 SES Home Services, Pixham End, Dorking, Surrey, RH4 1GB To view all other documents related to your policy visit: seshomeservices.co.uk/ For more information visit seshomeservices.co.uk

For

SES Home Services Please ensure that you read this notice and the other documentation provided carefully. 365 Assured meets the demands and needs of those who wish to ensure that their home is covered in the event of an emergency affecting the essential services serving their home and for routine maintenance for the items shown in the policy. This insurance is a home emergency policy and not a household buildings or contents policy. It should complement your household insurance policies and provide benefits and services which are not normally available under those policies. Please note that we have not made a recommendation in relation to your requirements and you should make a decision based on your particular circumstances and requirements. In respect of this type of insurance cover, we only offer cover from: Terms of Business For reference purposes, please also note our Terms of Business. We are an Appointed Representative of Jelf Insurance Brokers Limited who are authorised and regulated by the Financial Conduct Authority (FCA). It is important for you to understand the exclusions and limits that apply to your policy. Please read through all of the provided documents carefully and let us know immediately if any of the information is incorrect or inappropriate to your requirements, so that we may take necessary action as soon as possible. A policy with: DAS Legal Expenses Insurance Company Limited Special Conditions, Limitations, Exclusions or Excesses you need to be aware of There are no amendments or additions to the Insurer’s usual terms and conditions. Please refer to your policy document and/or the summary of cover for full details. Electrical Emergency and Breakdown Policy Terms and Conditions Document New Style: Header/footers introduced, with a new library of brand assets created and more elegant look overall. Kitchen Appliance Policy Terms and Conditions Document Portfolio 2023 | 13

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Old Style:

Lack of clear branding style, inconsistent styling within iconography and visual elements, and lack of overall cohesion across platforms.

PlusHeat - BEFORE

Thank you for choosing PlusHeat. Our property maintenance and boiler cover plans are designed to offer homeowners and landlords flexibility around the type of cover you have, and to provide you with the protection and emergency assistance you require when you need it. This document is not a statement of the full terms and conditions of your plan but a summary of the main features, benefits and exclusions. We recommend that you read the full terms and conditions in conjunction with this summary. What's included in your plan: ... The choice to pay monthly or annually The choice of including or excluding excess charges 30-day rolling contracts* Unlimited repairs with parts and labour included 24/7 UK emergency helpline A dedicated claims handler Rapid response times (we aim to attend emergency call-outs in under 4 hours) Trusted, vetted, qualified and insured engineers guaranteed Subject to works carried out at the property. 0808164 2892 www.plusheat.co.uk PlusHeat Plan Summar

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Thank you for choosing PlusHeat

New Style:

Branding firmed up, with visual elements appearing across all platforms, plus new iconography created with consistent style.

0808164 2892 plusheat.co.uk Useful contacts Address Plus Heat Ltd 27 Old Gloucester Street London WC1N 3AX Phone Numbers Customer Support 24/7 Emergency Breakdown Emails Queries info@plusheat.co.uk Customer Support support@plusheat.co.uk Complaints complaints@plusheat.co.uk Cancellations cancellation@plusheat.co.uk Engineers engineers@plusheat.co.uk plusheat.co.uk Plan Summary: Standard • 1

Our property maintenance and boiler cover plans are designed to offer homeowners and landlords flexibility around the type of cover you have, and to provide you with the protection and emergency This document is not a statement of the full terms and conditions of your plan but a summary of the main features, benefits and exclusions. We recommend that you read the full terms and conditions in The choice of including or excluding excess charges Unlimited repairs with parts and labour included Rapid response times (we aim to attend emergency call-outs in under 4 hours) Trusted, vetted, qualified and insured engineers guaranteed. Plan Summary: Standard plusheat.co.uk Boiler Cover from just £4.49 per month* *Annual Boiler Service included

Sale! Homeowners Landlords View Plans 3 Months Half price! PlusHeat

Winter

- AFTER

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Book Cover DESIGN

A collection of book cover designs for hardback, softback and digital publication, including the award-winning ‘Magic Chair’ series.

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Digital DESIGN

A showcase of digital design work including website and social media design and iconography for SES Home Services, PlusHeat, The Business Unicorn, Susannah Smyth, and Just4U Driving School.

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Log in Book an engineer Your Local Heating And SpecialistsPlumbing Whether you’ve got no hot water or a leak and too much water, our expert team of accredited plumbers and Gas Safe registered engineers are on hand to help. We’re there when you need us Let us look after your home, so you can look after your family. Products and ServicesAbout UsThe HubBusinessesYour Accounts Electrical Heating Plumbing Drainage Protecting Your Future Why SES Home Services Insurance? • Unlimited free call-outs from our Gas Safe Registered engineers • Over 60 highly skilled employees providing plumbing, heating, and drainage services 24/7, 365 days a year. • We are dedicated to making you happy and go above and beyond in our service. Need to make a claim? Our four-step process makes it easy. Request a call-back Our Full Range of Insurance Cover Get protected today with our comprehensive range of home insurance cover. Let us look after your home, so you can look after your family, giving you the peace of mind that we’re there when you need us. Choose Your Job Select a service from Heating, Plumbing or Drainage Give Us Your Details Enter your home address, and provide us with details of your problem Choose A Time Select the most convenient appointment from our available times Home Emergency? Whether you’re having trouble with your plumbing, drainage, or central heating, with Clik 2 Fix we’re there when you need us! Introducing Book an engineer Plumbing Kitchen Appliance Heating Electrical Portfolio 2023 | 39

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GET OUR CLICK 2 FIX AT YOUR FINGERTIPS Log In I need help with... Enter your post code to find the earliest availability Leaking taps, defective toilets, leaking pipework Plumbing 08:05 14th December Choose Your Job Select a service from Heating, Plumbing or Drainage Give Us Your Details Enter your home address, and provide us with details of your problem Choose A Time Select the most convenient appointment from our available times Confirm Your Appointment Make a payment to secure your booking and let us take it from here Enter your mobile number We’ll send a handy link to download the app Get the app HOW CAN WE HELP YOU? Portfolio 2023 | 41

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Wordsmith magazine

Described as ‘the premier magazine for creative young people,’ Wordsmith provided a dynamic platform for the stories, poetry, artwork and opinions of aspiring young writers and poets. Published quarterly, it ran for 13 years and ran for 51 issues. Crammed full of inspiration and ideas, Wordsmith featured author interviews, a roundup of literary events across the country, workshops, games and writing tips. The youngsters loved it and sent us their poems and stories by the sackful!

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Illustration

A selection of bespoke illustrations, including ‘Magic Chair’ artwork, Octotots Swim School, Lightrock Power, Bonacia, and selected personal projects.