STORE LOCATION, DESIGN, PRODUCT Design Of Space: Details The ASOS Pop-Up shop will be built out of a 40 x 8 x 9.5 ft. shipping container. A 31 x 8.5 ft. space out of the front wall will fold down to create additional floor space. On the left side of the shop will be 2 dressing rooms divided by a wall, each will have a mirror and a hook. Along the 1 ft. remaining front wall, a white awning with a watermarked ASOS logo will be installed to provide cover from sun and rain for the products and customers alike. Secured on the top of the shipping container will be the ASOS logo in 3-dimensional letters with lights within each. When the Pop-Up shop is closed, the ASOS logo will be seen watermarked across the front of the shop. Space Allocation and Productivity The ASOS Pop-Up shop is designed to maximize display space while allowing for easy traffic flow, without looking cluttered or overwhelming the customer. The brand experience should be hassle free and organized as it is on the ASOS website. We did this by utilizing 5 floor fixtures in the extended portion of the store and 2 overhead dress racks and a single merchandised wall within the store. Festival gear items are placed in close proximity to each other for the customer’s convenience. The tiered displays hold either T-shirts or a combination of tank tops and cropped tops to help the customer easily find exactly what they are looking for. With 4 sales team members present in the store to help customers, the monitoring of merchandise will not be a concern. There are 2 additional staff dedicated to restocking and will help monitor the store when not going back and forth between storage and the Pop-Up shop.
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Fixtures The countertop for checkout will fit 2 employees and house shopping bags and the required fire extinguisher. 5 styles of shorts stacked 10 high fit on the centered round platform display. 5 styles of tank tops stacked 10 high can fit on the right round platform display. 5 styles of T-shirts can fit on the left round platform display, holding a total of 50 T-shirts. Each 3 tier platform square display can hold 24 stacks of folded T-shirts. 12 stacks can fit on the lowest shelf, 8 on the middle shelf and 4 on the top shelf. The tiered display on the right side of the store will house our 15 T-shirt styles and hold up to 240 T-shirts. The tiered display on the dressing room side of the store (left) will hold our 8 styles of crop tops and our 9 styles of tank tops and can hold up to 120 crop tops and 120 tank tops. The steel overhead dress rack by the dressing rooms will hold 90 dresses and the second steel overhead dress rack, near the sunglasses and hair accessories, will house 80 hangers that will be divided between sweatshirts and rain apparel. The shelf below the accessory wall will hold 2 styles of flasks and additional hair accessories if desired. On the right wall will be the 4 ft.6 tall slatwall which will house sunglasses and hair accessories. The left side of the slatwall will feature 5 vertical rows of the sunglasses with each row holding 12 of each style. On the right side of the slatwall will be 20 5-hook waterfall fixtures, each of which can hold 5 accessories. 2 of these fixtures will be dedicated to each style of hair accessory. At full capacity we can display 50 shorts, 290 T-shirts, 170 tank tops, 120 cropped tops, 90 dresses, 55 sweatshirts, 25 rain products, 24 flasks, 60 sunglasses and 100 hair accessories.