IT You Can Trust A Social Media Analysis Alicia Adams
History Day Goree (pictured right), president of IT Network Professionals LLC, known as IT Net Pros, officially started the company in 2012 in San Antonio, Texas. IT Net Pros is a small company offering IT consulting, managed IT, and VoIP services for businesses of all sizes throughout the United States.
Mission/Values Mission Statement:
Helping businesses achieve peace of mind and scalability by building lasting relationships and delivering tailor-fit IT solutions.
Values:
Responsive, progressive, competent, flexible, innovative, customer-centric, reliable, honest, trust-worthy, relatable, proactive, economical
Voice/Tone Website (ItNetPros.com): The IT Net Pros website is attractive and functional. The voice is comforting and professional but warm. It features all the basic information about the company, including the services they offer and contact information, and a clear call-to-action. The integrated blog had consistent monthly posts until October 2020.
Blog ItNetPros integrated blog features company news, employee profiles, and industryrelated articles.
Facebook @ITNetPros 169 Followers Facebook profile includes appropriate contact info, hours, etc. The link to Instagram is broken (missing an S on the end); not officially connected. Stream features mostly IT industry memes posted a few times per month, but the feed ended in February 2021.
Instagram @ITNetPros 52 Followers Stream features only IT-related memes with an average engagement of 5-6. Most of the memes are industry jokes that only IT professionals would understand; they are not likely to reach clients.
LinkedIn @it-network-professionals-llc 22 Followers Profile includes an excellent summary of the company and a link to the website. However, the few official company posts are the same IT insider memes from Instagram and Facebook.
Social media Analysis The official voice of the brand—professional, trust-worthy, innovative—does not come through in the company’s social media channels. Currently, the content is geared toward other IT industry professionals. However, the buyer persona for IT/MSP services is unlikely to be an IT professional. More likely it will be a small or medium business owner or a board representative for a larger organization.
Because the goal of IT Net Pros social media presence is to establish the company as an authority in the IT managed services industry, all posts across all platforms should be geared toward potential clients with the goal of lead generation. The blog is an excellent opportunity to address felt needs of potential clients, update followers on industry trends, and establish the IT Net Pros principals as industry thought leaders. Content from the blog can be re-purposed across multiple channels, including social platforms, email newsletters, and even podcasts.
Recommendations Social media content should consistently reassure clients and potential clients that they can relax knowing their network is solid and in capable, professional hands. I recommend removing all meme posts that do not contribute to this goal, especially those with spelling/grammar errors. Social media platforms should be prioritized in the following order: Blog: Create 2–4 evergreen posts per month focusing on educational and industry content. Posts should be a minimum of 1,000 and a maximum of 2,500 words to maximize SEO. Each post should contain relevant keywords, meta description, and a related URL. Images should contain alt text. Facebook: Create 2–3 posts per week in different formats (video, image, stories) with a focus on solving customer pain points. Highlight success stories, go behind the scenes, share curated industry posts, etc. Casual style is ideal, but stay professional.
Recommendations LinkedIn: Create 2–4 posts per month. Types of content should include short-form video (30-60 second clips on industry best practices, for example), company news, infographics, curated content from partners, and links to blog posts. Twitter: Start a Twitter account, which is a critical presence for B2B marketing. Schedule posts daily. Ask questions, Retweet partner content, share quotes/links from relevant articles (with attribution), make helpful statements. Instagram: Create 2–3 posts per week including photos from company events, quotes, employees working, and reels/stories. Make sure the profile includes a link to the company website or a custom landing page with call-to-action links.
Recommendations Be sure to @ tag industry partners that are mentioned in social posts. Use marketing email to cross-promote social channels. Be sure that someone is responsible for monitoring incoming messages from all channels at least daily. TOOLS Canva: Create visual elements (images, video, graphs) AnswerThePublic.com: Blog/post ideas Grammarly.com: Spell/grammar check every post HASHTAGS (USE SOME RELEVANT TAGS WITH ALL SOCIAL POSTS) #ITNetPros #ITNetworking #ITNetworkingSupport #ITSupport #ITNetworkingSolutions #ManagedServicesProvider #ManagedServicesProviderUSA #itmsp #SanAntonio #Texas #IT #MSP #ITConsulting
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August 2 5 Best IT Certifications for Networking Job-Seekers
Blog | Twitter | Facebook | LinkedIn | Instagram What do you think are the top two certifications for IT/networking pros? #ITCertification #ITtraining #ITNetPros #ITNetworking #ITNetworkingSupport #ITSupport #MSP #ITConsulting #CompTIA #GCPCA #GIAC #CISM #CRISC #PMP #CCNA
August 3 If you're just starting out in IT and looking for the most bang for your buck in IT/networking certifications, jump into our latest blog post, where we list the top 5 options for turning up the heat on your career. We'll cover the pros and cons and costs of each one.
Blog | Twitter | Facebook | LinkedIn | Instagram ITNetPros tech team has a combined 84 years of experience. When we're on your team, you can relax. We've been there, done that. ##ITNetPros #ITNetworking #ITNetworkingSupport #ITSupport #SanAntonio #Texas #IT #MSP #ITConsulting
These are the top 5 professional IT/networking certifications. Our team has them all, and then some! #ITCertification #ITtraining #ITNetPros #ITNetworking #ITNetworkingSupport #ITSupport #MSP #ITConsulting #CompTIA #GCPCA #GIAC #CISM #CRISC #PMP #CCNA
August 4
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There are dozens of IT certifications out there, and it's hard to know which ones are worth the time and money. If you're just starting out in IT and looking for the most bang for your buck in IT/networking certifications, check out this short chat with Day Goree, ITNetPros president, and Martin Gonzalez, director of IT. They'll suggest the top 5 options for turning up the heat on your career, plus the pros and cons and costs of each one.
Is your business prepared for #remote work? We can get you there. #ITNetPros #ITNetworking #ITNetworkingSupport #ITSupport #SanAntonio #Texas #IT #MSP #ITConsulting #CyberSecurity
August 5
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Is your business prepared for #remote work? Most businesses pieced it together during last year's shutdowns, but if you're considering allowing permanent remote work, we can help make sure things run seamlessly and stay secure. ITNetPros President Day Goree outlines a few things to consider.
Check out the 10 biggest news stories of 2021 from our partner @Cisco, so far according to @CRN. #Cisco #ITNews #ITNetPros #ITNetworking #SanAntonio #Texas #IT #MSP #ITConsulting #CyberSecurity
August 6
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Prevent server downtime by making sure your system is healthy. #ITNetworking #SanAntonio #Texas #IT #MSP #ITConsulting #CyberSecurity
When our clients are happy, everything is right with the world. #ITNetworking #SanAntonio #Texas #IT #MSP #VOIP #ITConsulting #CyberSecurity #ITNetProsReview
August 9 Managed IT Services Reduce Costs and Network Downtime in Schools
Blog | Twitter | Facebook | LinkedIn | Instagram How do we move forward in education post-pandemic? Check out this article from Educause. https://er.educause.edu/articles/2020/11/top-it-issues2021-emerging-from-the-pandemic
August 10 Learn how Managed IT Services for your school can reduce your IT costs and minimize disruption and downtime. Check out our latest blog post and let us know if we can help keep your schools and high-tech, hybrid classrooms running smoothly. [link to Monday blog]
Blog | Twitter | Facebook | LinkedIn | Instagram Wonder if there are any weak spots in your IT? Contact ITNetPros today to schedule a network health check-up. #ITNetworking #SanAntonio #Texas #IT #MSP #VOIP #ITConsulting #CyberSecurity
STORY: Save big bucks and increase efficiency with a managed services provider instead of in-house IT. #ITNetworking #SanAntonio #Texas #IT #MSP #VOIP #ITConsulting #CyberSecurity
August 11 Check out our latest blog post exploring how outsourcing IT services can reduce costs and network downtime in schools. #SchoolIT #EducationIT #IT #MSP #ITConsulting [link to Monday blog]
Blog | Twitter | Facebook | LinkedIn | Instagram Managed Services Providers (MSPs) are outsourced partners who handle tasks such as IT, supply chain management, marketing strategy, etc., for a business. Contact ITNetPros to see how our managed services can take a load off of you today! #ITNetPros #ITNetworking #ITSupport #SanAntonio #Texas #IT #MSP #ITConsulting #CyberSecurity
August 12 What do ITNetPros customers have to say about us? Find out in this video clip from Patriot Movers.
Blog | Twitter | Facebook | LinkedIn | Instagram Our partner @Fortinet is helping organizations stay ahead of cyber threats by prioritizing #cybersecurity training. Check them out. ftnt.net/6019yeXTh #Cisco #ITNews #ITNetPros #ITNetworking #SanAntonio #Texas #IT #MSP #ITConsulting #CyberSecurity
August 13
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Exploit kits are software that allows hackers to scan and detect vulnerabilities in a user's machine, often while users browse the web. Contact ITNetPros to find out how you can prevent breaches, block malware, and identify new threats. #ITNetworking #SanAntonio #Texas #IT #MSP #ITConsulting #CyberSecurity
It's finally Friday! What's your favorite way to step away from tech and unwind from a busy week? #Weekend #Friday #Relaxation #ITSupport #SanAntonio #Texas #IT #MSP #ITConsulting
August 16 Our Favorite IT/Tech Podcasts: Technovation, The Hanselminutes Podcast, The Cloudcast, Accidental Tech Podcast, Trail Blazers with Walter Isaacson, Software Defined Talk, RunAs Radio
Blog | Twitter | Facebook | LinkedIn | Instagram Should it be illegal to pay ransom? Find out what our partner @Barracuda says about it. https://t.co/9kqMEjHGzB?amp=1 #Ransomware #ITSupport #IT #MSP #ITConsulting #Cybersecurity
August 17 Check out our latest blog post where we give readers a list of our favorite IT/tech-related podcasts. These are a great way to keep up with industry news, best practices, and new threats.
Blog | Twitter | Facebook | LinkedIn | Instagram Aug. 17 is National Nonprofit Day. Did you know that ITNetPros offers a discount to nonprofit organizations? Schedule a network health checkup for your nonprofit today. #NationalNonprofitDay #Nonprofit #ITSupport #SanAntonio #Texas #IT #MSP #ITConsulting #Cybersecurity
What piece of personal technology are you dragging your feet on? Us: the #smartwatch. We haven't worn a big, clunky watch since the Swatch, and our phones are always in our hands anyway. #Technology #WearableTech
August 18
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Looking for an amazing podcast to sharpen your IT/tech skills? Check out our latest blog post where we give readers a list of our favorite IT/tech-related podcasts. These are a great way to keep up with industry news, best practices, and new threats. [link to 8/16 blog]
Is that Texas we see under that cloud? Check out our partner @StorageCraft and their plan to keep your #data safe from natural disasters. https://okt.to/ElDJW5 #ITNetPros #ITNetworking #ITNetworkingSupport #ITSupport #SanAntonio #Texas #IT #MSP #ITConsulting #CyberSecurity
August 19
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FAQ of the Day: How can we reduce our IT/networking costs? First, make sure your system is designed for what you need (not too much or too little). Next, decide whether in-house IT or MSP or a combination makes the most sense. Finally, automate as much as possible. Contact ITNetPros to schedule a review of your system to see if we can streamline your process and save you money.
Do you have warring factions in your office? Apple vs. PC can be hostile rivals, but they can play nice with the right network system in place. If you had it your way, would your office be all one or the other? #Apple #PC #MacVpc #TechRivals
August 20
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Technology, coding, and the IoT are developing so fast that there's no way one person can know it all. What's your favorite way to keep up? #ITNetPros #ITNetworking #ITNetworkingSupport #ITSupport #SanAntonio #Texas #IT #MSP #ITConsulting #Remote #CyberSecurity
According to MarketsandMarkets, the global cloud market will more than double from $44.6B in 2018 to $97.6B by 2023. Click the link in our bio to read the story. [https://www.marketsandmarkets.com/PressReleases/hybrid -cloud.asp]
August 23 Client Case Study - East Wildlife Foundation
Blog | Twitter | Facebook | LinkedIn | Instagram The 2021 FCC Broadband Report shows that the digital divide is getting narrower. Read the report: https://www.fcc.gov/document/fcc-annualbroadband-report-shows-digital-divide-rapidly-closing
August 24 Sometimes people ask us "What do you actually DO?" Of course, there's a wide variety of work across our client base, but our latest blog post gives an example of one client's project. Check it out. [link to Monday's blog] #CaseStudy #ITConsulting
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Sometimes we solve little problems, and sometimes we solve big ones! Check out our recent project with East Wildlife Foundation. [link to Monday blog]
Sometimes we solve little problems, and sometimes we solve big ones! The East Wildlife Foundation recently reached out because they were struggling to get reliable internet at one of their remote locations. We were able to install this awesome system and had them online with a strong connection in no time. #CaseStudy #ITNetPros #ITNetworking #ITSupport #SanAntonio #Texas #IT #MSP #ITConsulting #CyberSecurity
August 25
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Do you ever wonder what an IT consultant actually does? Of course, there's no way to fit that into a single story because our work is as varied as our clients, but our latest blog tells one client's story.
Yes, your small business can afford to work with us. ITNetPros has plans that fit any size budget. Reach out and we'll make a plan that works. #ITNetPros #ITNetworking #ITNetworkingSupport #ITSupport #SanAntonio #Texas #IT #MSP #ITConsulting #CyberSecurity
August 26
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Aug. 26 is National Webmistress Day! This day recognizes women in web development. You can support and promote a WebMistress you know by tweeting a shout out, emailing a thank you for a job well done, writing a short testimonial, submitting a great review on Facebook, and/or endorsing her skills on LinkedIn. Learn more at https://www.nationalwebmistressday.com/.
(image from link)
Aug. 26 is National Webmistress Day! This day recognizes women in web development. Learn more at https://www.nationalwebmistressday.com/ or by clicking the hashtag here: #NationalWEBMISTRESSday #WomenInTech #ITSupport #IT #MSP #ITConsulting
August 27 Does your organization provide employees with smart phones, tablets, or other portable electronics? Then you need a plan to keep them connected securely. We can help. #ITSupport #MSP #ITConsulting #CyberSecurity
Blog | Twitter | Facebook | LinkedIn | Instagram Any chance children have access to your business devices when employees take them home? Be sure your data is secure. We can help. #ITNetworking #SanAntonio #Texas #IT #MSP #VOIP #ITConsulting #CyberSecurity #ITNetProsReview
August 30 Phishing: How to Keep Your Company and Employees Safe
Blog | Twitter | Facebook | LinkedIn | Instagram Have you ever experienced a security breach because you or an employee fell for a phishing scam? How did you respond? Check out our recent blog for best practices. #Phishing #ITNetworking #ITConsulting #CyberSecurity
August 31 Have you ever experienced a security breach because you or an employee fell for a phishing scam? Phishing scams are getting more sophisticated every day, and sometimes even the keenest eye can be fooled. Check out our latest blog post, where we explore the phenomenon of phishing. What is it? How do we prevent it? What do we do if we've been exposed? Find out today! [link to Monday blog]
Blog | Twitter | Facebook | LinkedIn | Instagram “Just like the way a beautiful butterfly can’t come into life without its transformation cycle from egg to larva, caterpillar to pupa and finally to a brilliant creation, to become a successful digitally transformed organisation, similar transformational stages are essential.” ― Enamul Haque, Digital Transformation Through Cloud Computing
“Just like the way a beautiful butterfly can’t come into life without its transformation cycle from egg to larva, caterpillar to pupa and finally to a brilliant creation, to become a successful digitally transformed organisation, similar transformational stages are essential.” ― Enamul Haque, Digital Transformation Through Cloud Computing “#ITNetPros #DigitalTransform ation #ITNetworking #ITNetworkingSup port #ITSupport #SanAntonio #Texas #IT #MSP #ITConsulting #CyberSecurity