Alice Wardle | Graphic Design Portfolio

Alice Wardle

Portfolio

Graphic Designer & Illustrator London | East Midlands

Branding Project Screen-Tec Windscreens

Synopsis Screen-Tec Windscreens’ original branding was tired, outdated and was in need of a logo redesign that would modernise the company and help them stand out amongst competitors in the industry sector. They wanted to see how the new branding would be applied to their vehicles, as well as various pieces of marketing collatoral, such as business cards.

Screen-Tec Windscreens | Initial Ideas

Initial Ideas After having researched into the industry, I knew I wanted to include an abstract icon within Screen-Tec Windscreens’ new logo. When looking into competing windscreen companies, I noticed that most logos did not have an abstract or pictoral mark. Some of them had lettermarks; however, these seemed very basic and looked as if not much thought or consideration went into the design. Furthermore, there was nothing memorable about their branding and they could easily be forgotten.

In order to make Screen-Tec Windscreen stand out, I started to quickly mock some ideas up on Illustrator.

Naturally, I looked at the shape of car windscreens and tried out some different ways of making it look abstract.

In terms of the colours, I decided to use tones of blue, navy and red, since these are predominant in the industry sector.

Screen-Tec Windscreens | Developed Logos

Developed Logos After some refining to some of my manager’s favourite ideas, I began to look at the typography in the logo. It seemed fitting to explore bold sans serif fonts in order to give the brand a fresh, modern feel, such as Nexa Black, Poppins Black, and Proxima Nova.

The three options on the right were sent to the client in a presenter, which also included some mockups of each logo on various bits of stationary and vehicles.

Screen-Tec Windscreens | Stationary Mockup

Screen-Tec Windscreens | Business Card Mockup

Screen-Tec Windscreens | Uniform Mockup

Screen-Tec Windscreens | Vehicle Mockup

Screen-Tec Windscreens | Renault Trafic Artwork

0800 859 5937

www.screentecwindscreens.co.uk

0800 859 5937 www.screentecwindscreens.co.uk

0800 859 5937

www.screentecwindscreens.co.uk

Umai Personal Branding Project

Synopsis Umai is a personal branding project I set myself.

I wanted to create some branding for a hypothetical Japanese restaurant. I envisioned ‘Umai’, meaning ‘tasty’ in English, to be a family-friendly restaurant.

Whilst having a modern tone of voice, I aimed to maintain some visual elements from traditional Japanese art and culture, such as the colour palette and the circular repeat pattern.

Umai | Logo Design

Umai | Icons

Umai | Brand Application - Takeaway Packaging

Branding Lahore Karahi

Synopsis During my probationary period at Adtrak, I assisted one of the other graphic designers on their rebrand of Lahore Karahi, a casual Pakistani restaurant in Tooting, London. I created vector-based illustrations to be printed on menus and wall graphics.

Lahore Karahi | Illustrations

Illustrations The client envisioned their new branding to have a similar style to the American restaurant The Brass Onion, which had heavily illustrated imagery. Subsequently, I made use of geometric shapes to build the illustrations of various food and drinks Lahore Karahi has to offer.

It’s In Nottingham Leaflet & Window Displays

Synopsis It’s In Nottingham was one of the main accounts I worked on during my time at Adtrak. Entirely print-based, some examples of design projects include a student leaflet and large scale window displays.

It’s In Nottingham | Student Trail Leaflet

and drinks. ction with any eans card. urchased

Ed’s Easy Diner

Fat Cat Café Bar

, £2 ed) and ount card or free.

0pm. rm time only

@ The unted deals!) se contact

95 -

till 5pm

Fellows, Morton & Clayton

Paste

10% off food only (cash only)

Tap N Tumbler

10% off draft and bottled beers & cider with a valid student card

Pitcher & Piano

House cocktails 2-4-1 5pm-9pm Monday Friday. Selected pints £3. Gin Thursday 2-4-1 double Bombay sapphire & fever tree tonic all day every Thursday. Fizz Friday - bottles of prosecco £15 all day. Eat, drink, share - one of our P&P sharers and a bottle of house wine for only £20! All day Monday - Friday

The Bodega

£2 Bodega Lager with a student card.

Valid until End of Mar 2020

Pizza Express

30% off food and drink Sunday - Thursday with NUS Extra, UNIDays & Totum. Valid at King Street restaurant only

The Head of Steam

10% off

Prezzo

25% off food bill (Sunday - Thursday, must show a valid NUS card or Student Beans)

The Kitchen on Pelham Street

10% off

Red Dog Saloon

10% off food and drink

The Lace Market Hotel

£6 Classic cocktails all day Monday - Thursday

25% off food bill with UNIDays

50% off selected food and 25% off drinks everyday

10% off food and drink

Frankie & Benny’s

20% off with NUS extra.

25% off with Student Beans

George’s Great British Kitchen

25% off food Sunday - Friday.

Valid until end of Apr 2020 term

Icon Bar

Buy one get one free off everything.

Excludes champagne and full bottles

Red’s True Barbecue Wednesday.

4.50 Stein ottle of wine

rinks

eryday. week day

with

rsday

Krispy Kreme

10% off all purchases with valid student ID

Las Iguanas Nottingham

Sunday - Thursday only. 25% off food only with student ID. 40% off food and 25% off drinks (2-4-1 cocktails excluded) with NUS or Totum Card 10% off food & drink (with a valid student ID, not in conjunction with any other offer)

Malt Cross

10% off food & drink

May Sum Nottingham

The Loxley

Valid until 31/08/2020 with a Loxley Student Card, purchase in site for £1 with valid student ID 18+. Not in conjunction with any other offer Management reserve the right to remove offer at any time

Revolution

Sign up to our app with a student email and get 2-4-1 cocktails, 6 for £6 shots, 25% food and even more. Food Offer not available in Dec

The Playwright 38

2-4-1 Pizzas (Monday only)

Rose of England

20% off food bill. 10% off all drinks (excluding spirits) Jan 1st – Jun 30th 2020

The Stage

2 mains, burgers or pies for £10 (excludes might burgers) all day Monday - Friday

50% off selected food (burgers/large plates/ desserts) 25% off full price drinks

The Three Crowns

Student Trail Leaflet

Lillie Langtry’s

30% off everything with a valid Student ID (Sunday - Thursday, EAT IN ONLY, T&Cs apply) 20% off food everyday with a valid student ID (TAKE OUT ONLY)

Pint of Carling £2.50. Cask Ale from £1.95 Strongbow £2.50. Dark Fruit £3. Medium House Wine £2.25. WKD bottles £2.50. Single Spirit and mixer £2.75 (Jack Daniel’s, Morgan spiced, Gordon’s Pink and Malibu). Fish, Chips and Peas £4.50. Sausage and Mash £4.50.

Beef and Ale pie £4.50. Chicken Tikka £4.50.

Burgers from £4.50

The aim of this leaflet was to simply list all the discounts available to students

10% off meal

Route One

10% off food and drink

when they use their Student Saltbox ID or NUS card. In terms of the design, the brief10% off Whittard of Chelsea

MOD Pizza

15% off bill with valid student ID

Monty’s

2-4-1 cocktails

New Foresters

Wednesday: 8:30pm - Spin the Wheel and Open the Box. Thursday: 8:30pm - 2am open the box event with karaoke and a chance to open the box and win a prize after you sing.

Valid ID required. Management have the right to remove at any point. Not in conjunction with any other offer

2 Pizzas, 4 portions of Fries for 4 people - £20.

Valid first two weeks of term

was to create a fun and engaging layout, whilst 20% off the food billfollowing when any main dish isthe Nottingham Singh’s

ordered per guest, with a valid student ID. Sunday to Thursday, Friday with pre-bookings

Wildwood

30% off food bill (fill out form on website to get a valid QR code to redeem upon purchase.

Also present valid Student Card or UNIDays, only redeemable Sunday - Friday)

Southbank Bar

40% off

Wok & Go

10% off food bill (with a valid student card) 20% off food bill (only with a valid student card) Valid until end of Mar 2020

Bid brand guidelines.

STUDENT

TRAIL EW CITY EXPLORE YOUR N

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Find out more at:

Throughout the design process, I was required tocardliaise closely with the client Free student saver with valid student Squares

ID guaranteeing further discounts on food and drink

Ye Olde Salutation Inn

20p off all drinks. T&C’s. Valid student ID required, 18+ valid ID for alcohol

and respond promptly when ever they provided me new student offers for bars

Days)

NG-One

Tuesdays are student only - student card to gain entry. Fridays £1 entry all night Saturdays £1 entry before 3am / £4 after.

Excludes special events

riday

Nottingham Coffee Club

10% off coffee

ane store only

OZ Bar

50% off food

t om/offers/studen itsinnottingham.c

or retail stores. This included making amendments to the table layout that was St James Hotel

used to organise the information.

The Alchemist

20% off food & drink

Zaap

10% off when dining with valid student card

Chicken & spritz deal £12pp (chicken in a basket and one of our Spritz cocktails) must show valid student card, not in conjunction with any other offers, Monday - Friday

Zizzi Italian Restaurant

40% - 30% off food (VALID UNIDays code or Have NUS extra card required, valid from Sunday - Thursday) exc. B/holidays, Fri/Sat, ends Nov 2020

Sign up for a free student card to get 10% off food & drinks and 20% off for society heads

Bell Inn The challenge was to ensureThe the offer pages didn’t look too overcrowded

Cs can be found at: itsinnottingham.com/students

and to allow for some white space to make text more legible.

offers inside!

BROUGHT TO YOU BY

#ItsInNottingham

It’s In Nottingham | Student Discount Leaflet

FOOD & DRINK

Pitcher & Piano 50% off selected food and 25% off drinks everyday

House cocktails 2-4-1 5pm-9pm Monday Friday. Selected pints £3. Gin Thursday 2-4-1 double Bombay sapphire & fever tree tonic all day every Thursday. Fizz Friday - bottles of prosecco £15 all day. Eat, drink, share - one of our P&P sharers and a bottle of house wine for only £20! All day Monday - Friday

10% off food and drink

30% off food and drink Sunday - Thursday with NUS Extra, UNIDays & Totum. Valid at King Street restaurant only

Ed’s Easy Diner

Alto

50% off pizza Monday - Friday.

Valid During Term Time Only

Fat Cat Café Bar

Baa Bar

£2.50 double Smirnoff and mixer, £2 Jagerbombs, £2.50 bottle (selected) and shooter - you must produce discount card or app which you can download for free.

Valid Thu All Day, Fri-Sat before 10pm.

18’s+. Valid ID required. During term time only

Fellows, Morton & Clayton

Bar 44 @ The Strathdon

20% off drinks and food in Bar44 @ The Strathdon Hotel (excluding discounted deals!)

Valid on selected dates only, please contact hotel for details

Frankie & Benny’s

20% off with NUS extra.

25% off with Student Beans

Barburrito

20% off. Burrito and drink for £5.95 Thursday only

George’s Great British Kitchen

25% off food Sunday - Friday.

Valid until end of Apr 2020 term

Belgo

25% off food with valid student ID Sunday - Thursday all day, Friday till 5pm

25% off food bill with UNIDays

Pizza Express

Prezzo

Icon Bar

Red Dog Saloon

Buy one get one free off everything.

Excludes champagne and full bottles

Red’s True Barbecue Bella Italia

50% off pizza and pasta Monday - Wednesday.

UNIDays offer Sunday - Thursday

Krispy Kreme

10% off all purchases with valid student ID

Bierkeller

50% off food Monday - Friday.

Haus bier or cider £2.50 pint or £4.50 Stein £3 double spirit & mixer. £9.95 bottle of wine

Las Iguanas Nottingham

Sunday - Thursday only. 25% off food only with student ID. 40% off food and 25% off drinks (2-4-1 cocktails excluded) with NUS or Totum Card

Bill’s

20% off Sunday - Thursday

Lillie Langtry’s

10% off food & drink (with a valid student ID, not in conjunction with any other offer)

Bird & Blend Tea

10% off loose leaf tea, matcha & drinks (excluding homeware)

Malt Cross

10% off food & drink

Cafe Sobar

10% off food and drinks all day everyday.

50% Off drinks 4:30 - 5:30 every week day

May Sum Nottingham

10% off meal

Calluna

£3 hooch or Estrella every Friday with Valid ID and student ID

MOD Pizza

15% off bill with valid student ID

Clean Cut Kitchen

Cock & Hoop

15% discount

£2.50 pints all-day Monday - Thursday

Monty’s

2-4-1 cocktails

New Foresters

Wednesday: 8:30pm - Spin the Wheel and Open the Box. Thursday: 8:30pm - 2am open the box event with karaoke and a chance to open the box and win a prize after you sing.

Valid ID required. Management have the right to remove at any point. Not in conjunction with any other offer

Cookie Shake

10% off shakes until 7:30pm (show a valid student card or UNIDays)

NG-One

Tuesdays are student only - student card to gain entry. Fridays £1 entry all night Saturdays £1 entry before 3am / £4 after.

Excludes special events

Cosmo

10% discount on food Monday - Friday with a valid NUS card

Nottingham Coffee Club

10% off coffee

10% off whole bill. Valid at Friar Lane store only

OZ Bar

50% off food

Costa Coffee

10% off draft and bottled beers & cider with a valid student card

10% off food only (cash only)

Student Beans offer: 15% off food and drinks.

Sunday - Thursday not in conjunction with any other offer. Must show Student Beans card.

At least one food item must be purchased

All Bar One

Student card required for redemption of offers. Full T&Cs can be found at: itsinnottingham.com/students

The Bodega

£2 Bodega Lager with a student card.

Valid until End of Mar 2020

m ng Notti 10% off ha It’sofIn The Head Steam Check out the , brand for all the latest offers m.

25% off food bill (Sunday - Thursday, must ha ng The Kitchen on tti No in 10% off news ents andPelham evBeans) show a valid NUS card or Student Street 10% off food and drink

The Lace ham £6 Classic cocktails all day Monday - Thursday In Notting - It’sHotel Facebook: Market m ha Twitter: - @itsinnotting Pint of Carling £2.50. Cask Ale from £1.95 Strongbow £2.50. Dark Fruit £3. Medium ham Wine £2.25. WKD bottles £2.50. Single Instagram: - itsinnottingHouse

30% off everything with a valid Student ID (Sunday - Thursday, EAT IN ONLY, T&Cs apply) 20% off food everyday with a valid student ID (TAKE OUT ONLY)

The Loxley

Spirit and mixer £2.75 (Jack Daniel’s, Morgan spiced, Gordon’s Pink and Malibu). Fish, Chips and Peas £4.50. Sausage and Mash £4.50.

Beef and Ale pie £4.50. Chicken Tikka £4.50.

Burgers from £4.50

Valid until 31/08/2020 with a Loxley Student Card, purchase in site for £1 with valid student ID 18+. Not in conjunction with any other offer Management reserve the right to remove offer at any time

Revolution

Sign up to our app with a student email and get 2-4-1 cocktails, 6 for £6 shots, 25% food and even more. Food Offer not available in Dec

Rose of England

20% off food bill. 10% off all drinks (excluding spirits) Jan 1st – Jun 30th 2020

The Stage

2 mains, burgers or pies for £10 (excludes might burgers) all day Monday - Friday

Route One

50% off selected food (burgers/large plates/ desserts) 25% off full price drinks

The Three Crowns

10% off food and drink

Saltbox

2 Pizzas, 4 portions of Fries for 4 people - £20.

Valid first two weeks of term

Whittard of Chelsea

10% off

Singh’s

20% off the food bill when any main dish is ordered per guest, with a valid student ID. Sunday to Thursday, Friday with pre-bookings

Wildwood

30% off food bill (fill out form on website to get a valid QR code to redeem upon purchase.

Also present valid Student Card or UNIDays, only redeemable Sunday - Friday)

Wok & Go

10% off food bill (with a valid student card) 20% off food bill (only with a valid student card) Valid until end of Mar 2020

Southbank Bar

Shopping

www.itsinnottingham.com Tap N Tumbler

Paste

The Playwright 38

2-4-1 Pizzas (Monday only)

NOTTINGHAM A PURPLE FLAG ACCREDITED CITY SINCE

40% off

2010

2 SEASONS

10% off

Ann Summers

20% with U

Argento

10% off all A branded ite

Blacks

15% off spe

Boux Avenue

10% off full

Braderie Vintage

10% studen

British Heart Foundation

10% off all f Not valid o student ID

Burton

10% off full Valid stude

Cath Kidston

10% off full in conjunct

Claire’s Accessories

15% off eve piercings a

Damaged Society

10% off all f damaged s

Diesel

10% discou promotion

STUDENT

Dorothy Perkins

10% off full Valid stude

Dr Martens

10% off full

ECCO

20% Off wi

Fat Face

10% off

Footasylum

10% off full a online ap feel free to

TRAIL

NOTTINGHAM TRENT UNIVERSITY

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10% off wit

10% off new THE FIRST PURPLE FLAG in store for Gigi Bottega Jan – 14th F ACCREDITED UNIVERSITY clusive offers inside! x e 10% off full ver 140 Hotter

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Confirming the city as an entertaining, diverse, safe and enjoyable place for a night out.

Squares

Free student saver card with valid student ID guaranteeing further discounts on food and drink

Ye Olde Salutation Inn

20p off all drinks. T&C’s. Valid student ID required, 18+ valid ID for alcohol

St James Hotel

20% off food & drink

Zaap

10% off when dining with valid student card

The Alchemist

Chicken & spritz deal £12pp (chicken in a basket and one of our Spritz cocktails) must show valid student card, not in conjunction with any other offers, Monday - Friday

Zizzi Italian Restaurant

40% - 30% off food (VALID UNIDays code or Have NUS extra card required, valid from Sunday - Thursday) exc. B/holidays, Fri/Sat, ends Nov 2020

The Bell Inn

Sign up for a free student card to get 10% off food & drinks and 20% off for society heads

conjunctio

Jack Wolfskin

10% off full

Joules

20% off ful

Levi’s

20% off wit 20% off wit

Molton Brown

UNIDays 10 items exclu

itsinnottingh

Moss Bros

15% off all f

New Look -

10% off thr valid NUS o

Lister Gate BROUGHT TO YOU BY

New Look -

Thurland Street

10% off full

It’s In Nottingham | Christmas Window Displays

Christmas Window Displays With the 2019 closure of the American Appearal store in Nottingham, Bridglesmith Gate looked tired and bleak. The client wanted large scale window displays to mask the empty interior, as well as get people in the Christmas spirit, whilst promoting what other retail stores Nottingham has to offer.

Similarly to the Student Trail leaflet, I was required to create a rough design and be flexible whilst waiting for the client to supply the logos and then make appropriate changes to the layout.

Adtrak Content Marketing

Synopsis A big part of my job at Adtrak was to produce various pieces of content marketing and blog graphics for a number of clients.

These needed to reflect the copy written for the blog, as well as using imagery that was appropriate for the company’s branding.

The intention of these graphics and illustrations was to make the blog features more engaging to readers and give them a visual understanding of the information outlined in the writing.

Adtrak Marketing Content | Blog Illustrations

Hitchcock & King Digital, Print, Social Media

Synopsis Another account I frequently did work while at Adtrak is Hitchcock & King, a building and decorating material company with multiple stores within London. The design work was predominantly digital and social media based.

Hitchcock & King | Greasy Spoon Awards 2020

VOTE FOR YOUR FAVOURITE CAFÉ IN THE

GREASY SPOON AWARDS! Have your say and visit: www.hitchcockandking.co.uk/greasy-spoon/

Greasy Spoon Awards 2020 A series of digital and print-based graphics were required for advertising the Greasy Spoon Awards 2020, a campaign that aimed to encourage customers of Hitchcock and King to vote for their favourite cafe.

Hitchcock & King | Display Adverts

Display Adverts In order to increase website traffic, some display adverts were required for Hitchcock and King. These would include a couple of the mascots I designed to advertise specific areas of the business.

deVOL Kitchens Brochures & Print Design

Synopsis After graduating from Loughborough University, I worked as an in-house graphic designer for deVOL Kitchens, a leading kitchen and interior furniture design company.

The work was predominantly print-based, which included updating brochures, designing books, leaflets and creating monthly adverts featured in magazines, such as Elle Decoration and Living Etc. I was also required to design website improvements to make the site more user-friendly.

deVOL Kitchens | Brochure Layout Design

A modular kitchen range

The Real Shaker Kitchen

This deVOL range came quite a few years

has been such a popular choice for so many

after the Classic English cupboards, still

of our customers, it’s easy to design, and its

hand-painted and simple, its design is taken

almost chameleon-like quality allows you

from the traditional Shaker style. We have

to add your own character and style to a

kept the almost spartan Shaker feel and

beautiful, simple collection of cupboards.

created a range of kitchen furniture that

Painted inside and out with our

is both affordable, stylish and beautifully

selection of Shaker colours, these kitchens

made.

work anywhere: apartments, lofts,

We became aware over the years

country homes and modern houses. We

that people sometimes like to have

can still make bespoke pieces to fit in

a simple, easy option when buying

alongside the modular pieces so there

kitchen cupboards which is also a little

are no compromises if you have special

more economical, so we designed these

requirements or a funny-shaped room.

cupboards in set sizes. This modular range

20

The Cotes Mill Shaker Utility | 21

deVOL Kitchens | Furniture Catalogue Layout Design

14 | Shaker

Shaker Base Cabinets

A selection of base cabinets and fascias that come fully constructed and hand-painted with adjustable rear feet. Base cabinet runs require end panels; available as plain or tongue and groove for £65 each.

370mm Base Cabinet

420mm Base Cabinet

600mm Base Cabinet

w 370 h 890 d 560 mm

w 420 h 890 d 560 mm

w 600 h 890 d 560 mm

£480

£545

£600

670mm Single Sink Cabinet

870mm Double Sink Cabinet

1070mm Double Sink Cabinet

w 670 h 890 d 560 mm

w 870 h 890 d 560 mm

w 1070 h 890 d 560 mm

£725 (price excludes sink)

£790 (price excludes sink)

£860 (price excludes sink)

720mm Inset Sink Cabinet

600mm Drawer Unit

900mm Drawer Unit

w 720 h 890 d 560 mm

w 600 h 890 d 560 mm

w 900 h 890 d 560 mm

£765 (price excludes sink)

£990

£1,100 Shaker | 15

deVOL Kitchens | PDF Design

RAMBLING WILD ROSES This simple dog rose is scattered about the cupboard in a delightfully haphazard way. The composition is carefully chosen to allow a little space within the blooms and buds. This easy design is suitable for any room in your home and would be just as lovely in a bedroom or landing as in a kitchen. This design works well with other colour combinations and so it’s a good one to pick if you are looking to match it to your specific room without to much pre-order design work.

Our White Rambling Wild Rose design.

deVOL Kitchens | Magazine Adverts

Alice Wardle Portfolio

Screen-Tec Windscreens - Initial ideas

Wild & Co Branding Project

Synopsis Screen-Tec Windscreens’ original branding was tired, out-dated and was in need of a logo Synopsis

redesign that would modernise the company and help them stand out amongst competitors Wild & Co was an idea for a fashion business that would sell in industry sector.

They wanted seelogo how fur the stoles.

My job was to quickly put togetherto some the new branding would be over applied theirto ideas.

The favourite was then used someto adverts vehicles, as the well as other marketing help visualise brand so the bits clientof could get a feel for the overall aesthetic. collatoral, such as

business cards.

Wild & Co | Initial Logo Ideas

Wild & Co | Advert Mockups

Wild ‘n’ Tasty Personal Branding Project

Synopsis Something I am really interested in is fitness and healthy eating. Through the years, I have learnt that a flexible approach to food is essential for physical health, as well as mental health. I wanted to create a brand that advocated that it’s okay to enjoy food while still trying to maintain a healthy lifestyle and reach your goals; raw sweet treats that aren’t as calorie dense as standard confectionaries, but have just as much taste and deliciousness!

Wild ‘n’ Tasty | Logo & Colours

Wild ‘n’ Tasty | Visualising & Illustrations

Visualising & Illustrations Before initiating the packaging and adverts, I needed to decide what sort of products Wild ‘n’ Tasty would offer. Raw fruit bars and healthy sweet treats are highly popular amoungst young adult females, especially with the growth in veganism and the shift from restrictive diets to inclusive eating.

Vegan brands like Nakd, Deliciously Ella, Alpro, Graze and Ombar typically have an illustrative, hand-drawn visual style that is eye-catching using bright colours that stand out on the supermarket shelf. This subsequently inspired the colour palette, as well as key line vector illustrations of the main ingredients for Wild ‘n’ Tasty’s hypothetical products.

Wild ‘n’ Tasty | First Packaging Mockup

Wild ‘n’ Tasty | Second Packaging Mockup

Wild ‘n’ Tasty | Advert Ideas

Wild ‘n’ Tasty | Social Media Ideas