PORTFOLIO
Graphic Design
BRANDING AND PACKAGING
Alice’s cosyness is a premium Interior Design agency located in London. It is inspired by Interior Design trends, paying attention to the user’s interior space requirements designing interiors based on his or her lifestyle, needs and tastes. She can design your house where you are free to express yourself by combining the best choices of materials with light.
ITS MISSION
“Alice’s cosyness makes your house welcoming and cosy by breaking the rules of colours and architectural styles”
Alice’s cosyness
Upbeat
Trendy Friendly Professional TONE OF VOICE
Geographics Demographics
• England
• London
• 14,600/sq mi (5,640/ km2)
• English
• Temperate oceanic climate
• 607 square miles
• 8.9 million in 2022
TARGET AUDIENCE
• 25-55
• M/W
• £30,000-£97,000
• design enthusiasts, and industry professionals
•
Psychographics Behavioral
• They work both from home and in the office
• Sport, Art, Crafts, Travelling, going to events, Scuba diving, Hiking
• Outstanding customer service
• Cosy environment where they can express themselves
MOODBOARD
COLOUR SCHEME
#F7D54F
#F7782B
#99CCF9
#F6C5DA
#5C732F
TYPOGRAPHY
Use for headers
Crete round -
Aa
Abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQR
STUVWXYZ1234567890!
@#$%^&*()_+=-{}[]’”;:/.,<>
Use for body
Copse
Aa
Abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQR
STUVWXYZ1234567890!
@#$%^&*()_+=-{}[]’”;:/.,<>
Crete round
I chose this font to convey a sense of warmth, approachability, and friendliness.
Copse
The reason why I chose this font it is because it represents the brand’s personality. It is bold, contemporary, trendy and friendly
LOGO AND VARIATIONS
Alice’s cosyness
Alice’s cosyness
Alice’s cosyness
Alice’s cosyness
Alice’s cosyness
MISUSE
Business cards
PRINT MATERIALS
Tote bags
PACKAGING
The task was creating a Packaging Design for Red Chili Powder for the Indian company Libertyexports
• Create a packaging label design for a 100-gm pouch of Red Chili Powder under their brand
• The design had to be modern, eye-catching, and market ready.
• Elements like product name, brand logo, key product highlights, and export quality assurance had to be included.
• Colour scheme reflecting the product’s essence while maintaining a professional look.
• A mock-up of how the design would have looked on a real package
