Alice Lindley - CV 2023

Alice Lindley

London-based communications & content professional with over five years of experience working in fine art, marketing and content & more.

A devoted foodie, I am currently looking to move into the Food & Drink industry to apply my extensive experience to a field I am truly passionate about.

EMPLOYMENT

DAVIDSON LONDON, LONDON

DIGITAL MARKETING EXECUTIVE (May 2023 - )

• Managing all social media accounts (Instagram, Facebook, Twitter, Pinterest, LinkedIn)

• Strategising and implementing quarterly campaigns.

• Regular analytics reporting across socials/website.

• Refining and developing company design vision and TOV.

• Producing, filming and editing content for use across socials and website.

• Designing social/web assets using Canva, Photoshop, Illustrator & Indesign.

• Building product pages and managing the CMS (Wordpress/Woocommerce)

• Copywriting and editing for Davidson’s magazine using Elementor.

• Creating, scheduling and analysing all mailer and marketing assets.

• Implementing e-commerce strategy and uploading products to third-party e-commerce sites using SEO and industry best practices.

AVANT ARTE, LONDON

CONTENT EXECUTIVE (July 2022 - December 2022)

• Creatively briefing photo, video and animation content for a variety of outlets.

• Strategise, produce and execute campaigns for upcoming releases of fine art limited

• editions online.

• Using Figma, Photoshop etc to create visual content for our two Instagram accounts (2.5m and 68.6k followers), Tik Tok (22.5k followers) and website.

• Writing high-quality copy in line with the company TOV across socials and the website.

• Creating and executing campaign plans for upcoming releases tailored to each artwork, artist and sales data.

• Harvesting analytics through metabase and google analytics combined with sales data to drive future campagins.

• Liaising with artists internationally to execute coordinated campaign plans and content. across their channels.

• Building product and artist pages for the website using Storyblok and Shopify.

NELLY DUFF GALLERY, LONDON

COMMUNICATIONS MANAGER (December 2019 - July 2022)

ASSISTANT GALLERY MANAGER (2017-19)

COMMUNICATIONS ASSISTANT (January - September 2017)

alicelindley@hotmail.co.uk 07904027390

• 5 years managing and producing content across the website and all socials (video, stills, Instagram reels etc)

• Growing Nelly Duff’s Instagram following from 8k to 50.5k through primarily organic

• content.

• 5 years writing all gallery copy (website, socials, customer-facing macros, Mailchimp,

• press releases)

• Adobe Suite proficiency (Photoshop, Illustrator, InDesign)

• 4 years event management - Exhibitions, previews using eventbrite etc.

• 3+ years of e-mail marketing (Mailgun, Mailchimp)

• Product photography & exhibition reportage.

• 4 years management experience, recruitment and directly line managing 2-3 employees.

• 3 years managing our monthly retainer with our web development agency, briefing,

• designing and overseeing both development and UX/UI projects based on CRO.

• 3 years of experience in brand development. Overseeing/designing our online brand evolvement, producing merchandise and physical assets (gift vouchers etc.)

• 5 years of experience in Woocommerce, managing products and the CMS.

• Hitting sales targets/OKRs - tripling Nelly Duff’s online revenue over the course of five years.

FRITH STREET GALLERY, LONDON

GALLERY ASSISTANT (January - December 2016)

During my six-month internship placement at Frith Street Gallery I worked across their two gallery spaces assisting in producing their newsletter, providing administrative assistance, creating artist PDFs and show materials, operating their film projector and the regular delivery of publications/invites to their clients.

OTHER EMPLOYMENT:

FRONT OF HOUSE - Bourne & Hollingsworth Buildings, London (Sept 2014 - Nov 2015)

INTERNSHIP - Western Art Dept, The Ashmolean Museum, Oxford (June - July 2011)