Oracle 1Z0-1031-20 Exam Syllabus and Exam Questions PDF

ORACLE 1Z0-1031-20 EXAM SYLLABUS AND EXAM QUESTIONS 1Z0-1031-20 Abstract

Get complete detail on 1Z0-1031-20 exam guide to crack Oracle CX Marketing Data Management Platform 2020 Implementation Essentials. You can collect all information on 1Z0-1031-20 tutorial, practice test, books, study material, exam questions, and syllabus.

Firm your knowledge on Oracle CX Marketing Data Management Platform 2020 Implementation Essentials and get ready to crack 1Z0-1031-20 certification. Explore all information on 1Z0-1031-20 exam with number of questions, passing percentage and time duration to complete test.

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How to Prepare for the 1Z0-1031-20 Exam on Oracle CX Marketing Data Management Platform 2020 Implementation Essentials Certification?

Oracle CX Marketing Data Management Platform 2020 Implementation Essentials (1Z01031-20) preparation guide helps you to get focused on the exam. This guide also helps you to be on the 1Z0-1031-20 exam track to get certified with a good score in the final exam.

1Z0-1031-20 Oracle CX Marketing Data Management Platform 2020 Implementation Essentials Exam Summary Exam Name

Oracle CX Marketing Data Management Platform 2020 Implementation Essentials

1Z0-1031-20: Oracle CX Marketing Data Management Platform 2020 Implementation Essentials

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Exam Code

1Z0-1031-20

Exam Product Version

Oracle Marketing Cloud Data Management Platform 20A

Exam Price

USD $245 (Pricing may vary by country or by localized currency)

Duration

85 minutes

Number of Questions

55

Passing Score

64%

Format

Multiple Choice Questions (MCQ)

Recommended Training

Oracle CX Marketing Learning Subscription

Schedule Exam

Pearson VUE

Sample Questions

Oracle CX Marketing Data Management Platform 2020 Certified Implementation Specialist (OCS)

Recommended Practice

1Z0-1031-20 Online Practice Exam

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Exam Syllabus: 1Z0-1031-20 Oracle CX Marketing Data Management Platform 2020 Implementation Essentials Subjects Data Discovery

Data Ingest

Implementation and Configuration Audience Analytics

Case Studies Identity Mapping API Methods

Data Taxonomy

Data Classification Audience Management

Sub Topics - Describe data types and data sources and explain how 3rd party data is charged - Compose an example phint - Purchase third-party data from the third-party data marketplace - Explain the methods and associated processes to ingest data into the Oracle Data Management Platform (DMP) - Create and configure a container and identify use cases for each tag type - Generate and explain the Site Hits Report - Generate and explain the Provider Inventory Trend Report - Describe the stages of implementation and their associated tasks - Explain Agency/Client models - Explain seat governance options and taxonomy permissioning - Describe and interpret the Audience Discovery Report - Describe and interpret the Audience Profile Report - Describe the Funnel Analysis Report, Audience Details Report, and Container Discovery Report - Explain the difference between a Sampled and Unsampled report - Describe digital marketing campaigns, including dependencies, data sources, and data channels - Describe how the Oracle ID Graph maps identities and define the IDs connected by the Oracle ID Graph - Describe APIs and the access they provide - Identify where to find developer keys and how to authenticate them, and configure an API with the Oracle DMP - Map data to categories - Design a use case for and create classification categories - Apply Oracle recommended methods for taxonomy structures and creation - Explain the methods used to review and update taxonomy and rule management - Create classification rules - Assess and update classification rules - Create an Audience and describe how to link and exclude segments - Create Audiences to facilitate A/B testing

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Data Activation and Vendors - Explain use cases for look-alike models and how they are produced - Configure an app partner using primary solution types - Create a campaign using the creation tool - Generate reports to monitor and analyze vendor and media activity Technical Overview of Data - Describe user IDs and the ID syncing paradigm Ingest - Describe key features of the BlueKai CoreTag - Test and assess a Container - Explain the difference between a campaign pixel and regex pixel Technical Overview of Data - Explain the process of Server Data Transfer and describe the Activation differences between Real-Time and Batch methods for Server Data Transfer - Implement the JSON Return Tag - Design a use case for tagging creatives - Describe the process for executing media analytics

Oracle 1Z0-1031-20 Certification Sample Questions and Answers To make you familiar with Oracle CX Marketing Data Management Platform 2020 Implementation Essentials (1Z0-1031-20) certification exam structure, we have prepared this sample question set. We suggest you to try our Sample Questions for Oracle OCS 1Z0-103120 Certification to test your understanding of the Oracle 1Z0-1031-20 process with the real Oracle certification exam environment.

1Z0-1031-20 Oracle CX Marketing Data Management Platform 2020 Implementation Essentials Sample Questions 01. Which two are attributes of third-party data?

(Choose two.) a) Can be confirmed from multiple outside sources b) Often billed directly by the media partner c) Offered on a private marketplace, via direct sales to marketers d) Free to use for activation, targeting, and analytics 02. There are several ways of sending data out of the DMP. Identify two data transfer mechanisms from the following that require the use of a regex pixel.

(Choose two.)

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a) JSON return tag b) Paste a pixel campaign delivery. c) User Data API d) Real-time server data transfer e) Batch server data transfer 03. Which two configurations are necessary to implement a JSON Return Tag? (Choose two.) a) Add phint ret=js to the CoreTag. b) Select JSON Return Tag in the Campaign Settings. c) Select JSON Result in the Container Settings. d) Deploy the JSON Return Tag. 04. An execution Partner provides you with a pixel that they would like you to use to deliver data to them. Where in the platform should you add this pixel? a) In the Target Selection area of the Create New Schedule prompt b) In the Audience Delivery Criteria area in the Create New Target prompt c) In the Pixel URL field of the Campaign configuration d) In the HTML text area in the Create New Tag prompt 05. You have just set up a new classification rule and configured it properly, but data does not seem to be mapping properly to the categories.

What is the reason why it is not working? a) It takes one week after rule creation for data to be mapped to prescribed categories. b) You must wait at least thirty minutes after creating a classification rule to start using it. c) In addition to the classification rule, you also need to configure a chint rule. d) The old rules must be purged prior to running the newly created rule.

06. You have just deployed the BlueKai data collection tag on your site and you are interested in understanding the category level inventory trend.

Which statement is true? a) The data from the tag will be available after 24 hours in the Provider Inventory Report. b) It can take up to a week for the Provider Inventory Report to reflect this newly onboarded data via the tag. c) The data from the tag will be available immediately in the Provider Inventory Report. d) It can take up to 36 hours for the Provider Inventory Report to reflect this newly onboarded data via the tag. e) The data from the tag will be available after 48 hours in the Provider Inventory Report.

07. Which report should you generate to find new audience categories that perform and behave similarly to those in the media campaigns that you have run? a) Media Discovery Report

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b) Buyer Exchange Report c) Audience Discovery Report d) Audience Usage Report e) Campaign Activity Report f) Funnel Analysis Report 08. Identify the dependencies and data sources for a local campaign. a) Dependency: Custom audiences pixel, Data Sources: 1st party offline data b) Dependency: Execution partner must accept mobile and IDs, Data Sources: 2nd party data c) Dependency: Ensure the Blue Kai tag is on the site, Data Sources: 1st and 3rd party unbranded data d) Dependency: Signed Data Usage Agreement for 3rd party data, Data Sources: 1st and 3rd party data e) Dependency: Submit reporting for use of 3rd party data, Data Sources: 2nd and 3rd party data 09. On an average, at what rate does data decay? a) 20% per week b) 2% per year c) 12% per month d) 2% per month 10. Which two are primary use cases for tagging media creatives?

(Choose two.) a) Media validation b) Site Side Optimization c) Prospecting d) Frequency capping Solution: QUESTION: 01

QUESTION: 02

QUESTION: 03

QUESTION: 04

QUESTION: 05

Answer: c, d

Answer: a, d

Answer: b, d

Answer: c

Answer: b

QUESTION: 06

QUESTION: 07

QUESTION: 08

QUESTION: 09

QUESTION: 10

Answer: a

Answer: a

Answer: e

Answer: d

Answer: a, d

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How to Register for 1Z0-1031-20 Oracle CX Marketing Data Management Platform 2020 Implementation Essentials Exam? â—?

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