DESIGN
PORTFOLIO ALICIA MONT OYA
Re-Brand Project
The objective of this re-brand project was to define a cohesive and fresh visual identity for La Promenade Cafe which is located in the outer Richmond District in San Francisco. The new brand identity aims to accurately reflect the company’s values and history.
The goal was to create a memorable and recognizable brand that builds trust, loyalty and engagement with their audience across all touch-points.
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BRANDING INTRO TO GRAHPIC DESIGN SP 2023 SFSU DESIGN SCHOOL
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DESIGN
POSTER
GRAPHIC DESIGN II
FA 2023
SFSU DESIGN SCHOOL
02 Poster Design
The objective of this project was to design a poster for a series of events at Golden Gate Park in San Francisco.
Part of the process was to organize the information and build a clear visual typographic hierarchy system to aid in the quick comsumption of the information. This was accomplished by grouping the information into different categories and applying it to a clear grid system.
For the imagery, field research was conducted utilizing different methods such as collecting materials, sketching, photographing, painting and sun printing in order to capture the essense of the park and create abstract and unique imagery.
Some of the restrictions for this project were to only use three pantone color swatches for the entire poster including text and imagery.
Pantone 5743 C
CMYK 33 0 85 82
Pantone 151 C
CMYK 0 43 87 0
Pantone 1225 C
CMYK 0 15 60 0
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Typographic Booklet
The goal of this project was to demostrate our opinion about what “good” typesetting should look like through the composition and typesetting of the booklet.
The text consisted of two essays about good typesetting, one by Beatrice Warde and the other by Michael Rock who share contrasting opinions on good typesetting.
This booklet demostrates that good type setting should have clear hierarchy, legibility and spacing.
BOOKLET DESIGN GRAPHIC DESIGN II FA 2023 SFSU DESIGN SCHOOL
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CONCEPT
DELIGHTFUL
DELIGHTFUL DESIGN CLASS
FA 2023
SFSU DESIGN SCHOOL
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Delightful Product
Through the development and ideation of “The Eco Bin” this project offers a solution to the overflow of waste in the common household. The Eco Bin is a smart waste bin that separates and transforms waste product into a compressed material that can be repurposed and recycled.
The goal of this project was to design a product that would enhance the user’s daily task of taking out the trash by applying a delightful framework.
This project was a collaboration with an industrial design student who contributed in the development of the product and created the 3D renders.
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Magazine layout design
Layout magazine designs created for Xpress Magazine.
This project aims to showcase a diverse and innovative collection of magazine layouts created for Xpress Magazine (SFSU’s student-run publication). With a keen focus on visual storytelling, creativity, and user engagement, these layouts encompass a range of magazine designs across various genres and themes.
ART DIRECTION MAGAZINE PUBLICATION FA 2023 SFSU DESIGN SCHOOL
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BOOK COVER VISUAL DESIGN
LITERACY SP 2022 SFSU DESIGN SCHOOL
06 Book Cover Re-design
The goal of this project was to reinvigorate the visual representation of the book to attract a contemporary audience. This re-design enhances the overall appeal and accessibility of the book.
The book cover redesign aims to not only enhance the visual appeal of the title but also contribute to increased discoverability and engagement, ultimately fostering a deeper connection and understanding between the reader and the book.
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