Empowering Global B2B Trade through Digital Transformation

Empowering Global B2B Trade through Digital Transformation:

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The leading B2B e-commerce platform for global trade

Founded in 1999, Alibaba.com is the leading B2B e-commerce platform for global trade. Alibaba.com offers one-stop B2B solutions for buyers, from product and supplier search, to online order placement, payment, inspection, logistics services, and after-sales support, providing worldwide buyers with a more simplified, efficient, professional, and secure sourcing process to grow and succeed.

Alibaba.com also offers one-stop digital cross-border trading solutions for sellers from digital storefront building to order management, marketing promotion, payment, fulfillment, and beyond –– providing global suppliers with a digitalized approach to partnering with worldwide businesses.

In today’s complex and ever-changing business environment, Alibaba.com always pays attention to the development of global small and medium-sized businesses, empowering them to transform through digital trade, grasp opportunities, and accelerate growth internationally.

Purpose

It is to serve as a handbook introducing how Alibaba.com assists businesses through the transformative journey of global B2B trade. Our goal is to unveil the tremendous opportunities that lie within the new era of digital transformation and illuminate the path towards the future of B2B ecommerce.

1. Navigating the evolution of global trade: By delving into the evolution of global trade, we will explore emerging trends shaping the contemporary and future business landscape. By understanding these trends, businesses can effectively adapt their strategies to better seize these opportunities.

2. Showcasing Alibaba.com’s efforts in empowering SMEs: We shed light on our technological prowess, highlighting new product features infused with cutting-edge technology, a robust global supplier network, and the profound insights.

3. Real stories, real impact: By sharing firsthand accounts of success, we illustrate the tangible and transformative impact that digital transformation can bring to businesses of all sizes.

4. Empowering US-based sellers: A dedicated chapter will be devoted to empowering our US-based sellers to seize global opportunity. This section provides insights, strategies, and success stories that equip businesses to expand their presence and thrive in international markets.

Greetings from our Management Team

Dear esteemed business partners,

In a world constantly evolving, where trade transcends borders and technology propels us forward, Alibaba.com has been your firm companion. Our journey began over two decades ago, fueled by a vision to make it easy to do business anywhere and foster new possibilities of trade. Today, we find ourselves at the threshold of a new era, united by a common purpose – to empower businesses through digital transformation.

At the heart of this transformation lies the utilization of the new technology to improve efficiency of busineses. It’s about the seamless integration of innovation into every aspect of your journey. Imagine leveraging cutting-edge tools that identify customer trends, ensuring your decisions are rooted in insights that drive your success.

Alibaba.com isn’t just a marketplace; it’s an ecosystem designed to nurture growth. Whether you’re a small business looking for unique products, an entrepreneur ready to unveil your vision to the world, or a seasoned player aiming to conquer new markets, Alibaba.com is your partner in progress.

As we stand at the corner of global trade’s next chapter, remember that Alibaba.com is your ally, your enabler, and your partner.

With utmost enthusiasm,

Stephen Kuo President Alibaba.com North America

The advance of technology continues to push the frontiers of commerce Supply chain diversification means new opportunites Rapidly-evolving consumer needs require agility

Alibaba.com: your one-stop global trading Solution Harnessing Alibaba.com’s core functionalities for efficient sourcing Navigating Alibaba.com’s vast supply Leveraging Alibaba.com’s business Intelligence

US export trends

Most US export industries are well-suited for selling on Alibaba.com Becoming a Global Gold Supplier (GGS) Meet some of our successful US sellers

Chapter 01

Three major trends with profound impact on global B2B

In this chapter, we will explore factors impacting international trade, including the evolution of new technologies, diversification of supply chains, fragmentation of consumer behaviors, and beyond.

1.1. The advance of technology continues to push the frontiers of commerce

The evolution of technology has left an indelible mark on B2B trading, revolutionizing every facet of the process and opening doors to unprecedented potential.

In the early days of B2B trading, transactions were often limited by geographical constraints, communication barriers, and a lack of real-time information. The advent of the internet dismantled these barriers, paving the way for a borderless marketplace where businesses could connect, collaborate, and trade with unmatched ease.

As technology continued to evolve, it brought forth a wave of innovations that empowered businesses in ways previously unimaginable:

>>The proliferation of business analytics enabled businesses to generate actionable insights, facilitating informed decision-making and targeted strategies.

>>The automation of streamlined processes, which improve labor effectiveness and reduced friction from product awareness to the transaction stage.

>>Integration of AI enhanced the effectiveness of product design, marketing campaigns, and predictive analytics – enabling businesses to quickly respond to customer preferences and anticipate market trends in an agile manner.

>>The convergence of technologies like augmented and virtual reality led to immersive online showcases, enabling buyers to interact with products in a digital environment, transcending the limitations of physical distance.

With the advancement of the internet, an increasing number of businesses are moving online. Therefore, ensuring competitiveness by embracing digitalization and e-commerce has become paramount for future growth.

Jianying Zhang General Manager Far East Import & Export Trading

Presently, I consider advanced AI to be a game-changing technology that can elevate overall company efficiency. In our company, we’ve already integrated AI to enhance buyer interactions, fine-tune marketing campaigns, and conduct business analysis.

Charlie Yee VP Business Development Mega Pacific Techology

Over the past two decades, Alibaba.com has consistently demonstrated its commitment to enhancing its capabilities by incorporating new technologies.

1.2. Supply chain diversification means new opportunites

The global pandemic revealed the fragility of supply chains overdependent on a singular source, which has left business owners with enduring concerns.

Supply chain challenges rank among the top three significant risks and hurdles confronting numerous small and medium-sized enterprises (SMEs).

Which of the following, if any, are the top three biggest risks and challenges your small business faces today? (Base:All Respondent 301)

I think as an internationally expanding business it is important to recognize that solely relying on a single supplier for materials/finished products or any other components that you require can lead to disruptions and many unforeseen circumstances. In our case we have started to engage with several suppliers across several regions of where we source and procure raw materials which therby reduces dependence on a single source.

Daniel Rosenfield CEO Totally Products

Source: Alibaba.com Co-Create Buyer Survey 2023

Businesses have been proactively pursuing diversification of supply across different regions. This strategic shift aims to foster enhanced resilience and adaptability within supply chains. With intricacies including the identification of alternative sources, managing existing supplier relationships and terms, securing external support, diversifying supply chains has never been straightforward.

Hence, both buyers and sellers must navigate a path which strikes the sweet spot between short-term risk and long-term stability. Drawing from past experience, we’ve distilled several key strategies that offer a pragmatic approach:

1. Comprehensive Risk Assessment: Thoroughly evaluate vulnerabilities and risks associated with your current supply chain. Identify critical components, potential disruptions, and interdependencies.

2. Supplier Diversification: Seek alternative suppliers across different regions to reduce the risk of overconcentration. This involves rigorous due diligence to assess the capabilities, capacity, and reliability of each potential partner.

3. More Collaborative Partnerships: Engage in open and transparent communication with existing suppliers to explore collaborations which mutually enhance resilience.

4. Contractual Flexibility: Adapt supplier contracts to accommodate the unexpected. Introduce clauses that address force majeure, delivery delays, and contingency plans to ensure a smooth response to disruptions.

As suppliers, the changing competitive landscape also calls for adjustments in our strategy. This includes strengthening our research and development (R&D) and innovation capabilities to create uniqueness in our products and services. Additionally, we have begun collaborating more closely with overseas suppliers, especially local suppliers in our target markets, to share resources and information, thereby better addressing market fluctuations.

1.3. Rapidly-evolving consumer needs requires agility

Evolving global consumer trends characterized by increasingly-fragmented and rapidly-changing preferences, demand swift responses and adaptations from both buyers and sellers. This trend is driven by several key factors that reshape the consumer behavior landscape, including:

Personalization: Consumers are placing greater emphasis on customized products that resonate with their individual preferences and lifestyles.

This trend is particularly evident among the US Gen-Z demographic, who have grown up with unprecedented access to information and endless options. Gen-Z consumers value products that reflect their identity and values, and many prefer brands that allow them to tailor products to their liking.

Gen

We are committed to accelerating new product development to respond more swiftly to market demands and provide a diverse range of products and rapid end-to-end services. Additionally, our company has adjusted its order acceptance strategy, welcoming various fragmented orders and actively attracting and nurturing a younger buyer demographic.

Peter Chou CEO DEPO RACING TECHNOLOGY

Humorous and bold brands are likely to connect with Gen Z % of Gen Z who want brands to be the following (sorted by top over-index)

We are aligning ourselves with consumer trends by prioritizing flexibility, fostering innovation, delivering personalized services, and perpetually seeking opportunities for learning. This strategic approach empowers us to offer competitive products and solutions that effectively address the constantly changing preferences and requirements of our consumers.

Lin Wang CEO Kimlead Hygiene Products

Source: GWI report of “Generation Z in the US”

Three Major Trends

Fragmented Demand: The market is undergoing transformation towards smaller, niche, and specialized product demands, disrupting conventional mass-production paradigms.

This shift is influenced in part by the growing demand for personalization. Moreover, advancements in technology and digital platforms have empowered consumers to discover and connect with niche brands and artisans, in turn fostering a rise in demand for distinctive and exclusive products.

Value for Money: In the current market environment, thanks to easy access to product information, reviews, and comparisons, consumers have become increasingly discerning and value-conscious in their purchasing decisions.

This trend is characterized by a strong emphasis on obtaining products that are competitively priced while still providing exceptional quality, functionality, and benefits.

Consumers have become more price-conscious about everyday expenses and, since Q2 2021, use of apps to track spending has increased 9%. Budgeting is back on the menu.

- How consumers are craving the simple life in 2023 from GWI

These shifts are triggering significant transformation in global procurement and production dynamics. To address these challenges and leverage emerging opportunity, sellers and buyers need to strategically adapt in the following ways:

1. Rapid Prototyping: Employ rapid prototyping and additive manufacturing techniques to accelerate product development and reduce time-to-market.

2. Product Customization: Explore modular and customizable production methods that allow for swift modifications to meet individual customer demands.

3. Market-Driven Insights: Leverage analytics and consumer insights to anticipate demand patterns and preferences, enabling more accurate inventory management and production planning.

4. Collaborative Innovation: Foster collaboration between buyers and sellers to co-create innovative solutions that align with evolving consumer needs. Jointly develop products that cater to personalized demands.

We have developed an industry cluster, where a variety of small businesses in the neighboring areas each handle different processes. The production of a single product may involve processing through five to ten different companies. Compared to large corporations with single-stream, mass production lines, making design changes or customizations is relatively easy. This high degree of flexibility gives us a significant advantage when facing rapidly changing demands.

Chao-Min Liu General Manager Cosda Manfacturing Company

Chapter 02

How Alibaba.com continues to evolve in its support of global trade

In this chapter, we delve into how Alibaba.com has undergone a transformative evolution to address the dynamic shifts and trends shaping the global trade environment. Building upon the four key trends introduced in Chapter 1—Technologies, Diversification of Supply, Consumer Behavior Change—we explore how Alibaba.com has harnessed innovation and adaptability to support businesses in this new era of global trade.

Evolve and support for global trade

1. Product Enhancement through New Technology: We will delve into how Alibaba.com has embraced technologies, such as business analysis, automation, AI, augmented reality. These advancements have redefined how businesses discover, interact with, and procure products.

2. Abundance of Supply: Seizing Opportunities in Diversification: Alibaba.com offers a vast and diverse network of suppliers, enabling buyers to explore alternative sourcing options and capitalize on emerging market trends.

3. Leveraging market Intelligence: In a world driven by market intelligence, Alibaba.com leverages its extensive market understandings and intelligence to equip buyers and sellers with valuable insights. We will explore how the platform empowers users to make informed decisions, optimize strategies, and stay attuned to shifting consumer behaviors.

Make it easy to do business anywhere

We’re committed to empowering global SMBs to become multinational companies and succeed through Alibaba.com. We know our customers always want global trade to be easier and more accessible, which also drives the mission we have been pursuing through long-time exploration and innovation.

We pay close attention to the security of our customer’s privacy behind every action and maintain high-grade encryption standards to protect it in every customer’s entire business life cycle on our platform

EASY SECURE

Alibaba.com is founded as the first business unit of Alibaba Group.

Alibaba.com launches the world’s first B2B third-party purchase protection service: Trade Assurance.

Alibaba.com implements the ESG business philosophy and commits to creating sustainable business values for global buyers and suppliers.

Alibaba.com introduces cross-border services on global customs, exchanges, and taxes.

Alibaba.com upgrades to a one-stop digital B2B global trading platform.

Alibaba.com: Your One-Stop Global Trading Solution

Focusing on global trade for more than 20 years

Alibaba.com customers come from all over the globe. With over 200,000 suppliers across different industries and service types, including manufacturing and exporting, Alibaba.com provides over 200 million products to buyers worldwide in over 40 categories, including Apparel, Beauty & Personal Care, Home & Garden, Consumer Electronics, Machinery, and more.

47M+ Active buyers

One-stop global trading solution

2.1 Comprehensive Supply Digital Sourcing Tools

190+ Countries & regions

5,900+ Product categories

300K+ Daily inquiries

40+ Industries

2.2 Harnessing Alibaba.com’s core functionalities for efficient sourcing

Buyers are actively seeking solutions that enable swift communication of product specifications to suppliers, facilitate easy comparisons among various sellers, provide visual product representations, and enhance effective communication.

When searching for products or suppliers, what types of digital sourcing tools can best meet your needs in creating a product/product lines? (Base:All Respondent 301)

can help me quickly relay my product needs/specifications to suppliers

can help compare suppliers more efficiently

help me visualize my product

Source: Alibaba.com Co-Create Buyer Survey 2023

In response to the essential needs of our buyers, for over two decades, Alibaba.com has been at the forefront of leveraging new technology to empowering small and medium businesses across the world.

Our journey began with a mission to open doors to global trade, and today, we stand as a comprehensive ecosystem that caters to diverse business needs, fueled by a robust focus on digital innovation. We understand that your business thrives on seamlessly delivering breakthrough products with trust and transparency. It is with this understanding that we have developed a suite of end-to-end tools, each designed to simplify and elevate your sourcing experience.

2.2.1. Building Connections is at the heart of our platform’s design philosophy.

We understand that relationships play a pivotal role in business success, and that one must transcend the transactional in the quest to foster enduring partnerships:

This is why we offer an Verified Suppliers solution to empower you with greater confidence in the relationships you forge on our platform.

We work closely with world-leading third-party inspection companies, SGS and TÜV Rheinland, to ensure that suppliers on Alibaba.com are third-party verified and capable of providing high-quality goods and services. Buyers can identify Verified Suppliers via the ”Verified Supplier” tab on Aibaba.com. And sellers can build trust and attract more attention from potential buyers.

SMB Sellers

Our new tools and updates exemplify our dedication to bridging geographical boundaries and nurturing meaningful connections.

Through LIVE, interact with suppliers in real-time, explore their latest products, and engage in personalized discussions.

VR Showroom allows you to virtually experience potential factory partners, ensuring transparency and confidence in your sourcing choices.

Going even further, our Smart Assistant summarizes key information from your conversations and expedites your decision-making process.

2.2.2. With new technological breakthroughs comes our new Smart Sourcing Assistant

As we delve into our new features, we embark on a journey of major technological innovations. Leveraging these latest milestones, we are introducing innovative solutions that will redefine efficiency and productivity.

Image Search capabilities offer a seamless and intuitive way to discover products.

These functionalities will soon culminate into a holistic Smart Assistant experience tailored to guide you through every step of your sourcing journey.

Our RFQ tool empowers you to communicate complex requirements effortlessly. With a smarter RFQ, we generate custom images and comprehensive sourcing information, ensuring your needs are met with precision.

2.2.3. Building trust is the foundation of any successful partnership

Easy payment with safety assurance ranks as the top consideration when evaluating various digital sourcing tools.

Of the following, what type of digital sourcing tool would best meet your needs in creating a new product or product line? Base: All Respondent

Source: Alibaba.com Co-Create Buyer Survey 2023

We recognize the paramount importance of secure and seamless payment methods, as well as real-time tracking, and money-back policies for your business transactions. This is precisely why we have introduced the Trade Assurance service, which safeguards your purchases from payment to delivery.

Our On-time Delivery Guarantee service further underscores our commitment to your success, while our advanced logistics capabilities, including real-time tracking and predictive alerts, instill confidence at every step of your sourcing journey.

2.2.4. Unveiling Super September - Elevating your sourcing experience

Super September and March Expo are annual events created to help you access the best prices on top products to stock up for the busy holiday seasons

The Gateway to enhanced possibilities: Introducing Alibaba.com Business+

From substantial platform and logistics coupons to the convenience of extended Trade Assurance, the Business+ program exemplifies Alibaba.com’s commitment to nurturing partnerships and driving success.

2.3 Unlocking abundant global supply: Navigating Alibaba.com’s vast marketplace

Finding the right supplier for the product is the biggest challenge preventing buyers from creating new products.

What are the biggest challenges preventing you from creating new products, building brands, or doing brand upgrades including improving current designs & materials?(Base: All respondent)

Source: Alibaba.com Co-Create Buyer Survey 2023

In the pursuit of robust and diversified supply chains, Alibaba.com emerges as a trailblazing platform that unveils a world of possibilities. With a sprawling seller network and an unparalleled range of products, the platform empowers businesses to navigate the complex terrain of global trade while addressing the critical need for supply chain diversification.

Alibaba.com offers various types of products, including ready-to-ship and customizable products from suppliers across different industries and types, catering to specific business sourcing needs.

A multitude of sellers, a myriad of opportunities

At the heart of Alibaba.com’s ecosystem lies an extensive community of sellers, comprising a diverse array of manufacturers, wholesalers, distributors, and artisans. This bustling network spans continents and industries, facilitating seamless connections between buyers and suppliers. The platform’s seller base is a testament to its commitment to inclusivity, catering to businesses of all sizes - from budding entrepreneurs to established enterprises.

With 200,000+ sellers registered on Alibaba.com, businesses gain unparalleled access to a kaleidoscope of product offerings. The expansive seller base ensures that buyers can source an extensive variety of goods, enabling them to meet evolving consumer demands and diversify their product portfolios with ease.

Strategic industry hubs: A global nexus of trade

In its mission to facilitate efficiecnt, diversified supply chains, Alibaba.com strategically maps out industry hubs both around the world. These hubs serve as dynamic epicenters of trade activity, where specialized clusters of sellers converge to offer a comprehensive range of products and expertise within specific sectors. These clusters not only streamline the sourcing process but also foster collaboration and innovation within key industries.

Visit Alibaba.com App and find Global Pick for featured global suppliers.

Our sellers are intelligent, aspirational, and independent thinkers who are always interested in learning new things.

Navigating a universe of products: Unveiling limitless options

Alibaba.com stands as a virtual marketplace that brims with an astonishing assortment of products waiting to be discovered. From trending consumer goods to niche industrial equipment, the platform showcases an unparalleled selection that caters to diverse business needs.

This treasure trove of products transcends traditional boundaries, offering buyers access to both standardized ready-to-ship products and customizable offerings. The platform’s advanced search and filtering capabilities enable businesses to pinpoint products that match their exact specifications or find the right manufacturers to build long term relationships, ensuring a seamless sourcing journey that leaves no room for compromise.

Ready-to-ship products and manufacturers

2.4 Harnessing business intelligence: Illuminating key industry trends, insights, and opportunities on

Fashion categories in 2023

Portrait of Excellent Suppliers

Basic Capabilities

• Annual Export Volume

• Operating Period

• Industry Top 500

• Brands Awareness

R&D Capabilities

• R&D/Design Team

• Number of Patents

• Professional Certificate

Trends and Strageties of Key Categories

Apparel and Accessories

• R&D/Design Team

• Number of Patents

• Professional Certificate

Beauty

• Content & Function

• DIY at Home

• Clean Beauty

Service Capability

• OEM for Popular Brands

• Low MOQ Customization

• Qualification Certificate

• Overseas Warehouse

Operational Capability

• Export and eCommerce

• Number of Operators

• Successful Cases

New Trends

Suitable, premium self-care upgrade, eco-friendly and sustainable, function meets comfort

Buyer Actions and Core Scenarios

Luggage, Bags & Cases

• Popular Elements

• Function & Scenario

• Sustainable Manufacturing

Sourcing Products

• Certificates

• New Arrivals

• Top Ranking

• Live Stream

Timepieces, Jewelry & Eyewear Beauty

• Self-care

• Eco-friendly

• Sports & Casual

Personal Care & Household Cleaning

• Self-care

• Head to Toe

• Resource-saving Shoes & Accessories

• Popular Trends

• Comfy & Functional

• Cost-effective

New Occasions

Home Beauty DIY

Outdoor Fashion

Athleisure & multi-application

New Consumers

Gen Z

The Millennials

Sourcing Manufacturers

• Low MOQ Customization

• Business Procurement

• R&D Capabilities

• Try Samples

Multi-culture

Top-ranking products in H1 2023

Clothing Personal Care

Yoga suit

YoY +51%

Y2K T-shirt

YoY +47%

Sneakers

YoY +104%

Luggage

YoY +102%

Sun Block Stick

YoY +126%

Moissanite

YoY +70%

Teeth Whitening kit

YoY +105%

Scalp Serum

YoY +150%

Men’s Skin Care Set

YoY +177%

Cleansing Wipes

YoY +191%

Home Beauty Multiculture

Home Use Beauty Equipment

YoY +197%

DIY Eyelash Kits

YoY +63%

Hair wax stick

YoY +116%

Islamic Clothing

YoY +476%

Indian & Pakistani Clothing

YoY +782%

Skin-friendly Liquid Foundation

YoY +47%

Synthetic Hair Wig

YoY +47%

Entertainment categories

Top-ranking Products in H1 2023

Portrait of Excellent Suppliers

Basic Capabilities

• Annual Export Volume

• Tenure of Business

• Industry TOP500

• Brand Awareness

R&D Capabilities

• # of R&D Staff

• # of Patents

• Industrial Certificates

Industrial Service

• Flexible Customization

• One-stop Service

• OEM for TOP Brands

• eCommerce Contents

Cross-border Business Capability

• Cross-border Experience

• eCommerce Experience

• Overseas Successful Cases

New Trends

New Generation: Gen Z, the millennials

New Identity: Online Celebrity, KOL, DTC

New Channel: Repair Shop, Fishing Gear Store

Trends and Strageties of Key Categories

PC & Peripherals

• OME for TOP Brands

• Decent Products with Fair Price

Sports & Entertainment

• One-stop Service

• Flexible Customization

Buyer Actions and Core Scenarios

• New Arrivals

• Savings Spotlight

• Top Ranking

• Manufactures

• Industrial Certificates

Phone & Accessories

• Premium Brands Authorization

• Flexible Customization

New Occasions

Home Appliances

• Industrial Certificates

• Smart & Energy Efficient

Home, Beauty DIY, Outdoor Fashion, Athleisure & multi-application

New Consumers

Gen Z, The Millennials

Multi-culture

Popular Products in 1st half of 2023

Consumer Electronics

Smart Watch YoY +120%

Smart TV YoY +81%

SSD Hard Drive YoY +56%

GaN Charger YoY +57%

Reason: Growing demand to monitor health status

Reason: Significant price drop ignites demand

Reason: Private storage, Price drop ignites demand

Reason: 5G/short form videos watching consumes battery life

Sports & Entertainment

Camping Kitchen YoY +53%

Snooker Table YoY +40%

Tent YoY +38%

Free Weights

YoY +56%

Reason: Outdoor activities and healthy diet

Reason: Life returns to normal, offline activities boom

Reason: Urban life runaway, increasing outdoor activities

Reason: More caring to personal health

Home Appliances

Blender YoY +107%

Heat Pump Water Heater

YoY +130%

Cooling Fan

YoY +66%

Hair Care

YoY +87%

Reason: Life necessary, warmer weather drives juice consumption

Reason: Better environment protection, more energy efficiency

Reason: Life necessary for summer

Reason: Social activities back, back to office

Home categories

Portrait of Excellent Suppliers

Fundamental

• Annual Export Value

• Company Found Year

• Industry Top 500

• Brand Awareness

R&D Capabilities

• R&D Team Size

• Number of Patents

• Professional Certification

Trends and Strageties of Key Categories

Home

• Eco-friendly & Safe Material

• One-stop Procurement

Pets

• Cat Supplies

• Eco-friendly & Sustainable

Buyer Actions and Core Scenarios

Wholesalers

Quickly find right sellers and merchandises

• Categories

• Hot Selling

• Style/Space

Industrial Service

• Home - Flexible Customization

• Real Estate- Engineering Solution

• Pets - One-stop Procurement

• Kids & Toys - Professional Certification

Cross-border Business

Capability

• Export eCommerce Team Size

• Successful Buyer Cases

Smart Home IT

Energy Efficiency

Construction & Real Estate

• DIY Easy Disassembly

• Smart & Eco-friendly

Mother, Kids & Toys

• Safety and Eco-friendly

• Smart Feeding

Health and Eco-friendly Source

and Safety Certification

Engineering Buyers

Exclusive Scenario Pages

• Services

• Showcase

• Seller Capabilities

Program Service

Procurement and R&D Capability Guaranteed

Top-ranking products in H1 2023

Tritan Material Water Bottles

YoY+51%

Bagasse Material Food Container

YoY +62%

Bamboo Fabric Towels

YoY +78%

Smart Sensor Trash Bins

YoY +32%

Sleep-aid Smart Pillow

YoY +49%

Home Pet Supplies

Tritan Material Water Bottles

YoY+51%

Bagasse Material Food Container

YoY +62%

Bamboo Fabric Towels

YoY +78%

Smart Sensor Trash Bins

YoY +32%

Sleep-aid Smart Pillow

YoY +49%

Construction & Real Estate

Jacuzzi

YoY +136 %

Folding Door

YoY +121 %

Sauna Room

YoY +96 %

Shower Head and Faucet

YoY +92 %

Kitchen Sinks

YoY + 90%

Mother, Kids & Toys

Girls Dresses

YoY +13%

Baby Rompers

YoY +31%

Educational Toys

YoY+121%

Baby Strollers

YoY +42%

Baby Tableware

YoY +89%

Industrial catagories

Portrait of Excellent Suppliers

Base Ability

• Annual export transactions

• Date of incorporation

• Industry Top 500 Brand

• Specialized and Sophisticated SMEs

Service Capability

• Machinery/Vehicles & Transportatio - After-sales service

• Vehicle Part- OEM for well-know brands | spot goods

• Tools &Hardware-Famous brand OEM

Trends and Strageties of Key Categories

R&D Capabilities

• R&D Engineer(s)

• Patents awarded certification

• Electronic componentsOriginal Spot, Batch sourcing, software & hardware customization services

Intelligent Manufacturing & Services

Global industrial upgrading, intelligence promotes efficiency from manufacturing to service

Buyer Actions and Core Scenarios

Machinery

• Intelligent Manufacturing

• After-sales service

Vehicle Part

• High cost-effectiveness

• Diversity car model parts

Tools & Hardware

• Cordless,Lithium battery

• Product qualification & Certification

Operation Capability

• Number of foreign trade employees

• Main clients and successful case

Vehicles & Transportation

• Product certificate

• Onsite-Service

Electronic Components

• Original Spot & Batch Sourning

• Design service

Eco-friendly Transportation

Helps the automotive industry to save energy and reduce emissions

• Find manufacturer

• After-sales service

• Certified products

• Accurate search by chip part number

• Batch sourcing by BOM

• OE Number Search

• Industrial report

Energy Revolution

Global low-carbon economy and sustainable development

Top selling for five months

Machinery

Our Buyers

Meet some of our buyers and hear their success stories on Alibaba.com

Who we exist for

Nominative determinism. It’s the theory that our names help determine what we’ll do in this world. For the founder of Her Destination Hair, nothing could be more apropos.

Her name is Destiny. And her path seems almost divine.

From a 400 square foot apartment in Dallas, Destiny does everything she sets her mind to. Her business sources high quality wigs and hair extensions from alibaba.com that can withstand travel. And while her “vacation hair” shows off around the world, she continues to grind.

Because even before starting her own business, Destiny believed women everywhere should have the tools, knowledge and confidence to launch their own empires. So while she’s not working on her own brand, she posts self-help instructional videos to help others.

The one thing she makes clear is that it’s not fate that makes things happen. It’s hard work. Attention to detail. Love of what you do. And finding the perfect partner to do it with you.

In a word, Destiny.

Destiny Adams

Her Destination Hair

Angelique N. Warner GOGOVIE

Picture this: You’ve got four kids under 5. Two are potty training. One is breastfeeding. Ordinary people wouldn’t have time to think. But for Angelique N. Warner, it provided a lightbulb moment. A nanosecond of clarity amidst the mayhem.

Which is all it takes for those with her entrepreneurial spirit. Angelique turned her desperation into a business that helps parents like her, parent a whole lot better.

She invented a premium, hands-free, baby carrier that allows moms and dads to wear their babies without sacrificing their ability to move, work, or get stuff done.

And alibaba.com helps her get stuff done by supplying the things she needs for her products, including backpacks, drawstring bags, product labels and baby onesies. And there are thousands of moms, dads, breastfeeding babies, and potty-training toddlers who couldn’t be more thankful.

A clothing patch can be many things. A quick fix. A fashion statement. A fun way to express ourselves.

For Toyiah Marquis, they’re that and so much more. They’re how she encourages more people to be themselves. A way to bring creativity into everyone’s lives. And inspire what she wants to see more of in the world— blackowned, female-owned, passion-turned-successful small businesses. That’s why Toyiah travels to China every 6 months to bridge the gap for Entrepreneurs trying to create their own brands helping with research and legal ramifications.

Her own Patch Party Club is the inevitable result of a drive and personality that cannot be bottled. It manifests into a business that’s brimming with spirit, and overflowing in spunk. While Toyiah relies on the textiles and home decor from Alibaba.com, her customers rely on her for her moxie. It’s an attitude best summed up by one of her own patches: “Follow Me. I’m a Go-getter.” Truer words were never embroidered.

Toyiah Marquis Patch Party Club

Monica Silva Audacity Cosmetics

If you’ve got dry lips, and you reach for something off the counter display at the pharmacy, there’s a 95% chance that the thing you choose will only make your lips dryer. That’s lip balm’s dirty little secret. The more you need it, the more you use it, the more you need it. Now you know. And it’s something Monica Silva knew at an early age. She needed a solution for her dry lips. And since none were available, she created her own. A solution in the form of a formula. (Makes sense since she was sitting in high school AP Chemistry when she thought of it.) Now, just a couple of years later, Monica runs a thriving business that sells an entire range of hydrating lipsticks, lip gloss, and lip oils. And since she’s no longer in high school living at home, the Alibaba.com boxes filled with lipstick tubes and cosmetics packaging can overflow her own doorstep, not her parents’.

Paula Heaven-Swaby The Sweet Space

Opening a small business is never easy. Now imagine you’re a registered nurse and that business is an intimate event space. For which you have no formal training. And the world is locked down in the middle of a pandemic, so no one’s hosting any events. Quite the ambition! Yet, Paula Heaven-Swaby and her daughter went for it. And miraculously, they’re still at it. At The Sweet Space Events in Tamarac, FL, the pair have turned their once-empty intimate space into a thriving venue/rental service/ party planning empire. With a bit of the magic, in the form of bounce houses, ball pits, neon signs, and custom cupcake boxes coming from Alibaba.com Since Covid hit, they’ve still faced numerous hurdles, overcome tons of mistakes, but keep coming back to pursue what has become their passion. And despite everything, they still want to party. Or, at the very least, help throw one.

Sarah Ribner PiperWai

Just make something you believe in. And make it something you’re passionate about. Oh, and it should be something you use yourself. And also something that’s environmentally and socially responsible. That, and completely new, revolutionary, and 100% effective.

If you could do some of that, you’d probably have a successful small business. All of it, and you’d be Sarah Ribner, founder of PiperWai--a natural effective deodorant. Sarah turned a personal need into a globally recognized brand by hitting every point in the entrepreneurial playbook. And hustling every single day for 9 straight years.

It’s how she got on Shark Tank, how her business is now sold in boutique and online retailers, and how she’s now in a position to give back to causes she believes in.

All pretty straightforward, really. And the earth-friendly packaging she gets from alibaba.com doesn’t hurt.

Adrian Brambila BAM

Adrian Brambila had spent the majority of his career inspiring a community of entrepreneurs to build businesses and create their own independent wealth.

When he first picked up a pickleball paddle during a much needed break, he didn’t realize he was holding the key to his own future. The first thing he noticed was how much fun it was. Then, how it changed his family dynamic: How much they laughed together, how much they started to enjoy their time together, how much closer they all grew. And finally, he looked down at his pickleball paddle and thought, “this could be better”. Right there in his hand was the idea for his own new business. And so the serial entrepreneur got to work. He began sourcing quality, high-end pickleball paddles from Alibaba.com, added his own designs and bam— BAM Pickleball was born.

A serendipitous coming-together of the thing that keeps him hungry and the thing that makes him happy.

Chapter 04

Expand globally with Alibaba.com

In this chapter, we’ll delve into key trends and insights, exploring how Alibaba.com empowers US sellers to tap into the growing global opportunities for U.S. businesses, as well as showcasing success stories and the services we provide.

US export trends

The global export landscape has continued on a positive trajectory, with notable growth persisting post-pandemic. While recent monthly U.S.-based export numbers fluctuated slightly, a decade-long review reveals a consistent upward trend, particularly in the past year.

Data Source: tradingeconomics.com

Reshoring to US manufacturing

An increasing number of American manufacturing companies are either reshoring to the United States or considering such a move. In the long term, this trend is expected to contribute to further export growth.

In Kearney’s 2023 Annual Reshoring Index report, interviews were conducted with executives and CEOs from various manufacturing sectors. The report revealed that 92% of manufacturing sector executives have considered or have already reshored their manufacturing operations to the United States.

Most US export industries are well-suited for selling on Alibaba.com

1. Top Industries

There is incredibly high alignment between top industries for US exports and the Alibaba.com platform. With the exception of bulk commodities such as crude oil and natural gas, as well as high-end manufacturing such as aircraft production, most industries within the US export sector are poised for great success selling on Alibaba.com.

Alibaba.com is the ideal place for SMEs (small and medium-sized enterprises) to expand their business globally. Currently, there are more than 200,000 businesses involved in export activities on Alibaba.com, with 97% of them being SMEs. Among these, factories, wholesalers, and retailers account for 68.9%.

The United States is renowned for its manufacturing excellence, especially when it comes to product design, quality, safety, and certification.

Industries like health and beauty, electronic products, automotive and accessories, food & beverage and agriculture, among others, have a higher probability of gaining traffic and business opportunities on the Alibaba.com platform.

Types of US export businesses and their distribution in top categories

Number of export businesses

Data Source: U.S. Census Bureau, https://usatrade.census.gov/

Note: Certain industries, such as the service sector, and less pertinent categories to the realm of global trade, are not encompassed in our current scope of focus.

Suppliers from United States show significant potential for early entry into Alibaba.com to start selling to global B2B market. For current In-service US sellers on Alibaba.com, Industries including automotive and accessories, electronic products, food and agriculture, and beauty, all rank among the top ten.

Distribution of top industries within US Global Gold Supplier (GGS) services:

In-Service US GGS: Top 10 Categories

2. Top Export Markets

Among Alibaba.com’s top 14 active buyer countries(US is not included here), nine are in alignment with the United States’ major export markets. This signifies that there is considerable potential demand for products from US businesses on the platform.

Becoming a Global Gold Supplier (GGS)

Compared to other SaaS products, becoming an Alibaba.com GGS offers not only the opportunity to digitize your store and inventory, but also access to free and paid traffic. As long as you are willing to invest time in managing your store and have competitive products, expanding into global markets through Alibaba.com is not as challenging as it may seem.

For different types of businesses, we have introduced various commercial packages with specific benefits (shown in the below table).

We recently launched our exclusive Quarterly Membership Subscriptions tailored for US businesses, starting at just $166 per month. By becoming a Quarterly Member, you can access the same comprehensive benefits without the need for a significant upfront investment. Whether you’re looking for short-term growth or a long-term strategy, it provides the flexibility and resources to help you accelerate your business’s success on Alibaba.com.

I think just from a branding perspective its super vital that any small to midsize company and or business that is looking to expand internationally its a must to utilize the Alibaba platform. It seems we have gotten so much more natural traffic from the Alibaba platform. Its vital to maintain your store on Alibaba by creating a healthy and professional “MINISITE” and a highly visual display of products for your user to experience and interact with you.

Daniel Rosenfield CEO, Totally Products

Actually that’s something also get us surprised after using Alibaba.com. It is easier for us to test out customers’ interests before we really start the expensive R&D process. It turns out that Alibaba.com is a good market research platform.

Dr. Yan Zhang CEO, Airdog USA Inc.

For SMEs lacking ecommerce experience, especially those who have never used Alibaba. com before, we designed the following service model specially for US-based businesses:

1. ASTE (Alibaba.com Seller Training E-course - Onboarding and Advanced Services):

• Onboarding Services: When you sign up as an Alibaba.com GGS, you will have access to our comprehensive onboarding program. This program is designed to guide you through the initial setup of your online store and provide step-by-step instructions on how to optimize your product listings. It covers essential topics such as creating effective product descriptions, setting competitive prices, using high-quality images, and setting up initial marketing campaigns. The onboarding services ensure that you start your journey on the platform with a strong foundation.

Onboard Faster!

Sellers that attended ASTE onboarded onto Alibaba.com 3-6 months faster than new sellers that didn’t attend ASTE.

More Business Opportunities!

Sellers that attended ASTE saw a significant increase in the # of business opportunities month-over-month compared to new sellers that didn’t attend ASTE.

• Advanced Services: As you progress and gain more experience on the platform, our Advanced Services come into play. These services are tailored to help you take your online store to the next level. You will receive advanced training on topics like keyword optimization for product listings, effective advertising strategies, and techniques to enhance customer engagement. Additionally, you’ll learn how to analyze performance metrics and make intelligence-driven decisions to drive more business. These advanced services empower you to become a proficient Alibaba.com seller, capable of achieving substantial growth.

2. Account Diagnosis:

• In-Depth Analysis: Our Account Diagnosis service involves a thorough evaluation of your Alibaba.com store and product listings. We analyze various criteria, including product visibility in search results, the completeness and quality of your product information, pricing strategy, and customer engagement efforts. This analysis provides concrete insights into areas to be further optimized.

• Guidance and Recommendations: Based on the analysis, we provide you with detailed recommendations and guidance on how to enhance your store’s performance. This may include specific actions to improve product descriptions, optimize keywords, adjust pricing for competitiveness, or implement promotional strategies. The goal is to help you address any shortcomings and maximize success on the platform.

3. US Account Manager for Premium Packages:

• Dedicated Support: When you become an Alibaba.com GGS premium member, you will be assigned a dedicated Account Manager. This manager serves as your primary point of contact and provides personalized support to address your unique needs and challenges. They are well-versed in the platform’s features and best practices, ensuring that you receive expert assistance.

• Tailored Advice: Your Account Manager will work closely with you to understand your business objectives and provide tailored advice and solutions. Whether you have questions about product sourcing, marketing strategies, or handling customer inquiries, your account manager is there to offer guidance and expertise.

• Issue Resolution: In the event of any issues or concerns, your Account Manager acts as an advocate on your behalf. They facilitate issue resolution, coordinate with relevant teams, and ensure that your concerns are addressed promptly, allowing you to focus on scaling your business

Our US sellers

Meet some of our US sellers and learn their successful stories in Alibaba.com

Daniel Rosenfield CEO Totally Products LLC

Florida, US

Daniel Rosenfield is the CEO of Totally Products LLC, a nine-year seller on Alibaba.com based in Florida. Previously, we covered his amazing success story, where Rosenfield transformed his vitamin and supplement business’s 99% US customer base to a global one by connecting with international buyers on the platform.

Rosenfield knew that he was in search of the perfect work-life balance. As Totally Products LLC’s CEO, he was shouldering massive responsibility. But as a father, Rosenfield didn’t want to miss out on his son’s childhood. He had to ensure that he could make a living, while also working more efficiently.

To solve this conundrum, Rosenfield turned a portion of his business into becoming a white label option for vitamins and supplements. Seeing his “white glove service” as an extension of the American dream, Rosenfield uses his facilities, equipment, and product lines to help entrepreneurs enter the vitamin and supplement business themselves by customizing and manufacturing the product they need according to their specifications.

Alibaba.com’s global platform helped buyers find Totally Products LLC, which gave Rosenfield an additional revenue source. This in turn allowed Rosenfield to build his business into one where he had the freedom to choose how he spends his time.

Rosenfield started selling on Alibaba.com in 2014, and since then, his business has seen tremendous growth. With two million dollars in annual sales, Totally Products LLC’s vitamins and supplements are now sold in 19 countries, including the US.

Rosenfield credits Alibaba.com as the platform that gave him an avenue to add wealth, income, and traffic. Our online marketplace offered a more cost-effective solution for Rosenfield to connect with a community of active buyers abroad.

Rosenfield recalls, “I always say selling on Alibaba.com is kind of like being at five trade shows at once. It’s like trade shows cost anywhere from $5,000 to $15,000. And if you’re lucky, you might find one good buyer at every trade show or every other trade show. On Alibaba.com, you might find two, three, four good buyers a week.”

As an additional revenue stream, Rosenfield’s Alibaba.com store helps provide for his family without being a huge time and energy drain. His white label business brings him happiness, as Rosenfield helps customers build their own businesses and see their own success.

Before Alibaba.com I was doing 99% of my business in the US, and now thanks to the storefront platform, 30-35% of my business is global.

Michigan, US

Denny Haag CEO

Strategic Visionary Solutions

Denny Haag is the CEO of Strategic Visionary Solutions, a three-year seller on Alibaba.com from Lenox, Michigan. Strategic Visionary Solutions is primarily known for Nano-Clear, an unscratchable coating taking the world by storm.

Denny first had the idea of creating Nano-Clear while moving equipment during his 20-year career in the Marine Corps. One day at work, he used a hammer to test the integrity of metal storage tanks rusting from the salty sea air, and the hammer went right through the metal. The salt in the air caused over a million dollars worth of damage to the storage tanks, and inspired him to develop one of the best corrosion protection coatings on the market today.

After founding Strategic Visionary Solutions, he linked up with Thomas Choate, who invented Nano-Clear in 2003, with the goal of developing the world’s most durable coating. The coating he came up with withstood attacks by solvents, acids, UV rays, and more. With such a great product, Haag and Choate wanted to sell it all over the world, but for many years didn’t have an effective means to do so.

After signing up for Alibaba.com, Strategic Visionary Solutions began selling Nano-Clear in Canada, Mexico, the UK, and a host of other countries that Denny admits he would have never been able to reach without Alibaba.com.

This differed from his experience with trade shows, where he found only a limited amount of global buyers, hampered by the high travel costs, as well as a lot of “tire kickers” who weren’t always ready to buy. On Alibaba.com, he found over 40 million active business buyers, many who were ready to put their money where their mouths were, which made a huge difference, especially during the COVID-19 pandemic where many businesses had to be online to survive.

All in all, Strategic Visionary Solutions expanded their sales into nine different countries after signing up for Alibaba.com. This brought them from having only domestic customers to having customers in such widespread countries and regions as the UAE, Romania, Saudi Arabia, Israel, Great Britain, Canada, Mexico, China, and Iceland.

As ambitious as ever, Denny disclosed that he’s currently working on securing orders from Italy, Switzerland, and Poland as well, so clearly, Strategic Visionary Solutions has plenty of room for growth.

I’m selling products in UAE, Great Britain, and a host of others. We wouldn’t have reached those customers without Alibaba.com.

Tony Crisafi CEO WholesaleJewelryWebsite.com

Tony Crisafi is the CEO of Wholesale Jewelry, based in Destin, Florida and has been selling on Alibaba.com for less than one year. A self-made business owner, Tony wanted to create a business where Destin residents could work during tourist off-seasons. Starting from a humble booth inside a restaurant, Wholesale Jewelry has now grown to having over a million pieces of jewelry that are ready to ship.

With all these jewelry pieces, Tony had to think of a way to increase his reach without going anywhere. Because he didn’t want to travel to trade shows to expand his business, he chose Alibaba.com to reach massive global B2B buyers instead.

To prepare to sell on Alibaba.com, Tony invested in getting professional photos taken of his products and pre-wrote his product listings. That way, his products could go up immediately once he registered for an Alibaba.com seller account.

With our professional onboarding service, Alibaba.com helped Tony create the Wholesale Jewelry Minisite on Alibaba.com and post his products. This made Wholesale Jewelry’s start much quicker, leading to their first major sale within their second month of selling on the platform.

Tony quickly realized that one of the biggest advantages he had as a supplier is his keeness to provide the best service to his customers. He understood that buyers on the platform wanted to source from reliable suppliers, so when selling on Alibaba.com, he was sure to be prompt and open with his communication.

Additionally, Tony credits Alibaba.com’s great SEO tools to contributing to his success. With over 40 million active B2B buyers sourcing from the site, Tony knew that even a fraction of that traffic would bring him a very valuable revenue stream. Tony says, “As long as you’re a really good communicator, [Alibaba.com] is going to put you to the top of the feed because they want the best for their consumers.”

Furthermore, by providing ready-to-ship (RTS) samples, Tony secures more customers by allowing buyers to test out the product before putting in a large wholesale order. With all these efforts, Tony exports his jewelry to five or six different countries. Selling on Alibaba.com has been key to helping him achieve this.

Florida, US

Why we got such a fast sale, I would attribute to Alibaba.com’s onboarding team. They’ve done a really great job building our store for us.

Florida, US

Adam Greenberg President Concession King LLC

Adam Greenberg is the President of Concession King, a three-year seller on Alibaba.com based in Cincinatti, OH. 50 years ago, Adam Greenberg’s grandfather shipped high-end gourmet chocolate globally but couldn’t expand the business and shut it down in the early 80s. Fast-forward to the year 2020, when Adam was able to revive his grandfather’s company with a new vision to bring concession items into gas stations and grocery stores.

With the help of his long-time friend and business partner Sam Baron, Adam took his business online with their own e-commerce site and different third party e-commerce platforms. However, despite all these efforts, Concession King was still looking to land large, wholesale accounts so they could truly become a global distributor of snacks and candies.

After signing up with Alibaba.com as a US-based seller, Adam and Sam quickly saw a difference with the customer base sourcing with the platform. With Alibaba.com’s US platform, Adam and Sam were able to build a storefront and engage with other US and global B2B businesses looking for candy and other food items.

Adam recalls, “We celebrated. We were very excited and said, ‘Okay, we’ve got to grow and keep seeing our sales compound month after month.’”

Additionally, by using the RFQ platform, Adam searched for buyers around the globe looking for products such as Hershey’s candy to capture and nurture new sales leads. And, whenever Adam or Sam ran into any technical problems, they reached out to the Alibaba.com team, who were there for the two of them every step of the way.

In mere months, Adam was able to see real results from Concession King’s Alibaba.com membership. Adam explains, “Growing from doing one order to doing 20 or 30 orders in a one or two-month period, the platform speaks for itself. That’s just weight in gold.”

With the influx of orders, Concession King was able to build relationships with these companies to create an international buyer base that would come back month after month, giving them steady income that won’t easily go away. Adam credits being able to secure these customers to the exposure they’ve gotten for being on Alibaba.com.

After seeing all the growth Concession King has seen, Adam is thankful for Alibaba.com’s support in helping him position his business to be a larger player in the B2B food and beverage space. Selling on Alibaba.com was key to helping him achieve all this.

We’re cultivating and growing relationships with these companies that we would have never had exposure to if it wasn’t for Alibaba.com.