week seven good

As I was browsing through Target, I passed a pet food aisle that had a small Blue Buffalo section with dog treats. The neon green in this packaging immediately caught my eye along with the other fun colors that complimented the entire bag of treats. The word “Bones” is centered and is predominantly bigger in text size than the rest which was supported by its weight and uppercase lettering. This is a great design tactic because it gives the consumer enough information about what kind of treat are in the bag without throwing too much at them at first sight. It helps to also create a fun look using a sans serif typestyle which is exactly what the Blue Buffalo Company did. For me, once I was engaged with the bright colors and large typeface, I was then able to digest any of the subtext underneath “Bones” and the additional information that pertained the bag of treats. I noticed that the line of subtext underneath “Bones” met the same width which was successfully accomplished by decreasing the text enough to a legible size. With both lines of text sharing the same width, this gives the impression that they are contained in a set margin area creating an imaginary box. It was a great choice to use two typefaces in the green section of the design because it provides consistency throughout the entire face of the package. I appreciate the use of a heavier typestyle because the white text color is able to stand out more on such a bright green background. Even though there is a very little amount of letterspacing within “Bones” and “Assorted Flavors” it is still successful because of the dark green stroke around each individual letter. Without stroke on the words that have minimal letterspacing would make the letters look like they were overlapping each other.