week six good

Walking through Target, this advertisement booth stood out to me because of it fun colors and patterns. I immediately zoned in on the brand name and found it very easy to read. This is a great example of using texture within the typeface. For instance, the gold shimmer is within the text “Tabitha Brown” is both subtle and noticeable which doesn’t make it harsh on the eyes. There seems to be the perfect amount of noise applied to the texture of the shimmer. It’s sans serif typeface has weight to the characters almost making it look bold. They are displayed in the same x-height as well as sharing the same baseline width making it look like it is contained in an invisible box. The “Brown” counts to five letters compared to “Tabitha” that counts seven and in order for them to match the same width the last name “Brown” has to increase in size. There really is no noticeable difference between the two which is a great feature to incorporate when trying to contain a first and last name in branding. The color choice in this example is one of the many things I appreciate because the designer decided to use a very solid indigo color as the background that had text on it which contrasted very well with the white and yellow tones. Since there was a fair amount of linespacing between the words itself, the logo, and the subheading there’s no feeling of it being too congested still executing the center focus in the middle of the billboard.