bad

When I went out to practice at the A.C. Reade Golf Course, there was an advertisement for a restaurant on the first tee box. The background colors and the font chosen for this were two very poor choices. The texture and color of the background makes it extremely hard to read any of the text that sits on top of it. If it was a solid neutral color such as white, beige, brown, gray, or black, the background would already be stepping in the right direction. It makes zero sense to why the title of the restaurant “The Jellyfish” needed to be in a deteriorating kind of font. The chipping away pieces of the characters do not provide enough contrast between itself and the background. The company would have been more successful using a well-known typeface similar to the one they used like Modern or Caslon. It was a very creative take that does not fit overall look. Along with the location underneath, it does not need to be in a condensed handwritten font. A better alternative was to have gone with Helvetica like how the bottom half of the description is in. With how much information this advertisement is trying to give out to players that arrive to the tee box, it should not be difficult to read. A design like this should present text in bold sans serif or serif with standard amount of word and letterspacing because you want to be able to capture the message from afar.