week five good

I was going through my traveling shower bag and came across this miniature shaving cream from one of the hotels. I absolutely love the color that it is wrapped in. It was a great choice of using one typeface for both the main and subheading. Even though the two words in the main heading are different colors, there is a slight difference in thickness between the two words “Fresh” and “Scent” due to a stroke that’s applied to it. The thickness to the word “Scent” implies word spacing between itself and the word before it without having actual points of spacing. I really appreciate the consistency of continuing to use the same amount of thickness and color for the underline underneath “Fresh”. Since most people read left to right, looking at the label our eyes will follow the thick blue line towards the words “shave cream”. It may seem like “shave cream” is thinner than the word “Fresh”, but that is only because it is in a smaller text size. The use of a sans serif typeface for this was a smart choice because it gives the impression of a clean and simple look. Though if the design could also have been executed with the use of a serif typeface, it would not be displayed in small caps and there would need to be more letterspacing. The positioning and the layout of the text is complimented by the same x-height that both headings are displayed in. It was great to see the orientation of the label was vertical and read bottom to top because as a consumer you don’t want to read two words that wrap around the entire container.