week one good

When it comes to promoting a brand, the main goal is making it look aesthetically pleasing to the point it lures consumers or viewers in. The main hooks are color and typeface which a lot of brands I saw throughout Target had. Target is a store that I would consider to be well put together compared to competitors like Walmart or Dollar General. It gained its popularity just by the products they have and the organization of the place. I noticed a lot of examples that included the spatial awareness of the text itself to the edges of the label. There are a plenty of factors that come into play when dealing with the design of a product which includes the text size, font, and type family. What immediately caught my eye was one of my favorite board games to play called Scrabble. Scrabble is a well-known board game and for the longest time used more of a serif and Roman typestyle for its design for the game. The sans serif characters in the title are presented in small caps. There is a use of the same font family throughout the design including the game letter pieces. I’ve noticed a trend in many products that have steered away from the Roman typestyle in their designs. I appreciate the weight of the title and the space in between the characters, as a viewer you can read it from a great distance without having to guess what it says. I liked the fact that this company had rebranded themselves again just by making use of sans serif. Altering minor changes in the design of a well-known product speaks volumes.