CONSUMER GOODS & RETAIL
Prof. Martin Boehm
Dean of Programs and Professor of Marketing at IE Business School Martin Boehm is the Dean of Programs and Professor of Marketing at IE Business School in Madrid. He previously served as the Associate Dean of Undergraduate Studies at IE University and the Associate Dean of the Master in Management at IE Business School. Martin’s intellectual interests center on Customer Management. His research provides managerial implications on how to build profitable and long-lasting customer relationships. His primary concern is to quantify the impact of various customer management activities on a customer’s lifetime value – the net present value of the stream of future profits expected over a customer’s lifetime. At the same time, he develops analytical models to estimate or approximate a customer’s lifetime value. As a consultant he works primarily with firms in the financial services industry to provide them with a roadmap for growth. Martin is teaching across IE’s Master in Management, MBA, Executive MBA, and PhD programs. Prior to joining the IE Business School faculty, he studied International Business at Reutlingen University of Applied Sciences and received a Master of Business Administration from the Australian Graduate School of Entrepreneurship. He completed his academic education with a Doctorate in Marketing which he obtained from the Johann Wolfgang Goethe-University in Frankfurt.
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