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the market of RECONSTRUCTION women want beautiful, silky and easy to manage hair.

The hairdressers’ challenge in today’s economy is to satisfy these needs providing different services to offer: custom solutions; fast treatments with high performances; immediate and long lasting results.

80% of women usually have color and/or bleaching services and straightening or permanent services*.

These repeated chemical services made without the necessary precautions can seriously damage the hair fiber: hair damaged by color/bleaching services prove to be porous and fragile; hair damaged by straightening/permanent services prove to be weak and easy to break.

* Source: Nielsen Research for UNIPRO


ALFAPARF MILANO, the first to provide hairdressers with a full menu including qualitatively differentiated treatment services, to increase salon business and customers’ loyalty. today it adds value to professional qualification introducing the new

The professional botanically based treatment line for long-lasting reconstruction of damaged hair that increases the effect, and customizes each service with two new natural concentrates to be mixed to the heart of the treatment to give specific solutions to different types of damage.

the fiber is 100% reconstructed reducing up to 50% the number of treatments needed; the hair is extremely soft; long-lasting results thanks to the new Thermal Filler technology.


THERMAL FILLER COLOR colored/bleached hair ACTION

It adds texture to the “emptied” hair fiber. The hair is filled and reinforced from inside; cuticles are left smooth and compact.

TECHNOLOGY

Base on pure essential sweet almonds oil. It contains phyto-keratin, a vegetal keratin (soya and maize) with high penetration power to fill the gaps of the structure.

SIZE

Box with 6 bottles x 5 ml – mono-dose

INSTRUCTIONS FOR USE

Apply it at the heart of the treatment mixing it with Cauterization Serum (1 vial) or Pro-Concentrate (25g) according to the type of reconstruction service needed. Proceed with the thermal phase and with the rest of the treatment.


THERMAL FILLER FORM straightened/permanent hair ACTION

It stabilizes the sulfur bridges inside the hair keratin chains, adding elasticity, strength and resistance to the hair fiber structure.

TECHNOLOGY

Made with pure essential oil of lavender. It contains phyto-aminoacids, penetrating the hair while working through the hair shaft between the keratin alpha-helics; in this way they stabilize the bridges inside and between the keratin alpha-helics.

SIZE

Box with 6 bottles x 5 ml – mono-dose.

INSTRUCTIONS FOR USE

Apply it at the heart of the treatment mixing it with Cauterization Serum (1 vial) or Pro-Concentrate (25g) according to the type of reconstruction service needed. Proceed with the thermal phase and with the rest of the treatment.

THE BIO NATURE OF THERMAL FILLERS The new Thermal Fillers, like all Midollo di Bamboo products, contain keratin and vegetal proteins. In addition, they are based on pure essentials oils and don’t contain any artificial fragrance.


PRODUCTS map

REStRUCtURING SHAMPOO

RECHARGING MASK

RENEwAL LOtION

DAILY REPAIR

250/1000 ml

250/500 ml

12 x 13 ml

125 ml

Restructuring Shampoo enriched with precious re-mineralizing ingredients to help the reconstruction of hair fiber.

Compensator treatment to repair and reinforce brittle, damaged and weakening hair. Application after application, the hair is left healthy, brilliant and easy to comb.

Fiber renewing treatment, without rinse. To reinforce and repair brittle, extremely damaged and weak hair.

Instant repair spray without rinse for brittle and extremely damaged hair. To finalize the reconstruction process sealing cuticles to provide an effective protective shield.

tHERMAL FILLER COLOR

tHERMAL FILLER FORM

6 x 5 ml

6 x 5 ml

Concentrate to increase the effect of the professional treatment for deep reconstruction of damaged and weak hair due to color and/ or bleaching services. Thermo-active formula to be mixed with the heart of the treatment to recreate the “emptied� internal hair fiber.

Concentrate to increase the effect of the professional treatment for deep reconstruction of damaged and weak hair due to permanent and/or straightening services. Thermo-active formula to be mixed with the heart of the treatment to provide the hair fiber with elasticity and strength with an added anti-breakage action.

SPECIFIC FOR SALON SERvICES

CAUtERIZAtION SERUM

PRO-CONCENtRAtE

6 x 13 ml

500 ml

Reconstructor for cauterization. Professional treatment with thermo-active formula. It repairs the deepest damages of extremely damaged and weak hair restoring the internal hair texture.

Intense proteins treatment for deep reconstruction of extremely damaged and weak hair. Shock treatment made exclusively in salon to guarantee total structure repair.


BEAUTY REGIMENS COMPLETELY CLOSED CUTICLE

The new Midollo di Bamboo services enrich the Beauty Regimens and enhance hairdressers’ professional skills with customized services having high added value.

Hair optimum condition restructuring proteins

nourishing lipids

moisturizing minerals

SEMI DI LINO DIAMANTE Healthy, slightly dry hair

DAMAGED STRUCTURE

MIDOLLO DI BAMBOO

HEALTHY STRUCTURE

NUTRI SEDUCTION

Dry / very dry hair

damaged hair • BIO THERMAL FILLER RECONSTRUCTION 15’

extremely damaged hair • BIO THERMAL FILLER CAUTERIZATION - INTENSE 30’ • BIO THERMAL FILLER CAUTERIZATION - EXPRESS 20’ COMPLETELY OPEN CUTICLE

BIO RECONSTRUCTION 10’ suggested as maintenance treatment.


ALFAPARF MILANO care world For healthy/slightly dry hair

PROFESSIONAL tREAtMENtS FOR HAIR BEAUtY AND SHINE

Absolute shine for every kind of hair.

Fullness and shine for thinning and dull hair.

Protection for professional color intensity and shine.

Long-lasting reconstruction for damaged hair.

Care treatments for scalp health.

For dry or damaged hair and scalp anomalies

DEEP CARE tREAtMENtS

Nutrition for dry and very dry hair.


MERCHANDISING tools WAITING AREA

ADVICE ZONE TOTEM For salon promotion of new Midollo di Bamboo CUSTOMIZED SERvICES. Size 40x110 cm.

NEW SERVICES MENĂš To introduce the complete salon Care proposal to customers.

NEW CONSUMER PRESCRIPTION Card showing all the prescriptions after diagnosis and the customized Beauty Regimen. In double copy, one for the salon and one to be left to the customer.

LEAFLET CONSUMER To introduce all ALFAPARF MILANO products.


TECHNICAL AREA KIT WITH COMB, BOWL and BAMBOO WOOD BRUSH To enhance the biologic concept with “natural” tools and rituals. The kit is made to enhance the rituals connected to the creation of the product for the customized service. Such ritual has to be developed at the work area (not sink) to show the mixing of the reconstruction product with the specific thermal filler to the customer.

STEP BY STEP POSTER To introduce the new reconstruction treatment including the instructions for the new Bio Reconstruction Services.

VIDEO STEP BY STEP

CARE MAP “Customized Beauty Regimen”

Step-by-step video to show the new Bio Reconstruction Services.

To add value to hairdressers’ professional skills while proposing the Customized Beauty Regimens. Size 42x60 cm.


PP007482

Alfaparf Milano USA - Midollo Di Bamboo  
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