Alfaparf Milano USA - High Visibility Collection 2013

Y H T G I I H SIBIL I V

Material for internal use only

2013

COLL

ECTI O

N

IN

R I SP

N O I T A ALFAPARF MILANO

gets back to its roots, by rediscovering Italian style in the place where FASHION, ART and DESIGN merge:

MILAN

, a city in continuous evolution, a laboratory for experimentation, a crossroads of trends and a melting pot of styles.

HIGH VISIBILITY

ALFAPARF MILANO’s collection captures and follows the transformations of the city, its architecture, its lines and style contaminations to rework them in the looks designed to clothe women with the precision of craftsmen.

Inspiration surrounds it: it is the identity of the city that has made it a style and design capital.

2013 collection

The aim of the is to translate into tangible forms the values and shapes that represent MILANO and the company’s identity in three different proposals.

RESEARCH, QUALITY, DESIGN and ITALIAN STYLE

E N I L Y K S

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COLOR › Bleaching the whole head with Equipment Supermeches+. › Apply on the whole head a mixture of ½ Color Wear 10.31 and ½ Color Wear 10.21 and Evolution of the Color³ Care Booster Midollo.

Fig. 1

2 1

1

CUT › Divide the head into two panels: 1 and 2 (fig.

Fig. 2

1).

› Having defined a length of approximately 1 cm - 0,4 inches in panel 1, cut on both sides as far as the back of the ear, following the shape of the head. Go to the front of the ears and continue cutting as far as the hairline. Greater length is needed along the front profile, working along the outside edge. Repeat the cut on both sides (fig. 2, 3). › Having identified a central section in the top part of panel 2, cut to the desired length, following an increasing trajectory towards the front (fig. 4).

Fig. 3

› For the side parts of panel 2, define a cut line parallel to the shoulders and remove any excess length (fig. 5). Evaluate the desired length of the fringe with care. › Complete the cut by texturising panel 2, both on top and at the sides, with a depth of approximately 2 cm - 0,8 inches (fig. 6).

Fig. 4

Fig. 5

Fig. 6

› Dry and complete with S4U Wild and S4U FX’D for a more tousled look. Alternatively, finish with Semi di Lino Styling Smoothing Cream and Semi di Lino Styling Mega Hairspray for a more composed look.

S E V R U C

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Fig. 1

COLOR › Apply the the whole hair Evolution of the Color³ 4NI. › Create two symmetrical triangular and curved panels at the sides of the head. The upper tip will be in line with the mid-point of the eyebrows.

The triangles will extend towards the back of the head, to behind the ears.

The panels must be positioned in the lower section of the fringe (fig. 1, 2).

Fig. 2

› Color the panels with Evolution of the Color³ 7.35.

Fig. 1

2 1

CUT › Divide the head into two panels: 1 and 2. Panel 2, which is circular, is positioned on the top of the head (fig. 1).

Fig. 2

2

› Panel 1 must follow a rounded cut line, starting from the middle of the nape.

Cut creating sections parallel to the shoulders with a thickness of 1 cm, - 0,4 inches as far as panel 2 (fig. 2). › Define the profile of the cut line for panel 2, starting from the length of the fringe desired and creating a connection with the lengths at the nape. Create cut sections of about 1 cm and perform the cut following the natural movement of the hair (fig. 3).

Fig. 3

› Perform a graduated cut along the profile of the panel to create a blunted corner.

Each 1 cm - 0,4 inches - wide section should be parallel to the contours of the head and those of the profile (fig. 4). › Connect panel 2 to panel 1 (fig.

Fig. 4

2 1

Fig. 5

2 1

5).

› Dry and finish with Semi di Lino Styling Smoothing Cream and Semi di Lino Styling Finish for a more composed look. Or finish with S4U Vintage and S4U Flash for a more tousled look.

E V I T C E P S

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COLOR › On the left-hand side of the head, about 1 cm - 0,4 inches behind the ear, create a triangular panel, with the longer base facing towards the middle of the head, parallel to the hairline (fig. 1).

Fig. 1

Fig. 2

› On the right hand side of the head, create another, larger triangular panel, about 1 cm - 0,4 inches behind the ear. The apex will be positioned at temple level. The longer base of the panel must be parallel to the hairline at the nape (fig. 2). › Apply 30g Evolution of the Color³ 8.66I blended with 15g Evolution of the Color³ Red Booster to both panels. › Use the hair’s natural parting and create small triangular sections along it (fig. 3). Apply 15g di Evolution of the Color³ 10.3 blended with 15g di Evolution of the Color³ 3000. › Cover these small colored triangular sections with foil, taking care to leave 2 cm of the roots uncovered.

Fig. 3

› Apply Evolution of the Color³ 7.34 to the rest of the hair and to the “uncovered roots”.

3

2

1

Fig. 1

CUT › Find the hair’s natural parting. Mark out a triangular panel to the left of the parting line. Create a larger triangle on the right side to define panels 1, 2 and 3 (Fig. 1, 2).

2

Fig. 2

3 1

› In panel 1, define a guide section perpendicular to the shoulders and cut.

Starting from the centre, define 1 cm cut sections parallel to the guide section and cut as far as panels 2 and 3. The whole of panel 1 must follow this cut line (fig. 3). › Layer panel 1 following a cut line parallel to the shoulders. Leave the part behind the ears longer, so it falls to the front of the shoulders. Keep the same layering technique on the opposite side (fig. 4).

3

1

Fig. 3

› Cut panel 2 separately to create more subtle layering and give an optical effect of movement at cheekbone height (fig. 5). › Connect panel 3 with the outer limit of panel 2 only, to create a section with an asymmetrical profile in the frontal part (fig. 6). › Dry and finish with Semi di Lino Styling Mousse and Semi di Lino Styling Hairspray for a more composed look. Or finish with S4U Twist’R and S4U Fx’D.

Fig. 4

Fig. 5

Fig. 6

2 3

: G S N I E S N I R A U R O T EC TH

Come and experience one of the training courses held by qualified ALFAPARF MILANO teachers and our

AOD, Architect of Design, stylists.

A unique opportunity to get to know one another and practice with the products belonging to the collection developed by Richard Thompson in partnership with AOD stylists.

Learn to recreate cutting and coloring techniques to offer your customers,customising them to suit each one.

S T C DU O R P E H T ED US

upermeches+ · Equipment S 0.31 - 10.21 · Color Wear 1 ooster Midollo Color³ Care B e th f o n tio lu · Evo Wild · Style for You FX’D · Style for You ing Cream Styling Smooth no Li i d i em S pray · ling Mega Hairs ty S no Li i d i · Sem

7.35 e Color³ 4NI · Evolution of th Vintage · Style for You Flash Cream · Style for You ling Smoothing ty S no Li i d i · Sem Styling Finish · Semi di Lino

- RB e Color³ 8.66I · Evolution of th Styling Mousse · Semi di Lino y Styling Hairspra · Semi di Lino Twist’R · Style for You Fx’D · Style for You

- 10.3 - 3000

- 7.34

w w w . a l f a p a r f . c o m

Material for internal use only

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