Semi di Lino Smooth

All hair can be beautiful.

Nature’s beauty secret – flaxseed – enhanced forty years ago by ALFAPARF MILANO laboratories, is the original Semi di Lino formula to make the hair more radiant and bring out its authentic beauty.

Perfection?

Well, not really.

It goes without saying, the idea of perfection is really outdated. Today, everyone wants to have the freedom to express themselves as they see fit, and they want to do it in a unique way, different from all the others.

Because at ALFAPARF MILANO we know that all hair has the potential to be beautiful.

You just need to understand how to treat it properly.

In all of this, hair has a key role: it speaks for us and says a lot about us. Indeed, when it is not exactly how we want it, our mood suffers, we become insecure, and we worry about what others think of us.

A complete and advanced care system.

This is why Semi di Lino continues to evolve: to address diverse scalp conditions, the state of the hair fiber, and hair textures, recreating the definition of beauty.

Because all hair can regain its natural splendor and keep it intact over time, even in aggressive and potentially harmful environmental conditions.

Semi di Lino is the line of products dedicated to rediscovering the beauty of your hair: makes its color shine intensely and increases shine while protecting against pollution and climate stressors.

Semi di Lino empowers a woman’s beauty.

Transverse technology SHINE FIX COMPLEX Flaxseed extract with 24 hrs of brightening* power for an extraordinary long-lasting shine.

COLOR FIX COMPLEX UV filter and antioxidant that prolongs the beauty of the color. Even after 9 washes, the tone is intense and shiny (up to 91%)*.

URBAN DEFENCE PRO Its macromolecular structure protects the hair fiber from pollutants and heavy metals, carrying out a film-forming action. *Instrumental tests.

Does your hair never look how you want because of the weather?

Heat and humidity, how stressful!

Environmental conditions such as heat and humidity are precisely the main external sources of stress for hair. No matter whether it happens during the same day or as a result of increasingly frequent trips to different latitudes, climate fluctuations strongly affect how our hair looks: too puffy, flat, full of static, frizzy, dehydrated.

The truth is that our hair does not often make us look just like we wish we did.

Climate effects on our hair*

DRY COLD ENVIRONMENTS

HOT HUMID ENVIRONMENTS

HOT DRY ENVIRONMENTS

Hair tends to dry out and charge electrostatically, increasing frizz and unwanted volume.

Hair looks puffy and unruly due to humidity affecting its structure, increasing its unwanted volume.

Hair looks unruly and dry, hydration decreases with a consequent change of texture that generates an extreme puffy effect.

FRIZZ: +200% PUFFY EFFECT: +39%

FRIZZ: +194% PUFFY EFFECT: +23%

FRIZZ: +165% PUFFY EFFECT: +44%

Regardless of the environment you are in, humidity and temperature have been proven to be the main cause of hair alterations resulting, in any situation, in increasingly frizzy and puffy hair.

*Laboratory tests

GIVE SHAPE TO ATTITUDE

Climate-Proof: a technology that does not fear the climate.

Semi di Lino is the ideal tool to take care and get the best out of every hair type.

Thanks to the innovative Climate-Proof Technology, Semi di Lino lines can meet the needs of all hair types and morphology, making it possible for everyone to focus, jointly with their hairstylists, on what really matters: giving shape to one’s own idea of beauty.

CLIMATE-PROOF is the active ingredient, able to keep the optimal level of hydration and to protect the hair as climatic conditions change, depending on humidity and temperature.

A system developed to prevent climate fluctuations from adversely affecting hair conditions.

7 day Non-stop hydration*

72h Frizz control even at 98% humidity*

Silky Feel.

Natural Movement.

*Instrumental tests performed on hair treated with the Semi di Lino Smooth service line

Smooth Semi di Lino Smooth is a treatment line created to control rebel and difficult to manage hair. It hydrates the hair effectively, aligns the fibers and counteracts the frizz caused by humidity and atmospheric agents, restoring natural beauty.

SPECIFIC ACTIVE INGREDIENT IN THE LINE With Frizz Defeat Protein, a plant-derived active ingredient with film-forming action, to protect and repair frizzy hair, leaving it soft and tamed.

VEGAN FORMULATION The products in the Semi di Lino Smooth line are free from animal origin and derived ingredients.

BIO-BASED FRAGRANCE The naturally-derived fragrance with flowery notes is obtained through renewable sources.

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REBEL HAIR

SMOOTH

Rebel hair is tamed, soft and radiant.

Less frizz after first application*.

Of smooth, tamed hair**.

GLOSS

LEAVE-IN

TREATMENT

Sulphate-free gentleness

CLEANSING

CONTROLS HYDRATES SMOOTHES

72h

98%

Smoothing Low Shampoo

Smoothing Mask

Smoothing Conditioner

Smoothing Cream

Smoothing Oil

Gently cleanses

Detangles and hydrates

Detangles and controls

Makes brushing easier

Smoothes, controls and brightens

*Instrumental tests conducted on hair treated with Smoothing Low Shampoo + Smoothing Mask + Smoothing Cream + Smoothing Oil, in comparison with hair treated with base Shampoo alone. **Instrumental tests conducted on hair treated with the Semi di Lino Smooth service, in comparison with hair treated with basic Shampoo alone.

1 method, 3 steps

Q&A

The Semi di Lino beauty menu that reveals authentic hair beauty.

With the benefit of virtual diagnosis, we can quickly identify a customized beauty routine for any hair type to achieve a desired look.

DETOX

CARE

Hair preparation › Mud that purifies, scrub that exfoliates.

Each to their own › Beauty at your fingertips with the right product.

Objective › To return the hair to its natural beauty and prepare it to better receive the subsequent treatments.

Objective › Restore and enhance natural hair beauty.

Product › The mud rids the hair and scalp of toxins and pollutants; the scrub removes traces of impurities, dead cells and product residue.

Product › At each session, the stylist evaluates the condition of the scalp and hair and, considering the desired look, builds a personalized cleansing and treatment plan.

1 ALL HAIR TYPES

SUBLIME Mud

SCALP SUFFERING FROM HAIR-LOSS, DANDRUFF, EXCESS SEBUM AND SENSITIVITY

SCALP

NORMAL HAIR

DIAMOND

Objective › To maintain the beauty of the hair over time and to magnify its radiance.

Product › Three different Cristalli Liquidi and two oils, to be chosen according to the type of hair, for surprising and long-lasting results.

3 ALL HAIR TYPES

SUBLIME Cristalli Liquidi

DRY HAIR

MOISTURE RECONSTRUCTION ALL HAIR TYPES

SCALP Scrub

The final touch › The Cristalli Liquidi, which enhances the radiant result; the Multi-benefit Oil, which hydrates, detangles and defines; the Smoothing Oil, which tames the hair and protects it from frizz.

2

DAMAGED HAIR

SCALP WITH DANDRUFF

GLOSS

SUBLIME FINE HAIR

VOLUME CURLY AND WAVY HAIR

CURLS

REBEL HAIR

SMOOTH

CURLY AND WAVY HAIR CURLS

Oil

REBEL HAIR SMOOTH

Oil

1. What type of hair is the Semi di Lino Smooth care service designed for?

The Semi di Lino Smooth care service is designed for all types of hair, both fine and thick, where you want to get a perfect and long-lasting smooth result.

2. Does Semi di Lino Smooth change the hair structure?

No. Semi di Lino Smooth does not contain ingredients that change the structure of your hair, but it still creates a smooth and frizz-free result as its formulation contains CLIMATE-PROOF and FRIZZ DEFEAT PROTEIN active ingredients.

3. How long does the tamed smooth effect obtained with the Semi di Lino Smooth last for?

The tamed smooth effect is visible from the first application and is maintained for 72 hours, thanks to its formula with the CLIMATE-PROOF and FRIZZ DEFEAT PROTEIN active ingredients.

4. What are the main functions of the FRIZZ DEFEAT PROTEIN? FRIZZ DEFEAT PROTEIN is a plant-derived active ingredient with filmforming action, which protects and repairs frizzy hair, leaving it soft and tamed. The Semi di Lino Smooth treatment makes brushing easier, speeding up drying, and keeps your hair smooth for longer without weighing it down.

5. Can I use Semi di Lino Smooth after a technical service?

Yes. Semi di Lino Smooth can be combined with salon treatments, thanks to its formula containing the active ingredients URBAN DEFENCE PRO, SHINE FIX AND COLOR FIX COMPLEX, CLIMATEPROOF and FRIZZ DEFEAT PROTEIN. 6. How can I combine the products in the Semi di Lino Smooth line with those in the other Semi di Lino lines?

By using the personalized diagnosis, it will be possible to take into account not only the desire for smooth hair, but also the state of the scalp and the condition of the fiber, to apply the most suitable Semi di Lino treatment at each stage. In each case, it is recommended to apply the Semi di Lino Smoothing Cream in the leave-in phase.

7. I want to achieve a smooth tamed look, but I have issues with my scalp, how do I choose the best treatment?

For the cleansing phase, choose the Semi di Lino Scalp Low Shampoo in the version most suitable for the type of scalp condition, then continue with the Semi di Lino Smoothing Conditioner or Smoothing Mask; next use the Scalp treatment specifically recommended for scalp condition, and finalize the service with the Semi di Lino Smoothing Cream and Smoothing Oil. 8. How do you use the Semi di Lino Smoothing Low Shampoo and how often should you do this?

Distribute over damp hair and emulsify, to get a rich foam it is recommended that you apply it on very wet hair. Semi di Lino Smoothing Low Shampoo responds to the need for frequent use, and, if necessary, it can even be used daily.

9. How do I use the Semi di Lino Smoothing Oil? Semi di Lino Smoothing Oil is used in the gloss phase of the Semi di Lino Smooth service and, if necessary, it can also be used in the days following the treatment, to maintain the result obtained with the service.

10. What characterizes the Semi di Lino Smoothing Oil compared to the Multi-benefit Oil, Cristalli Liquidi and Cristalli di Seta?

The Semi di Lino Smoothing Oil contains Hibiscus extract, with softening and emollient properties, which helps to compact the external cuticles of the fiber, making the hair look smooth and tamed.

11. Do I have to use straighteners to get the tamed smooth effect?

The Semi di Lino Smooth service results in a tamed smooth effect; if you also choose to use straighteners, we recommend to first apply the Smoothing Cream and Smoothing Oil finishing products, whose formulations have been designed to protect your hair from the negative effects of hot styling tools.

SCALP

DIAMOND

MOISTURE

RECONSTRUCTION

VOLUME

CURLS

SMOOTH

SUBLIME

Renew Energizing Low Shampoo

Illuminating Low Shampoo

Nutritive Low Shampoo

Reparative Low Shampoo

Volumizing Low Shampoo

Enhancing Low Shampoo

Smoothing Low Shampoo

Detoxifying Mud

250 / 1000 ml

Renew Energizing Lotion 12 x 10 ml

Renew Energizing Tonic 125 ml

Rebalance Balancing Low Shampoo 250 / 1000 ml

Rebalance Purifying Low Shampoo

250 / 1000 ml

Illuminating Conditioner 200 / 1000 ml

Illuminating Mask 200 / 500 ml

Extraordinary All-in-1 Fluid 125 ml

250 / 1000 ml

250 / 1000 ml

Reparative Mask

Nutritive Mask 200 / 500 ml

200 / 500 ml

250 / 1000 ml

Volumizing Mousse Conditioner 200 ml

250 / 1000 ml

Hydrating Co-wash 200 / 1000 ml

Smoothing Conditioner 200 / 1000 ml

Nutritive Essential Oil 6 x 13 ml

Nutritive Leave-in Conditioner 200 / 1000 ml

Nutritive Detangling Fluid 125 ml

SOS Emergency Oil 6 x 13 ml

Reparative Lotion 6 x 13 ml

Volumizing Spray 125 ml

Enhancing Conditioner 200 / 1000 ml

Enhancing Mask

500 ml

250 / 1000 ml

Smoothing Mask 200 / 500 ml

Smoothing Cream 125 ml

200 / 500 ml

Cellula Madre Beauty Genesis 12 x 13 ml Glow Multiplier Nourishment Multiplier Restructuring Multiplier 150 ml Glow Multiplier Nourishment Multiplier Restructuring Multiplier 25 ml

Essential Oil 12 x 13 ml

Anti-Breakage Daily Fluid 125 ml

Defining Cream 125 ml

250 / 1000 ml

Multi-benefit Oil Rebalance Gentle Exfoliating Scrub 100 ml 150 ml

Smoothing Oil

Shine Lotion 100 ml

12 x 13 ml

Cristalli Liquidi 15 / 30 / 50 ml

Cristalli di Seta Reactivating Spray 45 ml

Relief Calming Micellar Low Shampoo 125 ml 250 / 1000 ml

Cristalli Spray 125 ml

Relief Calming Tonic 125 ml

Sublime Water 50 ml

PP023897

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