Alex Tsang Portfolio 2023

ALEX TSANG

DESIGNER, VISUAL MERCHANDISER

INTRODUCTION

I'm Alex, a passionate and dedicated designer with a flair for visual merchandising and graphic design. Design has always been a part of my life, fueling my curiosity and driving me to explore new realms of creativity.

Over the years, I have honed my skills and acquired a diverse set of experiences in the design industry. I have fighting for a part-time degree, which provided me with a solid foundation in design principles and techniques. Additionally, I have had the privilege of working with various clients, both independently and as part of a team, to deliver innovative design solutions.

My design philosophy centers around the belief that great design should be aesthetically pleasing, functional, and user-centric. I strive to create visually compelling experiences that not only captivate attention but also effectively communicate messages and evoke emotions. Whether it's crafting a captivating brand identity, designing intuitive user interfaces, or creating stunning visuals, I am committed to delivering excellence in every project I undertake.

SECTION 1 VISUAL MERCHANDISING

Konanmoko Hong Kong Premium Pet Show (HKCEC), Jun 2022

In 2022, I proposed to create the “Castle” as the booth main theme for the product display. Moreover, the fitting area has been packaged to Photo-shooting playground for our valueable customer, we are got the successful result included brand image in this exhibition

Sperry x STARWARS new product launch 2017 Autunm & Winter

Sperry is a US shoe brand since 1935. To let youngsters fall in love with Sperry, I put a lot of effort in every product launch programs. The Sperry x STARWARS cross over program, from visuals to in-store decoration, I have studied the movie and put a lot of key STARWARS elements in the display, like the classic movie scenes.

Nike Football Shop Europen Football Club Campaign 2018 Autumn - 2019 Spring

This is the Hong Kong flagship store of Nike where provide European football club jerseys and accessories. I put export on displaying the club jersey in a professional and eye catching way base on the Nike VM guideline in order to best presented the brand image of Nike and created the best shopping experiences for customers.

Wan Kee Sports X ONEPOLAR HIKING promotion

2016 Autunm & Winter

Wan Kee Sports crossover with ONEPOLAR, an international outdoor hiking product brand. in 2016 autumn, I proposed to use “hiking experts” as the theme and build a key highlights lead-in tables in all chain stores. By using artificial grass to replace the stickers, and presenting the whole set hiking gear on the desk, we got wonderful feedbacks from customers.

Section 1 ● Visual Merchandising

SECTION 2 PRODUCT DEVELOPMENT

AXA Football Team Development Project:

The production process are included provided the professional idea and suitable template of the jersey to client, I focus the high quality of the logo embroidery, since I would base on the client’s company logo to best presented the brand image, not only using the printing and iron technology for show the identity logo.

= Client Template provided Final Product

CHANGE Football Team Sublimation football jersey

Shocking pink crossover with the dark colour included pattern is easy to identity the teammates in the competition. I am presented the novel ideas to clients and encouraged them choose the “unique” design for the team.

WEI LUN Swimming Team Sublimation training shirt

The requests of the swimming team included the especially typography of the team name, I selected the strong style of the fonts for the training shirt, let the swimming team can show the unique style to the everyone.

Alex Tsang Portfolio

embroidery

Based on the photos from customer, I can produced the unique embroidery product for them by selected software and machine. Express the creativity with unique machine embroidery designs you won't find anywhere else.

SECTION 3 UI DESIGN

WECRAFT UI DESIGN PROJECT 2023

"WECRAFT" UI is designed to provide an intuitive and engaging digital platform for individuals interested in the world of crafts and DIY projects. This user-friendly interface aims to inspire creativity, facilitate learning, and foster a vibrant community of artisans and craft enthusiasts.

SECTION 4 BRANDING DESIGN

Wan Kee Sports Rebrand Project 2023:

Wan Kee Sports, is seeking a comprehensive rebranding to enhance its market presence and appeal to a wider target audience. The aim of this project is to revitalize the brand identity, including the logo, visual elements, and brand messaging while maintaining a strong connection to the brand's core values and heritage.

LOGO ON COLOR

Reversed orange logo applied on dark background

Black logo applied on white background

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Creative pattern unit

1 Layer (extend infinitely)