SECTION 1 VISUAL MERCHANDISING

Konanmoko Hong Kong Premium Pet Show (HKCEC), Jun 2022

In 2022, I proposed to create the “Castle” as the booth main theme for the product display. Moreover, the fitting area has been packaged to Photo-shooting playground for our valueable customer, we are got the successful result included brand image in this exhibition

Sperry x STARWARS new product launch 2017 Autunm & Winter

Sperry is a US shoe brand since 1935. To let youngsters fall in love with Sperry, I put a lot of effort in every product launch programs. The Sperry x STARWARS cross over program, from visuals to in-store decoration, I have studied the movie and put a lot of key STARWARS elements in the display, like the classic movie scenes.

Nike Football Shop Europen Football Club Campaign 2018 Autumn - 2019 Spring

This is the Hong Kong flagship store of Nike where provide European football club jerseys and accessories. I put export on displaying the club jersey in a professional and eye catching way base on the Nike VM guideline in order to best presented the brand image of Nike and created the best shopping experiences for customers.

Wan Kee Sports X ONEPOLAR HIKING promotion

2016 Autunm & Winter

Wan Kee Sports crossover with ONEPOLAR, an international outdoor hiking product brand. in 2016 autumn, I proposed to use “hiking experts” as the theme and build a key highlights lead-in tables in all chain stores. By using artificial grass to replace the stickers, and presenting the whole set hiking gear on the desk, we got wonderful feedbacks from customers.