Daymar Brand Standards Manual

Page 18

Daymar Brand Standards Manual — Logo, typography, & color palette

Logo clear space The safety zone indicated on the right is the area around the logo that ensures no other element such as text or graphics intrude the the logo’s clear space, with the exception of full-bleed photography or color-blocking. The clear space for the wordmark logo is indicated by the size of the ‘D’ logo mark scaled down to 75% and should be applied to each side. The same rule is applied for the ancillary ‘D’ logo mark, with the ‘D’ mark scaled to 75% and applied to each side to indicate clear space.

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