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Logo use & misuse
The Daymar logo is an important indicator of our brand. it has been carefully curated to match our image and should never be manipulated in a way that changes its overall look. This is so branding remains consistent, clean, and recognizable.
The following pages show acceptable ways to use the logo wordmark, the secondary ‘D’ logomark, and unacceptable ways to use the logomarks for any and all branding use.
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The black and green logos can be used on white and light backgrounds/photography.
The white logos can be used on black and dark backgrounds/photography.
The white and green logos can be used on black and dark/darker backgrounds/photography.
The black and green logos can be used with bright/white photographic images or where the logo itself is not lost by the image.
The white logos can be used on black and darker photographic images or where the logo itself is not lost by the image.
The white and green logos can be used on black and darker/dark photographic images or where the logo itself is not lost by the image.
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Do not alter the logo in any of the following ways so as not to skew the image of the brand. Stretching, color change, drop shadow & other applied effects, or rotating are some examples of what not to do when handling the logos.
