Naós

Brand Standards Guide

Naós Brand Guidelines

2 TABLE OF CONTENTS Who We Are 3-6 01 02 03 04 05 Brandmark 7-14 Color 15-16 Typography 17-18 Application 19-24

WHO WE ARE 01

Naós Brand Guidelines

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Your Body, Your Temple.

Naós is a predominantly subscriptionbased company in the men’s skincare and grooming industry. Naós primarily focuses on the needs transmasculine community in delivering high-quality, customized boxes that target common skin concerns that are caused by hormone replacement therapy (HRT).

Our Mission

Naós aims to provide an experience that is stress-free and custom-made for an individual’s needs. Giving customers a variety of choices and well-informed recommendations is a necessity in creating the ideal Naós experience.

Naós Brand Guidelines

Our Vision

Our Values

Naós strives to create a space in which conversation can thrive among the FTM and nonbinary community as individuals explore options to treat or otherwise take care of their skin on a day-to-day basis.

Naós values a gender-affirming approach to skincare and eco-friendly solutions to all of our production methods and materials. Naós embraces all aspects of diversity and inclusion, recognizing the power and responsibility of listening to every voice in the room.

01 Who We Are 6

BRANDMARK 02

Naós Brand Guidelines

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Main Logo

“Naós” is the Greek word and term for the innermost chamber of a temple.

We at Naós believe that the body is a temple, and chose this to represent the innate and sacred relationship between the mind and body.

02 Brandmark 8

Tagline

The logomark can appear with or without the tagline, and must be either our green or gray from our color palette. The tagline must be in Akzidenz Grotesque font and must not be altered within the context of the logomark.

Naós Brand Guidelines

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With tagline Without tagline

02 Brandmark 10

Pictorial Logo

The pictorial above the “o” in “Naós” serves as both an accent mark and a symbolic flame, representing a spiritual aspect as well as a literal torch to accompany the image of a temple.

Naós Brand Guidelines

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Lockups

02 Brandmark 12

Clearspace

With tagline Without tagline

Naós Brand Guidelines

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Minimum

02 Brandmark 14

1.5 inches 1 inch 1/2 of an inch

Size

COLORS 03

Naós Brand Guidelines

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Brand Colors

#043435

RGB: (4, 52, 53)

CMYK: (91, 58, 63, 58)

#D8D8D9

RGB: (216, 216, 217)

CMYK: (14, 11, 11, 0)

#FFFFFF

RGB: (255, 255, 255) CMYK: (0, 0, 0, 0)

03 Colors 16

TYPOGRAPHY

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04

Typographic Palette

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Din

Condensed

Din Bold Din Italic

Condensed Din

Bold

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04 Typography